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What Is Modlily?
Modlily is an online fashion boutique based in China that offers women's clothing and accessories at competitive prices. Their product range includes tops, bottoms, dresses, swimwear, and more. Modlily offers sizes ranging from 4-28, making them friendly to plus-sized women.
Pros
- Offers a wide range of women's fashion and accessories.
- Competitive prices and sales on many products.
- Free shipping for orders over US$69.
- Accepts returns within 30 days of delivery.
- Responsive customer service, especially through live chat.
- Praised for unique styles and comfort of their clothes, particularly swimsuits.
Cons
- Mixed reputation with some customers reporting issues with quality and returns.
- Uses photoshopped pictures for product marketing, which may mislead customers.
- Sizing is slightly smaller compared to US sizes.
- Customers must pay a return shipping charge using Modlily's return label.
- Some language barriers with customer service.
- Doesn't provide a phone number for customer service.
Is Modlily Legit?
Modlily is a legitimate brand that was founded in 2009. They have a huge social media following, including 2.9 million followers on Facebook and 50.6k on Instagram. However, the brand has a mixed reputation, with some customers reporting issues with quality and returns. Some caution is advised when purchasing.
Many of their pictures are photoshopped. You can see that the texture and wrinkles of the fabrics are very unreal. This marketing method is similar to that of Noracora, which also uses technology to generate attractive pictures. However, Modlily surely has spent more money on this because their pictures look more natural than those of Noracora. They probably use AI to achieve this. Anyway, their pictures are unreal and it’s obvious that they are deceiving their customers on purpose. You may not find the clothes you received as fitted as the pictures. If you insist on purchasing from this website, we suggest you choose those clothing with photo reviews.
Modlily Overall Review
★★★ 3 stars
Modlily is an online clothing retailer praised for its unique styles and quality, particularly in swimwear. The sizing is slightly smaller compared to US sizes, which some customers have found challenging, especially with swimwear. However, the company is responsive and accurate in exchanging sizes. The prices are competitive, though some customers have reported issues with foreign transaction fees and unaccepted discount codes. Modlily offers free shipping for orders over US$69, with delivery times varying. They accept returns within 30 days of delivery, but customers must pay a return shipping charge using Modlily’s return label. Despite some language barriers, customer service is generally responsive and efficient, especially through the “live chat” feature.
Modlily Quality Review
★★★★ 4 stars
Most customers appreciate the unique styles and comfort of clothing at Modlily. Although they used photoshopped pictures, we checked several products with photo reviews and found that the clothes received were basically the same as the pictures, at least true for styles and patterns. Especially, customers praised the quality of the swimsuits, noting that they are comfortable and made of heavy, good-quality material.
Modlily Sizing Review
★★ 2 stars
Sizes at Modlily are comparable to US sizes. According to many customers, the fit of the clothes is slightly smaller than similar size products bought elsewhere. Some customers have faced challenges with sizing, particularly with swimwear. One customer was satisfied with the sizing of the swimsuits, stating that the top covered her belly well. Another customer had to return a bathing suit top because it was too big, and two tops were larger than expected. However, Modlily has been responsive and accurate in exchanging sizes for customers.
Modlily Price Review
★★★ 3 stars
Modlily's prices are considered good and competitive. Their prices are comparable to other online stores. Some customers have noticed that there is a foreign transaction fee due to the company being Chinese. Also, some customers were disappointed when their discount codes were not accepted due to undisclosed minimum purchase requirements.
We have collected the average prices of Modlily clothing on their website.
| Items | Price |
|---|---|
| Tops | $30 |
| Dresses | $40 |
| Swimwear | $20-40 |
| Pants | $25 |
| Outwear | $40 |
Modlily Shipping Review
★★ 2 stars
Modlily offers free shipping for orders over US$69. The delivery time varies among items. Typically, an order can take 12-19 days (not business days) to arrive at your door. Some pre-ordered items can take even longer than a month. You can check the estimated delivery date on the product page.
The good news is that many customers were satisfied with the shipping. They received their orders on time or even before the expected delivery date. There have been barely reported issues with the condition of items upon arrival.
