Best Shampoo of 2025

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 13, 2025

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Your crowning glory deserves the best care and it all starts with the right shampoo. Choosing a shampoo is no longer just about getting rid of dirt and oil, but it’s also about nourishing, repairing, and enhancing the natural beauty of your hair. With endless options available, each promising various benefits, the hunt for the perfect shampoo may seem overwhelming, which is why we've created this comprehensive buying guide on the Best Shampoo, to help you make an informed choice.

We've dived into the deep end of shampoo selections, analyzing ingredients, studying brands and testing effectiveness to give you a curated list of top-notch options suitable for a range of hair types and concerns. So whether you're battling dandruff, hoping to solve hair loss, looking to enliven dull locks, or simply wanting a daily cleansing solution, we've got a shampoo recommendation for you. Dive into this guide and find your perfect match to give your hair the love it deserves.

At a Glance: Our Top Picks

Nizoral Anti-Dandruff Shampoo Cover #TOP 1
Nizoral Anti-Dandruff Shampoo
ftb score rating icon 9.8
Olaplex Bond Building Shampoo Cover #TOP 2
Olaplex Bond Building Shampoo
ftb score rating icon 9.7
Freewill Color Preserve Shampoo 8.5 oz Cover #TOP 3
Freewill Color Preserve Shampoo 8.5 oz
ftb score rating icon 9.5

Top 10 Shampoo

Nizoral Anti-Dandruff Shampoo

20053076192401
7 Fl Oz
Nizoral Anti-Dandruff Shampoo Cover
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz

Fight dandruff and flakiness with Nizoral Anti-Dandruff Shampoo. Made with ketoconazole 1%, this clinically proven shampoo helps relieve itchy and flaky scalps, leaving hair manageable and shiny. It works on all hair types and is effective in controlling dandruff and itchiness. Use it twice a week between regular shampoos for best results.

What We Like
Effective dandruff treatment
Pleasant fresh scent
Easy to use
Softens hair
Good value for size
What We Don't Like
Somewhat pricey
#TOP 2

Olaplex Bond Building Shampoo

20140616
white
Olaplex Bond Building Shampoo Cover
Olaplex No. 4 Bond Maintenance Shampoo, Repairs, Strengthens, & Nourishes All Hair Types, Adds Shine & Leaves Hair Feeling Soft, 8.5 fl oz

Transform your hair with Olaplex Bond Building Shampoo. This shampoo is formulated with Olaplex bond building chemistry that restores internal strength and moisture levels. No matter what hair type you have, this shampoo is recommended for you. With incredible shine and manageability, your hair will look and feel healthier than ever before. Plus, its bond building chemistry helps to repair and protect your hair from damage. Say goodbye to bad hair days and hello to beautiful, healthy hair with Olaplex Bond Building Shampoo.

What We Like
Effective for color-treated hair
Strengthens and repairs damaged hair
Long-lasting and concentrated formula
Gentle cleansing, retains moisture
Luxurious lather and pleasant fragrance
What We Don't Like
Smaller bottle size

Freewill Color Preserve Shampoo 8.5 oz

FW-HRC-0029
Freewill Color Preserve Shampoo 8.5 oz Cover
Freewill Color Preserve Shampoo, Gentle, Moisturizing and Nourishing Shampoo for Color-Treated Hair, Fights Color Fade to Help Maintain Color Vibrancy, 8.5 oz

The Freewill Color Preserve Shampoo is designed specifically for color-treated hair, helping to keep your vibrant shades intact. This gentle formula not only protects your hair color but also provides essential moisture, ensuring your strands remain hydrated and healthy. With key ingredients like raspberry leaf extract, it nourishes your hair while fighting color fade. Additionally, the inclusion of grape seed extract helps to deeply hydrate and seal in moisture, giving your hair a luscious feel. By using this shampoo, you can enjoy beautiful, long-lasting color without compromising on hair health.

What We Like
Soft, silky hair
Color preservation
Light, pleasant scent
Tangle-free results
What We Don't Like
Higher price point
No noticeable difference

Tea Tree Shampoo for All Hair Types

573244
Tea Tree Shampoo for All Hair Types Cover
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair, 33.8 fl. oz.

Get your day started with the invigorating tingle of tea tree oil, peppermint, and lavender with this high-quality shampoo. It deep cleans and refreshes your scalp, washing away impurities for fresh, clean, and vibrant hair. Ideal for all hair types, this color-safe shampoo is made with the highest grade materials for a luxurious experience. Whether you have oily hair or simply want to revitalize your locks, this Tea Tree shampoo is the perfect choice.

