Best Brightening Face Serums of 2026

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 16, 2026

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

Brightening face serums have become a staple in many skincare routines, celebrated for their ability to enhance radiance and even out skin tone. Formulated with potent ingredients like vitamin C, niacinamide, and hyaluronic acid, these serums work to reduce dark spots and improve overall skin texture. Users often notice a more luminous complexion after consistent use, making them a popular choice for those seeking a youthful glow. With various options available, individuals can find a serum tailored to their specific skin needs.

At a Glance: Our Top Picks

Good Molecules Daily Brightening Serum Cover #TOP 1
Good Molecules Daily Brightening Serum
ftb score rating icon 9.9
The Ordinary Alpha Arbutin 2% + Ha Serum Cover #TOP 2
The Ordinary Alpha Arbutin 2% + Ha Serum
ftb score rating icon 9.8
Eclat Skincare Vitamin C Serum - Skin Care for Dark Spots, Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Vit C Formula Cover #TOP 3
Eclat Skincare Vitamin C Serum - Skin Care for Dark Spots, Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Vit C Formula
ftb score rating icon 9.6

Top 10 Brightening Face Serums

Good Molecules Daily Brightening Serum

810019610516
1 Fl Oz (Pack of 1)
Good Molecules Daily Brightening Serum Cover
Good Molecules Daily Brightening Serum with Beta Arbutin 3% & Hyaluronic Acid – Brightening Serum for Dark Spots & Uneven Tone, Face Skincare, 1 fl oz (30 ml)

The Good Molecules Brightening Serum is designed to enhance your skin's appearance by hydrating, smoothing, and brightening. With its powerful ingredients, this serum helps you achieve a more youthful complexion. It effectively targets issues like dullness and uneven skin tone while providing essential moisture. The formula includes beta arbutin, which helps reduce dark spots and excess pigmentation, and hyaluronic acid, which attracts moisture to keep your skin plump and vibrant. Suitable for all skin types, you can easily incorporate this serum into your daily routine for visible improvements.

What We Like
Hydrates and brightens skin
Reduces dark spots
Suitable for all skin types
Easy to use

The Ordinary Alpha Arbutin 2% + Ha Serum

769915233674
Clear
1 Fl Oz (Pack of 1)
The Ordinary Alpha Arbutin 2% + Ha Serum Cover
The Ordinary Alpha Arbutin 2% + Hyaluronic Acid, Brightens Skin and Targets Dark Spots

The Ordinary Alpha Arbutin 2% + Ha Serum reduces the appearance of spots and hyper-pigmentation. This facial serum does not have a safety seal.

What We Like
Reduces the appearance of spots and hyper-pigmentation
No safety seal

Eclat Skincare Vitamin C Serum - Skin Care for Dark Spots, Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Vit C Formula

EC-VITAMINC
1 Fl Oz (Pack of 1)
Eclat Skincare Vitamin C Serum - Skin Care for Dark Spots, Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Vit C Formula Cover
Eclat Skincare Vitamin C Serum - Skin Care for Dark Spots, Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Vit C Formula for Face Care 1 Fl Oz

PURE Vitamin C Serum for Face is a scientifically optimal 20% concentration of the most potent pure vitamin C, sodium ascorbyl phosphate. It is cold processed at 1-4°C and packaged in FrostProtect glass that blocks destabilising light & oxygen. It is vegan and cruelty free, and is made without parabens & silicones. It is formulated with 5 synergistic ingredients – retinol, jojoba oil, vitamin E, aloe vera & MSM – that doubles vitamin C's photoprotective qualities and accelerates skin renewal and new cell turnover. In a study of 47 users, 94% said dark spots had faded, and 91% saw more radiance in just 2 weeks.

What We Like
Brightens and evens skin tone
Fades dark spots
Lightweight, fast absorption
Non-irritating for sensitive skin
Improves firmness and smoothness
#TOP 4

BYOMA Brightening & Barrier Repair Serum

UH-UT-2523
BYOMA Brightening & Barrier Repair Serum Cover
BYOMA Brightening Serum - Barrier Repair Serum - Brightening & Hydrating Face Serum with Hyaluronic Acid, Niacinamide & Ceramides - Hyaluronic Acid Serum For Face, Glowing, Radiant Skin - 1.01 fl. oz

The BYOMA Brightening Serum is designed to strengthen your skin’s natural barrier, helping protect it from harmful environmental factors. It uses a special blend of ceramides and niacinamide to even out your skin tone and brighten your complexion. This serum also deeply hydrates your skin with hyaluronic acid, leaving it soft and refreshed. Lightweight and gentle, it improves dullness and uneven texture from the very first use. Plus, it’s free from alcohol and fragrance, making it a safe, dermatologist-approved choice for all skin types, including sensitive skin.

What We Like
Barrier strengthening
Skin brightening
Deep hydration
Gentle, fragrance-free
Suitable for all skin types

TruSkin Vitamin C Serum for Face - Anti Aging Face Serum with Hyaluronic Acid & Vitamin E - Brightening Formula

TruSkin Naturals
Best Vitamin C Serum
Clear
1 Fl Oz (Pack of 1)
TruSkin Vitamin C Serum for Face - Anti Aging Face Serum with Hyaluronic Acid & Vitamin E - Brightening Formula Cover
TruSkin Vitamin C Serum for Face – Anti Aging Face Serum with Hyaluronic Acid & Vitamin E – Brightening Formula for Improving Appearance of Dark Spots, Fine Lines & Wrinkles – All Skin Types, 1 fl oz

TruSkin Vitamin C Serum is a plant-based formulation designed to improve wrinkles, dark spots and under eye dark circles. It is certified cruelty free and is formulated, manufactured and bottled in the USA for guaranteed freshness. Customers have reported smoother skin, brighter skin, and reduced dark spots and wrinkles. However, some customers have reported issues with the packaging and the product's alkaline PH.

