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Best Face Serums of 2026

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Lisa Bechard

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Face serums have become a staple in modern skincare routines, celebrated for their concentrated formulas that deliver active ingredients directly to the skin. Designed to address various concerns—from hydration and aging to brightening and acne—these lightweight elixirs penetrate deeply, offering targeted treatment. With a range of options available, including vitamin C for radiance and hyaluronic acid for moisture, serums cater to diverse skin types and needs, making them an essential addition for anyone seeking a healthier, more vibrant complexion.

At a Glance: Our Top Picks

Top 10 Face Serums

The Ordinary Hyaluronic Acid 2% + B5 with Ceramides

The Ordinary Hyaluronic Acid 2% + B5 with Ceramides Cover

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz

The Ordinary Hydration Serum offers quick and lasting moisture, helping your skin look smoother and plumper throughout the day. It includes ceramides, which work to lock in moisture and strengthen your skin’s natural barrier, protecting it from damage. This serum also targets fine lines, making them less visible while improving your skin’s elasticity and softness. Additionally, the pro-vitamin B5 in the formula boosts your skin’s ability to hold onto moisture and supports the creation of important barrier elements like ceramides. Using this serum can help you maintain healthier, more hydrated skin with a youthful feel.

9.8

FTB Score

What We Like

  • Long-lasting hydration
  • Plumper, smoother skin
  • No scent or residue
  • Affordable price
  • Gentle for sensitive skin

What We Don't Like

  • Slight stickiness initially
  • May need extra moisturizer

What Customers Say

"I've always struggled with my hands—genetics and harsh winters left them looking much older than I am. I tried this hyaluronic acid serum on my hands, and after two months, the transformation is incredible. My hands are hydrated, plumper, and the wrinkly, dry look is gone. It dries quickly and doesn’t leave any residue, and the effects actually last. For the price, it’s outstanding—now a staple in my routine."

"With very dry, mature skin and rosacea, I’m always searching for effective hydration. This serum delivers—my skin is firmer, more supple, and glows like never before. The fine lines on my forehead and around my mouth are much less noticeable, and my rosacea has calmed down. It’s unscented, doesn’t pill, and layers beautifully with other products. I’ve already repurchased and it outperforms pricier serums."

"This product has become a must-have in my skincare routine. It gives instant hydration, leaves my skin plump and smooth, and absorbs quickly without pilling. I use it morning and night on damp skin, and it keeps my skin feeling balanced and comfortable, even during dry weather. Great value for the quality—rare for a serum this effective."

#TOP 2

The Ordinary Niacinamide 10% + Zinc 1% Serum

The Ordinary Niacinamide 10% + Zinc 1% Serum Cover

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz

The Ordinary Niacinamide Serum is designed to brighten and smooth your skin, helping you achieve a more radiant complexion within just one week. Its lightweight, water-based formula hydrates your skin while strengthening the skin barrier, making your face feel refreshed and protected. With a potent 10% concentration of niacinamide (Vitamin B3) and 1% zinc PCA, this serum helps control excess oil in as little as three days, which can reduce shine and prevent breakouts. Over four weeks, you may also notice that your pores look smaller and less noticeable, giving your skin a clearer, more even texture.

9.7

FTB Score

What We Like

  • Controls breakouts and acne
  • Improves skin texture
  • Reduces oil and shine
  • Lightweight and quick absorption
  • Great value for price

What We Don't Like

  • Can be drying for some
  • May cause mild peeling

What Customers Say

"As someone with oily, combination skin and persistent breakouts, I've found this serum to be a reliable solution for controlling acne and excess oil. It works best for me when used 3–4 times a week at night. The texture is thicker and can feel sticky, but I don’t mind since the results are so noticeable. My skin looks clearer, breakouts heal faster, and my pores appear smaller. The dropper makes application easy, and there’s no scent. It’s now a staple in my skincare routine."

"After struggling with bad acne on my chest, I finally saw improvement when I started using this product. It’s very affordable and delivers quality results. My skin feels tighter, more hydrated, and my complexion is evening out. There isn't much of a scent, which I appreciate. Overall, I’m impressed and glad I tried it."

