Best Purple Shampoo of 2026

Matrix Purple Shampoo is designed to neutralize unwanted yellow tones in blonde, grey, and silver hair, making it ideal for those who want to maintain a vibrant color. Its hydrating formula not only brightens highlights but also restores moisture to color-treated and natural hair. You’ll appreciate how it deposits violet pigments that combat brassiness without stripping your hair’s color. For optimal results, simply apply it to wet hair, lather, and rinse, leaving it on for five minutes for a deeper cleanse and tone.

Redken Color Extend Blondage Color Depositing Purple Shampoo is a professional salon shampoo that neutralizes brassy, yellow and orange undertones in blonde hair. With purple pigments, salicylic acid, wheat protein, amino acids and glycerin, it helps with color retention, anti-fade protection, and maximizes color vibrancy for a cooler blonde result. This shampoo cleanses, strengthens, adds softness, deeply conditions, and nourishes blonde hair for less breakage.

Fanola No Yellow Shampoo is a violet-pigmented shampoo that helps to tone down unwanted yellow hues on grey, light blonde or streaked hair. It is ideal for grey, super lightened, or decolored hair, giving it a cool, bright, even reflection, and helping you keep your hair color consistent and vibrant.

MATRIX Total Results So Silver Color Depositing Purple Shampoo is a toning purple shampoo that neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Its hydrating formula illuminates highlights on blondes and adds shimmering brightness for color treated or natural hair. This shampoo deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones without stripping color while also rehydrating dry hair with extra moisture and color care. The So Silver Collection includes So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits.

Fanola Anti-Brass Shampoo is a color-depositing purple shampoo that gently cleanses blonde, silver, gray, and highlighted hair while removing yellow tones. Enriched with extra violet pigments, grape extract, and silk protein ingredients, this shampoo effectively re-tones bleached blonde hair while ensuring a healthy look and feel. It helps preserve your preferred blonde tone in between color services by removing unwanted tones, including yellow, brassy, or muddy. Fanola Anti-Brass Shampoo is suitable for all blonde types, including super-lightened, bleached, and gray. To use, apply to wet hair, massage, and leave on for 1 to 5 minutes before rinsing thoroughly. For best results, follow with No Yellow Purple Mask toner. Fanola is a professional Italian hair care brand that has been in the market for over 15 years, aiming for the highest quality values, processes, and ingredients across all products.

Biolage Purple Shampoo is designed to help you keep your blonde or lightened hair looking fresh and vibrant by neutralizing unwanted brassiness and yellow tones. This shampoo deposits purple pigments that restore cool, natural-looking undertones, making your hair color appear brighter and healthier. It also strengthens your hair, protecting it from damage and breakage, so your hair stays strong between salon visits. Plus, this vegan and paraben-free formula leaves your hair silky smooth and shiny, making it easier to manage and style. For best results, use regularly and follow with the matching conditioner.

Clairol Shimmer Lights Shampoo is designed to enhance and brighten blonde, silver, and highlighted hair. If you have faded highlights or ash-toned hair, this shampoo works to renew their vibrancy, making your hair look fresh and lively again. It effectively eliminates dull yellow tones from silver hair, leaving it shiny and radiant. You will appreciate how this shampoo cleanses without leaving any residue behind, giving your hair a clean and revitalized feel. With regular use, you can enjoy beautifully enhanced hair color that stands out.

The Olaplex Purple Toning Shampoo is specially designed to repair, hydrate, and brighten blonde, lightened, and grey hair. With an 8.5 fl oz bottle, this shampoo offers a convenient size for regular use. You will appreciate how it helps maintain your hair's vibrancy and combats brassiness, leaving it looking fresh and healthy. This product also deeply nourishes your hair, ensuring it stays hydrated and manageable. Enjoy the benefits of a product that not only enhances your color but also improves the overall condition of your hair.

L'Oreal Paris EverPure Brass Toning Purple Sulfate Free Shampoo and Conditioner is a set of two products that helps to maintain the perfect blonde hair. It is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized. The vegan, sulfate free, and paraben free formula is suitable for color treated hair and is gentle enough to use on a regular basis. Customers have reported that it leaves their hair soft, healthy, and brass-free.

L'Oreal Paris EverPure Brass Toning Purple Shampoo is a hydrating formula infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized. This vegan, sulfate free, paraben free shampoo is perfect for blonde, bleached, highlighted and silver hair. Customers have found it to be effective in neutralizing brassy yellow and orange tones, leaving hair soft and smelling great. It is also suitable for color treated hair.