Best Softening Shampoo of 2025

Redken All Soft Shampoo is a professional salon shampoo formulated with Argan Oil, a plant oil that softens and moisturizes and conditions hair from root to tip. It provides hydration, moisture, and softness for all dry hair types looking to condition. It also protects color-treated hair, leaving it looking vibrant, soft, and hydrated. Customers report that it leaves their hair feeling silky soft with increased manageability, suppleness, and shine. It also helps alleviate dry scalp issues.

AVEDA Cherry Almond Softening Shampoo is a 99% naturally derived, color-safe shampoo that deeply conditions and restores softness and shine to normal to dry hair. With cherry blossom extract, almond oil, and certified organic shea butter, this shampoo provides superior slip and effortless detangling, leaving hair touchably soft and full of weightless bounce. It is gluten-free, vegan, and silicone-free, making it perfect for all hair types.

MATRIX Soft Shampoo is a hydrating shampoo that contains avocado oil & hyaluronic acid. It cleanses hair by removing excess oil without stripping the hair, providing healthier hair. This shampoo provides 72 hours of moisture retention, 7x more moisture and 5x smoother hair when used as a system of shampoo, conditioner or mask, & oil. It leaves hair hydrated and smooth with a soft finish and extra shine, achieving frizz-free and less porous hair. MATRIX Soft Shampoo is safe for color-treated hair. For best results, apply a quarter size amount of product, lather and rinse thoroughly. Repeat if desired. Follow with Conditioner or Treatment Mask & Oil.

Pureology Hydrate Moisturizing Shampoo is a vegan and sulfate-free shampoo that deeply hydrates and moisturizes hair of all types and textures. It is ideal for normal to thick, dry, color-treated and natural hair, and the creamy, moisturizing formula works into a luxurious lather. It is trusted by salons and professionals, and the Hydrate range provides maximum moisturizing benefits. Reviews have been mostly positive, with customers noting that it leaves their hair feeling soft and hydrated, but some have mentioned an odd scent and that it may strip hair color faster.

The OGX Nourishing + Coconut Milk Moisturizing Shampoo is a creamy, nourishing shampoo that contains coconut oil, coconut milk, and whipped egg white protein to strengthen and hydrate hair. Suitable for all hair types, this shampoo leaves hair shiny, healthy, and beautiful while also providing up to 24-hour frizz control and humidity protection. The sulfate-free surfactant hair care system is paraben-free and gentle on your tresses, while the delicious scent of creamy coconut, white peach, and shea butter leaves locks smelling irresistible.

Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo with Colloidal Oatmeal & Almond Milk is a moisturizing shampoo for all hair types. It is free of sulfates, dyes, and parabens, and is safe for color treated hair. It is infused with almond milk for lightly nourished, soft strands from root to tip and a healthy scalp. Customers have noted that it lathers well, has a pleasant scent, is gentle, and helps with dry scalp. However, some customers have noted that it has a strong scent and can cause build-up on the scalp.

Aunt Jackie's Oh So Clean Deep Moisturizing and Softening Hair Shampoo is a 12 oz shampoo that cleanses and softens the most difficult to manage hair with a blend of healthier ingredients and natural conditioners. It is enriched with coconut oil, shea butter, and extra virgin olive oil that thoroughly and gently cleanse natural hair curls, coils, and waves while keeping them moisturized. This shampoo is proudly made in the USA.

Redken All Soft Shampoo and Conditioner are designed to restore moisture and add shine to dry, brittle hair. The shampoo gently cleanses and softens dry hair, while the conditioner detangles and increases manageability and shine. This product is best for fine to medium hair types in need of moisture and nourishment, and features Redken's Moisture Complex with Argan Oil.

Maui Moisture Thicken & Restore plus Bamboo Fibers Shampoo is a strengthening formula that helps densify and revive brittle curls to their fullest bounce. Ideal for wavy to tight curls, this vegan shampoo contains 100% aloe as the first ingredient along with coconut water, bamboo fibers, castor oil and neem oil, to help fortifying locks. It is sulfate-free, free from silicones, parabens and mineral oil and contains no synthetic dyes. Customers have praised its ability to soften and thicken hair, as well as its pleasant scent.

SheaMoisture Intensive Hydration Shampoo is a sulfate-free shampoo formulated with Manuka Honey, Mafura Oil, and Fair Trade Shea Butter to cleanse and hydrate dry, damaged hair. Customers have reported that it leaves their hair feeling soft and manageable, with minimal static and improved condition. However, some have noted that it can leave a residue feeling and can be difficult to rinse out.