"This serum has become one of my holy grail products for managing hormonal acne and oily skin. I use it daily, and it not only reduces breakouts but helps even out my skin tone and fade dark spots. It’s a great value, lasts a long time, and absorbs quickly without any stickiness or scent. I always come back to this serum, no matter what else I try."

La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum

La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum Cover

La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum for Face, Vitamin B5 + Hyaluronic Acid + Madecassoside, Hydrating Serum Visibly Plumps Skin, Sensitive Skin Safe, Anti Aging, Oil-Free

This facial serum is an effective solution for fine lines, wrinkles, loss of volume, and dehydration. It contains pure hyaluronic acid, madecassoside, and vitamin B5, which help to repair and replenish the natural moisture barrier of your skin. The serum's rich texture leaves your skin supple and hydrated, suitable for sensitive skin. You can use it alone or add it to your favorite moisturizer to give your skin an extra boost.

9.5

FTB Score

What We Like

  • Deep hydration
  • Fast absorption
  • Gentle for sensitive skin
  • Smoother, plumper skin
  • Works well under makeup

What We Don't Like

  • High price
  • Small bottle size

What Customers Say

"After trying this serum, I was amazed at how quickly it absorbed and how hydrated my skin felt right away. It made my skin look refreshed, smoother, and plumper without causing any irritation. I love that it's lightweight and layers perfectly with the rest of my routine. Definitely a staple in my skincare lineup now!"

"I tend to have sensitive skin and am usually cautious with new products, but this La Roche-Posay serum has been a true game-changer. My skin feels calm, moisturized, and noticeably more elastic since I started using it. The formula is gentle, oil-free, and works beautifully under makeup. I highly recommend it for anyone looking for effective hydration and anti-aging benefits."

"I initially hesitated because of the price, but after using this serum, I realized it’s absolutely worth it. My skin became softer, fresher, and the lines from my makeup almost disappeared. I’m thrilled with the results so far—my complexion looks much better and no breakouts. It’s a little pricey, but for me, the benefits far outweigh the cost."

Tree of Life Beauty Facial Skin Care Set, Brightening, Firming, Hydrating, Dry Face, Dermatologist Tested - Trio Power Kit, Vitamin C, Retinol and Hyaluronic Acid, 3 count of 1 Fl Oz

  • Tree of Life
  • B014PGEEO2
  • Trio Power Set
Tree of Life Beauty Facial Skin Care Set, Brightening, Firming, Hydrating, Dry Face, Dermatologist Tested - Trio Power Kit, Vitamin C, Retinol and Hyaluronic Acid, 3 count of 1 Fl Oz Cover

Tree of Life Beauty Facial Skin Care Set, Brightening, Firming, Hydrating, Dry Face, Dermatologist Tested - Trio Power Kit, Vitamin C, Retinol and Hyaluronic Acid, 3 count of 1 Fl Oz

Tree of Life's Vitamin C Serum, Retinol Serum and Hyaluronic Acid Serum is a power trio for your best skin yet. It is designed to visibly brighten, reduce dark spots, smooth, and hydrate the skin. It is suitable for all skin types and tones, and is cruelty-free, dermatologist-tested, and made with thoughtfully-chosen ingredients. Customers have reported seeing a reduction in redness, flakiness, and blemishes, as well as an overall improvement in skin texture and a healthy glow.

9.4

FTB Score

What We Like

  • Visible skin brightening
  • Non-irritating formula
  • Lightweight, non-greasy texture
  • Reduces acne scars
  • Cruelty-free, no harsh chemicals

What We Don't Like

  • Slight price increase
  • Minor redness with overuse

What Customers Say

"As someone in my 60s, I've noticed a marked improvement in my skin's texture and softness after using this serum for just a few weeks. I layer it under retinol cream three times a week and my skin has never looked better. The formula is gentle and non-irritating, though I do notice a bit of redness if I use it more frequently. Overall, it's a fantastic choice if you're looking to even out your skin tone."

