Best Shampoo for Natural Hair of 2025

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 10, 2025

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Shampoo for natural hair is specially formulated to cater to the unique needs of curly, coily, and kinky hair. These shampoos are free from harmful chemicals like sulfates, parabens, and silicones that can strip the hair of its natural oils and cause dryness and breakage. Instead, they contain natural ingredients like aloe vera, coconut oil, and shea butter that moisturize and nourish the hair, leaving it soft, shiny, and manageable. Some shampoos for natural hair also contain essential oils like peppermint and tea tree oil that soothe the scalp and promote healthy hair growth. Overall, shampoo for natural hair is a must-have for anyone looking to maintain healthy, beautiful curls.

At a Glance: Our Top Picks

Aunt Jackie's Oh So Clean Shampoo for Natural Curls and Waves, 12 oz Cover #TOP 1
Aunt Jackie's Oh So Clean Shampoo for Natural Curls and Waves, 12 oz
ftb score rating icon 9.9
Pantene Gold Series Sulfate Free Shampoo & Conditioner Kit Cover #TOP 2
Pantene Gold Series Sulfate Free Shampoo & Conditioner Kit
ftb score rating icon 9.8
SheaMoisture Strengthen & Restore Shampoo Cover #TOP 3
SheaMoisture Strengthen & Restore Shampoo
ftb score rating icon 9.6

Top 10 Shampoo for Natural Hair

Aunt Jackie's Oh So Clean Shampoo for Natural Curls and Waves, 12 oz

Aunt Jackie's Oh So Clean Shampoo for Natural Curls and Waves, 12 oz Cover
Aunt Jackie's Curls and Coils Oh So Clean Deep Moisturizing and Softening Hair Shampoo for Natural Curls, Coils and Waves, Enriched shea Butter, 12 oz

Aunt Jackie's Oh So Clean Deep Moisturizing and Softening Hair Shampoo is a 12 oz shampoo that cleanses and softens the most difficult to manage hair with a blend of healthier ingredients and natural conditioners. It is enriched with coconut oil, shea butter, and extra virgin olive oil that thoroughly and gently cleanse natural hair curls, coils, and waves while keeping them moisturized. This shampoo is proudly made in the USA.

What We Like
Enriched with coconut oil, shea butter, and extra virgin olive oil
Thoroughly and gently cleanse and soften the most difficult to manage hair
Made with healthier ingredients and natural conditioners
#TOP 2

Pantene Gold Series Sulfate Free Shampoo & Conditioner Kit

4351293389
Gold
Pantene Gold Series Sulfate Free Shampoo & Conditioner Kit Cover
Pantene Shampoo and Sulfate Free Conditioner Kit, with Argan Oil, Pro-V Gold Series, for Natural and Curly Textured Hair, 16.9 fl oz, Kit

Pantene Gold Series Sulfate Free Shampoo & Conditioner Kit is a paraben-free, sulfate-free and dye-free formula that nourishes and hydrates natural and curly textured hair. The Argan Oil infused formula helps to soften hair, leaving it noticeably strong and healthy-looking. Customers have praised the product for its pleasant smell, its ability to make hair easier to manage, and its ability to leave hair feeling soft and less frizzy.

What We Like
Paraben-free, sulfate-free and dye-free formula
Nourishes and hydrates hair
Leaves hair soft and manageable
Pleasant smell

SheaMoisture Strengthen & Restore Shampoo

764302215837
light yellow
SheaMoisture Strengthen & Restore Shampoo Cover
SheaMoisture Strengthen and Restore Shampoo 100% Pure Jamaican Black Castor Oil for Damaged Hair To Cleanse and Nourish Hair 13 oz

SheaMoisture Strengthen & Restore Shampoo is a sulfate-free, clarifying shampoo that removes buildup while infusing hair with nourishing moisture. Formulated with Jamaican Black Castor Oil and Shea Butter, this shampoo helps to strengthen damaged hair, chemically processed hair and heat styled hair. It is perfect for those who regularly color, straighten, perm or heat style their hair, as well as kinky, curly or wavy natural styles. This cruelty-free shampoo helps revive damaged hair by gently cleansing and providing nourishing moisture.

What We Like
Natural ingredients
Effective for damaged hair
Helps control frizz
Promotes hair growth
Works well for thin or fine hair

African Pride Aloe & Coconut Water Pre-Shampoo

40034573-1
African Pride Aloe & Coconut Water Pre-Shampoo Cover
African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo Detangler & Pre-conditioner - Helps Minimize Hair Breakage for Natural Coils & Curls, 18 oz.

African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo is a naturally formulated hair care product that moisturizes, cleanses, detangles, and conditions hair using the benefits of Aloe Vera and Coconut Water. The product is enriched with Aloe Vera and Coconut Water, which nourish, condition, protect, and strengthen natural coils and curls. It is free of harmful components and can be used by anyone looking for safe and high-quality hair care products.