What We Like
Hydrates skin effectively
Fades dark spots
Brightens complexion
Non-sticky texture
Quick absorption

Good Molecules Niacinamide Serum

g23t04
1 Fl Oz (Pack of 1)
Good Molecules Niacinamide Serum Cover
Good Molecules Niacinamide Serum - 10% Niacinamide to Target Acne, Nourishment, and Skin Tone - Ultra Hydrating Serum and Brightening Skin Care for Face

The Good Molecules Niacinamide Serum is designed to enhance your skin's appearance by refining its tone and texture. You can expect a brighter and healthier complexion, boosting your confidence. This soothing serum is perfect for acne-prone skin, as it helps reduce moisture loss without drying you out. With its 10% Niacinamide content, it effectively addresses issues like breakouts, uneven skin tone, and enlarged pores. Incorporating this product into your daily routine is easy—just apply a few drops in the morning and evening before your other skincare products.

What We Like
Lightweight texture
Hydrating and moisturizing
Visible results quickly
Affordable price
Good for all skin types
#TOP 7

EQQUALBERRY Vitamin Illuminating Serum

EQQUALBERRY Vitamin Illuminating Serum Cover
EQQUALBERRY Vitamin Illuminating Serum – Brightening Vitamin C Serum with Niacinamide | Strengthens skin barrier | Hydrates using Ceramide and Hyaluronic Acid, 1.01oz / 30ml

The EQQUALBERRY Brightening Serum is designed to give your skin a natural glow with its powerful Vitamin C from Acerola, which helps tone and brighten your complexion for a fresh, radiant look. It also contains Niacinamide and Arbutin, ingredients that work together to reduce spots and even out your skin tone, making your face look clearer. To keep your skin youthful, the serum includes Vitamin E, Ferulic Acid, and Tranexamic Acid, which help reduce wrinkles and improve smoothness. Plus, it deeply hydrates and strengthens your skin barrier with ceramides and hyaluronic acids, leaving your skin soft and healthy.

What We Like
Natural vitamin C glow
Spot and tone improvement
Youthful skin support
Deep hydration and barrier repair
#TOP 8

e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Serum

609332576162
Yellow
1 Fl Oz (Pack of 1)
e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Serum Cover
e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Serum, Brightening & Soothing Face Serum, Helps Even Skin Tone, Vegan & Cruelty-Free, 1 fl oz

The e.l.f. Bright Icon Serum is designed to boost your skin’s radiance with a powerful blend of 15% vitamin C, 1% vitamin E, and 0.5% ferulic acid. This combination helps brighten your complexion and even out skin tone, making your face look more vibrant and refreshed. It also soothes your skin, reducing the appearance of dark spots and fine lines, which can help you achieve a smoother, glowing look. The serum absorbs quickly without leaving a greasy residue, so you can comfortably wear it every day as part of your morning skincare routine.

What We Like
Radiance-boosting ingredients
Evens skin tone
Soothes and reduces dark spots
Non-greasy, fast-absorbing
#TOP 9

Bliss Bright Idea Vitamin C Serum

1003-30009
1 Fl Oz (Pack of 1)
Bliss Bright Idea Vitamin C Serum Cover
Bliss Vitamin C + Tri-Peptide Bright Idea Serum – 15% Brightening + Barrier Boost Complex for Radiant, Firm Skin – Anti-Aging Face Serum Boosts Collagen & Elasticity - 1 fl oz

The Bliss Bright Idea Serum is your go-to solution for achieving a radiant complexion. This serum combines the power of Vitamin C and peptides to enhance brightness and improve skin elasticity. By using this product daily, you can reduce the appearance of dark spots while protecting your skin's collagen levels. Additionally, it features a potent blend of green tea extract, adding antioxidants to your skincare routine. With just one application, you can enjoy a youthful glow and firmer skin, making it a convenient choice for your daily skincare regimen.

What We Like
Brightens complexion
Reduces dark spots
Improves skin elasticity
Contains antioxidants

CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer

B07VWSN95S
White
1 Fl Oz (Pack of 1)
CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer Cover
CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic

CeraVe Retinol Serum is a lightweight gel serum that helps to refine skin's texture over time and helps to visibly reduce the appearance of post-acne marks. It is formulated with encapsulated retinol, licorice root extract, and niacinamide to help brighten the appearance of skin. It also contains three essential ceramides to help maintain the skin's natural barrier. Customers have reported that after using this product for a few days, their skin is clearing up, their pores seem smaller, and their bumps are flatter. They have also reported that their skin feels like brand new skin and that it is worth the money.

What We Like
Improves skin texture
Diminishes fine lines and wrinkles
Suitable for sensitive skin
Buying Guide Image
Editor's Notes

During our brightening face serum research, we found 48 brightening face serum products and shortlisted 10 quality products. We collected and analyzed 1,286,533 customer reviews through our big data system to write the brightening face serums list. We found that most customers choose brightening face serums with an average price of $17.86.

The brightening face serums are available for purchase. We have researched hundreds of brands and picked the top brands of brightening face serums, including Good Molecules, The Ordinary, Eclat Skincare, BYOMA, TruSkin Naturals. The seller of top 1 product has received honest feedback from 2,450 consumers with an average rating of 4.9.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.