"This serum has truly transformed my skin—I've seen brighter, firmer, and more even-toned results since adding it to my routine. I especially appreciate its lightweight texture that absorbs quickly without feeling greasy. It's also reassuring to know it's cruelty-free and free of harsh chemicals. The packaging is well-designed, keeping the serum potent and easy to apply. It’s become a must-have in my skincare routine."

"After a month of consistent use, I've noticed a reduction in my acne scars and my skin feels much softer. Even with my sensitive, acne-prone skin, I haven't experienced any irritation or redness, which is a huge plus for me. The product feels great and is effective on my stubborn spots."

#TOP 5

SKIN1004 Centella Asiatica Ampoule Serum

SKIN1004 Centella Asiatica Ampoule Serum Cover

SKIN1004 Madagascar Centella Ampoule 3.38 fl.oz, 100ml, Korean Face Serum with Centella Asiatica, Hydrating and Moisturizing Care, Soothing Facial Serum for Skin Balance and Glow, Korean Skin Care

SKIN1004 Centella Serum is a facial serum made of 100% Centella asiatica extract from Madagascar. It has a light watery texture and non-sticky formula that immediately calms and hydrates sensitive skin. The Madagascan Centella asiatica contains 7 times more soothing actives than other centella asiatica, making it effective in soothing acne-prone and sensitive skin. With only one effective ingredient, this serum ensures maximized benefits. SKIN1004 Centella Serum is perfect for those who want to soothe and hydrate their sensitive skin without any added ingredients.

9.2

FTB Score

What We Like

  • Lightweight, fast-absorbing texture
  • Calms redness and irritation
  • Hydrates without greasiness
  • Supports damaged skin barrier
  • Gentle for sensitive skin

What We Don't Like

  • May need extra moisturizer

What Customers Say

"After searching for something that truly hydrates without making my skin oily or clogging my pores, I finally found this serum. It’s lightweight, non-greasy, and leaves my sensitive skin radiant and soft. Even with hormonal acne and large pores, this has been a total game changer for me. I love how it calms my skin and makes makeup look smoother with no dry spots. I highly recommend it for anyone who wants hydration without the mess."

"I have mature, sensitive skin and have always struggled to find effective products that are gentle enough. Since using this ampoule, my skin feels hydrated, smoother, and never weighed down. The light texture absorbs quickly and provides long-lasting moisture, which is just right for my drier skin. I’m genuinely impressed and excited to see further improvements."

"Dealing with redness and a damaged skin barrier had me feeling self-conscious, but this serum made a noticeable difference overnight. My skin was smoother, more even-toned, and hydrated after just one use. I use it a couple of times a week, and now consider it an essential part of my routine. The generous amount in the bottle is a bonus, and I highly recommend it."

CeraVe Anti Aging Retinol Serum

  • CeraVe
  • CVE-53731
  • WHITE
  • 1 Fl Oz (Pack of 1)
CeraVe Anti Aging Retinol Serum Cover

CeraVe Anti Aging Retinol Serum For Face, Encapsulated Retinol With Hyaluronic Acid, Niacinamide & Ceramides, Smooths Wrinkles & Fine Lines, Gentle Skin Brightening Serum, Fragrance Free, 1 Oz

CeraVe Anti Aging Retinol Serum is a fragrance-free, non-comedogenic, and non-irritating formula designed to help improve skin's texture, including visible signs of aging such as fine lines, while also helping to repair the protective skin barrier with essential ceramides. Its lightweight serum with a gel texture and a non-greasy feel, absorbs quickly into the skin, making it an ideal daily retinol serum for all skin types. The serum contains key ingredients such as Encapsulated Retinol, Hyaluronic Acid, Niacinamide, and Ceramides, which helps to smooth fine lines and wrinkles, attract hydration to the skin’s surface, help calm the skin, and restore and maintain the skin’s natural barrier.

