Best Natural Mascara of 2025

Physicians Formula Organic Wear All Natural Origin Mascara is a volumizing and lengthening formula that is designed to nourish and thicken each lash for a dramatic eye. It comes with a recyclable eco-brush and is hypoallergenic and not tested on animals. Customers have found it to be a great everyday natural look and have experienced less irritation and redness in their eyes. However, it is not water resistant and may smudge after a few hours of wear.

Burt's Bees Mascara is designed to make your makeup routine easy and effective. The user-friendly applicator helps you enhance your eye color and shape effortlessly. With its nourishing formula, this mascara not only lengthens and defines your lashes but also conditions them, promoting healthier lashes over time. Made with natural ingredients like Jojoba Oil and Glycerin, it provides a gentle touch for your sensitive eye area. This mascara is perfect for achieving a beautifully natural look without harsh chemicals, making it a great choice for those who prioritize natural beauty products.

ILIA Mascara is a non-toxic, cruelty-free, clean mascara that exceeds any mascara expectations. Its buildable and flake-free formula lifts, curls, lengthens, and adds just the right amount of volume for fuller and healthier-looking lashes. The lightweight and nourishing formula contains organic bee and carnauba waxes that condition each lash, keeping them lifted throughout the day. 99% naturally-derived and 25% organic, this mascara is safe for sensitive eyes and contact lens wearers. ILIA Mascara is ophthalmologist-tested, ensuring that it is a clean and safe option for all users.

Burt's Bees 100% Natural Nourishing Mascara in Black Brown lengthens and defines lashes. The brush and formula work together to give you longer, healthy looking lashes instantly. Made with Jojoba Oil and naturally moisturizing Glycerin to nourish lashes, this 100% natural mascara is gentle enough for your delicate eye area. Burt's Bees Nourishing Mascara is safe for sensitive eyes and contact lens wearers, and is formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances.

Poppy Austin Mascara 9g is a lash strengthening mascara that is 100% organic, paraben-free, vegan, and cruelty-free. It is hypoallergenic and lengthens and volumizes with argan oil. The formula is flake-resistant and smudge-proof, and gentle on sensitive eyes. Customers love the product for its nourishing formula and long-lasting lift and curl.

Rimmel KIND & FREE Clean Mascara is a cruelty-free and vegan mascara that is formulated with organic shea butter and biotin. It is 99% of ingredients of natural origin and waterproof, without perfumes. The mascara provides clean, conditioning volume & length and comes with a bio-based brush made from 100% bio-based fibers. Customers love the mascara for its affordability, long-lasting wear, and volumizing and conditioning effects.

This clear gel mascara by Covergirl helps you tame your eyebrows and create natural looking lashes. Its conditioning formula makes it hypoallergenic and easy to wash off.

Physicians Formula Organic Wear All Natural Fake Out Mascara is a volumizing and lengthening formula that is made with an organic lash boosting complex, natural silk cotton, and natural fibers to condition, thicken, and separate each lash. The recyclable eco-brush defines each lash with ultra-soft plastic bristles. Customers have found that the product does not stay on long and smears easily, but it is good quality and easy on the eyes.

Covergirl Cleantopia Mascara is a plant-powered clean mascara that delivers voluminous lashes. Infused with cellulose plant fibers, aloe leaf extract, ceramide, and sustainably sourced rainforest maracuja oil, this vegan formula is perfect for adding volume to your lashes. Say goodbye to smudges with its smudge-proof formula. The mascara is also formulated without parabens, mineral oil, talc, fragrance, or sulfates, making it gentle on the eyes. With 72% natural-origin ingredients, you can feel good about using this mascara. Get fuller, more voluminous lashes with Covergirl Cleantopia Mascara.

YuYa Oil Mascara is a basic must-have for any makeup routine. Its formula features 10 natural oils, including avocado, wheat, castor, jojoba, argan, coconut, mamey, olive, and sunflower seed oil. These ingredients help to strengthen and lengthen your lashes while providing incredible volume. The small applicator makes it easy to use from the base of your lashes to the tip, ensuring a uniform coat without clumps. With YuYa Oil Mascara, you can achieve visibly longer, voluminous lashes that naturally frame your eyes.