What We Like
Refreshing minty scent
Deep cleansing formula
Tingly scalp sensation
Cruelty-free product
Convenient pump bottle
What We Don't Like
Strong mint aroma
May irritate sensitive eyes

Redken All Soft Shampoo with Argan Oil

REDKN-3931
Redken All Soft Shampoo with Argan Oil Cover
Redken All Soft Shampoo | Moisturizes and Deeply Hydrates| Softens, Smooths, and Adds Shine| Nourishing Shampoo for Dry Hair | Safe for Color-Treated Hair | With Argan Oil

Redken All Soft Shampoo is a professional salon shampoo that provides intense softness and shine for dry, brittle hair. It is formulated with Argan Oil, which conditions hair from root to tip leaving it silky soft, manageable, and supple. The shampoo is suitable for fine to medium hair types and adds moisture and nourishment to damaged and dry hair. It is perfect for color-treated hair as it protects the hair color and restores the moisture balance of the hair.

What We Like
Leaves hair silky smooth
Good value for money
Gentle on hair
Hydrates curly hair effectively
Reduces frizz significantly
What We Don't Like
Pricey for small bottle
Large bottle may be cumbersome

Amazon Basics Dandruff Shampoo 11oz

Amazon Basics
Amazon Basics Dandruff Shampoo 11oz Cover
Amazon Basics Moisturizing Dandruff Shampoo, 11 Fl Oz, Pack of 1

The Amazon Basics Dandruff Shampoo is designed to provide maximum strength relief from dandruff with its 1% Selenium Sulfide formulation. This effective ingredient targets dandruff symptoms, helping you achieve a healthier scalp. Enriched with Aloe, the shampoo also offers moisturizing benefits, ensuring that your hair remains hydrated and soft. For best results, using this shampoo twice a week can significantly alleviate dandruff issues. If you’re familiar with Selsun Blue, you might find this product a great alternative for your scalp care routine.

What We Like
Effective against dandruff
Affordable price
Good lathering capability
Leaves hair soft and shiny
What We Don't Like
Possible return of dandruff
Not suitable for everyone

Garnier Fructis Pure Clean Shampoo

K2244500
Pure Clean
Garnier Fructis Pure Clean Shampoo Cover
Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)

Garnier Fructis Pure Clean Shampoo is a paraben and silicone-free formula that cleans your hair with the goodness of Aloe Extract and Vitamin E. It is designed to provide lightweight daily refreshment to normal, oily hair. The shampoo helps fight urban aggressors by removing daily pollutants such as dirt and oils from hair. Hair feels fresh with no heavy residue and no build-up. This shampoo is vegan and gentle enough for everyday use to clean and fortify hair.

What We Like
Effective cleansing
Leaves hair soft
Great for daily use
Affordable price
Eco-friendly packaging
What We Don't Like
May cause mild itchiness
Inconsistent residue removal

Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated or Natural Hair | Sulfate Free Shampoo | Vegan

P1863500
9 Fl Oz (Pack of 1)
Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated or Natural Hair | Sulfate Free Shampoo | Vegan Cover
Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated or Natural Hair | Sulfate Free Shampoo | Vegan

Pureology Hydrate Moisturizing Shampoo is a vegan and sulfate-free shampoo that deeply hydrates and moisturizes hair of all types and textures. It is ideal for normal to thick, dry, color-treated and natural hair, and the creamy, moisturizing formula works into a luxurious lather. It is trusted by salons and professionals, and the Hydrate range provides maximum moisturizing benefits. Reviews have been mostly positive, with customers noting that it leaves their hair feeling soft and hydrated, but some have mentioned an odd scent and that it may strip hair color faster.

What We Like
Lightweight formula
Luxurious scent
Soft and manageable hair
Long-lasting results
Vegan-friendly
What We Don't Like
Higher price point
Shipping issues reported

TRESemmé Moisture Rich Shampoo

TRESemmé
10022400008155
black
TRESemmé Moisture Rich Shampoo Cover
TRESemmé Rich Moisture Hydrating Shampoo 3 Count for Dry Hair Formulated With Pro Style Technology 28 Fl Oz

TRESemmé Moisture Rich Shampoo is a professional-quality salon-healthy shampoo formulated with Vitamin E and Biotin to help revive dry, damaged hair. It delivers optimized hydration that targets dryness and locks in moisture where your hair needs it most, while softening hair without weighing it down. Customers have praised its pleasant scent, economical price, and ability to clean hair well.

