Best Hair Dye for Salon of 2025

"I would rate this product 4.7 if possible. It does run a bit darker than I expected, and while I'd prefer it to be ammonia-free, the gray coverage is the best I've ever experienced. My hair has become much healthier since I started using it, and I love that it's cruelty-free. I recommend mixing lighter shades if it runs darker for you too!"

"I wasn’t quite sure what I was getting when I bought this. I saw that 'most people' paired it with a developer, so I did too. I used the entire tube of hair color with 2oz of developer, and after leaving it on for 30 minutes, the color turned out dark and healthy looking. My hair feels soft and shiny now!"

"I recently tried the AGE Beautiful Permanent Hair Color Dye, and I am beyond impressed! It offers 100% gray coverage, leaving my hair vibrant and natural. The formula is so smooth and easy to apply, without leaving my hair feeling damaged. I appreciate the anti-aging benefits it provides, making my hair feel softer and healthier!"

"I had been using L'Oreal Preference Dark Ash Brown for the last 20 years until they 'improved' their formula and it turned into a dark brownish reddish orange! I was really upset thinking I wouldn’t find another dark ash brown that wouldn’t turn my hair red or black, but Schwarzkopf did the trick! It’s always a little too dark until the first wash or two, but I couldn’t be happier! The gray coverage is much better than L'Oreal and the formula is drier and creamier, which actually caused less mess and drips."

"I decided to color my own hair for the first time due to the pandemic. To my surprise, Schwarzkopf Keratin Color didn’t smell bad. I used the Cappuccino color, and my hair turned out slightly darker but still looks good and natural. I noticed some fading at the roots after two weeks, but considering the cost, it’s not too bad. The package included all necessary components, though I preferred using my own tools for mixing and applying the color."

"I previously went to the salon but decided to color my hair at home again. I purchased three boxes of the Intense Cocoa color and used two for a full color treatment. The color turned out chocolaty, and I think it’s perfect for the fall and winter. It covered my gray hairs well, but the strong smell was a bit overwhelming, so I recommend coloring in a well-ventilated area. Overall, I saved a ton compared to salon prices!"

"I recently used AGE Beautiful Gentle Creme Hair Developer with American Crew Grey Cover Color, and I’m thrilled with the results. It’s gentle on my hair, and I experienced no irritation. The consistency is smooth and creamy, making it easy to mix. My hair feels nourished and looks rich and vibrant, covering my greys beautifully. It's a fantastic addition to my routine!"

"This product is great! It doesn't leave my hair feeling hard after coloring, which I really appreciate."

"My wife loves this developer. It works wonderfully and smells great. Definitely a good product for the price!"

"When my order arrived damaged, the Hair Hub team was fantastic! They quickly helped me get a replacement. The developer mixed perfectly with my alfaparf color, providing excellent grey coverage without being harsh. I highly recommend this product and the Hair Hub!"

"I've tried multiple colors of this dye and loved every one! It's my favorite brand, and I won't switch back. The thick texture spreads easily for an even color. I can achieve a level 9 or 10 blonde, and the color always matches the box. The best part? It doesn't fry my hair! I don't even need shampoo or conditioner after rinsing, as my hair feels soft. The color lasts at least a month without fading, though it can stain towels and clothes until washed several times. I highly recommend this to anyone who colors their hair!"

"My daughter has severe allergies, and most hair dyes cause her hair to fall out. After years of trial and error, this has become her favorite! Her hair is a vivid green, and she’s thrilled with the results. I hope others have the same success!"

"I decided to try this product after using Overtone for years due to its lower price. However, I won’t buy it again. Despite my experience, it was hard to achieve an even application. My hair seemed to absorb the product, and it took much longer to apply than with Overtone. I used two tubes for my medium-length hair, and the result was patchy with uneven colors. I'm disappointed and will need to wash it out and start over."

"I think this is a great color. If this is what you're looking for, it’s a solid choice."

"I was initially skeptical, but after trying it, I found that it made my hair soft and manageable. It worked out really well for my dirty blonde hair."

"I really enjoy this hair dye. It's one of the better drugstore options I've used. My hair looks so much healthier, and it covers my stubborn greys effectively. However, it stains my skin more than others, and I wish there was a bit more product in the bottle."

"I had to stop visiting salons due to high costs and hair damage. After switching to Herbatint, my hair has improved tremendously over six months. It offers great grey coverage without leaving a brassy finish. I use the 4N Chestnut color, and it fades minimally, even with hot showers. While the smell is unpleasant, the results are so effective that I still give it 5 stars."

"Using the 2N color, I'm absolutely thrilled with Herbatint! It provided complete grey coverage for my dye-resistant hair. Unlike other brands that left my greys lighter, this one performs like traditional dyes but is ammonia-free and odorless. Plus, it wipes clean without staining my countertop. My hair feels shiny, soft, and free of toxins. This is definitely my forever dye brand!"

"After trying various brands, I've found Herbatint to be my favorite. The 5N shade lasts longer than others, maintaining its color for 6-8 weeks without turning brassy. I've learned to mix in argan oil for better application and moisture, which also affects the color depth. The added oil lightens the shade slightly, but it still looks gorgeous. I appreciate how my hair feels healthier since using it."

"I set up a subscription for this to be delivered every 4 weeks. The color is exactly as pictured and is the best match for strawberry blonde."

"I've been using this brand for a few years. I wanted to try a darker shade without committing. This set is best for roots and short hair, as there isn't enough to cover long hair."

"I usually color my hair at the salon because I'm afraid of ruining it. The color covered my gray well and the instructions were easy to follow. I would definitely buy this again."

"I've been using Schwarzkopf products since the pandemic and absolutely love them. After trying the BlondeMe blue tinted powder, I managed to blend my dark roots beautifully and achieved a satisfying ash color. I appreciate that it caused no skin irritation and left my hair in good condition. After 30 years of home coloring, I feel confident in recommending this kit as it's simple enough for beginners!"

"At 38, I finally took the plunge to give myself an ombre bleach job. Despite my initial fears, the clear directions made the process successful! The only surprise was the bleach smell, but that’s expected. I was pleased to see no split ends or dryness after using this product on my 3A hair."

"I was hesitant at first due to my hot orange roots, but this product worked wonders with minimal breakage. The color turned out much better than my salon experiences where I spent hundreds, yet still ended up with yellow and orange tones. If you relate to that frustration, I highly recommend you give this a try!"

"As someone who frequently dyes my hair at home, I find the Hair Dye Gloves to be a game-changer. Their durability and high-quality rubber design provide excellent protection. I love that they are eco-friendly and cost-effective since they last longer than disposable gloves. The snug yet flexible fit gives me maximum control, and I appreciate how easy they are to clean after use. Overall, I'm thrilled with my purchase!"

"I really like these gloves! They are not too heavy or too thin, making them easy to put on and take off. The fit is just right for my medium hands—not too tight and not too loose. I can easily handle bottles and dye without any issues. I believe these gloves are going to last me a couple of years with regular use. I highly recommend them!"

"I've been using these gloves primarily for hair dye applications, and they work well for me. They don't slip off and feel sturdy. After about four uses, they still look new, but I did notice a strong rubber smell when I first got them. A quick wash took care of that, though. Overall, I'm satisfied with their performance!"