Best Eyeshadow Palettes of 2025

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 16, 2025

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Eyeshadow palettes are a must-have for any makeup enthusiast. They offer a range of shades and finishes to create endless eye makeup looks. From neutral tones to bold and bright colors, there is a palette for every occasion. Some palettes are designed for specific looks, such as smoky eyes or natural looks, while others offer a mix of shades for versatility. Quality eyeshadow palettes have pigmented shades that blend easily and last all day. Whether you're a beginner or a pro, an eyeshadow palette is a staple in any makeup collection.

At a Glance: Our Top Picks

wet n wild Color Icon 10-Pan Eyeshadow Palette Cover #TOP 1
wet n wild Color Icon 10-Pan Eyeshadow Palette
ftb score rating icon 9.9
e.l.f. Perfect 10 Eyeshadow Palette Cover #TOP 2
e.l.f. Perfect 10 Eyeshadow Palette
ftb score rating icon 9.8
Wet n Wild Color Icon Palette Cover #TOP 3
Wet n Wild Color Icon Palette
ftb score rating icon 9.6

Top 10 Eyeshadow Palettes

wet n wild Color Icon 10-Pan Eyeshadow Palette

1114073
Nude Awakening
1 Count (Pack of 1)
wet n wild Color Icon 10-Pan Eyeshadow Palette Cover
wet n wild Color Icon 10-Pan Eyeshadow Makeup Palette, Brown Nude Awakening, Long Lasting, Shimmer, Metallic, Glittery, Matte, Rich Smooth Pigment, Cruelty Free

This 10-pan eyeshadow palette features a vegan formula in matte, satin, shimmer, and metallic finishes. The pigments are buttery soft and blendable, and can be used wet or dry for a true rainbow of creative effects. The finishes range from slight shimmer to magnificently metallic to glamorously glittery. The pigments have long-lasting wearability and are cruelty-free.

What We Like
Good pigment
Variety of shades
Affordable price
Nice texture
Easy to blend
What We Don't Like
Requires effort to build color
No brushes included

e.l.f. Perfect 10 Eyeshadow Palette

83278
Everyday Smoky
e.l.f. Perfect 10 Eyeshadow Palette Cover
e.l.f. Perfect 10 Eyeshadow Palette, Ten Ultra-pigmented Nude Shades, Blendable Formula, Vegan & Cruelty-free, Everyday Smoky (Packaging May Vary)

The e.l.f. Perfect 10 Palette features ten ultra-pigmented shades that allow you to create stunning eye looks for any occasion. These subtle, nude tones are designed to enhance your eyes effortlessly, while deeper bronze and brown hues help sculpt and define, adding depth to your makeup. The creamy and blendable formula ensures a smooth application, making it easy for you to achieve vibrant color with minimal effort. With this versatile palette, you can experiment with countless eyeshadow styles that will elevate your everyday makeup routine.

What We Like
High-quality pigments
Long-lasting without creasing
Great value for the price
Versatile color range
Easy to blend
What We Don't Like
Color variations may disappoint
Possible signs of prior use

Wet n Wild Color Icon Palette

1114067
1 Count (Pack of 1)
Wet n Wild Color Icon Palette Cover
wet n wild Color Icon Eyeshadow Makeup 5 Pan Palette, Matte, Shimmer, Metallic, Long Wearing, Rich Buttery Pigment, Cruelty Free - Walking On Eggshells

This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. Each shade is buttery soft for seamless blendability and easy layering. Usable both wet and dry, it's easy to create a true rainbow of creative effects that leave you looking and feeling like you've earned a 5-star rating.

What We Like
Great quality and colors
Blends smoothly
Long-lasting wear
Affordable price
Compact and portable
What We Don't Like
Some colors lack pigmentation
Glitter hard to remove

Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce

PG-6589
Natural Nudes
1 Count (Pack of 1)
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce Cover
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce

Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce is a great collection of shades handpicked by makeup pros to make your eye look go from day to night. The shades in the palette blend effortlessly and look beautiful, without overshadowing. Customers have found this eyeshadow kit to be perfect for everyday wear, as the subtle eye makeup look is not over the top. However, some customers have found that the colors are more of a taupe range than browns, and the palette is much more cool than warm toned. The shadows are also more shimmery than they appear in the photo, and the darkest shade is the only matte shade.