What We Like
Healthy, moisturized hair
Convenient multi-bottle purchase
Salon-quality results
Long-lasting effectiveness
Pleasant, subtle scent

BIOLAGE Hydra Source Shampoo

AD157
multi
BIOLAGE Hydra Source Shampoo Cover
Biolage Hydrasource Salon Shampoo | Hydrates & Moisturizes Dry Hair | Helps Repair Split Ends | Paraben-Free | For Dry Hair | Weightless, Soft Finish | Vegan | Cruelty Free | 33.8 Fl. Oz

BIOLAGE Hydra Source Shampoo is a hydrating shampoo infused with Aloe that gently cleanses and quenches dry hair while attracting moisture. It helps optimize moisture balance for a weightless finish and provides up to 15X more moisturized hair after just one application. Suitable for all hair textures and types, this professional shampoo leaves hair soft and shiny. Paraben-free, Silicone-free, Mineral-oil free and colorant free.

What We Like
Leaves hair soft
Amazing quality
Moisturizes dry hair
Good lather
Pleasant scent
What We Don't Like
Split end results take time
Best Shampoo Feature Image

The Ultimate Showdown: Finding the Best Shampoo for Your Hair

The importance of using the right shampoo for your hair cannot be overstated. A high-quality shampoo helps to keep your scalp healthy, promoting the growth of strong, shiny hair. It does this by removing excess oil and dirt build-up, while also providing essential nutrients and moisture that are necessary for a healthy scalp.

Additionally, a good shampoo can protect your hair from damage caused by environmental factors such as pollution, UV rays, and wind. Whether you have fine or coarse hair, choosing the right shampoo is key to maintaining optimal scalp health and achieving beautiful locks.

What Are the Different Types of the Shampoo

There are so many shampoos to choose from on the market these days that it can be tough to know which one to buy. With all of the conflicting information out there, it can be hard to determine which shampoo is best for you and your hair type. In this blog post, we will break down the important factors to consider when choosing a shampoo and provide tips for finding the best one for your needs. So, whether you have dry hairoily hair, or just need a little guidance in finding the right product, read on for help!

Clarifying shampoos, for example, are specially formulated to remove product buildup from the hair and leave it feeling clean, refreshed, and revitalized.

Color-protecting shampoos are designed to help maintain color vibrancy by using specialized ingredients that help lock in color.

Additionally, moisturizing shampoos nourish and hydrate dry or damaged hair, while volumizing shampoos add bounce and volume to fine or limp hair.

And finally, two-in-one shampoos offer convenience by combining the benefits of both a shampoo and conditioner into one product.

Whether you're looking for a shampoo to help fight frizz or one that will cleanse and condition your hair with ease, there is sure to be a type of shampoo that's right for you!

How to Find the Right Shampoo to Make Your Hair Look Its Best

Define Your Hair Type

The main thing to be able to choose a shampoo is to know your hair, keep in mind your age and gender at first, since women’s hair, can be subject to hormonal changes and shampoo, can help keep it healthy.

In addition, you must analyze some basic aspects, such as those related to its structure, that is, if it is a curly or straight hair and if you want this quality to become more or less evident, to give it the final appearance you are looking for when you comb it.

For each type, there are products designed precisely for this, which will help you achieve good results. On the other hand, each hair fiber in people has a greater or lesser thickness. This interferes with their being considered fine, with little or no volume.

This hair may also have some problems such as being more susceptible to damage that makes it brittle if it undergoes a chemical process, such as dyeing or a change in its texture to make it curly or straight.

Generally, it may have a tendency to become entangled with ease. This type of hair needs greater conditioning and shampoo that provides vitality with a nutritious complex.

Define Your Scalp Type

In addition, to know your hair fibers you should also be aware of your type of scalp and its tendency to produce sebum or dry out, causing sensitivity or itchy scalp frequently.

Some shampoos help you control excess fat and prevent your hair from losing volume throughout the day. Or they have a calming effect for those who get irritated.

Shampoo Ingredients

Ingredient plays an important role when choosing a shampoo.

If you have dry hair, you'll want to look for a shampoo with moisturizing ingredient such as glycerin or hyaluronic acid. For oily hair, look for shampoos with ingredient such as tea tree oil or charcoal that can help absorb excess oil.

If you have color-treated hair, choose a shampoo that is specifically designed for color-treated hair and contains ingredient such as UV filters or color-safe.

The ingredient in your shampoo can make a big difference in the health and appearance of your hair, so it's important to choose wisely.

Applied Treatments

Another factor that you cannot miss is whether your hair is natural or is under the effect of a product such as a dye, a permanent, if it has been discolored, etc. This is because the chemicals cause an inevitable alteration in the composition of the hair. So you need special care to prevent it from weakening, becoming brittle or losing its attractive and healthy appearance.

