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What Is BloomChic?
BloomChic is an online fast fashion retailer that caters to modern women, specifically those who wear sizes 10-30. The brand offers an array of stylish and trendy clothes, from dresses to swimwear, for mid and plus-sized women. The company and its warehouses are believed to be based in China.
Pros
- Affordable prices.
- Wide range of sizes and styles.
- The brand is dedicated to providing clothes that fit their customers' curves.
- Received investment from a private equity giant, proving its legitimacy.
- Positive presence in renowned publications such as Forbes, Cosmopolitan, and Fashion.
Cons
- Shipping, return, and refund processes can be frustrating.
- Quality of clothes vary.
- Based in China, leading to longer shipping times.
- Issues related to placing orders.
Is BloomChic Legit?
As BloomChic operates exclusively online, the question of its legitimacy often arises. Fortunately, the answer is affirmative.
One of the main points of contention is the brand's origin. Contrary to what some may assume, BloomChic is not an American brand. The company's website clearly states that its office address is in Hong Kong, and its legal domicile, Shine Yee Technology Hongkong Limited, further indicates that BloomChic operates out of China. The typical shipping time of 15-20 days to the US also suggests that the company and its warehouses are based in China.

However, being based in China does not necessarily imply that the brand is a scam. There are numerous customer reviews on BloomChic’s official sites, many of which include photos. While the authenticity of these comments may need further investigation, a considerable number of customers have expressed satisfaction with their purchases. They report that the clothes they received match the descriptions on the website, are of good quality, and are comfortable to wear. Although there were a few complaints about varying fabric quality among different colors of the same dress, most reviews are positive.
Another testament to its legitimacy is BloomChic's presence in renowned publications such as Forbes, Cosmopolitan, and Fashion. These esteemed media outlets have all acknowledged BloomChic’s success in the plus-size market. In December 2022, BloomChic received an investment from private equity giant L Catterton, one of the world’s largest funds focused on the consumer sector. This significant fact further verifies that BloomChic is a legitimate business.
With a robust social media presence of 472k followers on Instagram and 240k on Facebook, BloomChic's legitimacy is clear. Customers can confidently purchase its products.
BloomChic Overall Review
★★★☆☆ 3 stars
BloomChic offers a broader range of sizes and styles than other plus-sized clothing brands. Many customers appreciate that the clothes fit them well. However, some customers have expressed frustration with the shipping, return, and refund processes. Despite these downsides, BloomChic's affordable prices make it worth considering.
BloomChic Quality Review
★★★☆☆ 3 stars
Many of BloomChic’s clothes, especially dresses, are made of rayon and polyester. These two fabrics are relatively inexpensive and commonly used in low-quality clothing. Some customers have described the fabrics as "thin and wrinkled beyond recognition", while others appreciate their lightweight nature.
BloomChic Price Review
★★★★☆ 4 stars
Estimated prices for clothes at BloomChic:
| Clothes | Estimated Prices |
|---|---|
| Dresses | $25-40 |
| Jeans | $30-40 |
| Tops | $20 |
| Sweaters | $25-40 |
| Outerwear | $30-60 |
| Swimwear | $15-30 |
From the chart above, it's evident that BloomChic offers affordable clothing. You can find even lower prices on their sale page. Despite some concerns over quality, most customers feel the value for money is satisfactory. Trying out BloomChic won't break the bank.
BloomChic Sizing Review
★★★★☆ 4 stars
As a retailer of plus-sized clothes for women, BloomChic is dedicated to providing clothes that are thoughtfully designed and fit their customers' curves. The brand goes to great lengths to assist customers in making the right size choices. The website uses True Fit for fit recommendations. By clicking on "What’s My Size?" and inputting your height, weight, age, and fit size of another brand, you can get a recommended size.

The model’s measurements are listed on every product page for comparison.

In the customer review section, you can find the percentage of customers who feel the clothes are true to size.

Although some customers provided their body measurements with their reviews, not all of them mentioned the size they bought. It can be challenging to find a similarly sized customer who also left the size she bought. Therefore, we recommend that BloomChic add a function allowing customers to voluntarily share the size they bought in the review. It would be beneficial if the reviews could be filtered by size.

BloomChic Shipping Review
★★☆☆☆ 2 stars
Shipping is the aspect most frequently criticized by BloomChic customers. According to its shipping policy, it takes 14-19 days for a package to arrive in the US, with express shipping taking 8-12 days. If you need a dress for an upcoming event, BloomChic may not be the best option.
One thing to note is that it can be tricky to review or edit payment and shipping addresses during checkout, so it's best to do this beforehand. If you notice no updates for your order after a considerable period, we recommend contacting BloomChic as soon as possible to determine the cause.
Despite these issues, BloomChic offers free shipping on orders over $69, after discounts.
BloomChic Returns & Refunds Review
★★☆☆☆ 2 stars
Customers have a maximum of 45 days from the date of receiving their item(s) to initiate returns. BloomChic covers the shipping fee only for your first return package; subsequent returns will be at your own cost. You can expect your refund within 5 business days after BloomChic receives your return. However, as the return of the package can take as long as the shipping, the refund process can extend beyond a month.
BloomChic Customer Service Review
★★★☆☆ 3 stars
Although BloomChic's customer service team appears to be quite responsive, several customers have expressed frustration over issues related to placing orders or handling returns and refunds.
3 BloomChic Bestseller Reviews
Bloom Dress - Flutter Sleeve Ditsy Floral Pocket Split Maxi Dress Review

