Best Sulfate-Free Shampoo of 2025

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 10, 2025

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Sulfate-free shampoo is becoming increasingly popular among people looking for a gentler and more natural option for their hair care routine. These shampoos are made without harsh sulfates, which can strip the hair of its natural oils and cause dryness and damage. Instead, they use milder ingredients like coconut oil or aloe vera to cleanse the hair and scalp while retaining moisture. Sulfate-free shampoos are especially beneficial for those with curly or color-treated hair, as they help to maintain the hair's natural texture and color. Additionally, they are a great choice for individuals with sensitive skin or allergies to sulfates.

At a Glance: Our Top Picks

Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo Cover #TOP 1
Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo
ftb score rating icon 9.8
L'Oréal Paris EverPure Moisture Sulfate Free Shampoo and Conditioner Cover #TOP 2
L'Oréal Paris EverPure Moisture Sulfate Free Shampoo and Conditioner
ftb score rating icon 9.7
Pantene Rose Water Shampoo Cover #TOP 3
Pantene Rose Water Shampoo
ftb score rating icon 9.5

Top 10 Sulfate-Free Shampoo

Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo

4067300
pink
Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo Cover
Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo with Colloidal Oatmeal & Almond Milk, Moisturizing Shampoo for All Hair Types, Safe for Color-Treated Hair, Paraben & Dye-Free, 12 Fl Oz

Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo with Colloidal Oatmeal & Almond Milk is a moisturizing shampoo for all hair types. It is free of sulfates, dyes, and parabens, and is safe for color treated hair. It is infused with almond milk for lightly nourished, soft strands from root to tip and a healthy scalp. Customers have noted that it lathers well, has a pleasant scent, is gentle, and helps with dry scalp. However, some customers have noted that it has a strong scent and can cause build-up on the scalp.

What We Like
Lathers well
Pleasant scent
Gentle
Helps with dry scalp
#TOP 2

L'Oréal Paris EverPure Moisture Sulfate Free Shampoo and Conditioner

071249407103
White
L'Oréal Paris EverPure Moisture Sulfate Free Shampoo and Conditioner Cover
L'Oreal Paris Moisture Sulfate Free Shampoo and Conditioner Set, Hair Care for Color-Treated Hair with Rosemary Botanicals, EverPure, 1 Kit

L'Oréal Paris EverPure Moisture Sulfate Free Shampoo and Conditioner is a hydrating set specifically designed for color-treated hair. Infused with rosemary, this set deeply replenishes dry hair with moisture, softness and luminous shine, while keeping color pure for up to 4 weeks. It is free of dyes, phthalates, sulfates, and parabens, and is suitable for all hair types. Customers have reported that this product leaves their hair soft and smelling good, and helps reduce dandruff and itchiness.

What We Like
Specially designed for color-treated hair
Keeps color pure for up to 4 weeks
Free of dyes, phthalates, sulfates, and parabens
Leaves hair soft and smelling good
Reduces dandruff and itchiness

Pantene Rose Water Shampoo

Pantene Rose Water Shampoo Cover
Pantene Sulfate Free Rose Water Shampoo, Soothes, Replenishes Hydration, Safe for Color Treated Hair, Nutrient Infused with Vitamin B5 and Antioxidants, Pro-V Blends, 30.0 oz

Pantene Rose Water Shampoo is a sulfate-free hair care product that moisturizes and soothes dry damaged hair. It transforms thirsty, brittle hair into petal soft, healthy locks, giving you touchable softness. With its clean ingredients, this shampoo is free from sulfates, silicones, parabens, dyes, and mineral oil, making it safe for color-treated hair. The formula is infused with rose water, which provides hydration and leaves your hair feeling refreshed. Additionally, this shampoo contains protective antioxidants, pro-vitamin B5, and pH balancers that help protect your hair from damage. The XL size of the bottle ensures that you won't run out of this nourishing shampoo anytime soon. Pamper your hair with Pantene Rose Water Shampoo and enjoy the benefits of healthy, hydrated hair.