What We Like
Contains Aloe Vera and Coconut Water
Naturally formulated and free of harmful components
Moisturizes, cleanses, detangles, and conditions hair

Ginger Lily Farms Moisturizing Shampoo

Ginger Lily Farms Moisturizing Shampoo Cover
Ginger Lily Farms Botanicals Moisturizing Shampoo for All Hair Types, Island Tranquility, 100% Vegan & Cruelty-Free, Green Tea Lemongrass Scent, 12 Fl Oz

The Ginger Lily Farms Shampoo is designed to give you smooth, soft, and shiny hair, making it perfect for all hair types. Its moisturizing formula revitalizes dry hair, ensuring that you enjoy lasting hydration. You'll love the calming aroma of green tea and lemongrass, which creates a soothing experience every time you wash your hair. With naturally derived ingredients, this shampoo nourishes your locks while being free from harmful toxins like parabens and sulfates. Plus, you can feel good about using it, as it is 100% vegan and cruelty-free.

What We Like
Moisturizes and revitalizes hair
Calming green tea scent
Nourishing natural ingredients
Cruelty-free and vegan
#TOP 6

Design Essentials Almond & Avocado Moisturizing & Detangling Shampoo

Almond & Avocado
Design Essentials Almond & Avocado Moisturizing & Detangling Shampoo Cover
Design Essentials Natural Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo, 12 Ounce

Experience a luxurious and healthy hair care routine with Design Essentials Almond & Avocado Moisturizing & Detangling Shampoo. This sulfate-free shampoo is packed with maximum moisture and detangles hair with ease, leaving it soft and manageable. Its gentle formula promotes healthy hair growth and is perfect for wavy, curly, coily, and kinky textured hair. Trust Design Essentials to empower you to look and feel your best.

Customers rave about the Design Essentials Almond & Avocado Moisturizing & Detangling Shampoo. Its thick and silky texture goes a long way and the scent is divine. It detangles hair quickly and leaves it silky and manageable. It's perfect for all hair types, including color treated hair, and even human hair wigs. Customers love the definition and hold it gives to curls without leaving them sticky or leaving residue. It's a great value for money and will become a staple in your hair care routine.

What We Like
Moisturizes and hydrates hair with almond and avocado oils
Detangles hair with ease, saving up to 30 minutes in detangling time
Promotes healthy hair growth and revitalizes natural luster
Gentle, sulfate-free formula suitable for all hair types
#TOP 7

Design Essentials Honey Creme Moisture Retention Super Detangling Conditioning Shampoo

dss11-32-oz
White
Design Essentials Honey Creme Moisture Retention Super Detangling Conditioning Shampoo Cover
Design Essentials Honey Creme Moisture Retention Super Detangling Conditioning Shampoo, White, 32 Fl Oz (Pack of 1)

Design Essentials Honey Creme Moisture Retention Super Detangling Conditioning Shampoo is a quick lather shampoo for increased moisture penetration, perfect for women, men, and children with natural waves and coils, relaxed strands, color treated hair, locs, and gray hair. It is gentle, sulfate and alcohol free, non-stripping formula that can be used daily to soften the hair for easy detangling. Made with Honey Creme, this key ingredient conditions and smooths the hair cuticle to promote healthy hair growth, increased manageability, and overall shine.

What We Like
Gentle, sulfate and alcohol free, non-stripping formula
Promotes healthy hair growth, increased manageability, and overall shine
Suitable for women, men and children with all hair types and textures

SheaMoisture Curl and Shine Coconut and Hibiscus Shampoo

290209
peach
SheaMoisture Curl and Shine Coconut and Hibiscus Shampoo Cover
SheaMoisture Curl and Shine Coconut Shampoo Coconut and Hibiscus for Curly Hair Paraben Free Shampoo 13 oz

SheaMoisture Curl and Shine Shampoo is a phthalate free, paraben free, and cruelty-free shampoo that gently cleanses natural hair and improves hair's health and restores shine. This curl enhancing shampoo contains coconut oil to moisturize and protect hair while replenishing lost oil, and hibiscus flower extracts to improve hair elasticity while reducing the occurrence of breakage. The rich, creamy lather of this shampoo gently washes away impurities, leaving you with frizz free waves and curls!

