Best Shampoo for White Hair of 2026

MATRIX Total Results So Silver Color Depositing Purple Shampoo is a toning purple shampoo that neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Its hydrating formula illuminates highlights on blondes and adds shimmering brightness for color treated or natural hair. This shampoo deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones without stripping color while also rehydrating dry hair with extra moisture and color care. The So Silver Collection includes So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits.

Robin Norwood Silver Shampoo is designed to keep your grey, white, or silver hair looking bright without adding unwanted tones. If you’ve noticed a bluish tint from toning shampoos, this product helps balance your natural hair color by using a gentle formula without purple or blue pigments. It cleanses and hydrates your hair, preserving softness and shine, so your hair feels healthy and looks radiant after each wash. This salon-quality shampoo is perfect for both women and men who want to maintain a natural, vibrant silver look with confidence and care.

Clairol Professional Shimmer Lights Purple Shampoo is specially formulated for blonde, silver, gray, and highlighted hair. It neutralizes brass and yellow tones, removes dull yellow in gray white hair, and renews and refreshes faded highlights. This shampoo leaves hair shiny without any residue.

Pantene Silver Expressions Purple Shampoo and Hair Toner is designed for grey and color-treated hair. It reduces dullness, eliminates brassy tones, and maintains your silver strands by neutralizing excess yellow brought on by the environment. Its formula is 100% paraben-free and silicone-free, and it infuses your locks with fresh, luxurious lotus flower fragrance. For best results, massage into hair daily, making sure you hit the brassiest areas, and let it sit for 3-5 minutes before rinsing.

Matrix Purple Shampoo is designed to neutralize unwanted yellow tones in blonde, grey, and silver hair, making it ideal for those who want to maintain a vibrant color. Its hydrating formula not only brightens highlights but also restores moisture to color-treated and natural hair. You’ll appreciate how it deposits violet pigments that combat brassiness without stripping your hair’s color. For optimal results, simply apply it to wet hair, lather, and rinse, leaving it on for five minutes for a deeper cleanse and tone.

RUSK Deepshine Platinum Shampoo is a gentle cleansing shampoo that brightens platinum, silver, gray, white, and blonde hair while removing yellows. It adds shine and has an aromatic scent. The shampoo also detangles and improves hair texture, making it smoother and softer.

The One 'N Only Purple Shampoo is perfect if you want to keep your blonde, gray, or highlighted hair looking fresh and vibrant. It contains argan oil, which helps soften your hair, add shine, and control frizz. This shampoo is designed to neutralize unwanted yellow and brassy tones, giving your hair a cool, refreshed color. It also works to brighten bleached or color-treated hair while moisturizing and strengthening your strands during each wash. Using this shampoo is easy—just massage it onto wet hair, rinse, and repeat if needed. For best results, follow up with the matching conditioner.

Klorane Plant-Based Purple Shampoo with Centaury is designed for blonde, platinum, silver, gray or white hair. It neutralizes unwanted yellow and copper tones while restoring and maintaining hair's brightness and vibrancy. The shampoo also enhances silver highlights, leaving your hair nourished, bouncy and soft.

Paul Mitchell Platinum Blonde Purple Shampoo is perfect for color-treated hair and naturally light hair colors. It cools brassiness and eliminates warmth, leaving your hair looking vibrant and healthy. The shampoo contains mild surfactants that thoroughly cleanse without stripping or plumping the hair. It also has a refreshing scent of cucumber melon with soft floral notes.

One 'n Only Shampoo is designed to enhance the vibrancy of your hair. It effectively removes unwanted yellow tones from grey and white hair, helping you achieve a fresher look. You will appreciate how it neutralizes brassiness, giving your hair a more balanced and attractive color. Additionally, this shampoo improves the manageability and texture of your hair, making it easier to style. With its conditioning properties, it restores your hair's health, leaving it feeling soft and smooth. This product is perfect for those seeking to maintain beautiful, bright hair.