Best Toning Shampoo of 2025

L'Oreal Paris EverPure Brass Toning Purple Shampoo is a hydrating formula infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized. This vegan, sulfate free, paraben free shampoo is perfect for blonde, bleached, highlighted and silver hair. Customers have found it to be effective in neutralizing brassy yellow and orange tones, leaving hair soft and smelling great. It is also suitable for color treated hair.

Clairol Shimmer Lights Shampoo is designed to enhance and brighten blonde, silver, and highlighted hair. If you have faded highlights or ash-toned hair, this shampoo works to renew their vibrancy, making your hair look fresh and lively again. It effectively eliminates dull yellow tones from silver hair, leaving it shiny and radiant. You will appreciate how this shampoo cleanses without leaving any residue behind, giving your hair a clean and revitalized feel. With regular use, you can enjoy beautifully enhanced hair color that stands out.

L'Oreal Paris EverPure Brass Toning Purple Sulfate Free Shampoo and Conditioner is a set of two products that helps to maintain the perfect blonde hair. It is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized. The vegan, sulfate free, and paraben free formula is suitable for color treated hair and is gentle enough to use on a regular basis. Customers have reported that it leaves their hair soft, healthy, and brass-free.

Fanola Anti-Brass Shampoo is a color-depositing purple shampoo that gently cleanses blonde, silver, gray, and highlighted hair while removing yellow tones. Enriched with extra violet pigments, grape extract, and silk protein ingredients, this shampoo effectively re-tones bleached blonde hair while ensuring a healthy look and feel. It helps preserve your preferred blonde tone in between color services by removing unwanted tones, including yellow, brassy, or muddy. Fanola Anti-Brass Shampoo is suitable for all blonde types, including super-lightened, bleached, and gray. To use, apply to wet hair, massage, and leave on for 1 to 5 minutes before rinsing thoroughly. For best results, follow with No Yellow Purple Mask toner. Fanola is a professional Italian hair care brand that has been in the market for over 15 years, aiming for the highest quality values, processes, and ingredients across all products.

Refresh your hair by neutralizing brassy tones with MATRIX Total Results Brass Off Blue Shampoo. This anti-brass toning shampoo is suitable for both natural and color-treated hair to enhance cool tones, clean, and nourish dark blonde, brunette, and highlighted hair. The shampoo deposits blue-violet pigments to reduce brass and red tones while hydrating hair. When used as part of a regimen with the Brass Off conditioner, this nourishing shampoo can tone brassy, orange-toned hair in a single wash. Suggested use is to apply to wet hair and rinse well, followed by the Brass Off conditioner.

Kristin Ess Hair The One Purple Shampoo is a sulfate, silicone and paraben free shampoo that is great for toning blondes and brunettes. It has ultra-violet pigment, brass reducing, intense toning, and shine restoring features. The shampoo can be used with or without The One Purple Conditioner on natural or color-treated hair. The product is cruelty-free, keratin safe, and free of sulfates, parabens, and phthalates.

MATRIX Total Results So Silver Color Depositing Purple Shampoo is a toning purple shampoo that neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Its hydrating formula illuminates highlights on blondes and adds shimmering brightness for color treated or natural hair. This shampoo deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones without stripping color while also rehydrating dry hair with extra moisture and color care. The So Silver Collection includes So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits.

Redken Color Extend Blondage Color Depositing Purple Shampoo is a professional salon shampoo that neutralizes brassy, yellow and orange undertones in blonde hair. With purple pigments, salicylic acid, wheat protein, amino acids and glycerin, it helps with color retention, anti-fade protection, and maximizes color vibrancy for a cooler blonde result. This shampoo cleanses, strengthens, adds softness, deeply conditions, and nourishes blonde hair for less breakage.

The Olaplex Purple Toning Shampoo is specially designed to repair, hydrate, and brighten blonde, lightened, and grey hair. With an 8.5 fl oz bottle, this shampoo offers a convenient size for regular use. You will appreciate how it helps maintain your hair's vibrancy and combats brassiness, leaving it looking fresh and healthy. This product also deeply nourishes your hair, ensuring it stays hydrated and manageable. Enjoy the benefits of a product that not only enhances your color but also improves the overall condition of your hair.

OGX Blonde Enhance plus Purple Toning Shampoo is a personalized toning treatment for silver, pre-lightened or natural blonde hair. It is made with keratin, purple fig and iris, and has a pleasant scent of blood orange, papaya butter and coconut milk. It is sulfate free, concentrated, and highly pigmented, and can be used as often or as little as needed to keep a fresh-from-the-salon look.