What We Like
Great color options
Easy to apply
Buildable pigmentation
Good for mature skin
Affordable price
What We Don't Like
Some fallout during application
Flimsy packaging

BestLand 2 Pack 12 Colors Makeup Nude Eyeshadow Palette

Matte + Shimmer
BestLand 2 Pack 12 Colors Makeup Nude Eyeshadow Palette Cover
BestLand 2 Pack 12 Colors Makeup Nude Colors Eyeshadow Palette Natural Nude Matte Shimmer Glitter Pigment Eye Shadow Pallete Set Waterproof Smokey Professional Beauty Makeup Kit (2 PCS)

The BestLand 2 Pack 12 Colors Makeup Nude Eyeshadow Palette is a great choice for makeup lovers. It features a range of matte, shimmer, and glitter shades that are highly pigmented and long-lasting. The colors are easy to apply and blend, and the palette is waterproof and vegan-friendly. Customers have praised the quality of the product, noting that it is a great value for the price. However, some customers have noted that the colors are not as advertised and that the pigment is not as strong as expected.

What We Like
Good quality for price
Versatile range of colors
Smooth and highly pigmented
Includes matte and shimmer options
Perfect for gifts
What We Don't Like
Not as pigmented as expected
Some colors may be too light
#TOP 6

L.A. COLORS Day To Night Eyeshadow Palette

CES421
Dawn
L.A. COLORS Day To Night Eyeshadow Palette Cover
L.A. COLORS Day To Night 12 Color Eyeshadow Palette, Dawn, 0.28 Oz

Get the perfect shade for every occasion and every mood with L.A. COLORS Day To Night 12 Color Eyeshadow Palette. Mix and match with other matte, pearly, and sparkly shades to create any look you desire. The double-ended applicators with soft sponge tips make it easy to go from subtle to dramatic. This eyeshadow has long-lasting wear and is perfect for taking your look from day to night.

What We Like
Brilliant color range
Easy application and blending
Long-lasting staying power
Compact and travel-friendly
Affordable price
What We Don't Like
Soft powder texture
Some color variations may be subtle

UCANBE Baked Eyeshadow Palette

Black
UCANBE Baked Eyeshadow Palette Cover
UCANBE Baked Eyeshadow Makeup Palette with Hidden Gems, 16 Colors Nude Eye Shadow with Matte Glitter Metallic Shimmer, Highly Pigmented Long Lasting Make Up Pallet

The UCANBE Eyeshadow Palette features 16 vibrant shades, allowing you to create looks ranging from subtle everyday makeup to striking smoky eyes. Its baked formula provides a smooth texture that blends seamlessly on your eyelids, making application easy whether you're a beginner or a pro. Each shade is highly pigmented and long-lasting, ensuring your eye makeup stays fresh and vibrant without creasing throughout the day. This palette is designed to suit various skin tones and eye colors, giving you the versatility to enhance your natural beauty effortlessly.

What We Like
Gorgeous colors
Lasts all day
Beautiful packaging
Great price point
Versatile palette
What We Don't Like
Limited matte options
Some fallout from shimmers
#TOP 8

Revlon Eyeshadow Palette, 555 Moonlit

309978535126
555 Moonlit
Revlon Eyeshadow Palette, 555 Moonlit Cover
Revlon ColorStay Day to Night Eyeshadow Quad, Longwear Shadow Palette with Transitional Shades and Buttery Soft Feel, Crease & Smudge Proof, 555 Moonlit, 0.16 Oz

Revlon's ColorStay Day to Night Eyeshadow Palette in 555 Moonlit is a powder-cream hybrid formula that goes on like a powder but stays on like a cream. It includes 4 bestsellers and 5 never seen before trend-forward shades that are perfect for transitional day-to-night looks. The velvety pigmented blendable matte and shimmer finishes last up to 16 hours and feel buttery soft. Revlon's high-quality, highly pigmented makeup lets you live boldly and create any look you want.

