Best Mascara for Older Women of 2025

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 17, 2025

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As women age, their beauty needs change, and so do their makeup preferences. Mascara is an essential part of any makeup routine, and older women require a formula that addresses their specific concerns. There are several mascaras on the market that cater to the needs of mature women, such as those that provide volume and length without clumping or flaking. These mascaras also often contain nourishing ingredients that help to condition and strengthen lashes. Overall, finding the right mascara for older women can make all the difference in achieving a youthful and vibrant look.

At a Glance: Our Top Picks

Lancôme Lash Idôle Lash Lifting & Volumizing Mascara Cover #TOP 1
Lancôme Lash Idôle Lash Lifting & Volumizing Mascara
ftb score rating icon 9.8
Maybelline Lash Sensational Sky High Washable Mascara Makeup Cover #TOP 2
Maybelline Lash Sensational Sky High Washable Mascara Makeup
ftb score rating icon 9.7
Clinique Lash Doubling Mascara Cover #TOP 3
Clinique Lash Doubling Mascara
ftb score rating icon 9.5

Top 10 Mascara for Older Women

#TOP 1

Lancôme Lash Idôle Lash Lifting & Volumizing Mascara

3614273066365
Black
Full Size
Lancôme Lash Idôle Lash Lifting & Volumizing Mascara Cover
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black

Lancôme Lash Idôle Lash Lifting & Volumizing Mascara is a long-lasting, smudge-proof, and clump-free mascara that instantly lifts, lengthens, and volumizes every single eye lash. Its lightweight gel formula leaves lashes feeling feathery soft and its curved wand pushes up and fans out lashes for an open eye effect. Customers have praised its ability to stay put with sweat and tears, and its easy removal with face wash.

What We Like
No flaking
Buildable volume
Natural look
Comfortable brush design
Long-lasting lift
What We Don't Like
May smudge on oily eyelids
Pricey for some

Maybelline Lash Sensational Sky High Washable Mascara Makeup

041554590517
BLACKEST BLACK
Maybelline Lash Sensational Sky High Washable Mascara Makeup Cover
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

Maybelline Sky High Washable Mascara Makeup is a volumizing, lengthening, defining, curling, and multiplying mascara that is designed to transform your look. It is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge. The exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. It is ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers. Customers have found that it is a great mascara for Asian lashes, providing the right amount of volume and able to keep lashes up throughout the day. It is also easy to remove with any face wash that is formulated to dissolve makeup.

What We Like
Lengthens lashes significantly
Non-clumping formula
Easy application with flexible wand
Affordable price point
Comes off easily with warm water
What We Don't Like
Lacks warm tones in brown
Some may find it too subtle

Clinique Lash Doubling Mascara

634C010000
Black
Clinique Lash Doubling Mascara Cover
Clinique Lash Doubling Mascara | Lengthening, Defining + Safe for Sensitive Eyes, Black, 1 Fl Oz

Clinique Lash Doubling Mascara in shade 01 Black is a must-have for women who want to double their lash volume. This mascara is perfect for casual wear and comes in a tube packaging. It contains 8 milliliters of product and is easy to apply.

What We Like
No irritation or burning
Clump-free application
Smooth and easy to apply
Long-lasting effects
Positive experiences with delivery
What We Don't Like
Higher price point
Occasional freshness issues
#TOP 4

Prime Prometics PrimeLash Mascara

PRIME PROMETICS
Brown
Prime Prometics PrimeLash Mascara Cover
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Brown)

The Prime Prometics Mascara is specially designed for women over 50, addressing common lash concerns. With just two coats, it provides thick, defined, and lifted lashes, giving you a glamorous look. The unique wand effortlessly combs through your lashes, ensuring no clumps or smudges, even for those with hand tremors. Additionally, this mascara features a vitamin-enriched formula that nourishes and boosts your natural lashes, promoting growth while enhancing volume and length. It’s hypoallergenic, making it perfect for sensitive eyes, and easy to remove without causing breakage.

