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e.l.f.

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When purchasing a product, price is the consumer's primary concern. At present, e.l.f. has 306 products for sale. e.l.f. products range in price from $3 to $21, and the average price of all the products is about $7.92. It's affordable for most consumers, and you can feel free to pick your favorite products.

We found that most of the e.l.f. products are manufactured by e.l.f. Cosmetics. The manufacturer provides e.l.f. with a steady supply of products, and they have a good cooperative relationship with each other.

You can confidently purchase e.l.f. products on Amazon.com. The brand holds an average rating of 4.4, testifying to its excellent reputation.

e.l.f. Best Sellers

Last Updated: Jan 8, 2026

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It's not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz

VIBRANT, BLENDABLE COLOR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color.
FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of color wherever you want it.
SMOOTH FINISH: The non-greasy, lightweight & nourishing formula glides on and blends seamlessly, melting into your skin for a fresh and flattering finish.
NOURISHES & REFRESHES SKIN: Infused with Shea Butter to nourish skin for a smooth finish while Vitamin E brings a refreshing moisture boost.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

e.l.f. High Points Highlighter Brush, Soft & Tapered Face Makeup Brush For Illuminating & Creating Soft-Focus Glow, Vegan & Cruelty-Free

TAPERED HIGHLIGHTER BRUSH: Tapered highlighter brush helps create an effortless, soft-focus glow—pairs perfectly with e.l.f. Halo Glow Silky Powder Highlighter!
SOFT, POINTED TIP: Precisely applies highlighter to illuminate the high points of your face.
FSC CERTIFIED WOOD HANDLE: Crafted with an FSC (Forest Stewardship Council) Certified wood handle and 100% synthetic bristles.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.

e.l.f. Glow Reviver Lip Oil, Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free, Pink Quartz

ULTRA-GLOSSY TINTED LIP OIL: Drench lips in an addictive sheer wash of ultra-glossy color with this revitalizing tinted lip oil.
NON-STICKY FORMULA: The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula with a fresh minty scent.
INFUSED WITH NOURISHING INGREDIENTS: Infused with nourishing oils such as apricot oil, avocado oil, jojoba oil and pomegranate oil.
MULTI-PURPOSE: Can be worn on its own or over lipstick.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. Squeeze Me Lip Balm, Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free, Strawberry

MOISTURIZING LIP BALM: Meet e.l.f. Cosmetics Squeeze Me Lip Balm, your new favorite lip product for hydrated and nourished lips.
DELIVERS SHEER COLOR: This moisturizing leave-on lip balm helps hydrate with a sheer tint of color.
INFUSED WITH HYALURONIC ACID: This lip balm is boosted with lip-loving ingredients like shea butter, hyaluronic acid, and goji berry.
GREAT FOR TRAVEL: Easy-to-use squeeze tube and applicator for when you're on the go.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

e.l.f. SKIN Holy Hydration! Hydrated Ever After Skincare Mini Kit, Cleanser, Makeup Remover, Moisturizer & Eye Cream For Hydrating Skin, Airplane-Friendly Sizes

A COMPLETE HYDRATION REGIMEN: This skincare kit has all of your favorite Holy Hydration necessities- a Holy Hydration. Daily Cleanser, Holy Hydration. Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration. Face Cream and Eye Cream.
CLEANS and NOURISHES SKIN: This step-by-step skincare regimen will have your face feeling soft, supple and hydrated no matter where you are – think of it as your face's happily ever after.
INFUSED WITH HYALURONIC ACID: e.l.f. SKIN's Hoy Hydration. products are infused with Hyaluronic acid to help hydrate and plump the skin, Ceramides to help build up the skin's moisture barrier, and Peptides for refreshing complexion.
TRAVEL-FRIENDLY SIZES: All of the products in the Hydrated Ever After Skincare Mini Kit are travel-friendly sizes so you can take it wherever you go.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. Glow Reviver Slipstick, Tinted Lip Oil Stick, Non-Sticky & Hydrating For A Soft-Shine Finish, Vegan & Cruelty-Free, Cara-melt

TINTED LIP OIL STICK: The slick of your favorite lip oil meets the high-pigment payoff of your go-to lipstick! e.l.f. Glow Reviver Slipstick glides on smooth with irresistible softness and shine.
BUILDABLE COLOR: Delivers medium buildable color (choose from 10 stunning shades) and soft, natural shine.
NOURISHING FORMULA: Infused with squalane, shea butter and jojoba oil to hydrate, smooth, and soften lips.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.

e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand

CREASE-PROOF COVERAGE: The e.l.f. Hydrating Camo Concealer is a long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin. The shade Light Sand is light with neutral undertones.
NO MORE UNDER-EYE CIRCLES: This nourishing product covers up imperfections and under-eye circles while delivering a boost of hydration to your skin.
LONG-LASTING FINISH: Our lightweight, workable formula corrects and perfects without creasing or flaking for a smooth, satin finish that lasts all day (no touch-ups needed).
BEAUTY TIP: To obtain a higher level of accuracy we recommend that you apply using our Complexion Duo Brush for precise application.
VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free, Mauve Aside