Price: $35.80
Fabric Composition: 100% Rayon
This dress is a bestseller at BloomChic, with over 500 reviews. Available in 11 colors, the dress complements any skin tone. Made of lightweight rayon, it's perfect for summer. The inclusion of pockets is a bonus.
Many customers have praised the dress for its flattering fit and lightweight material. However, some found the waistline too high, and there were complaints about inconsistent fabric quality across different colors.
Solid Gathered Ruffle Trim Flounce Sleeve T-Shirt Review

Price: $18.80
Fabric Composition: 35% Rayon, 60% Polyester, 5% Spandex
This casual-style T-shirt is another bestseller from BloomChic. Available in 12 colors, it features a roomy half-sleeve design.
Customers have commended the soft material and loose design. If you prefer your arms and belly covered, this T-shirt could be an excellent fit.
Bootcut Very Stretchy Mid Rise Medium Wash Sculpt Waist Jeans Review

Price: $37.80
Fabric Composition: 70% Cotton, 28% Polyester, 2% Spandex
This classic mid-rise bootcut jean is made of very stretchy material. The jeans offer a loose fit around the thighs and a relaxed fit around the calves, enhancing the shape of your legs.
Customers have described the jeans as comfortable and well-fitting. However, be mindful of the size, as around 30% of reviews mentioned they are slightly long.
What Customers Are Saying
BloomChic has received over 9000 reviews on Trustpilot with an average rating of 4 stars. Given that ratings on Trustpilot are usually low, for example, Lululemon Athletica only has 2 stars, BloomChic seems rather great. Over 70% of customers have chosen to give BloomChic a rating of 4 stars and above, which shows that they are satisfied with the products and services of the brand. BloomChic has replied to almost all of the reviews. The brand really cares about what customers think and tries to provide good customer service. Specifically, BloomChic UK has a rating of 4.66/5 based on over 2700 reviews on judge.me. Customers have posted many looks in BloomChic clothes and expressed their affection.
Summary of positive reviews
- Customers love the trendy, fit, and flattering clothes at affordable prices.
- The website has improved and is easier to navigate.
- Customer service is responsive and helpful.
- Customers appreciate the wide selection and ease of ordering. For example, the swimwear selection is great with good coverage options.
- The quality of the clothes is praised.
Summary of negative reviews
- Some customers are disappointed with the sizing of the clothing, as it does not fit like plus size.
- There are issues with shipping, including incorrect addresses and delays.
- Lack of communication regarding shipping details is a common complaint.
- Some customers are frustrated with the inability to review or edit payment and shipping addresses during checkout.
- There are some difficulties with returning items, as they are deemed ineligible for return before the stated return period has ended.
Who Is BloomChic For?
BloomChic is for mid- and plus-sized women who need stylish, comfortable, and affordable clothes thoughtfully made for their curves.
Where to Buy BloomChic
Please note that bloomchic.com is the only authorized website where you can purchase genuine BloomChic products. There are a few fraudulent websites impersonating BloomChic, so make sure you double-check before paying the money.
You can also purchase BlooomChic products through the BloomChic app, which is available both on the Apple App Store and Google Play. However, according to the app reviews, it crashes a lot. One recommendation from the developer is to try updating to the latest version.
BloomChic Alternatives
If you are interested in other plus-size women's clothing brands, we have gathered the following for you. We listed the size and price ranges so that you can make your decision with your budget.
Universal Standard
Universal Standard is a clothing brand dedicated to covering styles in all sizes from 00 to 40. It also has a wide price range from $20 to $200.
WomanWithin
WomanWithin.com has a large selection of comfortable, colorful, and casual plus-size clothes in sizes 12W to 44W or S to 8X, which are American sizes 4 to 42. It’s an affordable brand with most items at $10-40.
Lane Bryant
Lane Bryant offers trendy plus-size tops, chic pants, and stylish dresses in plus-size fashion sizes ranging from 10 to 40. Its clothing is relatively expensive, with prices ranging from $40 to $90.
Torrid
Torrid focuses on releasing women plus-size clothing designed with curves in mind, with breathable fabrics and impeccable tailoring, and in sizes 10 to 30. It’s a bit expensive, with most clothes sold at $30-50.
ELOQUII
ELOQUII adds new runway-inspired styles to its site daily and launches new collections all month long in sizes 14 to 32. With most prices from $40 to $100, it’s relatively expensive.
maurices
Maurices does not offer plus-size clothing exclusively, instead, it offers inclusive 0 to 24 sizing and is a trusted go-to for jeans, tees, and special occasion outfits. It’s an affordable brand with most clothing at $10-60.
How to Contact BloomChic
You can contact BloomChic via email at [email protected]. You may also message through Facebook @bloomchicofficial or Instagram @bloomchicfashion.
BloomChic Promotions & Discounts
Customers who spend $69 can enjoy the free shipping.
You can receive a BloomChic discount code for up to 50% off by spinning the virtual wheel when prompted on its website.

There is also an awesome sale section with discounts of up to 66% off.
If you are a regular customer and you want to save on your BloomChic orders, you can join the BloomChic Rewards Program. You can earn points by placing an order, sharing on social media, celebrating a birthday, and so on. The points you earned can be redeemed as coupons.