Best Purple Shampoo of 2025

Fanola Anti-Brass Shampoo is a color-depositing purple shampoo that gently cleanses blonde, silver, gray, and highlighted hair while removing yellow tones. Enriched with extra violet pigments, grape extract, and silk protein ingredients, this shampoo effectively re-tones bleached blonde hair while ensuring a healthy look and feel. It helps preserve your preferred blonde tone in between color services by removing unwanted tones, including yellow, brassy, or muddy. Fanola Anti-Brass Shampoo is suitable for all blonde types, including super-lightened, bleached, and gray. To use, apply to wet hair, massage, and leave on for 1 to 5 minutes before rinsing thoroughly. For best results, follow with No Yellow Purple Mask toner. Fanola is a professional Italian hair care brand that has been in the market for over 15 years, aiming for the highest quality values, processes, and ingredients across all products.

L'Oreal Paris EverPure Brass Toning Purple Sulfate Free Shampoo and Conditioner is a set of two products that helps to maintain the perfect blonde hair. It is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized. The vegan, sulfate free, and paraben free formula is suitable for color treated hair and is gentle enough to use on a regular basis. Customers have reported that it leaves their hair soft, healthy, and brass-free.

Clairol Professional Shimmer Lights Purple Shampoo is specially formulated for blonde, silver, gray, and highlighted hair. It neutralizes brass and yellow tones, removes dull yellow in gray white hair, and renews and refreshes faded highlights. This shampoo leaves hair shiny without any residue.

MATRIX Total Results So Silver Color Depositing Purple Shampoo is a toning purple shampoo that neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Its hydrating formula illuminates highlights on blondes and adds shimmering brightness for color treated or natural hair. This shampoo deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones without stripping color while also rehydrating dry hair with extra moisture and color care. The So Silver Collection includes So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits.

Redken Color Extend Blondage Color Depositing Purple Shampoo is a professional salon shampoo that neutralizes brassy, yellow and orange undertones in blonde hair. With purple pigments, salicylic acid, wheat protein, amino acids and glycerin, it helps with color retention, anti-fade protection, and maximizes color vibrancy for a cooler blonde result. This shampoo cleanses, strengthens, adds softness, deeply conditions, and nourishes blonde hair for less breakage.

L’Oreal Purple Shampoo is designed to help you maintain vibrant blonde, silver, or highlighted hair. This sulfate-free formula hydrates your hair while neutralizing unwanted yellow and orange tones, keeping your color fresh. Infused with hibiscus and purple dye, it deeply moisturizes your hair, making it feel soft and healthy. For the best results, use this shampoo 2-3 times a week, allowing it to sit in your hair for up to two minutes. With its vegan ingredients and absence of harsh chemicals, you can care for your color-treated hair with confidence.

Joico Purple Shampoo is a powerful solution for cool blondes and gray hair. Its violet pigments quickly neutralize unwanted yellow tones, leaving your hair vibrant and shiny. The shampoo also contains green tea extract and UV absorbers, which help fight fading and tonal change, keeping your color looking great. With smart release technology, this shampoo continuously delivers rosehip oil, arginine, and keratin to repair, strengthen, and protect your hair from daily styling damage. The result is stronger, healthier-looking locks that are free from brassy yellow tones.

John Frieda Violet Crush Purple Shampoo is a salon-fresh blonde shampoo that helps to neutralize brassy yellow tones in bleached, platinum, and natural blonde hair. It deposits crushed violet pigments into the hair to counter-act yellow tones, leaving hair feeling revitalized and looking brighter. It is best used with the Violet Crush Purple Conditioner for optimal results.

The Olaplex Purple Toning Shampoo is specially designed to repair, hydrate, and brighten blonde, lightened, and grey hair. With an 8.5 fl oz bottle, this shampoo offers a convenient size for regular use. You will appreciate how it helps maintain your hair's vibrancy and combats brassiness, leaving it looking fresh and healthy. This product also deeply nourishes your hair, ensuring it stays hydrated and manageable. Enjoy the benefits of a product that not only enhances your color but also improves the overall condition of your hair.

Kristin Ess Hair The One Purple Shampoo is a sulfate, silicone and paraben free shampoo that is great for toning blondes and brunettes. It has ultra-violet pigment, brass reducing, intense toning, and shine restoring features. The shampoo can be used with or without The One Purple Conditioner on natural or color-treated hair. The product is cruelty-free, keratin safe, and free of sulfates, parabens, and phthalates.