ALL-IN-ONE LIP LINER: Meet your new glide-or-die lip liner. This creamy lip pencil glides on like a dream (no tugging here!) to precisely line, define, and sculpt your lips with a smooth-as-e.l.f. application.
HIGHLY-PIGMENTED COLOR: The ultra-pigmented formula delivers rich color to your lips. Choose from a range of eight stunning shades to enhance your pout.
SMOOTH SEMI-MATTE FINISH: Lips are left with a semi-matte finish that wears beautifully alone or under lipstick.
HOW TO USE: Apply the liner from the center of your lips, moving towards the outer corners. You can use it alone or before applying lipstick.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. Glow Reviver Lip Oil, Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free, Rose Envy

ULTRA-GLOSSY TINTED LIP OIL: Drench lips in an addictive sheer wash of ultra-glossy color with this revitalizing tinted lip oil.
NON-STICKY FORMULA: The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula with a fresh minty scent.
INFUSED WITH NOURISHING INGREDIENTS: Infused with nourishing oils such as apricot oil, avocado oil, jojoba oil and pomegranate oil.
MULTI-PURPOSE: Can be worn on its own or over lipstick.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
2025 Allure Best of Beauty Winner

e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz

ACHIEVE PERFECTLY DEFINED BROWS: Meet the dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, perfectly defined brows.
FINE TIP FOR ACCURACY: The Instant Lift Brow Pencil is endowed with a fine tip for extreme accuracy.
SMUDGE-PROOF, NOURISHING FORMULA: Infused with Grapeseed Oil to condition & promote healthy hair growth and Vitamin E to nourish & soften hair and skin, the Instant Lift Brow Pencil's creamy formula is smudge-proof so you never have to worry about a budge.
HOW TO USE: Use the spoolie brush to comb eyebrows into desired shape. With the brow pencil, use fine small strokes to fill in eyebrows. Lock in the color and shape with Clear Eyebrow Wax for a look that lasts all day.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black

ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements
ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power
INTENSE LOOK: We recommend you use this retractable eyeliner pencil on your lash line, waterline, or all over the lid for intense eyes that last all day
BEAUTY TIP: Apply all over the eyelid as a base for eyeshadow for an intense, dramatic, runway-inspired look
VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f., Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz

VIBRANT, BLENDABLE COLOR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color.
FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of color wherever you want it.
SMOOTH FINISH: The non-greasy, lightweight & nourishing formula glides on and blends seamlessly, melting into your skin for a fresh and flattering finish.
NOURISHES & REFRESHES SKIN: Infused with Shea Butter to nourish skin for a smooth finish while Vitamin E brings a refreshing moisture boost.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. Power Grip Dewy Setting Spray, Ultra Fine Mist Made With Hyaluronic Acid, Grips Makeup For A Hydrated, Dewy Finish, Vegan & Cruelty-Free

MAJOR MAKEUP GRIP: The shockingly fine mist sets your makeup for long-lasting wear while leaving the skin with a hydrated and dewy finish.
SHAKE UP YOUR ROUTINE: Featuring a water-based phase and an oil-based phase, the bi-phase, non-sticky formula has the power of both phases for dewy, long-lasting makeup looks.
INFUSED WITH ALOE: The Power Grip Dewy Setting Spray formula is boosted with hydrating 5% aloe juice plus hyaluronic acid, squalane & green tea seed oil.
SHAKE TO ACTIVATE: Shake to activate the bi-phase formula. Mist over the face from 6” away, keeping eyes and lips closed. Setting spray can be applied pre-makeup to prep skin or post-makeup to set.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

e.l.f. Sheer For It Blush Tint, Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free, Pink Positive

LIP AND CHEEK TINT: Multi-use formula delivers a sheer wash of color to lips and cheeks.
LONG-LASTING BLUSH TINT: This lip and cheek tint delivers a natural flush finish that lasts.
HYDRATING WATERY TEXTURE: Blendable and buildable formula leaves skin and lips with a transfer-resistant stain.
KEY INGREDIENTS: Formulated with hyaluronic acid to deliver a surge of hydration to skin and lips.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown

WAX-GEL BROW HYBRID: Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows.
CREATES VOLUMINOUS BROWS: Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in.
MULTI-PURPOSE: The e.l.f. Wow Brow Gel can be used on its own or as a topcoat over brow powder or pencil.
HOW TO USE: Start from the inner corner and follow the arch working in upward strokes. Can also be used as a top coat over brow powder or pencil.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA

e.l.f. Lash XTNDR Mascara, Made With Tubing Technology For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free, Pitch Black