9.1

FTB Score

What We Like

  • Lightweight, quickly absorbed
  • Non-greasy, fragrance-free
  • Moisturizing, hydrates skin
  • Gentle for sensitive skin
  • Improves skin texture

What We Don't Like

  • Modest results for advanced users
  • Low retinol concentration

What Customers Say

"I've been using this serum for a few weeks and my skin already feels softer and more hydrated. I love that it's fragrance-free and absorbs quickly without leaving any greasy residue. The combination of hyaluronic acid and ceramides really helps renew and protect my skin barrier. It's gentle enough for my sensitive skin and hasn't caused any irritation like other retinol products. Overall, my skin looks brighter, firmer, and more even, and I highly recommend it!"

"I chose this serum because it's fragrance-free and doesn't irritate my skin. It goes on smoothly, absorbs fast, and doesn't leave any greasiness. I pair it with my regular moisturizer and cleanser, and I've noticed my face is smoother and feels more moisturized. It's easy to layer and hasn't caused any redness or burning. I'll definitely be buying another!"

"For someone new to retinol, this is a solid starter product—it's easy to use, non-greasy, and layers well under other skincare. While the results for me were subtle and improvements in skin tone and lines were modest, I appreciate that it's gentle and accessible. Those seeking stronger effects may need a more potent formula, but this is reliable for beginners."

Eclat Skincare Vitamin C Serum - Skin Care for Dark Spots, Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Vit C Formula for Face Care 1 Fl Oz

Eclat Skincare Vitamin C Serum - Skin Care for Dark Spots, Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Vit C Formula for Face Care 1 Fl Oz Cover

Eclat Skincare Vitamin C Serum - Skin Care for Dark Spots, Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Vit C Formula for Face Care 1 Fl Oz

PURE Vitamin C Serum for Face is a scientifically optimal 20% concentration of the most potent pure vitamin C, sodium ascorbyl phosphate. It is cold processed at 1-4°C and packaged in FrostProtect glass that blocks destabilising light & oxygen. It is vegan and cruelty free, and is made without parabens & silicones. It is formulated with 5 synergistic ingredients – retinol, jojoba oil, vitamin E, aloe vera & MSM – that doubles vitamin C's photoprotective qualities and accelerates skin renewal and new cell turnover. In a study of 47 users, 94% said dark spots had faded, and 91% saw more radiance in just 2 weeks.

9.1

FTB Score

What We Like

  • Brightens and evens skin tone
  • Fades dark spots
  • Lightweight, fast absorption
  • Non-irritating for sensitive skin
  • Improves firmness and smoothness

What We Don't Like

  • May be less effective for some
  • Results depend on consistent use

What Customers Say

"After trying a sample of the Eclat Vitamin C Face Serum, I was genuinely impressed by the immediate improvement in my skin’s texture and brightness. The full-size product leaves my skin smooth, hydrated, and noticeably refreshed, without any stickiness. I appreciate that it targets dark spots and includes vitamin C and hyaluronic acid. It fits beautifully into my routine and I feel like I’m really investing in my skin’s health."

"I’m 47 and spend a lot of time outdoors, so skin care matters to me. Since using this Vitamin C serum, I’ve noticed firmer skin, softened lines, and a more even tone. My forehead lines and crow’s feet have visibly improved, and my skin feels smooth and youthful. The serum absorbs quickly and layers well with my other products. I love the natural, healthy glow it gives me!"

"I have very sensitive skin that typically reacts to new products, but with this serum, I’ve experienced no breakouts or irritation. My skin has gone from blotchy and dry to even and hydrated, and it just feels so much healthier overall. I can confidently say this is an effective, high-quality serum for anyone with sensitive skin."