What We Like
Easy to remove
Doesn't flake or smudge
Lengthens and thickens lashes
Comfortable for everyday wear
Suitable for sensitive eyes
What We Don't Like
Brush design could be improved
Longer drying time
#TOP 5

Primelash Mascara for Seniors

LP-MG6T-CSG3
Black
Primelash Mascara for Seniors Cover
Mascara for Older Women 60 Plus, Mascara for Women over 60 with Thinning Lashes, Waterproof Mascara Black, Hypoallergenic Tubing Mascara Black Volume and Length for Sensitive Eyes (1 Pack)

Primelash Mascara for Seniors is a waterproof mascara specifically designed for older women with thinning lashes. It is hypoallergenic and volumizing, making it perfect for those with sensitive eyes. The slender bristles make it easy to apply without clumping, and the quick-drying formula keeps lashes looking thick and long-lasting. It also contains growth-promoting vitamins to help lashes grow over time.

What We Like
Easy application
Doesn't flake
Long-lasting
Gentle on sensitive eyes
Easy to remove
What We Don't Like
Can dry up quickly
Requires brush cleaning
#TOP 6

Rumi Cosmetiques VolumeCare+ Mascara

A4-8UJN572
Black
Rumi Cosmetiques VolumeCare+ Mascara Cover
Rumi Cosmetiques VolumeCare+ Mascara For Older Women - Extreme Length and Volume 2-in-1 Formula - No Clumps, Long-Wearing, Hypoallergenic Mascara For Sensitive Eyes (Natural Black)

Rumi VolumeCare+ Mascara is specially crafted for mature lashes, addressing the common issues of thinning and sparse eyelashes. This mascara not only enhances your lashes with instant volume and length but also cares for them with nourishing ingredients like growth peptides and biotin. Its clump-free, hypoallergenic formula ensures a smooth application, making it perfect for sensitive eyes. Plus, with its water-resistant and smudge-proof qualities, you can enjoy a flawless look all day long without worrying about touch-ups. Experience the difference with a mascara designed to meet your unique needs.

What We Like
Lengthens lashes effectively
No clumping or flaking
Non-irritating formula
Growth serum included
Good for sensitive eyes
What We Don't Like
Itchy lash line reported
Price may be high
#TOP 7

Prime Lash Mascara for Older Women

Pack of 1
1 Fl Oz (Pack of 1)
Prime Lash Mascara for Older Women Cover
Mascara for Older Women, Black Mascara for Seniors with Thinning Lashes Waterproof Volumizing Mascara, Hypoallergenic Mascara for Sensitive Eyes (Pack of 1)

Prime Lash Mascara for Older Women is designed to re-energize sparse lashes, lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50. It has a water-based formula with a neutral pH, making it healthier for the delicate skin around your eyes. This mascara set is waterproof, really long-lasting, and stays gorgeously long and thick, even through rain, tears, and sweat. It is 100% cruelty-free and hypoallergenic, making it safe for sensitive eyes.

What We Like
Easy application
Defines and separates lashes
No clumping or smearing
Suitable for thin lashes
Good value
What We Don't Like
Short product lifespan
May cause flaking
#TOP 8

Dootdott Hypoallergenic Mascara for Seniors

8B-CM47-17TY
1 Fl Oz (Pack of 1)
Dootdott Hypoallergenic Mascara for Seniors Cover
Mascara for Older Women 60 Plus, Mascara for Seniors with Thinning Lashes, Hypoallergenic Mascara Sensitive Eyes, Mascara Black Volume and Length, Black Mascara Waterproof Smudge Proof, Black (1pc)

Dootdott Senior Mascara is designed specifically for mature women who want to enhance their lashes. This mascara helps lengthen and volumize thinning lashes, giving you a fuller look. Its hypoallergenic formula is gentle on sensitive eyes, making it ideal for those who wear contact lenses. The soft black shade suits all skin tones and applies smoothly without clumping. Plus, the slim brush head ensures you can reach every lash with ease, providing a neat and defined finish. Enjoy long-lasting wear that stays put through any occasion.