LASH LENGTHENING MASCARA: Get lash extension hype in one swipe! This long-lasting, lengthening mascara creates the look of lash extensions using lightweight tubing technology to visibly extend the look of lashes beyond their natural length.
TUBING TECHNOLOGY: This unique technology wraps lashes in lightweight tubes for an instant, buildable length while the tapered silicone brush grips and separates each lash for instant drama.
ALL-DAY WEAR: This lump-, flake-, and smudge-resistant mascara is ideal for long-lasting, everyday use and is easy to remove with no scrubbing necessary.
NOURISH YOUR LASHES: This mascara is enriched with 5% jojoba seed oil to condition lashes while providing dramatic length.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

e.l.f. Glow Reviver Melting Lip Balm, Hydrating Tinted Lip Balm For A Glossy Finish & Soft, Supple Lips, Vegan & Cruelty-Free, Strawberry Shortcake

BUTTERY TINTED LIP BALM: Long-lasting nourishing lip balm with a buttery soft formula.
BUILDABLE COLOR AND SHINE: Adds a wash of buildable color (choose from delicious shades) and a glossy finish.
SMOOTH AS e.l.f. APPLICATION: Features a lip-hugging tip for a smooth application.
HYDRATING BUTTERS: Formulated with 2% shea butter, 5% mango butter, 3% cocoa butter and 1% hyaluronic acid blend for soft, supple lips.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. SKIN Holy Hydration! Face Cream, Moisturizer For Nourishing & Plumping Skin, Infused With Hyaluronic Acid, Vegan & Cruelty-Free, 1.7 Oz

POWERFUL HYDRATION BOOST: For a powerful boost of hydration to the face and luminous skin, this award-winning facial moisturizer does it all. It's packed with skin-loving ingredients that even out skin tone and replenish lost moisture for a firmed up, bouncy complexion.
NOURISHES & PLUMPS SKIN: Key ingredients include Hyaluronic Acid to help moisturize for a plump complexion, Niacinamide to minimize pores & even out skin tone, Squalane to improve balance & elasticity, and Vitamin B5 to soothe & hydrate skin.
FOR EVERYONE: Good for normal, dry, combo and oily skin types.
USE DAY & NIGHT: Great for daytime and nighttime use, the non-greasy face cream quickly sinks into the skin for a smooth, super-soft feel.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. Hydrating Core Lip Shine, Lip Balm For A Sheer Tint Of Color & Soft Shine, Made With Nourishing Vitamin E, Vegan & Cruelty-Free, Ecstatic

SHEER COLOR & SOFT SHINE: This melting lip balm features a heart shaped core that moisturizes dry lips while also delivering a sheer tint of color and soft shine
HYDRATING & CONDITIONING LIP BALM: This 2-in-1 melting lip balm combines an outer shell with a hint of color and an inner heart shaped core packed with skincare benefits to nourish and moisturize lips
NOURISHES YOUR LIPS: Infused with Vitamin E to give your lips the nourishment they've been looking for. Its hydrating core will sure make your heart skip a beat
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. FAQs

Yes, e.l.f. is a legitmate brand on Amazon. After conducting a comprehensive analysis of 273,591 customer reviews for e.l.f. products on Amazon, we have determined its average rating. Offering great value and satisfying quality, e.l.f. has achieved a respectable rating of 4.4 from many customers, showing that its products meet customer expectations. While there may have been minor issues reported occasionally, overall, it is safe to make purchases from e.l.f. on Amazon.

Amazon has strict policies and safety measures in place that ensure only legitimate sellers and products are allowed on their platform. It also provides a secure payment gateway and offers buyer protection, ensuring your transaction is safe. In the unlikely event that there's an issue with your purchase, Amazon's customer service and return policies are designed to protect your interests.

If you're interested in e.l.f. and want to find more e.l.f. products, you can follow the steps below:

  1. Go back to FindThisBest's homepage.
  2. Type e.l.f. in the search box and hit Enter to see the search results.
  3. Find and click the correct e.l.f. to go to the new page.
  4. Select the products you want in the e.l.f. buying guide, and take a glance at the prices and features of the products.
  5. View the products interest you on Amazon to read the customer reviews and check the ratings. Besides, you can hit the "brand" to find more e.l.f. products.

We analyze millions of e.l.f. products reviews and customer reviews to recommend the best picks for most consumers. We have a professional team with decades of experience to test the products, which can help ensure that we provide our readers with accurate advice and best recommendations.

There are usually 5 to 10 products in a brand buying guide. We found 306 e.l.f. products for sale, 20 of which were analyzed in detail and recommended to customers.

  1. Go to the e.l.f. page.
  2. Select the product you want in the e.l.f. buying guide, and then view the product on Amazon. For example, if you are interested in the top 1 product e.l.f. Power Grip Primer, Gel-Based & Hydrating Fa..., you can view it on Amazon page.
  3. Place your order on Amazon.

Most of the e.l.f. products are produced by e.l.f. Cosmetics. The manufacturer provides e.l.f. with a steady supply of products, and they have a good cooperative relationship with each other.

Our mission is to provide you with the most up-to-date and objective information about the e.l.f. products, helping you make more informed buying decisions. We recommend best choices of the products from the e.l.f. brand, helping you make better shopping choices with less time and energy.