Best Hair Bleach of 2025

"I can personally attest that L'Oreal Paris Feria truly works to lighten hair color, even on naturally dark hair. After my first application, my hair transformed from dark brown to reddish and golden blond. My husband playfully compared my hair to a stuffed red panda, and I couldn’t help but agree. I received numerous compliments and plan to continue using this product into 2025!"

"Trying a new product can be nerve-wracking, but I decided to give Feria Hyper Platinum a chance. I was pleasantly surprised! My roots were perfectly lightened in just half an hour. I did find that there wasn't enough product for a full head, but for touch-ups, it worked great!"

"I 100% LOVE this bleach kit! It consistently brings me to the blond I desire with minimal damage. Unlike other kits, it avoids that ugly orange and yellow hues. The included purple toning conditioner makes a noticeable difference. This is now my go-to kit for amazing results every time!"

"At 63 years old, I have a mix of medium brown and gray hair. After using this product for two years, I appreciate how it prepares my hair for vibrant colors. With my pixie cut, the whole process takes about 45 minutes to mix and apply, and I leave it on for about one hour. I've successfully turned my hair pink, purple, and blue using Punky products. Just a tip: buy the two-box set of level 30 bleach for better value!"

"I've been bleaching on and off for 30 years, and I've never used anything as effective as this! My hair lightened dramatically from jet black to a lighter shade in just 25 minutes. It did leave my hair a bit dry, but I made sure to use a good conditioner afterward. The mixture does require thorough stirring to achieve the right consistency, but once you do, it works wonders!"

"This bleach is amazing! It took out the color from my hair in just 45 minutes. I definitely recommend using a mask afterward because, like any bleach, it can cause some damage. Overall, I'm giving it a 10/10!"

"I was pleasantly surprised by the results; the color turned out great and it arrived on time. I will definitely be ordering more!"

"I found the toner worked well on my bleached blonde hair, but I had some unexpected results with my bangs turning coppery brown. I loved how it worked on the other blonde sections, though!"

"Even though others thought my hair looked fine, I was a bit disappointed with the warmth in the color. I prefer bright, intense blonde highlights and felt it could have been better, but I appreciate the affordability."

"After 20 years of bleaching, I can say this product finally got me back to super light blonde. My hair is resilient, but this left me with some aggressive bangs and more damage than usual. Still, 5 stars because I can't find anything else that works!"

"I used this to remove my natural hair color for a bubblegum pink! It worked great, but be careful—it might even affect your friends' hair nearby!"

"I had silver gray roots and brushed this through. It gave me a soft blonde look after about 35-40 minutes. Next time, I plan to apply it to my entire hair."

"I find this bleach amazing! It lifts my dark hair to a perfect blonde without excessive damage. The extra strength formula works fast, and the results are even. No brassy tones when used with a good toner. A must-have for achieving professional-level blonde at home!"

"This is the only bleach I buy. I do my own hair at home, and this product is both easy and affordable!"

"As a hairstylist, I highly recommend this product. It does a great job with any developer, and for the price, you can't beat it!"

"I've been using Schwarzkopf products since the pandemic and absolutely love them. My hair naturally darkened over the years, and I decided to lift back to blonde with the BlondeMe blue tinted powder and developer. After using Schwarzkopf 9.1, I was pleased with how well it blended my roots and the overall ash color. It's a little grayer than expected, but it complements my skin tone well. This kit is reasonably priced and left my hair in good condition."

"At 38, I finally decided to give myself an ombre bleach job. I was terrified, but the clear directions helped me through. The smell was strong, but that's expected with hair bleach. My 3A hair reacted well, and I experienced no issues with dryness or split ends."

"I used the Natural Blond 11 on my darker brown hair with gray and blond highlights. After applying the color to my roots and then lighter ends, I was thrilled with the result! It lightened my hair a few levels, and I saved $140 on salon highlights. I'll definitely purchase this again!"

"I had dark chocolate brown hair, and this bleach lifted it almost to platinum blonde! I later used a toner to achieve a beige blonde, but the results from this bleach were impressive!"

"Having been a hairstylist for years, I was impressed by the lift this bleach provided. I applied it to my daughter's hair, and it lifted beautifully to a gorgeous blonde without needing toner. Just a heads up, it does get warm, so avoid direct scalp application."

"After years of hair struggles, I decided to give this product a shot. I used Aussie 3 Minute Miracle beforehand and followed the instructions meticulously. The outcome was transformative—my hair became shiny and full of life! I couldn't believe the softness and vibrancy!"

"I was initially worried about my hair turning greenish, but I trusted the brand. After properly preparing my hair, I followed the instructions and left it on for 40 minutes. The result was a beautiful ice blue color that has lasted three weeks without fading. My hair is still soft and manageable. I’m impressed!"

"I held off on writing a review until after the first wash, as other dyes often wash out quickly. But this one stayed vibrant and I absolutely love the color! My auburn brown hair transformed beautifully, and I’m thrilled with the results. 10/10 would buy again!"

"I had to share my experience because I couldn't find any reviews about using this dye on treated hair. I started with bright pink and after some at-home color removal, I used this dye. The results were exactly what I wanted! The dark red color I achieved looks fantastic, and I had no issues with the application process. I just want others to know it works great on bleached hair!"

"I was surprised it arrived in a plastic bag inside the jar, but this made it much less messy for application! I used it with 20vol Salon Care Crème Developer, and got great results. It lifted my hair to about a level 9/10 blonde from a medium ash brown, with minimal damage!"

"Logré aclarar mi cabello al menos unos 5 niveles con solo peróxido de 20 vol! ¡Muy bueno!"

"My son dyes his hair and needs to bleach it first. This bleach works well, but it does seem to dry out and burn his ends more than other brands. However, since he has short hair it doesn't really matter, and it saves me money!"

"I’ll definitely buy this again. Very gentle on my hair with no breakage. I mixed it with their 20 volume developer and left it on longer to achieve my desired results in one application. It lifted very well!"

"I recently used this hair bleaching powder, and I'm thoroughly impressed! It provided excellent, even lift without causing excessive damage. My hair is quite dark, and it lightened evenly without patchiness or brassiness. Plus, it felt gentle on my scalp, with no irritation at all. The powder mixed smoothly, and the smell was much more tolerable than other brands. After one session, my hair was a clean, light blonde, perfect for toning. I highly recommend this product!"

"I lighten my roots at home to save money. This product is easy to use and allows me to save half of the powder for future use. It effectively levels my hair from grey to blonde with little damage, making it a great choice for me. I will definitely keep purchasing it!"