Best Hair Dye of 2025

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 10, 2025

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Hair dye is a popular cosmetic product used by people to change the color of their hair. It works by penetrating the hair shaft and depositing color molecules that alter the hair's natural pigment. There are various types of hair dye available, including permanent, semi-permanent, and temporary. Permanent hair dye is the most long-lasting and can completely change the hair's color, while semi-permanent and temporary dyes are less damaging and fade over time. Hair dye comes in a wide range of colors, from natural shades like blonde, brown, and black to more vibrant hues like pink, purple, and blue.

At a Glance: Our Top Picks

L'Oreal Paris Excellence Creme Hair Color Cover #TOP 1
L'Oreal Paris Excellence Creme Hair Color
ftb score rating icon 9.8
Garnier Nutrisse Nourishing Creme Hair Color Cover #TOP 2
Garnier Nutrisse Nourishing Creme Hair Color
ftb score rating icon 9.7
Revlon Colorsilk Permanent Hair Color Cover #TOP 3
Revlon Colorsilk Permanent Hair Color
ftb score rating icon 9.5

Top 10 Hair Dye

#TOP 1

L'Oreal Paris Excellence Creme Hair Color

U-HC-3484
4 Dark Brown
1 Count (Pack of 1)
L'Oreal Paris Excellence Creme Hair Color Cover
L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1

L'Oreal Paris Excellence Creme Permanent Hair Color is a triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays. It comes with a weekly conditioning treatment with collagen to help protect hair until your next appointment for long lasting rich color. It is easy to use and provides full grey coverage, matching natural color and lasting long without needing to keep treating it.

What We Like
Easy application process
Excellent gray coverage
Soft and shiny results
Great conditioning treatment
Variety of shades available
What We Don't Like
Packaging can be difficult to open
Availability may vary
#TOP 2

Garnier Nutrisse Nourishing Creme Hair Color

U-HC-3687
1 Count (Pack of 1)
Garnier Nutrisse Nourishing Creme Hair Color Cover
Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary)

Garnier Nutrisse Nourishing Creme Hair Color is a permanent hair dye formulated with color boost technology and a blend of triple fruit oils: avocado, olive, and shea, to deliver rich, long-lasting color. It comes in a complete hair dye kit and nourishes while it colors with a rich, non drip creme formula. With over 100 years of pioneering in hair care, Garnier has blended naturally inspired and derived ingredients into breakthrough formulas to nourish your hair with hair color and care.

What We Like
Excellent gray coverage
Long-lasting vibrant color
Nourishing oils for softness
Easy application, no drip
Affordable price
What We Don't Like
Color may not be as dark
Initial wash may fade color

Revlon Colorsilk Permanent Hair Color

18465
30 Dark Brown
Revlon Colorsilk Permanent Hair Color Cover
Permanent Hair Color by Revlon, Permanent Brown Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, Brown Shades, 30 Dark Brown (Pack of 3)

The Revlon Colorsilk Permanent Hair Color is a salon-quality, at-home hair dye kit that delivers long-lasting results. The Keratin enriched formula, infused with Silk Amino Acid, nourishes hair while coloring. With 100% gray coverage and 41 natural-looking shades, this hair dye offers multidimensional color with shine that lasts. The new, no-mess, non-drip formula and precision applicator make it easy to use from root to tip.

What We Like
Ammonia-free formula
Natural and even color
Good gray coverage
Easy to use
Value for money
What We Don't Like
Can sting eyes slightly

Revlon Colorsilk Permanent Hair Color, Black Shades

WAN9-GM84
11 Soft Black
Revlon Colorsilk Permanent Hair Color, Black Shades Cover
Permanent Hair Color by Revlon, Permanent Black Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, Black Shades, 11 Soft Black (Pack of 3)

Revlon Colorsilk Permanent Hair Color is a convenient at-home hair dye kit co-developed with salon experts for long-lasting results. With a no-drip formula and precision applicator, it is easy to use and delivers 100% gray coverage. Infused with Keratin and Silk Amino Acid, the ammonia-free formula nourishes your hair and leaves it in better condition than before. With 41 natural-looking shades, including black, brown, blonde, and red, there are many beautiful colors to choose from.

What We Like
Affordable price
Long-lasting color
Easy to use
Soft and shiny hair
Subscription option available
What We Don't Like
Color may wash out over time
May stain light fabrics
#TOP 5

L'Oreal Feria Hair Color

1 Count (Pack of 1)
L'Oreal Feria Hair Color Cover
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, also known as L'Oreal Feria Hair Color, is a high-quality hair dye that can transform your hair from dull to vibrant. With its multi-tonal, shimmering formula, Feria offers over 50 bold shades inspired by the latest fashion trends. The Power Shimmer Feria Conditioner seals and smooths your hair, ensuring long-lasting and head-turning color. Whether you want to cover gray hair, add highlights, or try an ombre look, L'Oreal Feria Color has got you covered. With its fade-defying formula, you can enjoy beautiful and vibrant hair color for a long time. L'Oreal Paris Feria Hair Color is a reliable and innovative choice for anyone looking to enhance their hair color.