What We Like
Great color selection
Long-lasting wear
Easy application
Good for various skin tones
What We Don't Like
Color payoff varies
#TOP 9

CHARMCODE 2Pcs Twilight Dusk + Aromas Nude Eyeshadow Palette Makeup Set, Matte Shimmer Glitter Pressed Pearl All Highly Pigmented Blending Powder, Natural Velvet Texture Eye Shadow Kit

QISTUB018
Twilight/Aromas
1 Count (Pack of 1)
CHARMCODE 2Pcs Twilight Dusk + Aromas Nude Eyeshadow Palette Makeup Set, Matte Shimmer Glitter Pressed Pearl All Highly Pigmented Blending Powder, Natural Velvet Texture Eye Shadow Kit Cover
CHARMCODE 2Pcs Twilight Dusk + Aromas Nude Eyeshadow Palette Makeup Set, Matte Shimmer Glitter Pressed Pearl All Highly Pigmented Blending Powder, Natural Velvet Texture Eye Shadow Kit

The 2Pcs UCANBE Twilight Dusk + Aromas Nude Eyeshadow Palette Makeup Set is a great value and offers a wide range of colors and finishes. The highly pigmented shades in vibrant purples and ochres, and soft sandy nude-tones provide extended wear. The lightweight formula is blendable and buildable, and provides a creamy butter-like application. Customers have found that the shadows are long lasting and don't spill all over the face, and that they don't need a primer with this shadow.

What We Like
High pigment quality
Affordable price for two palettes
Long-lasting wear
Beautiful color selection
Minimal fallout
What We Don't Like
Package may arrive damaged
Glitter application can be tricky

BestLand 39 Color Rainbow Eyeshadow Palette

1377
Color Fusion
BestLand 39 Color Rainbow Eyeshadow Palette Cover
39 Color Rainbow Eyeshadow Palette - Professional Makeup Matte Metallic Shimmer Eye Shadow Palettes - Ultra Pigmented Powder Bright Vibrant Colors Shades Cosmetics Set

Introducing the BestLand Rainbow Eyeshadow Palette, a professional makeup palette featuring 39 shades of matte, metallic, and shimmer eye shadows. With a stunning range of colors including 32 rainbow shades and 7 metallic shades, this palette allows you to create endless looks for any occasion. The highly pigmented shadows are easy to blend, whether you prefer a subtle daytime look or a bold and vibrant night-time look. The long-lasting formula ensures that your eyeshadow will stay on all day, and the vegan and cruelty-free ingredients make it safe for your skin. With the BestLand Rainbow Eyeshadow Palette, you can easily achieve vivid and vibrant eye makeup that will make you stand out from the crowd.

What We Like
Wide range of vibrant shades
Ultra pigmented formula
Smooth and blendable texture
Long-lasting wear
Affordable price
What We Don't Like
Some colors less pigmented
Fallout experienced
Buying Guide Image

The Basics of Choosing the Eyeshadow Palettes

Consider Your Needs

Before you start shopping for an eyeshadow palette, it's important to consider what you'll be using it for. Do you need a palette for everyday wear, or are you looking for something more dramatic for special occasions? Do you prefer neutral shades, or are you drawn to bold and colorful hues?

Think About Your Skin Tone

Your skin tone can also play a role in choosing the right eyeshadow palette. If you have fair skin, you may want to opt for lighter, more muted shades to avoid overwhelming your features. Those with medium to dark skin tones can usually pull off bolder, deeper colors. It's also important to consider the undertones of your skin - cool, warm, or neutral - as this can affect how certain shades look on you.

Decide on a Finish

Eyeshadow palettes can come in a variety of finishes, from matte to shimmer to metallic. If you're not sure which finish you prefer, it can be helpful to choose a palette with a mix of finishes so you can experiment. Generally, matte shades are best for creating a subtle, natural look, while shimmers and metallics can add a bit of glamour and drama.

Check the Quality

It's worth investing in a high-quality eyeshadow palette, as the better the quality, the more pigmented and blendable the shades will be. Swatch the shades in the palette on your hand or arm to get a sense of the pigmentation and texture. You may also want to read reviews from other customers to get a sense of the palette's performance.

Look for Versatility

An eyeshadow palette with a range of shades can be more versatile and allow you to create a variety of looks. Consider choosing a palette with a mix of neutral, transitional shades for everyday wear, as well as bolder shades for special occasions or evenings out.

