Best Hair Dye of 2026

"I've found my go-to for covering stubborn grays with the L'Oreal Paris Excellence Crème. The Triple Care formula leaves my hair feeling soft and nourished, and the rich brown color looks natural and fades nicely. The kit is easy to use and gives me salon-smooth hair at a great price. The only downside is a bit of an ammonia smell during application, but the results and confidence boost are worth it!"

"As someone who used to get my hair colored professionally, I was pleasantly surprised by how well this dye blended my gray roots without any harsh lines. The Medium Ash Blonde 7.5A turned out exactly as I hoped—not brassy or green. Application was much simpler than salon dyes, and it didn't burn or itch, plus no strong odor. I’m definitely switching to this for my regular touch-ups—it saves me a ton of money!"

"I have used this brand for years because it covers my stubborn gray hair easily and the color lasts 6-8 weeks with the right shampoo. Even though my favorite shade was discontinued, I found a similar one and I’m just as happy. The dye is gentle on my hair, and I highly recommend it to others looking for reliable results."

"I was really impressed by how vivid and modern the color looked after using L'Oréal Paris Feria B61. My hair was left soft and luminous, with no brassiness at all. The shine and multidimensional effect made my hair feel like it was professionally colored."

"I keep coming back to this L'Oréal dye because it adds a subtle, natural-looking red to my black hair with no bleaching required. The result is shiny, smooth hair that doesn't feel damaged, and the color especially pops in sunlight. It's a fantastic choice for anyone looking to add color to dark hair without harsh effects."

"I absolutely love the Feria Black Leather shade! At 61, I was hesitant about going black on my gray hair, but the multi-faceted, natural finish made me look years younger. Application was a breeze, and any stains washed off easily. This product stands out from others I've tried—I'm definitely sticking with it!"

"I've tried several at-home hair dyes, but Clairol Nice'n Easy Perfect 10 is the only one I trust for covering gray and getting a natural look. It's gentle, easy to use, and the color matches my original shade really well. I love that I can get it on Amazon since it's hard to find in stores now."

"After using the Light Auburn shade, my hair looked rich and healthy, and people even said I looked younger. The coverage was fantastic, especially on my white hair, and there was no harsh smell or mess. I'm truly impressed by how easy and effective this dye is."

"The process is super simple—just 10 minutes and my hair feels soft and looks vibrant. I used the lightest cool brown, and although it started off a bit dark, it faded to the perfect shade. No brassy tones or dried out hair, which makes it much better than other brands I've used."

"I've found that this dye gives me 100% gray coverage with a warm, natural brown color that fades gracefully and never looks brassy. The Triple Care formula leaves my hair soft and nourished rather than dry or brittle, and the conditioner makes it feel salon-smooth. For the price, it's a fantastic at-home treatment, even though the ammonia smell lingers a bit while applying. I always do a strand test first and follow up with a deep conditioner for extra shine—I'm loving the confidence boost from my vibrant, even hair!"

"I've used this brand for years because it's so easy to use and covers my stubborn grays perfectly. With color-protecting shampoo, it lasts 6-8 weeks until regrowth, and I appreciate that I could find a similar shade after my favorite was discontinued. I have no complaints and would recommend this hair dye to anyone looking for reliable results at home."

"As someone who usually goes to the salon, I was nervous to try home coloring, but this product blended my gray roots seamlessly with no harsh lines and no irritation or harsh odor. I chose the same color my stylist uses and left it on longer for the perfect result. The application process was easier than salon mixing, and no burning or itching made it even better. I’m thrilled I can now cover roots at home and save money—I’m definitely switching for good!"

"I've tried countless dyes, but this one truly stands out for me. The color is rich, deep, and covers my gray completely. Even after several weeks, the black remains vibrant and shiny. My hair is waist-length and curly, and I always need two boxes, but it's still worth it for the gorgeous, lasting results."

"I was searching for a reliable black dye and picked this one based on positive reviews. The sapphire black shade is incredibly bold and keeps its shine for months. Even as it faded over time, it turned into a beautiful, glossy color. I'm super impressed and happy to recommend it!"

"The color payoff is amazing—my hair looks intensely black with a lovely blue sheen in sunlight. Application was easy, and my hair felt soft afterward. My only minor complaint is that it stained my scalp a bit and I noticed some color bleeding even after multiple washes, but overall, it's been a fantastic product!"