What We Like
Moisturizes and nourishes hair
Amazing tropical scent
Defines and enhances curls
Paraben-free formula
Gentle on scalp
#TOP 9

Pantene Gold Series New Lengths Shampoo

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gold
Pantene Gold Series New Lengths Shampoo Cover
Pantene Gold Series New Lengths Root Stimulating Shampoo with Apricot Oil & Green Tea, for Natural, Textured, Curly, and Coily Hair, Sulfate-Free, Paraben Free, 8.5 Fl Oz

The Pantene Gold Series New Lengths Root Stimulating Shampoo with Apricot Oil & Green Tea is a sulfate-free, paraben-free, and dye-free shampoo that moisturizes, strengthens, and protects hair from root to tip for visibly longer hair. It is infused with apricot oil and green tea, and is the gold standard in moisture, developed by Black PhD scientists and perfected by Black hair stylists. This shampoo helps condition for strong, flexible hair and has won the Allure Best of Beauty 2022 award.

What We Like
Sulfate-free, paraben-free, and dye-free
Infused with apricot oil and green tea
Moisturizes, strengthens, and protects hair from root to tip for visibly longer hair

Head & Shoulders Royal Oils Anti-Dandruff Shampoo

Head & Shoulders Royal Oils Anti-Dandruff Shampoo Cover
Head & Shoulders Royal Oils Moisturizing Shampoo, Anti Dandruff Treatment for Natural, Curly, and Coily Hair, with Coconut Oil and Apple Cider Vinegar, Sulfate, Paraben & Dye-Free, 12.8 Fl Oz

Head & Shoulders Royal Oils Sulfate-Free Scalp Care Anti-Dandruff Shampoo is specially designed for natural, curly, and coily hair. It is infused with Coconut Oil and Apple Cider Vinegar to balance and restore scalp health with regular use. This shampoo is sulfate-free, paraben-free, and dye-free, making it a healthier option for your scalp and hair. With regular use, it can help you achieve a healthier scalp and hair in just 3 weeks.

What We Like
Infused with Coconut Oil and Apple Cider Vinegar
Sulfate-free, Paraben-free, and Dye-free
Restores scalp health with regular use
Designed for natural, curly, and coily hair
Healthier scalp and hair in 3 weeks
Buying Guide Image

Explore Your Options of Shampoo for Natural Hair

The Ultimate Guide to Choosing Shampoo for Natural Hair

Natural hair can be a beautiful and empowering expression of your individuality. However, it also requires a unique set of care and maintenance to keep it healthy and vibrant. One of the most crucial steps to achieving healthy hair is choosing the right shampoo. With so many options available, it can be challenging to know where to start. In this guide, we'll break down everything you need to know about selecting the best shampoo for natural hair.

Understanding Your Hair Type

Before selecting a shampoo, it's essential to understand your hair type. Natural hair can range from fine and straight to thick and curly, with many variations in between. Each hair type requires different care and maintenance. For example, curly hair tends to be drier and more fragile, requiring a moisturizing shampoo that won't strip the hair of its natural oils. On the other hand, fine hair may require a volumizing shampoo that won't weigh it down.

Ingredients to Look For

When selecting a shampoo for natural hair, it's crucial to pay attention to the ingredients list. Look for shampoos that are free of harsh chemicals like sulfates and parabens, which can strip the hair of its natural oils and cause dryness and breakage. Instead, opt for shampoos that contain natural ingredients like coconut oil, shea butter, and aloe vera, which can help to nourish and moisturize the hair.

Ingredients to Avoid

Just as important as the ingredients to look for are the ingredients to avoid. Avoid shampoos that contain alcohol, as it can be drying to the hair. Also, avoid shampoos that contain silicone, which can create a buildup on the hair that can be difficult to remove.

pH Balance

Another essential factor to consider when selecting a shampoo for natural hair is pH balance. The pH level of your hair can range from 4.5 to 5.5, making it slightly acidic. Shampoos that are too alkaline can disrupt the natural pH balance of your hair, causing dryness and damage. Look for shampoos with a pH level that is close to the natural pH of your hair.

Brand Recommendations

When it comes to selecting a brand of shampoo for natural hair, there are many options available. Some popular brands include Shea Moisture, Cantu, and Carol's Daughter. These brands offer a range of shampoos that are specifically designed for natural hair, with ingredients that are gentle and nourishing.

Conclusion

Choosing the right shampoo for natural hair can be challenging, but with the right knowledge and understanding, it doesn't have to be. By considering your hair type, ingredients, pH balance, and brand recommendations, you'll be well on your way to achieving healthy and vibrant natural hair. Remember, taking care of your hair is an investment in your overall health and well-being.

Editor's Notes

During our shampoo for natural hair research, we found 48 shampoo for natural hair products and shortlisted 10 quality products. We collected and analyzed 280,955 customer reviews through our big data system to write the shampoo for natural hair list. We found that most customers choose shampoo for natural hair with an average price of $10.97.

The shampoo for natural hair are available for purchase. We have researched hundreds of brands and picked the top brands of shampoo for natural hair, including Aunt Jackie's, Pantene, SheaMoisture, African Pride, Ginger Lily Farms. The seller of top 1 product has received honest feedback from 19,507 consumers with an average rating of 4.9.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.