Best Natural Eyeshadow of 2025

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Natural eyeshadow is an essential item for any makeup collection. It is perfect for those who want a more subtle and understated look, as well as for those who prefer to use makeup that is free from harsh chemicals and synthetic ingredients. Made with natural pigments and minerals, these eyeshadows come in a range of shades to suit all skin tones and preferences. They are easy to apply and blend, and provide long-lasting coverage that won't smudge or fade throughout the day. Whether you are looking for a natural, everyday look or a more dramatic effect, natural eyeshadow is the perfect choice.
At a Glance: Our Top Picks
Top 10 Natural Eyeshadow
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce is a great collection of shades handpicked by makeup pros to make your eye look go from day to night. The shades in the palette blend effortlessly and look beautiful, without overshadowing. Customers have found this eyeshadow kit to be perfect for everyday wear, as the subtle eye makeup look is not over the top. However, some customers have found that the colors are more of a taupe range than browns, and the palette is much more cool than warm toned. The shadows are also more shimmery than they appear in the photo, and the darkest shade is the only matte shade.
Physicians Formula Matte Monoi Butter Eyeshadow Palette
Create your dream eye makeup look with Physicians Formula Matte Monoi Butter Eyeshadow Palette. This liquid-to-powder palette features gorgeous colors with a soft matte finish that is perfect for natural and artistic looks. Made with a blend of monoi butter, murumuru butter, cupuacu butter, and tucuma butter, this eyeshadow is packed with essential fatty acids and pro-vitamins that soften, condition, and moisturize the skin. The smooth application of this eyeshadow allows for attractive all-day coverage. Physicians Formula makeup is specifically formulated with your skin's health and comfort in mind, making it perfect for sensitive skin. Additionally, all Physicians Formula cosmetics are cruelty-free and never tested on animals.
W7 Mighty Mattes Eyeshadow Palette
A versatile palette designed by professional makeup artists in London, the W7 Mighty Mattes Eyeshadow Palette offers 12 high-pigment natural colors including blushed nudes, neutral greys, and smokey browns. The creamy matte finish is long-lasting and easy to apply with minimum fall-out. No primer is needed and it's easy to wash off. Ideal for women and teens of all ages, this product is dermatologically approved and can be used on sensitive skin. Plus, it's vegan-friendly and 100% cruelty-free.
it COSMETICS Naturally Pretty Essentials Eyeshadow Palette
it COSMETICS Naturally Pretty Essentials Eyeshadow Palette is a must-have makeup palette that is perfectly sized to go wherever you go. This talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. It features six full-size shadows that, with a tap of the bonus Transforming Hello Light shade, turn from matte to radiant satin for a total of 13 eye-opening colors. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides, and proprietary No-Tug Technology, this palette is ideal for any occasion.
Julep Eyeshadow Stick, Putty Matte
Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick in Putty Matte is a highly pigmented, waterproof, and crease-proof eyeshadow stick with a built-in smudger for effortless blending. The formula is enriched with Vitamin C & E to nourish and protect delicate skin, and the crème-to-powder texture glides on easily for a smooth, powder finish. Customers love the ease of application and long-lasting wear, and appreciate that the product is vegan and eco-friendly.
CAKAILA Nude Brown Eye Shadow Palette
The CAKAILA Eye Shadow Palette offers a vibrant selection of colors, allowing you to easily mix and match for various looks. Its blendable formula ensures a smooth application, giving you a natural finish that lasts all day without fading. The palette features both matte and shimmer shades, providing versatility for any occasion, whether it’s daily wear or a special event. Perfectly coordinated colors make it suitable for women of all ages, enhancing your eye makeup effortlessly.
Nude Gold Eyeshadow Palette
This nude eye shadow is great for beginners and easy to apply. The ultra-velvety and silky shades are long-wearing and blend smoothly and evenly. It is highly pigmented and fits all skin tones. This vegan and cruelty-free makeup palette is perfect for travel, providing smooth application and coverage with the purest color pigments.
Ccolor Cosmetics Matte Natural Eyeshadow Palette
Ccolor Cosmetics Matte Natural Eyeshadow Palette offers 9 versatile and vibrant neutral shades that complement each other to create stunning, smokey eye makeup. The highly pigmented eyeshadow pigments are blended effortlessly upon application and are designed to last all day. The paraben-free and cruelty-free formulas make it a clean, professional formulation. The thin and lightweight packaging makes it portable and easy to carry in your purse, handbag, or luggage pockets.
Mineral Fusion Summer Vacation Eyeshadow
Mineral Fusion Eyeshadow is a vegan eyeshadow palette that offers four versatile colors in a range of finishes. Whether you prefer soft or bold looks, this palette has you covered. The crease and fade resistant formula ensures long-lasting wear, making it perfect for all-day use. Additionally, the eyeshadows are enriched with Aloe and White Tea, which nourish your skin while you wear them. With Mineral Fusion Eyeshadow, you can easily accentuate your eyes and improve your complexion. This eyeshadow palette is part of Mineral Fusion's commitment to natural cosmetics, as it is free of gluten, parabens, talc, artificial colors, synthetic fragrances, SLS, and phthalates. Plus, it is never tested on animals. Made in the USA, Mineral Fusion Eyeshadow is a must-have for healthy and beautiful makeup looks.
SUSIKEKI Mini Naked Eyeshadow Palette
Elevate your eye makeup game with the SUSIKEKI Neutral Eye Shadow Palette. This carefully curated palette features six stunning shades of neutral tones, ranging from soft taupes to rich browns. The highly pigmented and long-lasting formula ensures intense color payoff that stays vibrant and crease-free throughout the day. With its versatile shades, you can effortlessly create a variety of eye-catching looks for any occasion. The matte finish adds depth and dimension to your eyes, enhancing their natural beauty. The compact size and built-in mirror make it perfect for on-the-go touch-ups and travel. Treat yourself or your loved ones with this travel-friendly and perfect gift.
Frequently Asked Questions (FAQs)
1. What is natural eyeshadow?
One thing to remember when shopping for natural eyeshadows is this: Mineral makeup is king. Mineral makeup is largely made up of purely natural ingredients, including titanium oxide, zinc oxides, iron oxides, and mica. Non-organic shadows tend to contain very few naturally occurring ingredients.
2. Do people have natural eyeshadow?
Most often, these are naturally occurring ingredients. Some manufacturers of natural eyeshadow also avoid using any animal-derived ingredients. People prefer natural eyeshadow for a variety of reasons. Often, organic eyeshadow is chosen over other types of eyeshadow because it is gentler on sensitive skin.
During our natural eyeshadow research, we found 48 natural eyeshadow products and shortlisted 10 quality products. We collected and analyzed 291,098 customer reviews through our big data system to write the natural eyeshadow list. We found that most customers choose natural eyeshadow with an average price of $6.53.
The natural eyeshadow are available for purchase. We have researched hundreds of brands and picked the top brands of natural eyeshadow, including COVERGIRL, Physicians Formula, W7, IT Cosmetics, Julep. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.