What We Like
Moisturizes and soothes dry damaged hair
Transforms hair into petal soft, healthy locks
Clean ingredients, safe for color-treated hair

Herbal Essences Honey Moisture Shampoo

Herbal Essences Honey Moisture Shampoo Cover
Herbal Essences Sulfate Free Shampoo with Honey for Daily Moisture, Nourishes Dry Hair, Moisturizing Shampoo with Certified Camellia Oil and Aloe Vera, Lightweight For All Hair Types, 33.8oz

Herbal Essences Shampoo offers deep nourishment for your hair with its unique blend of camellia oil, ensuring your locks feel soft without any heaviness. This lightweight formula mimics your hair's natural oils, allowing for quick absorption and effortless manageability. Infused with honey, it provides daily hydration, helping to keep your hair touchably soft and smooth. Additionally, this shampoo is free from harmful sulfates, parabens, and dyes, making it a safe choice for all hair types. With the assurance of cruelty-free practices, you can feel good about your hair care routine.

What We Like
Deep nourishment
Lightweight formula
Daily hydration
Sulfate-free
Cruelty-free

Garnier Fructis Triple Nutrition Curl Nourish Shampoo

K2245900
Garnier Fructis Triple Nutrition Curl Nourish Shampoo Cover
Garnier Fructis Curl Nourish Sulfate Free Moisturizing Shampoo, 12.5 Fl Oz, 1 Count (Packaging May Vary)

Garnier Fructis Triple Nutrition Curl Nourish Shampoo is a sulfate-free and silicone-free fortifying shampoo that provides intense nourishment for stronger, well-defined, smoother, and frizz-resistant curls. It contains coconut, jojoba, and macadamia oils that provide a gentle cleanse that doesn't strip hair's natural moisture. This shampoo is perfect for curly hair, and it is designed to give curly hair 3x the nourishment with triple nutrition curl nourish shampoo, conditioner, and leave-in treatment.

What We Like
Contains coconut, jojoba, and macadamia oils
Sulfate-free and silicone-free
Provides intense nourishment for stronger, well-defined, smoother, and frizz-resistant curls

Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated or Natural Hair | Sulfate Free Shampoo

P1863500
9 Fl Oz (Pack of 1)
Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated or Natural Hair | Sulfate Free Shampoo Cover
Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated or Natural Hair | Sulfate Free Shampoo | Vegan

Pureology Hydrate Moisturizing Shampoo is a vegan and sulfate-free shampoo that deeply hydrates and moisturizes hair of all types and textures. It is ideal for normal to thick, dry, color-treated and natural hair, and the creamy, moisturizing formula works into a luxurious lather. It is trusted by salons and professionals, and the Hydrate range provides maximum moisturizing benefits. Reviews have been mostly positive, with customers noting that it leaves their hair feeling soft and hydrated, but some have mentioned an odd scent and that it may strip hair color faster.

What We Like
Deeply hydrates and moisturizes hair
Creamy, moisturizing formula
Safe for color-treated hair
Leaves hair soft and hydrated
#TOP 7

L'Oreal Paris EverStrong Thickening Sulfate Free Shampoo

071249341322
L'Oreal Paris EverStrong Thickening Sulfate Free Shampoo Cover
L'Oreal Paris Thickening Sulfate Free Shampoo, Thickens + Strengthens Thin, Fragile Hair, Hair Care with Rosemary Leaf, EverPure, 8.5 Fl Oz (Packaging May Vary)

L'Oreal Paris EverStrong Thickening Sulfate Free Shampoo is a strengthening anti-breakage shampoo for thin, fragile hair prone to breakage. This formula is sulfate-free, salt-free, and surfactant-free, and is fortified with Rosemary Extract to inject strength into thin hair. It is safe for use on color-treated hair and is best used with the EverStrong Thickening shampoo and conditioner for a nourishing hair care system. Customers have found that it takes a few shampoos to notice and feel the difference, and that their hair feels clean and smells good.