The Ordinary Serum Favorites Set

The Ordinary Serum Favorites Set Cover

The Ordinary Serum Favorites Set – Hyaluronic Acid 2% + B5, Niacinamide 10% + Zinc 1%, Caffeine Solution 5% – Eye and Face Serums for Hydrating, Brightening & Pore-Minimizing Skin Care

The Ordinary Serum Trio offers a powerful combination of ingredients to enhance your skin care routine. The caffeine solution targets and reduces visible blemishes, helping you achieve a clearer complexion. Hyaluronic acid works to boost your skin’s texture and glow by deeply hydrating and plumping your skin. Niacinamide provides essential vitamin B3, which supports skin health and helps even out skin tone. Zinc contributes to maintaining healthy skin by balancing oil production and promoting healing. Together, these serums deliver hydration, brightness, and improved skin clarity for a refreshed appearance.

8.9

FTB Score

What We Like

  • Hydrating and healthy glow
  • Suitable for sensitive skin
  • Reduces puffiness and firms eyes
  • Affordable and high quality
  • Beginner-friendly routine

What We Don't Like

  • Slight stickiness after application
  • Minor breakouts for some users

What Customers Say

"As someone with medium oily skin, I was hesitant to try this serum set, but after using it morning and night, I'm thrilled with the results. My skin has a beautiful, non-greasy glow and feels so hydrated and healthy now."

"I have sensitive skin, and these products don't irritate me at all. My skin feels nicely moisturized, although I do notice a bit of stickiness after layering, which I manage by letting each serum dry before the next."

"If you're new to skincare, this set is a game-changer. The hyaluronic acid delivers an instant plumping effect, niacinamide smooths out my skin and controls oil, and the caffeine solution reduces under-eye puffiness within minutes. It's easy, affordable, and gives real results—perfect for beginners like me."

#TOP 9

COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

  • COSRX
  • CR_COS0003
  • Cranberry
COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care Cover

COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

The COSRX Snail Mucin 96% Power Repairing Essence is a lightweight, hydrating serum that is formulated with 96.3% Snail Secretion Filtrate. It absorbs quickly into the skin and provides long-lasting hydration without a heavy feeling. It is gentle enough for sensitive skin and helps to repair and rejuvenate the skin from dryness and aging. Customers have found this product to be incredibly effective in improving skin vitality, reducing dullness, and soothing dehydrated skin.

8.8

FTB Score

What We Like

  • Lightweight, fast-absorbing texture
  • Sustained hydration and moisture
  • Improves skin texture and glow
  • Non-irritating for sensitive skin
  • Layers well with other products

What We Don't Like

  • Initial slimy feel for some users
  • Very dry skin may need extra moisturizer

What Customers Say

"As someone who’s pregnant and has sensitive skin, I rely on this serum daily. It’s lightweight, absorbs fast, and never irritates. My skin has become smoother, less blotchy, and more radiant with continued use. I love how it provides a healthy, hydrated glow without clogging my pores."

"I’ve been using the essence as a hydration booster and barrier support for weeks. It’s light, fragrance-free, and leaves my skin smooth and cushioned. My dry areas appear softer and more balanced, with an even texture over time. It layers seamlessly with my other skincare, making it a reliable staple in my routine."

"I keep coming back to this essence because it absorbs easily, keeps my skin soft, and noticeably improves hydration. Friends have even said my skin looks better since using it. The inclusion of a mini retinol cream is a nice bonus for someone like me who loves to try new products. I’ll definitely repurchase for myself and as a thoughtful gift."

Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum

  • Neutrogena
  • 10013
  • Hydrating Serum
  • 1 Fl Oz (Pack of 1)
Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum Cover

Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum, Hydrating Face Moisturizer For Dry Skin, Oil-Free Non-Comedogenic Moisturizer, 1 FL OZ

Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum is a unique face serum formula that delivers higher hydration levels for skin that glows day after day. It contains hyaluronic acid, which attracts moisture and locks it in. The gentle hydrating formula is both oil-free and non-comedogenic, so it won't clog pores. The serum absorbs quickly to quench skin and addresses the root cause of dryness to deliver hydration. Complete your at-home skincare routine with this facial serum and pair it with other products from the Neutrogena Hydro Boost collection.

