Best Plumping Mascara of 2025

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Plumping mascara is a popular cosmetic product that is designed to enhance the thickness and volume of eyelashes. This type of mascara typically contains special ingredients that help to plump up the lashes, making them appear fuller and more voluminous. Some plumping mascaras also contain conditioning agents that help to nourish and strengthen the lashes over time. Plumping mascara is available in a variety of formulations, including waterproof and long-lasting options, and is suitable for use on all types of lashes. Whether you're looking for a dramatic lash look for a night out or just want to add a little extra oomph to your everyday makeup routine, plumping mascara is definitely worth considering.
At a Glance: Our Top Picks
Top 10 Plumping Mascara
COVERGIRL Simply Ageless Lash Plumping Mascara
Get youthful-looking, plumped lashes with Simply Ageless Lash Plumping Mascara for thicker, longer, and stronger looking lashes in 4 weeks. Infused with Hyaluronic Complex and Bamboo Serum, the formula instantly plumps and volumizes lashes. The soft, curved brush coats every single lash for buildable volume and definition without clumping. The gentle formula treats lashes and lash line with care for less lash fallout.
COVERGIRL Simply Ageless Lash Plumping Mascara
COVERGIRL Lash Plumping Mascara is a water-resistant mascara that instantly plumps and volumizes your lashes. It is infused with Hyaluronic Complex and Bamboo Serum, which help to strengthen and nourish your lashes. With regular use, you can expect to see thicker, longer, and stronger looking lashes in just four weeks. The curved, soft brush allows for buildable volume and definition, so you can create multiple lash looks. This mascara is perfect for those who want to achieve fuller, more voluminous lashes without the need for falsies.
Neutrogena Hydro Boost Waterproof Plumping Mascara
Neutrogena Hydro Boost Waterproof Plumping Mascara is a great choice for those looking for a mascara that will hydrate and replenish dry, brittle lashes. Formulated with hyaluronic acid, vitamin E, and keratin, this mascara provides a boost of hydration and coats every lash to help strengthen and instantly plump the look of lashes. It is non-smudging, non-flaking and ophthalmologist-tested to be safe for contact lens wearers. Customers have reported that this mascara looks great and is long-lasting, however, it can be difficult to remove.
Maybelline Lash Sensational Sky High Washable Mascara Makeup
Maybelline Sky High Washable Mascara Makeup is a volumizing, lengthening, defining, curling and multiplying mascara with a buildable formula. It is ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers. The unique Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. This mascara is easy to apply, won't smudge or flake, and is easy to remove. It is a great choice for those who want long, full and lightweight lashes.
Neutrogena Healthy Volume Lash-Plumping Waterproof Mascara
Neutrogena Healthy Volume Lash-Plumping Waterproof Mascara is a volumizing and conditioning mascara that helps build fuller, plumper, and beautifully conditioned lashes. The super-sized volume brush coats each lash with bold, volume-building color while the rich waterproof formula penetrates lashes from the inside and helps plump the core of each lash. Formulated with sweet almond and olive oil, this mascara is formulated to provide rich color with no clumps, smudges, or flakes and offers up to 400% fuller lashes. It is gentle and safe for sensitive eyes and contact lens wearers.
Maybelline Volum' Express Pumped Up Colossal Mascara
Maybelline Colossal Mascara is a double shot volumizing mascara that comes with a plumping collagen formula. Its brush is designed to scoop up an extra shot of the formula in every stroke for bigger, bolder, and more extreme lashes. With this mascara, you can get up to 16x pumped up lash volume. No eye makeup look is complete without a Maybelline mascara. The brand has a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup to help you create any signature eye look, whether natural or dramatic. Maybelline Colossal Mascara is the perfect product to define your eyes and amp up the drama.
Maybelline Volum' Express The Colossal Mascara
Maybelline Volum' Express The Colossal Washable Mascara is a volumizing mascara that delivers 9 times the volume in just one coat. Its Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers dramatic volume. Customers have praised its tear-proof formula and easy application, as well as its affordability. However, some have noted that it does not provide the 'colossal' volume it claims.
Rimmel Scandaleyes Retroglam Mascara
Rimmel Scandaleyes Retroglam Mascara is a longwear mascara that gives you a false eyelash look. The Extreme Black color helps to create bold and dramatic lashes. The mascara is perfect for achieving a professional look and is easy to apply. Rimmel Brow This Way lightweight brow gel can be used in combination with the mascara to help you achieve perfectly sculpted and defined eyebrows.
Maybelline Lash Sensational Mascara
Maybelline Mascara is the perfect addition to any eye makeup look. The exclusive fanning mascara brush with ten layers of bristles can add volume and length without clumping, revealing layers of lashes for a sensational full-fan effect. This mascara is ophthalmologist tested and safe for contact lens wearers. Maybelline offers a broad array of eyeliners, eyeshadows, and eyebrow makeup to help create looks that draw eyes. Use Garnier Micellar Water as a gentle makeup remover at night and as a facial cleanser in the morning to prep skin for Maybelline makeup.
Rimmel Scandaleyes Curved Brush Mascara
Rimmel Scandaleyes Curved Brush Mascara features a Deny-Gravity brush that is 50% larger, covering the whole lash line. Its triple collagen + keratin formula indicts and plumps even the thinnest and weakest lashes, providing 12x more volume and 70% more lift for plump lashes that will defy gravity. This mascara is volumizing and comes in a pack of 1 with a weight of 0.113 kg. It is a product of the United Kingdom and is suitable for whole lashes.
During our plumping mascara research, we found 48 plumping mascara products and shortlisted 10 quality products. We collected and analyzed 1,021,136 customer reviews through our big data system to write the plumping mascara list. We found that most customers choose plumping mascara with an average price of $6.56.
The plumping mascara are available for purchase. We have researched hundreds of brands and picked the top brands of plumping mascara, including COVERGIRL, TENA, MAYBELLINE, Rimmel. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.