Don't Be Afraid to Experiment

There's no one "perfect" eyeshadow palette - the best palette for you will depend on your personal preferences and needs. Don't be afraid to try out different palettes and shades to find what works best for you. And remember, there's no rule that says you have to stick to just one palette - you can always mix and match shades from multiple palettes to create your own custom looks.

Frequently Asked Questions (FAQs)

1. What eyeshadow looks good on everyone?

Neutral and nude eyeshadows are universally flattering and look good on most people. These shades are essential in an eyeshadow palette and are versatile for creating various looks. Including nude and neutral shades in your makeup collection is a must-have.

2. Should eyeshadow be lighter or darker?

The choice between lighter or darker eyeshadow depends on personal preference and skin tone. For a more dramatic look, darker shades can be used, but for those with light skin and eyes, lighter shades may be more flattering. It's important to consider how the eyeshadow shade complements your overall look and avoid using shimmer on mature skin as it can emphasize fine lines.

3. What is the easiest type of eyeshadow to apply?

Cream eyeshadow is generally the easiest type to apply. Cream textures are soft and blend well when warmed, making them easy to apply with your finger. They come in various formulas, such as sticks or pots, and can be worn alone or as a base for powder eyeshadow.

4. Which is better for mature eyes, powder or cream eyeshadow?

For mature eyes, cream eyeshadows are often preferred. Cream textures blend better on dryer or dehydrated skin without emphasizing dry patches. Cream eyeshadows give a youthful glow and sheen, while powders can highlight fine lines and appear dull on more mature skin.

5. What color eyeshadow makes you look younger?

Using gold, bronze, copper, and glittery eyeshadows can help create a youthful and glamorous look. These shades are particularly popular for special occasions and can make you appear younger than your actual age.

6. Should your eyeshadow be lighter or darker than your skin?

It is recommended to have an eyeshadow color that is several shades lighter than your skin tone for highlighting your brows and lids. Additionally, having a deeper shade can be used to add drama to the outer corners of your eyes and smudge liners. It's important to have a range of shades in your eyeshadow collection to create different looks and enhance your features.

Editor's Notes

During our eyeshadow palette research, we found 48 eyeshadow palette products and shortlisted 10 quality products. We collected and analyzed 346,998 customer reviews through our big data system to write the eyeshadow palettes list. We found that most customers choose eyeshadow palettes with an average price of $7.60.

The eyeshadow palettes are available for purchase. We have researched hundreds of brands and picked the top brands of eyeshadow palettes, including wet n wild, e.l.f., COVERGIRL, BestLand, L.A. COLORS. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.

Eyeshadow Palettes Comparison Table

#TOP1
#TOP2
#TOP3
#TOP4
#TOP5
#TOP6
#TOP7
#TOP8
#TOP9
#TOP10
Brand wet n wild e.l.f. wet n wild COVERGIRL BestLand L.A. COLORS UCANBE REVLON CHARMCODE BestLand
Color Nude Awakening Everyday Smoky Walking On Eggshells Natural Nudes Matte + Shimmer Dawn Black 555 Moonlit Twilight/Aromas Color Fusion
Item Form Powder Powder Powder pallet Powder Powder Powder Powder Powder Powder
Finish Type Matte, Shimmer Matte Matte Natural Glitter,Matte,Shimmer,Natural Glossy Matte,shimmery Shimmer, Matte, Satin Shimmery,Glitter,Metallic,Shimmer,Matte,Velvet,Natural Metallic,Matte,Shimmer
Special Feature Not Tested On Animals Cruelty Free Not Tested On Animals Blendable Waterproof Crease Proof, Travel Size, Blendable, Smudge Resistant Baked eyeshdow Blendable Waterproof Long Lasting, Cruelty Free
FTB Score
ftb score rating icon 9.9
ftb score rating icon 9.8
ftb score rating icon 9.6
ftb score rating icon 9.6
ftb score rating icon 9.5
ftb score rating icon 9.3
ftb score rating icon 9.3
ftb score rating icon 9.1
ftb score rating icon 8.9
ftb score rating icon 8.9
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