Best Vegan Mascara of 2025

CoverGirl Lash Blast Clean Volume Mascara is a budget-friendly and vegan-friendly mascara that provides 10x the volume of bare lashes. The formula is infused with argan and marula oils and is formulated without parabens, sulfates, talc, or mineral oil. The product is also Leaping Bunny certified by Cruelty-Free International, meaning it has never been tested on animals. Customers report that the mascara is easy to apply and provides a natural boost of volume and length, although it tends to smudge quickly. It is also easy to remove and does not leave clumps on the lashes.

Pacifica Vegan Collagen Fluffy Lash Mascara is a great choice for those looking for an earth-friendly mascara. It has a true black color that is thick and doesn't smudge or flake with hours of wear. The packaging is gorgeous and the brush is slim and easy to apply. Customers have reported that it gives volume, glides easily, and stays on during the day without getting pieces under the eyes. It is buildable and doesn't clump or flake.

Rimmel KIND & FREE Clean Mascara is a cruelty-free and vegan mascara that is formulated with organic shea butter and biotin. It is 99% of ingredients of natural origin and waterproof, without perfumes. The mascara provides clean, conditioning volume & length and comes with a bio-based brush made from 100% bio-based fibers. Customers love the mascara for its affordability, long-lasting wear, and volumizing and conditioning effects.

Introducing the e.l.f. Curling Mascara, the ultimate solution for maximum curl and unbeatable lift. With this mascara, you can achieve your most lifted lashes ever without the need for a lash curler. The shorter bristles of the double-sided and curved silicone brush hold onto the formula, while the longer bristles separate, lift, and evenly coat each lash, giving you beautifully defined lashes. The long-lasting formula is smudge- and flake-resistant, ensuring that your curl stays locked in place all day. Made with skin-loving ingredients, this mascara is not only cruelty-free and vegan but also provides the convenience of easy application and a pitch black finish.

The essence Lash Princess Curl & Volume Mascara is the newest addition to the Lash Princess family. It promises dramatic volume and curl without clumps or globs, and is formulated without animal byproducts, alcohol, parabens, or fragrance. This mascara is certified and acknowledged by PETA as a cruelty-free brand, and is made in Luxembourg. Customers who have tried the product note that it is non-irritating, that it provides great value and performance, and that it gives a dramatic lash look. Some customers have noted that it can be clumpy and that it is not waterproof.

bareMinerals Serum Mascara is a vegan mascara that not only lengthens, lifts, and defines your lashes but also strengthens and enhances them. The unique patent-pending paddle brush instantly lengthens, lifts, and defines your lashes, while the plant-based serum, powered by Red Clover Flower and peptides, strengthens and enhances your lashes for visibly longer and healthier lashes over time. This mascara has been clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks. It is long-wearing, smudge-proof, flake-proof, and clump-proof. You'll love it because it is ophthalmologist-tested, safe for contact lens wearers, and washes off easily with makeup remover. Plus, it is cruelty-free, vegan, and clean — gluten-free + formulated without synthetic fragrance, PEGs, and more.

essence Lash Princess Sculpted Volume Mascara is a paraben-free and cruelty-free mascara that provides dramatic volume and long-lasting definition and separation without clumps or globs. The tapered fiber brush sculpts individual lashes for a bold look, and customers have praised its ability to make lashes look like falsies. It's also easy to remove with a face wipe.

Gaya Cosmetics Vegan Black Mascara is a luxurious and hypoallergenic mascara that is suitable for sensitive eyes and contact lenses wearers. It is cruelty-free, paraben-free, and ophthalmologist tested. The buildable volume control with a professional curved wand gives full boost on lashes, and the silicone brush separates and lengthens lashes with no clumps. It is long lasting and easy to apply and remove, making it a great addition to any makeup cosmetics list.

ILIA Mascara is a non-toxic, cruelty-free, clean mascara that exceeds any mascara expectations. Its buildable and flake-free formula lifts, curls, lengthens, and adds just the right amount of volume for fuller and healthier-looking lashes. The lightweight and nourishing formula contains organic bee and carnauba waxes that condition each lash, keeping them lifted throughout the day. 99% naturally-derived and 25% organic, this mascara is safe for sensitive eyes and contact lens wearers. ILIA Mascara is ophthalmologist-tested, ensuring that it is a clean and safe option for all users.

bareMinerals Lashtopia Mega Volume Mineral-based Mascara is a nourishing and conditioning mascara that provides an abundance of lash volume while lifting and separating for fanned-out fullness. It is smudge-, clump- and flake-resistant, and is the Blackest mascara. It is also suitable for those with dry and sensitive eyes.