Best White Mascara of 2025

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 7, 2025

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This mascara is a unique product that comes in a white shade. It is perfect for those who want to experiment with their makeup and try something new. The white shade can be used alone for a bold and edgy look or as a base for other colored mascaras to make them pop. The formula is designed to lengthen and volumize lashes while also providing a brightening effect to the eyes. This mascara is a must-have for anyone looking to add some excitement to their makeup routine.

At a Glance: Our Top Picks

Bloody Mary Mascara, White Cover #TOP 1
Bloody Mary Mascara, White
ftb score rating icon 9.8
Maydear Waterproof Color Mascara Cover #TOP 2
Maydear Waterproof Color Mascara
ftb score rating icon 9.7
BINGBRUSH Colored Waterproof Mascara Set Cover #TOP 3
BINGBRUSH Colored Waterproof Mascara Set
ftb score rating icon 9.5

Top 10 White Mascara

#TOP 1

Bloody Mary Mascara, White

BMWM
White
1 Count (Pack of 1)
Bloody Mary Mascara, White Cover
BLOODY MARY White Mascara for Eyelashes used in Halloween, Gojo Cosplay, Ice Princess Queen Costume MakeUp - High Pigment Mascara White - No Clumping, Waterproof, Lasts 24 Hours, Easy to Apply/Remove

Bloody Mary Mascara, White is a long-lasting, waterproof mascara that conditions and nourishes eyelashes. It is light-weight and non-clumping, and provides opaque coverage without needing multiple layers. Customers have praised its unique witchy goth vibe, and its ability to color eyebrows to match wigs. However, some have noted that it can irritate eyes if it gets in them, and that it can become less white after a few hours.

What We Like
Long-lasting and waterproof
Non-clumping and light-weight
Provides opaque coverage
Unique witchy goth vibe
Colors eyebrows to match wigs
#TOP 2

Maydear Waterproof Color Mascara

MAC20201020
White
Maydear Waterproof Color Mascara Cover
Maydear White Mascara for Eyelashes, Waterproof Colored Mascara Long Lasting Smudgeproof Color Mascara for Women Fast Dry Lengthening Eye Makeup Party Stage Use

Maydear Waterproof Color Mascara is a smudge-proof and waterproof mascara that is available in multiple colors to make your makeup more attractive and charming. It is easy to apply and remove, and it makes your lashes look fuller and thicker. The mascara is non-toxic and safe to use, and it can be an ideal gift for girls or ladies for various occasions.

What We Like
Comes in multiple colors
Waterproof and smudge-proof
Easy to apply and remove
#TOP 3

BINGBRUSH Colored Waterproof Mascara Set

A-1Pc 1# White
1 Ounce (Pack of 1)
BINGBRUSH Colored Waterproof Mascara Set Cover
Colored Colorful Waterproof Mascara for Eyelashes Set,Blue White Black Brown Purple Long lasting Charming Voluminous Cruelty Free Vegan Eye Makeup (A-1Pc 1# White, A)

The BINGBRUSH Colorful Mascara is designed to enhance your eyes with vibrant colors while being easy to apply. Its long brush head ensures you can reach every lash without smudging your skin, making it ideal for achieving a precise look. This mascara is gentle on your skin, providing a natural and moisturizing experience, perfect for daily wear or special occasions. Plus, its waterproof formula means you can enjoy long-lasting wear without worrying about fading throughout the day. With its lightweight design, you will find it simple to apply and remove, ensuring a comfortable experience for your lashes.

What We Like
Vibrant color options
Long-lasting wear
Gentle on skin
Easy application
#TOP 4

White Mascara Cat Eye Primer

FJFIEJFOK895
white
White Mascara Cat Eye Primer Cover
LGSZGDCN White Lashes volume mascara Extensions Makeup Lash Waterproof Fast Dry Eyelashes Curling Lengthening Primer Eye Lashes Party Stage Use

The White Mascara Cat Eye Primer from LGSZGDCN is a great choice for those looking for a dramatic volume and sculpted length without clumps or globs. It comes in 6 colors, is ophthalmologist-tested and safe for sensitive eyes and contact lens wearers, and is formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances. It is also long-lasting, tear-proof, and easy to remove. Customers have noted that it may need a second coat for the color to show up, but that it is a great product overall.

What We Like
Available in 6 colors
Ophthalmologist-tested and safe for sensitive eyes
Formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances
Long-lasting, tear-proof, and easy to remove

essence Volume Booster Lash Primer Mascara

essence
4059729005670
White
1 Count (Pack of 1)
essence Volume Booster Lash Primer Mascara Cover
essence | Volume Booster Lash Primer Mascara | Infused with Mango Butter and Acai Oil for Nurtured Lashes | Conditioning Mascara Primer | White | Vegan | Paraben & Cruelty Free (Pack of 1)

essence Volume Booster Lash Primer Mascara is an ideal partner to your favorite mascara. Infused with acai oil and mango butter, this primer not only boosts volume but also creates a moisturizing shield around each lash to protect them from damage. Customers love the product for its easy removal, good price, and ability to make lashes look longer and fuller.