8.6

FTB Score

What We Like

  • Lightweight hydration
  • Non-greasy texture
  • Soft, pleasant fragrance
  • Quick absorption
  • Suitable under makeup

What We Don't Like

  • Minimal effect on wrinkles

What Customers Say

"I've found that this gel delivers excellent hydration with a fresh, light feel. The scent is gentle and doesn't bother me at all. What I love most is that I can easily apply it under makeup because of its weightless, non-greasy formula."

"After adding this serum to my routine, my skin has become noticeably softer and smoother than ever before. The fragrance makes using it enjoyable, and I actually find myself reaching for it more often. It’s made me want to try more products from the Hydro Boost line!"

"I use this hyaluronic acid serum every morning for a plumper, more moisturized complexion. It’s light, doesn’t feel sticky or thick, and absorbs quickly so I can layer it with my other products. It’s a great way to start my daily skincare routine!"

Guidelines for Choosing the Right Face Serums

Introduction

Facial serums are a popular skincare product that can help improve the overall appearance and health of your skin. With so many options on the market, it can be overwhelming to know which serum is the right one for you. In this article, we will discuss how to choose a facial serum that is best suited for your skin type and concerns.

Consider your skin type and concerns

The first step in choosing a facial serum is to consider your skin type and any concerns you may have. Different serums are designed to address specific skin concerns, such as dryness, dullness, fine lines and wrinkles, uneven skin tone, and acne.

If you have dry skin, look for a serum that is hydrating and moisturizing. Ingredients to look for include hyaluronic acid, which helps to retain moisture, and natural oils such as jojoba or avocado oil, which can help to nourish and protect the skin.

If you have oily or acne-prone skin, choose a serum that is lightweight and non-comedogenic, meaning it won't clog your pores. Ingredients to look for include salicylic acid, which can help to unclog pores and reduce breakouts, and tea tree oil, which has natural antibacterial properties.

Read the label

Once you know your skin type and concerns, the next step is to read the label of the serum you are considering. This will provide important information about the ingredients in the serum and how they can benefit your skin.

Pay attention to the concentration of active ingredients in the serum. Higher concentrations can be more effective, but they can also be more irritating to the skin. If you have sensitive skin, look for a serum with a lower concentration of active ingredients, or choose a serum with natural and gentle ingredients.

Also, look for serums that are free from potentially harmful ingredients such as parabens, sulfates, and fragrances. These ingredients can irritate the skin and may even be harmful to your health.

Test it out

Before committing to a full-sized bottle of serum, it's a good idea to test out a small amount of the product on your skin. This will allow you to see how your skin reacts to the serum and if it is effective for your skin concerns.

To test a serum, apply a small amount to a patch of skin, such as your inner arm or neck. Wait a few hours to see if any redness or irritation occurs. If your skin reacts well to the serum, you can try applying it to your face.

Consult with a skincare professional

If you are still unsure about which serum is right for you, consider consulting with a skincare professional. A skincare professional can provide personalized advice and recommendations based on your skin type and concerns.

In conclusion, choosing the right facial serum for your skin can be a daunting task. By considering your skin type and concerns, reading the label, testing the product, and consulting with a skincare professional, you can choose a serum that will be effective and beneficial for your skin.

Frequently Asked Questions (FAQs)

1. What does serum do to your face?

Facial serums have several benefits for your skin. They boost collagen production, making the skin firmer and reducing the signs of aging. Serums also enhance skin radiance, reduce fine lines, and calm irritated skin by reducing inflammation. Overall, serums provide nourishment and improve the overall appearance of your skin.

2. Which is best for wrinkles: retinol or hyaluronic acid?

When it comes to reducing the appearance of wrinkles, both retinol and hyaluronic acid can be beneficial, but they work in different ways. Retinol is effective in improving fine lines, wrinkles, and uneven skin tone. On the other hand, hyaluronic acid is excellent for hydrating and plumping the skin. The choice between the two depends on your specific skincare needs and concerns.

3. Is it OK to use face serum everyday?

Yes, it is safe and recommended to use a face serum every day. Serums typically have a higher concentration of active ingredients compared to moisturizers. Using a serum daily can provide your skin with consistent nourishment and optimal results. Incorporating a face serum into your daily skincare routine can help address specific skin concerns and improve the overall health and appearance of your skin.