In these cases, there are also alternatives designed especially for each situation, which although they are not products that are used in hairdressers are considered as good and economical shampoos, with which it is easier to make hair look attractive.

What Are the Best Shampoos Brands

There are many different options when it comes to finding the best shampoo brands for your specific needs. Whether you're looking for a deep-cleansing shampoo that will remove buildup from styling products, or simply want a gentle, moisturizing formula to restore and condition dry and damaged hair, there are countless options out there to choose from.

Some of the most popular brands in this category include Kerastase, Joico, Dove, Nexxus, and L'Oreal Paris.

Kerastase is known for their high-quality shampoos and hair care products that are formulated with the latest research in hair science.

Joico is an affordable option that provides salon-quality results at a fraction of the price.

Dove offers gentle yet effective formulas that help to nourish and protect even the most sensitive skin types, while Nexxus is well-loved by professional hairstylists for their wide selection of premium products that deliver optimal results every time.

Whatever your individual needs may be, you're sure to find a shampoo brand that works for you among these top picks!

Conclusion

All of the shampoos on this list are excellent choices for those with normal to oily hair, but it’s important to find the one that works best for your individual scalp and hair type. Hopefully, our in-depth look at each shampoo has helped you determine which one is right for you. Now all that’s left to do is try them out! 

Frequently Asked Questions (FAQs)

1. Are hair shampoos safe?

Hair shampoos can contain chemicals that may be harmful to your health. Some ingredients can mimic human reproductive hormones, while others may cause cancer, eye and skin irritation, or allergies. It is important to read labels and be aware of the ingredients in your shampoo.

2. What is the healthiest type of shampoo?

The healthiest type of shampoo is a natural one that is rich in vitamins, minerals, fatty acids, and essential oils. These shampoos nourish the scalp and hair, promoting overall scalp health. Ingredients like aloe vera, shea butter, apple cider vinegar, castor oil, and quinoa can repair the hair and improve its health.

3. Why shouldn't you shampoo everyday?

Shampooing every day can be damaging to your hair. Shampoo is designed to clean the scalp and remove excess oil, but overuse or applying it all the way down the length of your hair can strip away the natural oils produced by the scalp, leaving the hair and scalp too dry.

4. What is the lawsuit against Shea Moisture shampoo?

In July 2016, a class-action lawsuit was filed against Sundial Brands and Nubian Heritage, alleging that they falsely marketed the Shea Moisture and Nubian Heritage brands of hair growth products as being able to promote hair growth when, in reality, they do not stimulate or cause hair growth.

5. Is Shea Moisture heavy on hair?

Shea butter, an ingredient in Shea Moisture shampoo, can be heavy and can sit on top of the hair strands rather than penetrating them. This can make the hair feel weighed down by products. Other oils can have a similar effect.

6. How often should hair be shampooed?

It is generally recommended to wash your hair once or twice a week. However, if you have had chemical treatments like bleach, perms, or relaxers that can make your hair drier, it is advisable to wash it less frequently to avoid damaging the hair or causing split ends.

Editor's Notes

During our shampoo research, we found 49 shampoo products and shortlisted 10 quality products. We collected and analyzed 1,248,588 customer reviews through our big data system to write the shampoo list. We found that most customers choose shampoo with an average price of $14.31.

The shampoo are available for purchase. We have researched hundreds of brands and picked the top brands of shampoo, including Nizoral, Olaplex, Freewill, Tea Tree, Redken. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.

Shampoo Comparison Table

#TOP1
#TOP2
#TOP3
#TOP4
#TOP5
#TOP6
#TOP7
#TOP8
#TOP9
#TOP10
Brand Nizoral Olaplex Freewill Tea Tree Redken Amazon Basics Garnier Pureology TRESemmé Biolage
Item Form Liquid - Liquid Liquid Liquid Liquid Liquid Cream Liquid Liquid
Hair Type All - Color Treated All Dry All Frizzy Dry Color Treated, Dry, Damaged Dry
Age Range (Description) Adult,Youth - Adult All Adult Adult Adult Adult - Adult
Scent shampoo - Fresh, Vibrant Reviving scent of tea tree provides an invigorating aromatherapy-inspired experience like no other Argan Oil Peppermint Citrus Lavender,Patchouli,Bergamot - -
FTB Score
ftb score rating icon 9.8
ftb score rating icon 9.7
ftb score rating icon 9.5
ftb score rating icon 9.3
ftb score rating icon 9.2
ftb score rating icon 9.1
ftb score rating icon 9.0
ftb score rating icon 8.9
ftb score rating icon 8.7
ftb score rating icon 8.7
Where to Buy