Best Eyeshadow of 2025

"I recently picked up the Wet n Wild Color Icon 5-Pan Palette in Brown Walking On Eggshells, and I'm absolutely in love with it! Five gorgeous shades—dark brown, bronze, pink, copper, and gold—each with beautiful shimmer. This palette is perfect for both subtle daytime looks and dramatic evening styles. Compact size makes it easy to carry anywhere, and the quality is fantastic. Unbeatable price! I highly recommend this palette!"

"Four of the five colors in this palette are amazing. I really like the colors and they blend well together. As someone with fair skin and red hair, these colors complement my complexion. However, I found the glitter color too obvious for work and hard to remove. I had to scrub a lot to get it off, so I’d say AVOID THE GLITTER!"

"I love this product and the beautiful colors it offers. I've purchased many items from this brand, and I find them to be just as great as the bigger brands but less expensive. This is a brand I will always come back to!"

"I think this is a perfect inner corner highlight! The color is absolutely stunning!"

"The formula of the Mighty Morphin shade is beautiful! It acts like a powder but feels like a cream, allowing me to layer for intensity. I love using it as a subtle shimmer topper!"

"I adore how affordable yet pigmented Colourpop products are. This gold glitter shadow makes my eyelids glow, and it blends beautifully for that glowing goddess look!"

"I ordered this palette because the colors reminded me of a more expensive palette I used to have. I can confirm that the colors are identical to the other brand and the quality is very comparable. There is no fallout and colors are long-wearing. I would highly recommend it and will be ordering some other color sets."

"Everything from the ordering to the product delivery was awesome with fast delivery. The only thing missing was the eye shadow stick, but that’s no issue since I use eye shadow brushes. This is a great product for those who love browns and natural looks. I only apply it once a day, and it lasts all day. The Nudes by Maybelline is affordable too!"

"The first package arrived broken, but the vendor replaced it the next day, and I’m so pleased! I thought returning it would be an issue, but the shadows are amazing! I’ll definitely be buying other palette colors for sure."

"I’m in my 50s and don’t want to spend too much time on makeup anymore. These eye sticks have truly solved all my issues. They apply quickly and blend easily to a sheer finish, yet can be layered for more color. I love that they don’t settle into lines, and the shimmer looks pretty without being overwhelming. I started with two colors and now I have 12, and I’ve even recommended them to my 80-year-old mother!"

"I’ve made Julep my go-to brand for eyeshadow. It’s so quick and easy to apply and layer. I really appreciate the blending tool on one end, which means I don’t need any extra brushes. The colors are beautiful and natural-looking, perfect for everyday wear. The only downside is that they tend to run out faster than larger products, but I prefer the convenience."

"I’m absolutely in love with this product! It glides on so smoothly and dries quickly. The texture is luxurious and not sticky at all. I’ve even slept in it and woke up ready to go. I highly recommend it! I can’t wait to buy more colors soon."

“I've tried expensive eye shadows, but this product offers better color intensity and lasts all day without creasing. The quality pigments are evident, and it's an excellent value for the price. I’ve been a fan of e.l.f. for years, and it consistently outperforms pricier department brands.”

“When the e.l.f. Perfect 10 Eyeshadow Palette arrived, I was pleasantly surprised. The neutral shades are fantastic, and the colors blend easily for both everyday and dramatic looks. The compact design makes it perfect for travel. For the price, the pigmentation is really impressive.”

“I purchased this palette and was initially worried due to the low price, but it turned out to be a great choice. The colors apply smoothly and are as good as more expensive options. However, I was disappointed that the new palette had different shades compared to the one I loved before.”

"I was looking for a variety of eye shadows on a budget, and this product is perfect for me. The colors match exactly what was shown, and the quality is excellent. The texture is very smooth and soft on my eyelids. Just a heads up, it doesn't last all day, so I have to reapply throughout the day or night."

"As a senior with sensitive skin, I was a bit hesitant when I received these as a gift. However, I've tried five colors so far and they are lovely! The colors are soft and muted, the packaging is as advertised, and I’m very satisfied."

"I’m completely obsessed with these colors! They have a great softness and quality, and they last without smudging. They dry quickly, which is a huge plus for me."

“At 74 years old, I love trying different eyeliners. I’ve tried so many, but this one surprised me. It’s soft, blendable, and has great color options. Plus, it’s affordable! My only issue is that it may smudge, but it’s not a big deal for me.”

“As a 90s Wet & Wild gal, I appreciate this cream eyeshadow. I’m not a fan of complicated makeup, and this product makes it easy to achieve a clean application. The value for the price is excellent, and I love the color and shimmer.”

“I must admit, I didn’t have high expectations for this product. However, after using it again with a different technique, I found it works great as both eyeshadow and eyeliner. It’s fast, easy, and lasts all day. I’m now a fan!”

"I absolutely love the COVERGIRL Eye Enhancer in Sweet Plum! The shades are perfect for my complexion, offering a beautiful balance of matte and shimmer finishes that are gentle yet vibrant. They blend effortlessly, whether I want a subtle look or something bolder."

"I've been using this palette for years and was thrilled to find it on Amazon. The colors are great for mature-eyed ladies like me, making it a reliable choice for my makeup routine."

"I mainly ordered this for the black shimmer color. It's gorgeous but requires a lot of cleanup. Despite the fallout, it stays put for 8-10 hours. I recommend using a good brush for better application, as the included applicator is not very effective."

“I think I’ve finally found the colors I was looking for. I’m very pleased with my purchase.”

“I bought this for my beautiful 16-year-old niece. The eye shadows are lovely and come in a beautiful box with an applicator and small mirror. One set has all matte colors and the other is frosted. Perfect for her Christmas gift!”

“I haven't tried it yet, but I’m not expecting the colors to match the advertisement. Some shades seem a bit dull, while others are very bright. I’ll update once I test them.”

"I usually shy away from drug store brands, but I was pleasantly surprised by the quality of this eyeshadow palette. The pigment is decent and it's buildable with a lovely velvety texture. I appreciate the large variety of similar shades, particularly the peachy tones and mauve pinks. It's hard to find such a selection, and this is definitely a good bargain. I’m keen to see if the brand maintains this quality!"

"I truly love this palette for its value. I can wear any makeup without fuss, and it matches perfectly, making it easy for me when I’m in a rush. Plus, with a good makeup spray, my eyeshadow stays put!"

"Wow, I absolutely adore this eyeshadow! It's very pigmented and the price is fantastic. I would definitely recommend it to others!"