What We Like
Sulfate-free, salt-free, and surfactant-free
Fortified with Rosemary Extract
Safe for use on color-treated hair
#TOP 8

L'Oreal Paris EverCreme Sulfate Free Shampoo

071249341384
L'Oreal Paris EverCreme Sulfate Free Shampoo Cover
L'Oreal Paris Shampoo, Sulfate Free, Triple Action Hydration for Dry Hair, EverPure, 8.5 Fl Oz (Packaging May Vary), Damaged, Color-Treated Hair, Apricot Oil Infused, Deep Nourish

L'Oreal Paris EverCreme Sulfate Free Shampoo is a lightweight shampoo that deeply moisturizes dry, brittle, or color-treated hair for a silky-soft texture and healthy shine without weighing it down. Infused with nourishing Apricot Oil, this sulfate-free formula is gentle on hair and won't strip its color. For best results, use with EverCreme Deep Nourish conditioner.

What We Like
Moisturizes and nourishes dry hair
Gentle on color-treated hair
Sulfate-free formula
Lightweight and won't weigh hair down
Infused with nourishing Apricot Oil

Aveeno Fresh Greens Blend Shampoo

4067310
green
Aveeno Fresh Greens Blend Shampoo Cover
Aveeno Fresh Greens Blend Natural Volumizing Shampoo, Cucumber, Rosemary, for Fine Hair, 12 fl oz

Experience a refreshing and volumizing hair wash with Aveeno Fresh Greens Blend Shampoo. Infused with oats, rosemary, peppermint, and cucumber, this farm-fresh inspired shampoo clarifies and thickens fine to medium hair, while adding light moisture. The cooling freshness of rosemary, peppermint, and cucumber enhances your natural beauty. This sulfate-free shampoo is safe for color-treated hair and is free of sulfates, dyes, and parabens. Aveeno has been a trusted household brand since 1945, and their hair care products are blended with wholesome ingredients to soothe your scalp and nourish your strands for beautiful hair from root to tip.

What We Like
Sulfate-free
Clarifying and volumizing
Affordable
Gentle enough for daily use
Effective for dry, itchy, and flaky scalp
#TOP 10

Color Wow Color Security Shampoo

CW510
clear
Color Wow Color Security Shampoo Cover
COLOR WOW Color Security Shampoo – Sulfate Free & Residue-Free Formula, Healthy Looking Hair & Scalp, Paraben Free Salon Quality

Color Wow Color Security Shampoo is a sulfate-free, silicone-free, and residue-free shampoo that promotes healthier hair by not leaving any residues on the scalp that can block follicles and impede new hair growth. It is gentle and safe for all hair types, including fragile, colored, chemically treated, or damaged hair. The rinse-clean formula protects against color fade and dulling, keeping color fresh, bright, and sparkling. It is also safe for Keratin-treated hair and hair extensions, and is paraben-free, sulfate-free, silicone-free, gluten-free, and cruelty-free. Follow with Color Security Conditioner for fresh, hydrated hair and vibrant, glossy color.

What We Like
100% clean and sulfate-free
Leaves no residues behind for healthier hair
Protects against color fade and dulling
Safe for all hair types, including fragile and chemically treated hair
Paraben-free, silicone-free, gluten-free, and cruelty-free
Buying Guide Image

A Buyer's Guide to Sulfate-Free Shampoo

Introduction

When it comes to hair care, choosing the right shampoo can be a daunting task. With so many different options on the market, it can be hard to know what to look for. One term that has been gaining popularity in recent years is "sulfate-free." But what exactly does this mean, and why might it be important for your hair health? In this article, we'll break down everything you need to know about sulfate-free shampoo and how to choose the best one for your hair.

What are sulfates?

Sulfates are a type of detergent that are commonly used in shampoos and other personal care products. They help to create a lather that removes dirt and oil from your hair and scalp. However, some people may find that sulfates are too harsh for their hair, leading to dryness, frizz, and breakage.

Why choose sulfate-free shampoo?

If you have color-treated hair, curly hair, or hair that is prone to dryness or damage, you may want to consider using a sulfate-free shampoo. Sulfates can strip the natural oils from your hair, leaving it feeling dry and brittle. This can cause color to fade more quickly, curls to lose their shape, and hair to break more easily.