What We Like
Vibrant color results
Long-lasting effects
Easy to use
Minimal mess
Hair remains soft
What We Don't Like
May wash out after time
Delivery time issues
#TOP 6

L'Oreal Paris Superior Preference Hair Color, 6AM Light Amber Brown

1 Count (Pack of 1)
L'Oreal Paris Superior Preference Hair Color, 6AM Light Amber Brown Cover
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference is a permanent hair dye kit that delivers fade-defying hair color with dimension. The gel hair dye formula is paired with Care Supreme Conditioner and Shine Serum to maintain color vibrancy and provide silk and shine. With over 50 shades to choose from, you can find the perfect shade for you, from red to blond to black. L'Oreal Paris also offers multiple formulations and styles to deliver long-lasting color, including Feria and Excellence Crème. Get beautiful color that lasts with L'Oréal Paris hair color.

What We Like
Easy application process
Rich and vibrant color
Long-lasting results
Gentle on hair
Includes great conditioner
What We Don't Like
Color fades relatively quickly
Limited availability in stores

John Frieda Brown Precision Foam Hair Color Kit

16203
1 Count (Pack of 1)
John Frieda Brown Precision Foam Hair Color Kit Cover
John Frieda Precision Foam Colour, Dark Chocolate Brown 4BG, Full-Coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

John Frieda Brown Foam Hair Color offers a mess-free application with its thick foam, ensuring no drips or patches. The rich dark brown shade with beige and golden tones lasts longer, reducing the frequency of coloring. With fade-free color and 100% grey coverage, it delivers salon-quality results. The after-color conditioner nourishes and moisturizes your hair, giving you lush dark brown locks.

What We Like
Long-lasting color
Easy foam application
Great grey coverage
Affordable salon-quality results
Soft and shiny finish
What We Don't Like
Color may not cover grays
Challenging root application
#TOP 8

Clairol Textures & Tones 2N Mocha Brown

2N Mocha Brown
Clairol Textures & Tones 2N Mocha Brown Cover
Clairol Textures & Tones Permanent Hair Dye, 2N Mocha Brown Hair Color, Pack of 1

Clairol 2N Mocha Brown is a permanent hair dye that offers brilliant color without ammonia, enriched with argan and olive oil. This means you can enjoy a vibrant, moisture-rich color that keeps your curls defined and shiny. Additionally, the included Intensive Moisturizing Mask works to detangle and strengthen your hair, providing instant softness. Designed specifically for textured hair, this product ensures that both natural and relaxed hair types receive the pampering they deserve. The shade Mocha Brown is inspired by the rich tones of the walnut tree, making it a perfect choice for those seeking a deep brown hue.

What We Like
Excellent gray coverage
Long-lasting results
True to color examples
Healthy feel after coloring
Good for various hair types
What We Don't Like
Inconsistent gray coverage
Short-lasting color for some
#TOP 9

L'Oreal Paris Magic Root Rescue Hair Color Kit

071249418147
4 Dark Brown
2 Count (Pack of 1)
L'Oreal Paris Magic Root Rescue Hair Color Kit Cover
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

The L'Oreal Paris Magic Root Rescue Hair Color Kit is a permanent hair color with a quick precision applicator that gives beautiful, even gray coverage in just 10 minutes. It's perfect for covering grays between salon appointments and matches any shade including professional salon colors from dark brown to light blonde. The low ammonia color gel is built with conditioning and an aromatic scent. The kit includes a precision brush that allows for easy application, making it the perfect solution for regrowth less than one inch in length. No time to wait 10 minutes? Try Magic Root Rescue to cover gray roots seamlessly.

What We Like
Easy to use
Good color match
Quick application
Cost-effective
Long-lasting coverage
What We Don't Like
Strong chemical smell
Small bottle size
#TOP 10

Schwarzkopf Keratin Color

12731
3.0 Espresso
1 Count (Pack of 1)
Schwarzkopf Keratin Color Cover
Schwarzkopf Keratin Color Permanent Hair Color, 3.0 Espresso, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

Schwarzkopf Keratin Color Hair Dye is a long-lasting permanent hair color cream that offers 100% gray coverage and vibrant color intensity. Its pre-color serum helps to strengthen and nourish the hair, resulting in strong and healthy-looking hair. With the enhanced K·Bond-Plex formula, this hair dye helps to reduce hair breakage by up to 80% compared to untreated hair. The Pre-Color Serum conditions the hair before coloring, ensuring a more even color result from root to tip. For those with longer hair, it is recommended to use 2 boxes of this hair dye for complete coverage. Schwarzkopf Keratin Color Hair Dye is a reliable choice for achieving rich, even color while caring for your hair.

What We Like
Good gray coverage
Affordable compared to salons
Includes all necessary components
Moisturizing formula
Easy application process
What We Don't Like
Color fades after a few weeks
Strong smell during application
Buying Guide Image

Get the Best Hair Dye

Today there are many women who are looking for a change of look and therefore choose to dye their hair. However, conventional colors cause damage to the hair fiber, often leaving a fragile, dull, dry and brittle mane.