What We Like
Easy application
No smearing
Good price
High satisfaction
Great for older women
What We Don't Like
Requires good mascara remover
Brushes could be softer
#TOP 9

BlooSkim Prime Mascara

BlooSkim Prime Mascara Cover
Mascara for Older Women 60 Plus, Prime Mascara, Lengthening & Strengthening Lash Mascara for Mature Women, Volumizing, Long Stay - Black 0.24 FL OZ

BlooSkim Prime Mascara is a specially designed mascara for older women, specifically those who are 50 or 60 years old and above. This mascara features a gentle and nourishing formula that enhances lashes without causing irritation or drying out the delicate skin around the eyes. The specially designed brush separates and lengthens lashes, creating a natural and elegant look that lasts all day. With its hypoallergenic and waterproof formula, this mascara is perfect for seniors who want voluminous and youthful-looking lashes. Its classic black shade is easy to apply and remove, and it does not clump or flake. Enhance your natural beauty with BlooSkim Prime Mascara and enjoy beautiful lashes that will make you look and feel your best.

What We Like
Long-lasting wear
No clumping
Easy application
Gentle on sensitive eyes
Easy removal
What We Don't Like
Inconsistent formula changes
May dry out quickly
#TOP 10

fupah Prime Lash Mascara for Seniors

FM-S5QW-D2N3
Black
fupah Prime Lash Mascara for Seniors Cover
Mascara for Older Women 60 Plus, Mascara for Women over 60 with Thinning Lashes, Waterproof Mascara Black, Hypoallergenic Tubing Mascara Black Volume and Length for Sensitive Eyes (2 Pack)

fupah Mascara is the best mascara for seniors with thinning lashes. Its hypoallergenic formula is gentle on sensitive skin and eyes. The slender bristles and small mouth of the bottle make it easy to apply without clumping, giving you long, thick lashes. The quick-drying and waterproof formula keeps your lashes thick and slender for a long time, even when sweating, tearing, or raining. Plus, the high-performance growth formula contains growth-promoting vitamins that allow lashes to grow over time, making them thicker, longer, and younger-looking.

What We Like
Easy to apply
Gentle on sensitive skin
Affordable price
Doesn't clump
What We Don't Like
Limited volume and length
Applicator preferences vary
Buying Guide Image

A Guide to Selecting the Best Mascara for Older Women

The Importance of Choosing the Right Mascara for Older Women

As we age, our makeup needs and preferences often change. This is particularly true when it comes to mascara. When applied correctly, mascara can help to enhance and define the natural beauty of our eyes. However, choosing the right mascara for mature eyes can be a challenging task. In this article, we will explore some of the key factors to consider when selecting mascara for older women, as well as some tips for applying it effectively.

Choosing the Right Formula

When it comes to mascara, one size does not fit all. The formula of the mascara you choose will depend on the condition of your lashes and the effect you want to achieve. If you have thinning lashes, for example, you may want to opt for a volumizing formula that will help to thicken and lenglaen your lashes. If you have sensitive eyes, on the other hand, you may want to choose a hypoallergenic formula that is free of potentially irritating ingredients.

In addition to considering the formula of the mascara, you should also pay attention to the brush. Mascara brushes come in a variety of shapes and sizes, and the right brush for you will depend on the shape and size of your eyes. For example, if you have close-set eyes, you may want to choose a brush with a thin, elongated shape to help define and separate your lashes. If you have wide-set eyes, on the other hand, you may want to choose a brush with a fuller, fluffier shape to help create the illusion of closer-set eyes.

Applying Mascara Effectively

Once you have chosen the right mascara for your needs, the next step is to apply it effectively. Here are a few tips to help you achieve the best possible results:

  • Start by curling your lashes. This will help to create a more open, wide-eyed look and make your lashes appear longer and fuller.
  • Hold the mascara brush vertically and wiggle it back and forth as you apply it to your lashes. This will help to coat each lash evenly and prevent clumps.
  • Be sure to coat the roots of your lashes, as well as the tips. This will help to create the illusion of thicker, fuller lashes.
  • Use a lash comb to separate your lashes and remove any clumps. This will help to create a more natural, clump-free look.
  • If you want to create a more dramatic, nighttime look, you can apply a second coat of mascara after the first coat has dried. Just be sure to wait a few minutes between coats to prevent clumps.