"I’m really impressed by how vivid and true-to-the-box the color turned out. My hair felt softer, shinier, and healthier after using this dye—no dryness or breakage at all. The application was straightforward, and the mild fragrance made the process much more pleasant. Even after several washes, the color remained vibrant, which is exactly what I wanted."

"I dyed my daughter’s hair with Wrath, and the vibrancy was fantastic. The dye’s thick consistency made it easy to spread, and it left her hair shiny and silky soft. The smell was amazing, though I did notice it stained everything it touched. Isopropyl alcohol helped with the clean-up, but now I’m just trying to keep the color bright without spending too much."

"If you’re after electric blue hair, be prepared for a long but rewarding process. Sectioning, thorough saturation, and patience are key to getting that flawless, natural-looking blue. I found the color lasts 3–6 weeks and fades faster with sun exposure. It’s definitely worth it for the bold color payoff and unique look—just be ready for some blue-stained sinks and fingers (pro tip: blue nail polish helps disguise this!)."

"I was thrilled with how perfectly this color matched both the box and my natural hair, leaving it silky, shiny, and totally free of grays for the first time in ages. The directions were incredibly clear, and the color name actually matched the result—a rare find! After so many disappointing tries with other products, this is now my go-to for beautiful, natural-looking brown hair."

"After years of salon visits, I decided to try coloring my hair at home with this product. The Intense Cocoa shade covered my scattered grays well, and even though the color was a bit lighter on my previously bleached lengths, it added nice dimension. While I noticed the smell was quite strong and there was some staining, the overall result was worth it—saved a ton of money and got great color for fall and winter."

"This is honestly the best box dye I've used. The color came out true to the photo, and my hair felt softer and silkier after dying. I mixed two shades for a custom look and was so impressed with the coverage and shine. Highly recommend for anyone looking for rich, beautiful color at home."

"I never thought a box dye could give my hair such amazing softness, shine, and natural-looking color—even better than expensive salon brands! After struggling with other dyes turning my hair red, L'Oreal Superior Preference finally gave me the perfect light brown with copper tones and covered my stubborn grays. My hair looks and feels incredible!"

"As a first-time DIY hair-dyer, I was nervous, but this product really impressed me. It covered my grays, matched my natural blonde shade, and left my hair looking healthy. Yes, it dried my hair a bit, but with some hydrating products, it looked great. Perfect for touching up grays at home!"

"After years of using other brands, I switched to L'Oreal and I'm so glad I did. Easy application, reliable results, and my hair feels soft and shiny every time. Plus, I’m saving money and getting salon-quality color at home. Highly recommend!"

"I was thrilled with how vivid and true the color turned out—exactly like on the box. My hair felt incredibly soft and shiny after coloring, and there was no dryness or breakage at all. The application was super easy, the scent was gentle, and the color held up well even after multiple washes. For anyone wanting bright, salon-quality color at home, this is a top pick."

"I dyed my teen daughter's hair with Wrath, and the vibrancy lasted a solid 6-8 weeks before needing a refresh. The thick consistency made it easy to fully saturate her hair, and it had an amazing scent—plus, her hair was left shiny and silky soft. The main thing to watch out for is that it does stain surfaces, but with a little isopropyl alcohol, the stains come off tiles. Still figuring out how to keep the color vibrant without overspending, but so far, it's been worth it!"

"If you're after electric blue hair, prepare for an all-day process, but honestly, it's absolutely worth it for the color payoff. The instructions are clear, and with some patience, you get a stunning, intense result. Yes, you'll need to protect your skin and surfaces from staining, and the color does fade a bit faster if you're in the sun or wash your hair often. But with the right care, you'll have bold, beautiful hair that's totally worth the effort."

"I love how this hair dye completely covers my gray and leaves my hair with a vibrant sheen. The scent is minimal, which makes the process so much more pleasant. Highly recommended for anyone wanting professional results at home."

"This permanent black dye gave me rich, intense color with a super glossy finish. The application was easy, and the formula didn't drip. Even after several washes and heat styling, the bold color sticks around and doesn't turn brassy. The best part? My hair still feels soft and shiny after using it."

"The pigmentation was spot on and true to the box, but my hair felt a bit dry afterwards, probably because it was already bleached. Overall, the color result was exactly what I wanted."