Best Foundation Primer Serums of 2025

Age Perfect Blurring Face Primer by L'Oreal Paris is a foundation primer infused with a caring serum that can be worn alone or with foundation. It instantly smooths the appearance of lines and pores, giving a natural-looking, soft-focus finish. The universal rosy formula is flattering and helps boost healthy looking, radiant skin. It also works to improve skin appearance over time, leaving skin smoother and softer after each use.

wet n wild Prime Focus Primer Serum is a hydrating and lightweight water-based serum that prepares and primes your skin for longer-lasting makeup application. The silky, creamy texture creates a perfect canvas, blurs and softens imperfections, and gives your foundation a luminous, flawless finish. The product contains nourishing ingredients, including Rose Water, Camellia Leaf, and Green Tea Extracts. wet n wild is 100% cruelty-free and offers a wide range of vegan products such as foundation, nail polish, contour palettes, lipstick, makeup brushes, and more.

The Neutrogena Healthy Skin Radiant Booster Primer & Serum is a skin-evening serum-to-primer with peptides and pearl pigments to boost skin for a healthy and radiant finish. You can wear it before applying makeup to help prep skin and create a smooth, glowing surface for makeup application, or use it alone as a correcting serum to help even skin tone and smooth uneven texture, leaving your face looking and feeling healthier. The skin-boosting serum to primer hybrid is formulated with peptides and delicate pearl pigments, designed to give a radiant look to your skin, and helps to bridge the gap between skincare and makeup with versatile two-in-one benefits.

Neutrogena Hydro Boost Glow Booster Primer & Serum is a face serum-to-primer hybrid that helps to hydrate dull skin and create a smooth, glowing surface for makeup application. The 1.0 fl. oz formula is infused with purified hyaluronic acid to lock in moisture and leave an energized glow. It can be worn alone for its hydrating serum benefits or before applying makeup. This skin-boosting glow serum to primer hybrid is a versatile two-in-one product that bridges the gap between skincare and makeup.

Neutrogena Shine Control Matte Booster Face Primer & Serum is a skin-mattifying serum-to-primer that can be used alone or before applying makeup. It is formulated with rice protein to absorb excess oil and keep the skin shine-free, fresh-looking and healthy. This two-in-one product provides versatile benefits that bridge the gap between skincare and makeup.

The COVERGIRL Clean Fresh Color Correcting Serum + Moisturizer + Primer is a versatile product that serves as a moisturizer, primer, and skincare product. It is formulated with TRUCLEAN Avocado & Ceramide Complex + 2% Niacinamide, which provides up to 24 hours of hydration, strengthens the skin's natural moisture barrier and calms skin, reducing signs of stress and fatigue. This vegan formula is gentle on the skin and suitable for all skin types, even sensitive skin. It also serves as a makeup primer for even, flawless makeup application.

Get the perfect makeup look with NYX Plumping Serum & Primer. This vegan and cruelty-free formula is a lightweight, electrolyte-infused gripping primer serum that extends wear while providing an instant plump look. It keeps your foundation and makeup looking fresh, moisturized, replenished, and energized without looking oily. The supercharged formula is infused with 5 electrolytes and vitamins including Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium. It instantly smooths skin for even application, making it easier to apply makeup. Complete your makeup look with NYX's full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders. NYX Plumping Serum & Primer is a cruelty-free brand, certified and acknowledged by PETA.

The WYBLZPXZ Color Corrector Cream is designed to enhance your skin's appearance effortlessly. It features rich moisturizing ingredients, making it suitable for all skin types, whether dry, oily, or combination. This cream includes three distinct shades—light purple, green, and pink—that can be blended seamlessly into your complexion, helping to neutralize imperfections. Its mild formula ensures a smooth application, giving you a silky finish. Plus, the long-lasting nature of this product means your flawless look can be maintained throughout the day, even in humid conditions, thanks to its waterproof qualities.

The Maybelline Grippy Primer is designed for long-lasting wear, gripping your makeup for up to 24 hours. Its unique Serum-To-Grip technology transforms from a fresh serum into a sticky texture, ensuring your makeup stays in place. This water-based formula includes 2% Niacinamide, providing hydration and a plumped skin appearance. You’ll appreciate that it applies smoothly without leaving a greasy residue or white cast, making it suitable for all skin types, even sensitive skin. It layers well with various makeup products, giving you a perfect canvas for any look.

The Lancôme Makeup Primer is designed to enhance your makeup's longevity while providing a smooth finish. Its unique balm-like texture makes application easy and comfortable, ensuring your makeup looks fresh throughout the day. This primer helps to minimize the appearance of pores, giving you a flawless canvas for makeup application. Additionally, it hydrates your skin with 24-hour moisture, thanks to its blend of Hyaluronic Acid and Niacinamide. In just two weeks, you can notice a smoother and more supple complexion, allowing you to feel confident in your skin.