What We Like
Infused with acai oil and mango butter
Creates a moisturizing shield around each lash
Easy removal and good price
Makes lashes look longer and fuller
Paraben and cruelty free
#TOP 6

UCANBE White Mascara and Eyeliner Set

White
UCANBE White Mascara and Eyeliner Set Cover
UCANBE White Mascara and Liquid Eyeliner Set, Waterproof Colored Eye Makeup Duo - Enhance Your Gaze with Natural Lasting Lift & Curl for Lashes and Pigmented Smudge-Proof Eye Liner

The UCANBE Eye Makeup Duo is designed to elevate your eye game effortlessly. The waterproof mascara curls and lifts your lashes without drooping, keeping them looking fresh all day. With its lengthening formula, you can achieve beautifully voluminous lashes with minimal effort. The precise liquid eyeliner features a soft felt tip, making it easy to create sharp lines or a sultry smoky look. Together, these products enhance your eyes beautifully, allowing you to express different moods with a variety of six vibrant colors.

What We Like
Waterproof for all-day wear
Lengthens and curls lashes
Precise application with felt tip
Variety of vibrant colors
#TOP 7

BINGBRUSH Colored Mascara Set

C-1Pc 09#white
1 Ounce (Pack of 1)
BINGBRUSH Colored Mascara Set Cover
Colored Mascara for Eyelashes with Comb Set,Colorful Waterproof Mascara Long lasting Charming Voluminous Mascara for Women Cruelty Free Vegan Eye Makeup (C-1Pc 09#white, C)

The BINGBRUSH Colored Mascara is designed to enhance your eyes with vibrant colors, making them stand out beautifully. Its long brush head allows you to reach every lash easily without smudging the surrounding skin. This mascara is gentle and moisturizing, ensuring comfort throughout the day while resisting water and staying put. Additionally, its lightweight formula glides on smoothly and is easy to remove, making your makeup routine hassle-free. Whether you're heading to a party or just want to add some flair to your everyday look, this mascara is a perfect choice.

What We Like
Vibrant color options
Easy application
Waterproof formula
Gentle on skin
#TOP 8

MACStack White Mascara

MAC
White
MACStack White Mascara Cover
MAC MACStack White Mascara, Snow Stack, 0.41 Ounces

The MAC White Mascara, part of the limited edition Snow Stack collection, offers a unique snowy hue that is perfect for winter. This mascara features a buildable, clump-free formula that allows you to customize your lash volume, whether you prefer a natural look or something more dramatic. You’ll enjoy instant lift and length with every application, ensuring your lashes stand out. With its icy volume and length, this mascara is designed to help you achieve stunning looks that will turn heads all season long.

What We Like
Limited edition shade
Buildable and clump-resistant
Instant lash lift
Customizable volume
#TOP 9

LYSdefeu 5D White Mascara Volume and Length

White
LYSdefeu 5D White Mascara Volume and Length Cover
5D White Mascara Volume and Length -1Pcs Waterproof Colored Fiber Tubing Mascara for Eyelashes,Volumizing Curling Colorful Eye Lashes, Longlasing Voluminous Mascara for Eye Makeup

LYSdefeu White Mascara is a 5D colored mascara that offers vibrant colors to enhance your eye makeup. With five colors to choose from, including black, brown, white, blue, and purple, this mascara is suitable for all eye colors and skin tones. The mascara's brush head is designed in the shape of an olive, allowing it to volumize and extend every single lash from root to tip, giving you dramatic volume and sculpted length without clumps or globs. It is also waterproof and smudge-proof, ensuring that your makeup stays intact all day long. The mascara is easy to apply and remove, gliding smoothly on your lashes and easily coming off with cleansing water. Whether it's for daily wear or special occasions like Halloween or Christmas, LYSdefeu White Mascara is the ideal choice for women who love makeup.

What We Like
Vibrant colors
Volumizes and extends lashes
Waterproof and smudge-proof
#TOP 10

YHGIJ 5D White Waterproof Mascara

YHGIJ
White
YHGIJ 5D White Waterproof Mascara Cover
5D White Waterproof Mascara Hypoallergenic Formula for Lengthening and Thickening - Colorful Silk Fiber, Smudge-proof, Perfect for Daily Use and Special Occasions

The YHGIJ Waterproof Mascara is designed for those who want clump-free, beautiful lashes. Its non-clumping formula ensures a smooth application, allowing you to achieve defined lashes effortlessly. You won’t have to worry about your mascara fading, as this product offers long-lasting wear, even in humid conditions. If you have sensitive eyes, you’ll appreciate its hypoallergenic formula, which provides comfort without irritation. Plus, when it’s time to remove your mascara, cleanup is a breeze, protecting your natural lashes from damage.

