Best Mascara Serums of 2025

bareMinerals Serum Mascara is a vegan mascara that not only lengthens, lifts, and defines your lashes but also strengthens and enhances them. The unique patent-pending paddle brush instantly lengthens, lifts, and defines your lashes, while the plant-based serum, powered by Red Clover Flower and peptides, strengthens and enhances your lashes for visibly longer and healthier lashes over time. This mascara has been clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks. It is long-wearing, smudge-proof, flake-proof, and clump-proof. You'll love it because it is ophthalmologist-tested, safe for contact lens wearers, and washes off easily with makeup remover. Plus, it is cruelty-free, vegan, and clean — gluten-free + formulated without synthetic fragrance, PEGs, and more.

The Rimmel Wonder'Bond Mascara is designed to instantly enhance your lashes with just one swipe. It provides up to 350% more volume, giving you longer and smoother lashes that look healthier. This mascara features a Biotin Bonding Complex, which helps improve the quality of your lashes over time. You will also appreciate its smudge-proof formula that prevents clumping, ensuring your lashes remain beautiful throughout the day. With a flake-free, 24-hour wear, this vegan and cruelty-free mascara is perfect for anyone looking to elevate their lash game effortlessly.

The Revlon Xtensionnaire Mascara offers an impressive way to achieve longer-looking lashes with its unique formula. You’ll enjoy the benefits of a lash serum combined with mascara, thanks to the nourishing Pro Vitamin B5 that conditions your lashes. This mascara promises up to 24 hours of wear, ensuring your look stays fresh throughout the day. Plus, the tapered brush is designed to define and amplify each lash, giving you a bold, beautiful finish. With these features, you can effortlessly enhance your lashes for any occasion, from casual to dramatic looks.

Lash Therapy Everylash Mascara by Lash Therapy Australia is a versatile mascara that offers multiple benefits. It reaches every lash, ensuring that no lash is left behind, for a fuller and more defined look. Additionally, it contains a growth serum that nourishes and strengthens your lashes, promoting natural growth. The mascara also curls and lifts your lashes, giving them a beautiful and eye-opening effect. Suitable for all eye shapes, this cruelty-free and vegan mascara is a must-have for anyone looking to enhance their lashes.

Get your dream lashes with e.l.f. Lash Beats Bundle. This duo includes a defining and lengthening mascara with a narrow brush for natural definition without clumping. The enhancing lash and brow serum nourishes and enhances lashes and brows, making them appear longer, thicker, and healthier with just two swipes a day. The skin-loving ingredients in this bundle are 100% vegan, cruelty-free, and leaping bunny certified. Achieve mile-long lashes easily with e.l.f. Lash Beats Bundle.

The Goop Featherlash Mascara combines the benefits of a traditional mascara with those of an eyelash serum. This innovative formula helps promote lash health while delivering bold, defined, and lifted lashes. The unique wand design features varying bristle lengths that allow for easy application without clumping, making it simple to achieve either a natural or dramatic look. Additionally, the clean ingredients include nourishing elements like peptides and vitamin E, ensuring your lashes remain conditioned and strong throughout the day.

Lash Therapy Mascara is a natural mascara made with safe ingredients that can grow and thicken your natural lashes. The growth serum-infused formula gives you all-day, smudge-proof wear, making it a convenient option for busy days. You don't have to worry about touch-ups or reapplication throughout the day. The natural ingredients make it a safe option for sensitive eyes. With Lash Therapy Mascara, you can enjoy thicker, longer lashes without any harsh chemicals or irritants.

Liaison Mascara Bond is a 2-in-1 mascara formula that features an ultra-nourishing Lash Serum to promote beautifully long, remarkably strong lashes. Powered by Growth Bond Complex, it stimulates weak bonds in lashes and brows for natural repair and full stimulation. The Flake-Free Liquid Fiber Serum combines buildable fibers to add dramatic length + curl, creating the glamour of faux-lashes without the glue. You can hydrate and provide essential nutrients to your lashes all day while still looking fabulous.

IT Cosmetics Hello Lashes+ Volumizing Mascara & Lash Serum is a 2-in-1 formula that volumizes and conditions lashes. It features a lash-wrapping brush for smudge-proof lift and definition, and is easy to remove with warm water. The mascara contains biotin, argan oil, and jojoba oil. Starting at the base of your lashes, sweep up and through to the tips. Apply vertical strokes using the brush's ball tip on the inner and outer corners to define smaller lashes. IT Cosmetics is known for creating problem-solving products that provide real results.

Pacifica Beauty Activist Volume & Curl Black Mascara, also known as Pacifica Activist Mascara, is a clean makeup product that offers voluminous, curled, lifted, and longer lashes without compromising on ingredients. This mascara is formulated with hydrating vegan collagen, Vitamins B & E, kaolin, and plant wax to condition lashes, add volume, and create the perfect canvas for mascara application. It comes in a 100% glass bottle to reduce plastic waste and is free of harsh chemicals such as parabens, phthalates, SLS, and mineral oil. Pacifica Activist Mascara is not only vegan and cruelty-free, but it is also safe for the planet and animals. With this mascara, you can achieve stunning lashes while being kind to yourself and the environment.