Conclusion

Choosing the right mascara for older women can be a challenging task. However, by considering the condition of your lashes and the effect you want to achieve, as well as using the right brush and applying the mascara effectively, you can enhance and define the natural beauty of your eyes.

Frequently Asked Questions (FAQs)

1. Should an older woman wear mascara on bottom lashes?

It is generally advised for older women not to wear mascara on their lower lashes. Applying mascara to the lower lashes can make the eyes look droopy, emphasize dark circles, and accentuate under-eye wrinkles, making the eyes appear older.

2. What eye makeup should a 70-year-old woman wear?

For a 70-year-old woman, it is recommended to use matte eyeshadows. Matte shades help create a smoother texture on the eyelids and are more suitable for aging skin, which is prone to lines and wrinkles. Using matte eyeshadows can bring life to the eye area and provide a more youthful look.

3. What kind of makeup should a 70-year-old woman wear?

As the skin ages and becomes drier, cream-based makeup products are ideal for a 70-year-old woman. Cream blushes, bronzers, and eyeshadows offer extra hydration and blend more easily on the skin. They also reduce the likelihood of settling into fine lines or wrinkles, providing a more natural appearance.

4. Does brown mascara make you look younger?

Brown mascara can be a good choice for a more natural and youthful look. It is less harsh than black mascara and can create a softer effect. Many people, including brides, opt for brown mascara to achieve a younger appearance.

5. Should women over 50 wear brown or black mascara?

Contrary to the old belief that only brown mascara should be used by women over 50, it is not true. Women over 50 can use black mascara as well. The key is to create a contrast between the eye color and the mascara to enhance the eyes.

Editor's Notes

During our mascara for older women research, we found 48 mascara for older women products and shortlisted 10 quality products. We collected and analyzed 519,370 customer reviews through our big data system to write the mascara for older women list. We found that most customers choose mascara for older women with an average price of $12.20.

The mascara for older women are available for purchase. We have researched hundreds of brands and picked the top brands of mascara for older women, including MAYBELLINE, Clinique, fupah, Rumi Cosmetiques, BANGFENG. The seller of top 1 product has received honest feedback from 5,363 consumers with an average rating of 4.6.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.

Mascara for Older Women Comparison Table

#TOP1
#TOP2
#TOP3
#TOP4
#TOP5
#TOP6
#TOP7
#TOP8
#TOP9
#TOP10
Brand Lancôme MAYBELLINE Clinique PRIME PROMETICS fupah Rumi Cosmetiques BANGFENG dootdott Blooskim fupah
Color Black BLACKEST BLACK Black Brown Black Black Pack of 1 1pc Washable Carbon Black Black
Special Feature Long-Wearing High Pigment Density Volumizing, Built-In-Brush, Lengthening Smudge-Proof, Sweatproof, Non-Clumping, Non-Flaking, Water Resistant Waterproof Smudge-Proof, Long Lasting, Hypoallergenic, Non-Clumping, Water Resistant Waterproof Waterproof Smudge-Proof, Travel Size, Hypoallergenic, Non-Clumping, Washable Hypoallergenic, Waterproof
Material Type Free Paraben Free Paraben Free Phthalates, Parabens, Fragrance Hypoallergenic Hypoallergenic Cruelty-free Cruelty-free,Hypoallergenic Hypoallergenic Hypoallergenic Hypoallergenic
Product Benefits - Defining, Lengthening, Volumizing, Washable The unique tapered brush meticulously finds each and every lash. Hypoallergenic, Volumizing, Thickening, Lengthening Hypoallergenic Volumizing, Lengthening Hypoallergenic Hypoallergenic Volumizing, Hypoallergenic Hypoallergenic
FTB Score
ftb score rating icon 9.8
ftb score rating icon 9.7
ftb score rating icon 9.5
ftb score rating icon 9.3
ftb score rating icon 9.2
ftb score rating icon 9.2
ftb score rating icon 9.1
ftb score rating icon 9.0
ftb score rating icon 8.9
ftb score rating icon 8.9
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