What We Like
No clumps
Long-lasting wear
Gentle on sensitive eyes
Easy removal
Buying Guide Image

The Definitive White Mascara Buying Guide

What Is White Mascara?

White mascara, also known as clear mascara, is a cosmetic product that is used to highlight and enhance the appearance of the eyelashes. Unlike traditional black or brown mascaras, which are designed to darken and define the lashes, white mascara is transparent and adds a subtle, natural-looking shimmer to the lashes.

Why Choose White Mascara?

White mascara is an excellent option for those who want to add a touch of glamour and sparkle to their eyes without looking over-the-top. It is particularly effective for those with fair hair and light-colored eyes, as it helps to brighten and highlight the eyes. Additionally, white mascara can be a great way to add a finishing touch to a bold and colorful makeup look, or to make a statement at a special occasion or event.

How to Choose the Right White Mascara

When choosing a white mascara, there are a few key factors to consider. First and foremost, it is important to choose a high-quality product that is specifically designed for use on the eyelashes. This will ensure that the mascara is safe and gentle on the delicate skin around the eyes, and that it will not flake, smudge, or clump throughout the day.

Additionally, it is important to choose a white mascara that is easy to apply and that provides the desired level of coverage and shine. Some white mascaras are designed to provide a subtle, natural-looking shimmer, while others are more intense and shimmery. Choosing the right mascara will depend on personal preferences and the desired look.

Finally, it is important to choose a white mascara that is long-lasting and resistant to water, sweat, and tears. This will help to ensure that the mascara stays in place all day, and that it maintains its shimmer and shine even in challenging conditions.

How to Apply White Mascara

To apply white mascara, start by curling the eyelashes with an eyelash curler. This will help to open up the eyes and create a more dramatic effect. Next, apply a thin layer of white mascara to the upper and lower lashes, starting at the base of the lashes and wiggling the wand to coat each lash evenly.

For a more intense look, apply a second layer of white mascara, focusing on the tips of the lashes. Be sure to avoid clumping by wiping any excess mascara from the wand before applying it to the lashes.

Finally, use a clean spoolie brush or a lash comb to separate and define the lashes, and to remove any clumps or clumps. This will help to create a more natural and polished look.

Conclusion

White mascara is a versatile and fun cosmetic product that can add a touch of shimmer and sparkle to the eyes. When choosing a white mascara, it is important to consider factors such as quality, ease of use, and long-lasting wear. With the right white mascara, it is easy to create a range of beautiful and dramatic looks.

Frequently Asked Questions (FAQs)

1. What is the purpose of white mascara?

White mascara serves as a primer and base when used as part of a mascara duo. It adds bulk to lashes without weighing them down, creating a voluminous and luscious look.

2. Is lash primer just white mascara?

Lash primer is similar to white mascara in appearance, but it can come in clear, brown, or black options as well. Lash primer helps mascara glide on smoothly and provides a fanned look, preventing smudging, smearing, and flaking.

3. What can you do with white mascara?

White mascara can be used as a base coat before applying regular mascara. It helps lashes appear fuller, more voluminous, and enhances the color of the regular mascara.

4. Why do people wear green mascara?

Green mascara can enhance green tones in any eye color and complements all skin tones. It adds a pop of color and draws attention to the eyes.

5. Why do people use black mascara?

Black mascara is popular for creating defined and dramatic lashes. It is also great for achieving a smoky eye look and making the eyes more prominent.

6. Does white lash primer stay white?

No, white lash primer gets covered and disappears immediately when black or colored mascara is applied over it.

7. What is the white stuff you put on your eyelashes before mascara?

The white stuff is an eyelash primer, which is applied before mascara. It serves as a base coat and usually comes in a tube-like mascara, often in white or clear color.

8. Why do people use colored mascara?

Colored mascara is used to draw attention to the eyes. Different colors can complement eye colors and make them pop. Black is a versatile choice, while bold blues, greens, and other hues enhance specific eye colors.

Editor's Notes

During our white mascara research, we found 48 white mascara products and shortlisted 10 quality products. We collected and analyzed 197,223 customer reviews through our big data system to write the white mascara list. We found that most customers choose white mascara with an average price of $6.95.

The white mascara are available for purchase. We have researched hundreds of brands and picked the top brands of white mascara, including Bloody Mary, Maydear, BINGBRUSH, LGSZGDCN, essence. The seller of top 1 product has received honest feedback from 550 consumers with an average rating of 4.9.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.