4. Do you put serum on before or after moisturizer?

In a skincare routine, it is generally recommended to apply serum before moisturizer. Serums are usually lightweight and contain active ingredients that need to penetrate the skin. Applying serum first allows the skin to absorb the active ingredients effectively. Moisturizer, being thicker, can then be applied on top to provide hydration and lock in the benefits of the serum.

Editor's Notes

During our face serum research, we found 48 face serum products and shortlisted 10 quality products. We collected and analyzed 1,883,579 customer reviews through our big data system to write the face serums list. We found that most customers choose face serums with an average price of $19.01.

The face serums are available for purchase. We have researched hundreds of brands and picked the top brands of face serums, including The Ordinary, La Roche-Posay, Tree of Life, SKIN1004, CeraVe. The seller of top 1 product has received honest feedback from 384 consumers with an average rating of 4.7.

Written by

Lisa Bechard Avatar

Lisa Bechard

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.

Face Serums Comparison Table

#TOP 1 The Ordinary Hyaluronic Acid 2% + B5 with Ceramides Cover #TOP 2 The Ordinary Niacinamide 10% + Zinc 1% Serum Cover #TOP 3 La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum Cover #TOP 4 Tree of Life Beauty Facial Skin Care Set, Brightening, Firming, Hydrating, Dry Face, Dermatologist Tested - Trio Power Kit, Vitamin C, Retinol and Hyaluronic Acid, 3 count of 1 Fl Oz Cover #TOP 5 SKIN1004 Centella Asiatica Ampoule Serum Cover #TOP 6 CeraVe Anti Aging Retinol Serum Cover #TOP 7 Eclat Skincare Vitamin C Serum - Skin Care for Dark Spots, Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening Vit C Formula for Face Care 1 Fl Oz Cover #TOP 8 The Ordinary Serum Favorites Set Cover #TOP 9 COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care Cover #TOP 10 Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum Cover
Brand The Ordinary The Ordinary La Roche-Posay Tree of Life SKIN1004 CeraVe Eclat Skincare The Ordinary COSRX Neutrogena
Skin Type All All All, Dry, Sensitive All Combination, Dry, Normal, Oily, Sensitive - All Skin Tones, Fair, Medium, Dark, Medium Dark, Very Dark, Combination, Oily, Sensitive, Acne-Prone, Young All All, Sensitive All
Product Benefits Provides immediate, long-lasting hydration for smoother, plumper, and healthier-looking skin. Visibly improves skin radiance and smooths texture in one week. Two types of Pure Hyaluronic Acid & Vitamin B5. Oil-Free. Allergy-Tested. Noncomedogenic. Safe for all skin types. Anti-aging,Brighten,Brightening,Firming,Hydrating,Moisturizing,Smoothening,Soothing Soothing - Firmness, Neck Lines, Wrinkles, Elasticity, Plumpness, Lines, Texture, Pores, Skin-Tone Evenness, Radiance Hydrate, balance & brighten with this 3-step set for smoother skin, clearer tone & visibly refreshed eyes. Rejuvenating Hydrating
Scent Fragrance Free Fragrance Free Scented Power Trio Set No fragrance (Centella Asiatica) - 01 - Brightening Vitamin C Serum Fragrance Free Unscented Unscented
Use for Face Face Face - Face - Face Face Face Face
Special Ingredients Ceramides, Hyaluronic Acid, Vitamin B6 Niacinamide Hyaluronic Acid, Madescassoside, Vitamin B5 - - - High-potency vitamin C (boosts radiance and fights fine lines) hyaluronic acid (locks in moisture and boosts collagen), aloe vera (calms and hydrates), vitamin E (strengthens and protects). hyaluronic_acid Snail Secretion Filtrate 96% Glycerin
FTB Score
9.8
9.7
9.5
9.4
9.2
9.1
9.1
8.9
8.8
8.6
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