Modlily Returns & Refunds Review
★★ 2 stars
Modlily accepts returns within 30 days of delivery. Considering the super long delivery time, customers actually don’t have much time to try on the clothes and do the return. The original shipping and insurance fees are non-refundable if returned for a refund. Also, customers need to pay the return shipping charge, which costs $9.99 using their label. Their return address is in New Jersey United States. You should note that any address on the parcel is not an approved return address and they don't accept the returned package without an authorized return address from customer service.
Many customers were unsatisfied with the return policy when they were charged $9.99 for returns using Modlily’s return label, which they were unaware of. However, the return process is efficient, and customers have reported no problems when using the return label. Moreover, the exchange process, particularly for sizing issues, has been quick and efficient.
Modlily Customer Service Review
★★★ 3 stars
Modlily's customer service is generally responsive and quick at resolving issues, though communication can sometimes be difficult. The ‘live chat’ feature has been helpful for customers looking to exchange orders or resolve problems. However, Modlily does not provide a phone number to speak to a live person. The customer service agents have limited experience in English and provide canned replies.
Modlily Bestseller Reviews
Modlily Tops Review
Modlily tops for women come in a range of prints and styles, including floral prints, plaid, plain colors, and geometric patterns. Most of their tops are casual and made of cotton or polyester, suitable for daily wear. Some of the tops have unique features, such as button-down fronts and V-necklines.
Modlily Dresses Review
Modlily dresses have a variety of styles, including maxi dresses, mini dresses, midi dresses, and bodycon dresses. Compared with their tops, some of the dresses are more elegant and formal, with features, such as lace detailing, off-the-shoulder designs, and ruffles. They are surely the perfect gifts for your mother.
Modlily Swimwear Review
Modlily swimwear is known for its vibrant colors and sleek fits. Some swimwear styles have colorful straps that cross at the back, creating a bohemian-style look. All of their swimwear is designed to be comfortable and functional for swimming and beach activities. Bikinis, one-pieces, tankinis, swim dresses, no matter what you want, you can always find the perfect swimwear at Modlily.
What Customers Are Saying
Modlily has received over 5,000 reviews with an average rating of 4 stars out of 5 on Trustpilot and has a rating of 4.16 stars from over 4500 reviews on sitejabber. Let’s have a look at what customers are saying about the brand.
Summary of positive reviews
- Customers appreciated the quality and comfort of the swimsuits.
- They were also satisfied with the shipping process, noting that their orders arrived on time or even earlier.
- The return and refund process was reported to be simple and quick.
- Customers praised the customer service, highlighting their quick responses and diligence.
- The unique styles and good fit of clothing at Modlily were also appreciated.
Summary of negative reviews
- Some customers reported that the clothing was of poor quality, with misaligned seams and improper fit.
- They were dissatisfied with the sizing, as they were unable to select the correct bottom size, leading to ill-fitting items.
- Customers were unhappy about the foreign transaction fee and the return shipping cost.
- They also complained about slow and inaccurate shipping.
- The customer service was deemed unhelpful and repetitive.
- Some customers were also upset about the company's return policy and fees.
Who Is Modlily for?
Modlily caters to middle-aged to elderly women looking for affordable, trendy clothing and accessories. However, due to reported sizing and quality issues, it might not be suitable for those seeking high-quality garments.
Where to Buy Modlily
You can purchase their clothing and accessories on their website.
Modlily Alternatives
Woman Within
WomanWithin.com has a large selection of comfortable, colorful, and casual plus-size clothes in sizes 12W to 44W or S to 8X, which are American sizes 4 to 42. It’s an affordable brand with most items at $10-40.
Duluth
Duluth is known for its value-priced clothes that are designed to be simple and get out of the way, allowing the wearer to focus on their work or activities. It is manufactured in America, which contributes to its higher price tag compared to some other clothing brands. Their prices range from around $20 for a T-shirt to over $100 for a jacket.
Bealls
Bealls is a retail corporation that operates department stores in the United States. They offer a wide range of clothing for men and women, including dresses, shirts, performance wear, slacks, shorts, swimwear, and more. The price range for Bealls clothing varies depending on the item and the store. Their prices range from around $10 for a top to $20 for a dress.
How to Contact Modlily
Modlily does not offer phone support but provides options for live chat, submitting a ticket for contact, or filling out an email contact form.
Modlily Promotions & Discounts
Modlily offers sales on many products throughout their site. They also provide coupon codes on many product pages.
