Best John Frieda Shampoo of 2026

John Frieda Brilliant Brunette Shampoo is designed to enhance and protect multi-dimensional brunette hair color from fading. The formula includes crushed pearls and sweet almond oil to help restore healthy texture and mirror-like shine, while being safe for use on natural, color-treated, or highlighted hair. It is formulated for daily use and locks in moisture, providing salon-quality results.

John Frieda Thickening Shampoo is designed to give you noticeably thicker and fuller hair right away. With its special technology, this shampoo creates space between your hair fibers as you wash, enhancing the overall volume. Infused with biotin and hyaluronic acid, it helps to visibly plump your hair, making it stronger and healthier after just one use. Plus, it's silicone-free and vegan, so you can feel good about what you're putting on your hair. For best results, consider using the entire ULTRAfiller+ line, which includes a conditioner and spray to further boost your hair's thickness.

John Frieda Volume Lift Shampoo is a lightweight volumizing shampoo designed to enhance fullness and movement in fine or flat hair. Formulated with Air-Silk Technology, it cleanses and prepares hair for full volume styles without weighing it down. Safe for colour-treated hair, it leaves hair soft and touchable with natural volume and bounce.

John Frieda Frizz Ease Beyond Smooth Frizz-Immunity Shampoo is a coconut oil-infused shampoo that fights frizz and flyaways before they start. It repairs and moisturizes damaged, curly, frizzy, and coarse hair types, making them more manageable and easily styled. The shampoo protects against humidity to maintain smoothness throughout the day, and with continued use, the hair's immunity to frizz gets stronger. Infused with pure coconut oil, the shampoo improves the texture of medium/thick wavy and curly hair types as it gently cleanses, leaving hair looking smooth, sleek, and healthy.

John Frieda Violet Crush Purple Shampoo is a salon-fresh blonde shampoo that helps to neutralize brassy yellow tones in bleached, platinum, and natural blonde hair. It deposits crushed violet pigments into the hair to counter-act yellow tones, leaving hair feeling revitalized and looking brighter. It is best used with the Violet Crush Purple Conditioner for optimal results.

John Frieda Blonde Shampoo is designed to restore shine and vitality to lighter blonde hair. It nourishes your locks, making them appear healthier while enhancing color-treated tones. This shampoo works effectively to brighten both natural and color-treated highlights, giving you a vibrant, multi-dimensional look. With the addition of avocado oil and Vitamin C, it cleanses your hair while promoting a glossy finish. For optimal results, consider pairing it with the Highlight Activating Conditioner, which further boosts your hair’s brightness and nourishment.

John Frieda Volume Lift is designed specifically for fine or flat hair, helping you achieve noticeable fullness with just one use. The innovative Air-Silk technology works to enhance volume while keeping your hair soft and bouncy. If you have color-treated hair, you can use this shampoo without worry, as it is safe for your locks. Not only does it fight limpness, but it also leaves your hair feeling touchably soft and full of movement, giving you that vibrant look you desire.

John Frieda Highlight Activating Enhancing Shampoo is a product designed specifically for lighter shades of blondes. This shampoo, which comes in a pack of 3, is perfect for both men and women. With a capacity of 8.45 oz per bottle, it provides excellent value for money. The highlight activating formula in this shampoo helps to enhance and bring out the natural highlights in your hair, giving it a vibrant and radiant look. Its unisex formulation makes it suitable for everyone. With John Frieda Highlight Activating Enhancing Shampoo, you can maintain and enhance your lighter blonde hair shades with ease.

John Frieda Dream Curls Shampoo is designed to help you embrace and enhance your natural curls. This unique formula effectively defines and detangles even the most difficult curls, making your hair more manageable. You can enjoy bouncy, vibrant curls as the shampoo cleanses and nourishes your hair without harsh sulfates. Additionally, its anti-frizz technology works to tame unruly curls while gently cleansing, so you can achieve beautifully defined curls with ease. With this shampoo, you can feel confident in your curls every day.

John Frieda Blonde Shampoo is a salon-quality shampoo designed for blonde color-treated hair, highlights, and lowlights. As experts in blonde hair care, it's paraben, phthalate, silicone, and ammonia-free, making it safe for both color-treated and natural hair. The shampoo lightens and tones to maintain natural subtle tones and beautiful highlights. With this ultimate blonde tone enhancer, you can feel good as it is cruelty-free and vegan-friendly. Additionally, the John Frieda Team is committed to making products that are ethically and sustainably responsible, so this shampoo is made with 50% recycled material.