This is why the best option is to opt for hair colors without ammonia. These revolutionary hair coloring products allow you to dye your hair permanently and with proper hydration, which guarantees nutrition and beauty for your hair.

Types

Many times when we see a comparison of colors without ammonia, we don’t know which one to choose, since there is a great diversity in the market. However, to facilitate a choice we can group them in synthetic colors and natural colors.

In the case of synthetic hair colors, they penetrate the hair fiber and permanently fix the color, but if you choose a good brand you will not have to worry about damage caused to your hair, and you can ensure a longer color.

On the other hand, natural dyes are more friendly and respectful of the hair, since the damage they can cause is minimal since they do not penetrate the hair fiber.

However, they have the disadvantage that the coloration is not as intense and lasting. The good thing is that you can use them as often as you want and without risk of mistreating your hair.

Professional advice and color

The process to lighten dark hair is very different from that used to darken blonde hair. In the same way, it is not the same if your hair has been dyed in advance, or if you have a hair to which you have never applied the color.

Therefore, it is advisable to seek the advice of a professional hairdresser expert in hair coloring, who recommends the most appropriate shade according to the pigmentation of your natural hair, the tone of your skin and the color you want to achieve.

If you are thinking of applying the dye yourself at home, it does not matter if it is a change of radical look or just darkening a few gray hairs, it is always advisable to take the advice of beauty experts.

Brand

There are currently a large number of brands on the market that offer hair colors with the promise of leaving your hair spectacular, but the truth is that only the best have been given the task of designing hair-protecting dyes, free of ammonia and with a wide variety of colors.

Therefore, if you want to achieve professional results, you should not risk your precious hair by applying a dye of doubtful origin.

Some of the recognized brands offer you a high-quality guarantee with results of silky and shiny hair, and the best thing is that you will not have to worry how much it costs, since Today you can find very affordable prices in the market.

When it comes to colors without ammonia, we must recognize that it is more complicated to get the color to adhere to the hair fiber, which is why in its formula manufacturers have added natural substances that resemble the function of ammonia, but without causing damage to the hair.

Frequently Asked Questions (FAQs)

1. What hair color stays longer?

Brown permanent hair colors tend to be the most long-lasting. On the other hand, red hair colors, especially intense and vibrant red shades, tend to fade the quickest. If you're looking for a longer-lasting red hair color, it is advisable to choose auburn or red-brown tones.

2. Why is professional hair dye better than box dye?

Professional hair dyes are often considered better than box dyes for several reasons. Professional brands provide unique conditioning agents or complexes that help condition the hair while coloring. They can also improve the shine and texture of the hair. Healthy hair tends to hold color better and for a longer duration, which is more likely to be achieved with professional hair dye.

3. What hair dye stays in the longest?

Brown permanent hair colors are known to be the most long-lasting. However, red hair colors, especially intense and vibrant red shades, tend to fade more rapidly. To achieve a longer-lasting red hair color, it is recommended to opt for auburn or red-brown tones.

Editor's Notes

During our hair dye research, we found 48 hair dye products and shortlisted 10 quality products. We collected and analyzed 1,004,883 customer reviews through our big data system to write the hair dye list. We found that most customers choose hair dye with an average price of $14.85.

The hair dye are available for purchase. We have researched hundreds of brands and picked the top brands of hair dye, including L'Oreal Paris, Garnier, REVLON, John Frieda, Clairol. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.

Hair Dye Comparison Table

#TOP1
#TOP2
#TOP3
#TOP4
#TOP5
#TOP6
#TOP7
#TOP8
#TOP9
#TOP10
Brand L'Oreal Paris Garnier REVLON REVLON L’Oréal Paris L’Oréal Paris John Frieda Clairol L'Oreal Paris Schwarzkopf
Color 4 Dark Brown 40 Dark Brown (Dark Chocolate) 30 Dark Brown 11 Soft Black B61 Downtown Brown (Hi-Lift Cool Brown) 6AM Light Amber Brown DARK CHOCOLATE BROWN 4BG 2N Mocha Brown 4 Dark Brown 3.0 Espresso
Package Information Tub or Jar Box Box Box Packet Box Box Box Box Box
Product Benefits Provides 100% gray coverage, especially on stubborn grays, and nourishes hair for all types Nourishing Nourishing Nourishing Hair Coloring Color Protection Delivers rich, long-lasting dark chocolate brown hair color with easy application and nourishing after-care Zero Ammonia. Enriched with Argan & Olive Oil. Hair Coloring, Conditioning Hair Coloring
Item Form CREAM Creme Liquid Liquid Gel Gel Foam Cream Liquid Cream
FTB Score
ftb score rating icon 9.8
ftb score rating icon 9.7
ftb score rating icon 9.5
ftb score rating icon 9.3
ftb score rating icon 9.2
ftb score rating icon 9.2
ftb score rating icon 9.1
ftb score rating icon 8.9
ftb score rating icon 8.7
ftb score rating icon 8.6
Where to Buy