Best Mascara of 2025

"I wasn't expecting much from such an affordable mascara, but I was genuinely surprised by how great it is! Since I started using it, I've received so many compliments on my eyes. People say things like, 'Your eyes are stunning!' I wholeheartedly recommend giving it a shot!"

"I hesitated to buy this mascara because I'm loyal to my favorites, but with their prices going up and quality declining, I decided to try this brand after seeing it on TikTok. I'm SO glad I did! It's amazing—no stickiness, no clumping, just fantastic results!"

"As someone who's constantly searching for the perfect mascara, I was impressed by this one! I have long but thin lashes, and this product made them look fuller. I've even had people ask me if I'm wearing false lashes! It's now my go-to mascara, but it does flake a tiny bit after about 10 hours."

"I don’t normally write reviews, but I feel this mascara deserves recognition. I’m very picky about mascara and have tried countless options, both expensive and affordable. This one is, without a doubt, my absolute favorite! The wand is thin and flexible, allowing for a clump-free application that beautifully separates and lengthens my lashes. I highly recommend giving it a try!"

"I typically purchase high-end brands like Better Than Sex or Dior, but I was blown away by this mascara! It keeps my lashes curled, long, and separated without flaking or requiring touch-ups throughout the day. I was so impressed that I ordered one for my best friend, who feels the same way. A fantastic find for mascara enthusiasts!"

"I used to have a complicated relationship with mascara, but this one has changed that! After trying various brands, I finally found a brown shade that isn’t too harsh for my fair skin. This formula lengthens without clumping and is a tubing mascara, which is a game-changer for me. It’s easy to remove and stays put throughout the day, making it a solid four-star product in my book!"

"I've been using this mascara for years, and my daughter loves it just as much. It's our absolute favorite!"

"I am completely in love with this mascara! It has transformed my lashes, making them look long, lifted, and fanned out. The formula is smooth and doesn't clump, and the brush reaches every lash effortlessly. Plus, it holds a lift all day without smudging or flaking—perfect for both everyday and dramatic looks!"

"I purchased this mascara through my husband's account, and I'm thrilled with it! It works perfectly."

"I have very oily skin, and this mascara doesn't smudge under my eyes at all! It transforms my thin straight lashes into long thick ones and holds the curl beautifully. I'm really impressed!"

"This mascara is the best! I've tried many, and this one makes my lashes longer and isn't clumpy. I love the thin wand for getting into the inner lashes. I've been using it for six months and have no plans to change!"

"After 30 years of using Lancome, I decided to try something cheaper and found this mascara. It's fantastic! My lashes look natural and defined, and I can even skip curling them. I can't recommend it enough!"

"I've been using this mascara for over 10 years, and I've tried a ton of volumizing mascaras. This one beats them all! After a couple of weeks, it dries perfectly in the tube, and that's when the magic happens on my lashes. It's dark, keeps my curl, and if they ever discontinue it, I will definitely cry!"

"I used to LOVE this mascara and recommended it to everyone. But recently, they've changed the formula. It now makes my lashes stick together more, reducing volume, and it clumps when I wash it off. I'm really disappointed because I've loved this product for over a decade."

"I adore this mascara! The color payoff is fantastic, and it stays on all day without being hard to remove. I love the brush and the way it curls my lashes. It's affordable, and I can wear fun colors without them being too flashy!"

"I find that this mascara makes my eyelashes look super long and not clumpy. It goes on easily, doesn't smudge, and wipes off well. I also love its rectangle shape for travel convenience!"

"After trying countless mascaras, I can confidently say that the pink and green bottle is the best I've used!"

"I've been a fan of Maybelline products for as long as I can remember. They never disappoint!"

"This has been my favorite mascara since my teenage years, and I still really like it!"

"I love my mascara and have tried many different kinds over the years ranging from expensive to Maybelline and everything in between. Ilia is the best so far. What makes it #1 for me is the wand. I have never seen a wand quite like this. The two size teeth make the mascara clump-proof. I’ve been asked if my eyelashes were fake!"

"Before and after pics! I was very hesitant about trying a non-toxic mascara, especially at this price point. But knowing I'm not putting toxic makeup directly on my eyes and that it works so well, I just can’t see myself buying anything else! The brush is amazing! My only small negative is that it doesn't last more than one day."

"This mascara is a blessing for my light lashes as a strawberry blonde. However, I learned it’s not cry-proof the hard way. I just want others to know, black tears can happen. But I love it nonetheless, and would 10/10 recommend!"

"I don't typically write reviews, but this mascara is absolutely flipping amazing! My lashes look so full and long with it. It's waterproof and I need to use makeup remover after washing my face, which is fine by me. The price is just perfect!"

"I've tried many expensive brands over the years, but I always come back to this one. It makes my lashes look full and long, and I truly believe it's the best value in makeup!"

"This mascara gives me the look of lash extensions without the hefty price tag. It stays put and comes off easily with a makeup wipe. I recommend using a bit of castor oil to help remove it quickly. I absolutely love it!"

"I've been using this mascara for so long, I can't even remember when I started! Working in cosmetics, I’ve tried countless brands, but I truly believe this is the best mascara out there. It applies quickly, and when I layer it on while it's still wet, the results are fantastic. I always curl my lashes first and prefer the Blackest Black shade for that dramatic effect. No flaking or smudging, just perfection!"

"I apply about 10-12 strokes to achieve my desired look, and I’m thrilled that there’s no clumping. It’s gentle on my eyes, unlike most other brands. I think I've found my new go-to mascara!"

"I was excited to try this mascara, but it turned out to be too thick for my liking, and the brush is a bit wide, making the application messy. Unfortunately, I won’t be purchasing it again."

"I'm really pleased with this mascara. Using it with Tarte's lash primer gives me full, doll-like lashes. I prefer the waterproof version for better layering and volume, but the standard one works well too. I follow Tarte's recommended application method, and it works wonders!"

"I typically buy black-brown mascara, but since BTS only offers black and brown, I decided to purchase both. I start with brown and top it with black because all black feels too harsh for my look. BTS, consider a black-brown option! I think it would be popular!"

"This mascara is by far the best mascara I've ever tried. Regardless of the price, I will definitely keep purchasing it moving forward!"