Best Shampoo for Thick Hair of 2025

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For those with thick hair, finding the right shampoo can be a challenge. Fortunately, there are several options on the market specifically designed to meet the needs of thick hair. These shampoos are formulated with ingredients that help to nourish and strengthen hair, while also providing deep cleansing to remove buildup and impurities. Look for shampoos that contain natural oils like argan or coconut, as well as proteins like keratin or collagen. These ingredients will help to moisturize and protect your hair, leaving it looking and feeling healthy and strong. Whether you have curly, straight, or wavy hair, there is a shampoo out there that is perfect for your thick locks.
At a Glance: Our Top Picks
Top 10 Shampoo for Thick Hair
OUAI Thick Shampoo: Fight Frizz and Nourish Dry, Thick Hair
OUAI Thick Shampoo is a rich, moisturizing shampoo that strengthens and calms thick, dry hair while fighting frizz and smoothing every strand. Made with keratin, marshmallow root, shea butter, and avocado oil, this shampoo is free from parabens, sulfates, and phthalates. Wet hair, lather up, and rinse clean for hair that slays all day. Follow up with OUAI Thick Conditioner for maximum moisture.
OGX Thick & Full + Biotin and Collagen Shampoo
The OGX Thick & Full + Biotin and Collagen Shampoo is a nutrient-rich haircare product that uses the power of ProVitamin B7 biotin and collagen to give each strand of hair a beautiful boost. This dynamic duo will leave your hair feeling thicker, fuller, and looking oh, so healthy. The exclusive blend with Vitamin B7 biotin, collagen, and wheat protein infuses nutrients into every strand, making your hair thicker and fuller.
Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated or Natural Hair
Pureology Hydrate Moisturizing Shampoo is a vegan and sulfate-free shampoo that deeply hydrates and moisturizes hair of all types and textures. It is ideal for normal to thick, dry, color-treated and natural hair, and the creamy, moisturizing formula works into a luxurious lather. It is trusted by salons and professionals, and the Hydrate range provides maximum moisturizing benefits. Reviews have been mostly positive, with customers noting that it leaves their hair feeling soft and hydrated, but some have mentioned an odd scent and that it may strip hair color faster.
BIOLAGE Full Density Thickening Shampoo
BIOLAGE Full Density Thickening Shampoo is a lightweight shampoo that removes impurities from roots to ends, creating fuller and healthier hair. Infused with biotin, it provides nourishment and resiliency with added volume and softness. This product is vegan, cruelty-free and in a 100% recycled bottle. When using the complete Full Density regimen of Shampoo and Conditioner, it helps to achieve maximum volume in one use and promote healthy hair growth for fuller, thicker looking hair over time.
Joico Moisture Recovery Shampoo
Joico Moisture Recovery Shampoo is a gentle cleanser designed to replenish lost moisture in dry hair. It helps restore smoothness and elasticity, and when used with the Moisture Recovery Treatment Balm, it provides 24-hour moisture replenishment. Customers love the scent, lather, and how it makes their hair feel soft and manageable. Some customers have found it to be a luxury item, not an everyday product.
Aveeno Fresh Greens Blend Shampoo
Experience a refreshing and volumizing hair wash with Aveeno Fresh Greens Blend Shampoo. Infused with oats, rosemary, peppermint, and cucumber, this farm-fresh inspired shampoo clarifies and thickens fine to medium hair, while adding light moisture. The cooling freshness of rosemary, peppermint, and cucumber enhances your natural beauty. This sulfate-free shampoo is safe for color-treated hair and is free of sulfates, dyes, and parabens. Aveeno has been a trusted household brand since 1945, and their hair care products are blended with wholesome ingredients to soothe your scalp and nourish your strands for beautiful hair from root to tip.
hims Thick Fix Shampoo
hims Thick Fix is designed to give you fuller-looking hair with the help of powerful ingredients like saw palmetto and niacinamide. This shampoo not only fortifies your hair but also promotes circulation, helping to support new growth. You'll enjoy a light eucalyptus scent while benefiting from weightless moisture that nourishes your hair without weighing it down. Plus, it's crafted with clean, safe ingredients, making it free from harmful chemicals and gentle on your scalp. This shampoo is an excellent choice if you're looking to complement hair growth treatments.
Viviscal Thickening Shampoo
Viviscal Thickening Shampoo gently cleanses your hair and scalp, providing a fuller and healthier look with less hair breakage. It has a pleasant floral fresh signature fragrance that contains seaweed, biotin, marine collagen, and keratin. The shampoo is suitable for all hair types and can be used daily. For best results, use it with Viviscal Strengthening Conditioner.
Avalon Organics Biotin B-Complex Thickening Shampoo
Avalon Organics Natural Biotin B Complex Thickening Shampoo is a certified organic, plant-based formula made with botanicals and essential oils. It gently cleanses and nourishes fine, thinning hair to help build volume. It is free of GMOs, parabens, harsh preservatives, synthetic colors or fragrances, and phthalates, and is always cruelty-free. Customers have reported that it helps reduce hair loss, makes hair feel soft and manageable, and produces a good lather. However, some customers have reported that it is too harsh on their hair and does not produce a rich lather.
Garnier Fructis Grow Strong Thickening Shampoo
Garnier Fructis Grow Strong Thickening Shampoo instantly adds the look of fullness and body so hair feels stronger and healthier with no weighdown. Infused with Blood Orange Extract and Biotin-C, a combination of Biotin and vitamin C, this vegan formula contains no parabens, silicones, phthalates, or DMDM Hydantoin. Get up to 72 hours of fuller and thicker looking hair with Garnier Fructis Grow Strong Thickening system of shampoo, conditioner, and leave in hair treatment products. The shampoo bottle without pump or cap is made of 100 percent recycled plastic.
During our shampoo for thick hair research, we found 48 shampoo for thick hair products and shortlisted 10 quality products. We collected and analyzed 289,173 customer reviews through our big data system to write the shampoo for thick hair list. We found that most customers choose shampoo for thick hair with an average price of $16.66.
The shampoo for thick hair are available for purchase. We have researched hundreds of brands and picked the top brands of shampoo for thick hair, including OUAI, OGX, Pureology, Biolage, Joico. The seller of top 1 product has received honest feedback from 1,609 consumers with an average rating of 4.9.

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.