Best Mascara Gels of 2025

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Mascara gels are the latest innovation in the world of makeup. These lightweight, water-based formulas provide a natural-looking lift and definition to the lashes without weighing them down or causing clumps. The unique brush designs of mascara gels allow for easy application, even to the tiniest lashes in the corners of the eyes. With long-lasting hold and smudge-proof formulas, these gels are perfect for all-day wear. Mascara gels come in a variety of shades and finishes, from classic black to bold colors and shimmering metallics. Try this new trend in makeup for a fresh and modern look.
At a Glance: Our Top Picks
Top 10 Mascara Gels
e.l.f. Clear Lash & Brow Mascara 2-Pack
Get perfectly groomed brows and lashes all day long with the e.l.f. Clear Lash & Brow Mascara 2-Pack. This dual-ended clear eyebrow gel and mascara naturally defines and separates hairs for a glossy, well-groomed look. The long-lasting formula is designed to stay put all day while nourishing your brow and lash hairs with conditioning agents. You can use it alone, under mascara or as a finishing gel after applying brow color. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
Wet n Wild Enhance and Define Mascara
Wet n Wild Enhance and Define Mascara is a gel-based mascara that helps to enhance fullness and add color to your lashes. It contains Pro-Vitamin B5 and soy protein, which condition your lashes and leave them looking and feeling healthy. This mascara is perfect for those who want to define their lashes and achieve a full lash look.
essence Clear Lash Brow Gel Mascara
Get perfectly manicured brows all day with the essence Clear Lash Brow Gel Mascara. This convenient 3-pack is vegan and paraben-free, making it an eco-friendly choice. The clear formula glides on smoothly and moisturizes while taming unruly brows and lashes. Use it on bare brows for an everyday groomed look, or over your favorite brow powder or pencil to lock in your brows. Plus, it's a great "starter" mascara for young ones testing the waters. essence cosmetics is a cruelty-free brand certified by PETA, so you can feel good about your purchase.
Covergirl Professional Natural Lash Mascara
This clear gel mascara by Covergirl helps you tame your eyebrows and create natural looking lashes. Its conditioning formula makes it hypoallergenic and easy to wash off.
Ere Perez Natural Mascara
Ere Perez Aloe Mascara is a clear natural gel mascara made with high-quality ingredients. It features vitamin-rich aloe vera, which can lengthen your lashes and highlight your true lash color. This mascara is suitable for lash extensions, contact lenses, and sensitive eyes. It is sweat-proof and water-resistant, meaning you don't have to worry about smudging or running. You can also use it as a brow groomer for extra shape and definition, giving you a sleek and natural look. Ere Perez Aloe Mascara is cruelty-free, non-GMO, carbon neutral, and sustainable, so you can feel good about using it.
Simply Naked Beauty 3D Lash Fiber Mascara
Get ultimate volume and length with Simply Naked Beauty 3D Lash Fiber Mascara. This mascara uses tiny thickening microfibers and magnifying gel to give your lashes up to 300x their normal volume and length. It's like wearing falsies, but in a tube and takes less than 5 minutes to put on. The waterproof, smudge-proof, and non-clumping formula ensures your lashes stay perfectly bold all day long. Made with natural, organic, and hypoallergenic ingredients, this mascara is perfect for those with sensitive eyes. With a dedicated team of beauty specialists ready to help you reach your beauty goals, SNB is a family-owned, USA cosmetics company that values quality and service.
Maybelline Great Lash Clear Mascara, 2 Count
The Maybelline Great Lash Clear Mascara comes in a 2 count and is perfect for creating a natural eye makeup look. The gel formula conditions lashes and brows while separating and grooming them. It's suitable for contact lens wearers and is ophthalmologist tested.
The Beauty Crop - BFF Brow Mascara
The Beauty Crop - BFF Grow & Groom Brow Mascara Gel is a smudge-proof and long-lasting liquid mascara gel made from pure castor oil, Vitamin E, and aloe vera. It glides on easily, dries quickly, and won't smudge, separating lashes for a smooth and creamy texture. Its ultra-precise tip is flexible and easy to use, helping to volumize, define, and tame brows without looking stiff. The formula is vegan, cruelty-free, safe, and suitable for sensitive skin.
Petite 'n Pretty Clear Mascara and Brow Gel
The Petite 'n Pretty Clear Mascara and Brow Gel is a dual-purpose product for kids, children, tweens and teens. It has a featherlight texture that makes it easy to apply without feeling tacky. The clear finish is perfect for a natural look and provides natural hold and subtle definition. This product is cruelty-free, paraben-free, gluten-free, nut-free, phthalate-free, and vegan. It is dermatologist-approved and helps increase resistance to breakage and stimulate hair growth.
UCANBE Waterproof Mascara & Remover Set
The UCANBE Mascara Set offers a dynamic duo for your beauty routine, featuring a quick-drying black mascara and a handy lash remover gel. You'll love how the mascara dries in just a minute, providing long-lasting wear that resists sweat and tears, keeping your lashes flawless all day. With the ability to create both subtle and dramatic looks, it enhances your lashes with rich pigmentation. When it's time to remove, the included gentle remover effortlessly takes off even the toughest waterproof makeup, protecting your delicate eye area while nourishing your lashes with Vitamin E.
During our mascara gel research, we found 48 mascara gel products and shortlisted 10 quality products. We collected and analyzed 231,498 customer reviews through our big data system to write the mascara gels list. We found that most customers choose mascara gels with an average price of $6.36.
The mascara gels are available for purchase. We have researched hundreds of brands and picked the top brands of mascara gels, including e.l.f., wet n wild, essence, COVERGIRL, Ere Perez. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.