In addition, sulfates can be irritating to the scalp, causing itching, redness, and flakiness. If you have sensitive skin or a scalp condition like psoriasis or eczema, using a sulfate-free shampoo may be beneficial.

What to look for in a sulfate-free shampoo

When choosing a sulfate-free shampoo, there are a few key factors to consider:

  • Ingredients: Look for shampoos that contain natural, nourishing ingredients like aloe vera, coconut oil, and argan oil. These can help to hydrate and strengthen your hair, while also soothing your scalp.

  • pH balance: Your scalp has a natural pH balance of around 4.5-5.5. Look for shampoos that are pH-balanced to avoid disrupting this delicate balance.

  • Brand reputation: While we can't recommend specific brands, it's important to choose a reputable brand that is known for producing high-quality, effective hair care products.

How to use sulfate-free shampoo

To get the most out of your sulfate-free shampoo, follow these tips:

  • Wet your hair thoroughly before applying shampoo.

  • Use a quarter-sized amount of shampoo (or more if you have long or thick hair).

  • Massage the shampoo into your scalp and hair, focusing on the roots.

  • Rinse thoroughly with warm water.

  • Follow up with a sulfate-free conditioner to help hydrate and detangle your hair.

Conclusion

Choosing a sulfate-free shampoo can be a great way to improve the health and appearance of your hair. By selecting a shampoo with natural, nourishing ingredients and a pH-balanced formula, you can help to keep your hair and scalp healthy and happy. Just remember to choose a reputable brand and follow the proper usage instructions to get the best results.

Frequently Asked Questions (FAQs)

1. Is Sulfate-Free Shampoo good for your hair?

Yes, sulfate-free shampoo is good for your hair. It helps with moisture retention, making it especially beneficial for those with dry or damaged hair. By retaining natural moisture, sulfate-free shampoo promotes overall hair health.

2. What does sulfate do to hair?

Sulfates in shampoo strip away oil and dirt from the hair. However, they can also strip away too much moisture, leaving the hair dry and unhealthy. Sulfates may also cause dryness and scalp irritation.

3. What happens when you start using sulfate-free shampoo?

When you start using sulfate-free shampoo, your hair will feel clean without being stripped of moisture. It promotes a healthier scalp with balanced oil production. Dry scalp types will experience increased moisture, while oilier scalp types will see a reduction in excessive oil production over time.

4. Is it okay to use sulfate-free shampoo everyday?

Yes, it is okay to use sulfate-free shampoo every day. Unlike sulfate shampoos that can make hair brittle, sulfate-free shampoo can be used daily along with a conditioner to moisturize the hair. However, daily washing is not necessary unless the hair is very oily.

5. How do I know if shampoo is sulfate-free?

To determine if a shampoo is sulfate-free, check the ingredient list. Look for ingredients like 'sodium lauryl sulfate' or 'sodium laureth sulfate.' If these ingredients are not listed, then the shampoo is likely sulfate-free.

6. Do sulfates cause hair thinning?

Overuse of sulfates can potentially result in hair loss. Harsh sulfates can irritate the scalp, leading to a decrease in hair's protein content and breakdown of the hair's cuticle and shaft. Therefore, minimizing sulfate use can help maintain hair health.

7. What are the disadvantages of sulfate-free shampoo?

While sulfate-free shampoos are gentler on the hair and scalp, there are a few potential disadvantages. They may not produce as much lather as shampoos with sulfates, which can give the impression of not cleansing the hair thoroughly.

Editor's Notes

During our sulfate-free shampoo research, we found 48 sulfate-free shampoo products and shortlisted 10 quality products. We collected and analyzed 320,607 customer reviews through our big data system to write the sulfate-free shampoo list. We found that most customers choose sulfate-free shampoo with an average price of $12.90.

The sulfate-free shampoo are available for purchase. We have researched hundreds of brands and picked the top brands of sulfate-free shampoo, including Aveeno, Pantene, Herbal Essences, Garnier, Pureology. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.