Best Hair Lighteners of 2025

"I really couldn't say if this works for head hair, but it definitely lightened my brunette leg hair. I dislike shaving, so this product was perfect for me; I noticed results after just 3-4 uses!"

"I've tried several brands, including Suntouched and Sunbabe, but Sun Bum has been the best for me. My hair lightened one level after finishing this bottle, and it helped to blend my badly grown out balayage. Just a tip: wear gloves during application and protect your ears with oil to avoid irritation!"

"I used this product before blow-drying or when out in the sun, and it effectively lightened my roots and brightened my faded blonde. I apply the toner after my shower, and it's a great detangler. I haven't noticed any brassiness, thanks to my purple shampoo!"

"I can personally attest that L'Oréal Paris Feria truly works to lighten hair color, even for naturally darker shades. My transformation from dark brown to reddish and golden blond was surprisingly quick after just one application. I was also pleasantly surprised by the positive feedback I received from friends and colleagues. However, I recommend coloring your hair for yourself rather than for others, as it can attract unexpected attention, both positive and negative. Regardless, I’m excited to continue experimenting and have purchased more kits for future use!"

"Switching to this brand has been a game changer for me. I’m completely satisfied with the Fèria Hyper Platinum kit and have revised my routine to include it every six weeks. I wholeheartedly recommend it to anyone looking to lighten their hair!"

"I was initially scared to try a new product, but this kit worked wonders. In just half an hour, my roots were perfect! My only small issue is that the amount in the box might be insufficient for a full head of hair, but it’s perfect for a touch-up."

"I've been using Schwarzkopf products since the pandemic and absolutely love them. My hair naturally darkened over the years, and I decided to lift back to blonde with the BlondeMe blue tinted powder and developer. After using Schwarzkopf 9.1, I was pleased with how well it blended my roots and the overall ash color. It's a little grayer than expected, but it complements my skin tone well. This kit is reasonably priced and left my hair in good condition."

"At 38, I finally decided to give myself an ombre bleach job. I was terrified, but the clear directions helped me through. The smell was strong, but that's expected with hair bleach. My 3A hair reacted well, and I experienced no issues with dryness or split ends."

"I used the Natural Blond 11 on my darker brown hair with gray and blond highlights. After applying the color to my roots and then lighter ends, I was thrilled with the result! It lightened my hair a few levels, and I saved $140 on salon highlights. I'll definitely purchase this again!"

"I have natural dark brown hair and have been highlighting it for a year. This product helps lighten my roots so there's little contrast with my highlighted hair. I spray it on my hairline and roots while it's still wet, comb it through, and blow dry. It's super easy and also protects my hair when I'm out in the sun!"

"I have dirty blonde hair and noticed a difference after the first use. Even my sister noticed without me saying anything! However, I found that it can leave my hair feeling a bit dry and stiff, so I make sure to use a good moisturizer with it."

"I bought this product because it was highly recommended. Initially, I loved it and even bought another bottle. But I didn't realize it was causing damage to my hair. It started breaking and feeling fragile, despite using high-end products and avoiding heat tools. I wouldn't recommend it."

"I will definitely buy this again. It's very gentle on my hair, no breakage. I used it with their 20 volume developer and was able to leave it on for a longer period of time to achieve the result that I wanted with one application. Lifted very well!"

"I've recently used this hair bleaching powder, and I have to say, I'm thoroughly impressed! First off, it delivers excellent, even lift without causing excessive damage to my hair. My natural hair color is quite dark, so achieving a bright blonde has always been challenging, but this product handled it with ease. It lightened my hair evenly without the usual patchiness or brassiness that other bleaches sometimes leave behind. What I loved most was how gentle it felt on my scalp. Bleaching can often lead to irritation, but I experienced no burning or discomfort at all. Additionally, the powder mixed smoothly with the developer, and the consistency was perfect for easy application—no clumping or drying out mid-process. Another plus is the minimal odor. Finally, the results were fantastic. After just one session, my hair was a clean, light blonde, ready for toning. Overall, I highly recommend this hair bleaching powder for anyone looking for a reliable, gentle, and effective way to lighten their hair."

"If I like it, clarify it well, it's very good."

"I love this product for when my roots start to grow out. I spray it on wet hair, blow dry, and see an immediate slight lightening. The results look subtle and natural. It only lightens a couple of levels, but for the price point, I'm happy with the outcome!"

"I was going on a cruise and wanted lighter hair. I sprayed it on wet hair and brushed it through. As soon as my hair was exposed to the sun, it changed color from dark brown to light brown with red highlights. Just what I wanted!! This product works!!!"

"I will never buy this again. The package weight was not even two ounces, despite the label stating 3.4 oz. I feel like I got ripped off."

“I love how this bleach lifts my dark hair to a perfect blonde without damaging it excessively. The extra strength formula works quickly, and I achieve even results without any brassy tones when I use a good toner. This is definitely a must-have for getting professional-level blonde at home!”

“This bleach is my go-to! I do my own hair at home, and I find it easy and affordable to use.”

“I experienced great results with this bleach. It did not fry my hair, which is a major plus for me.”

"When the pandemic hit, I was uncertain about my hair since I typically get balayage highlights at the salon. After reading the reviews, I decided to try this product. Wow! It's incredibly easy to use, and I'm no longer worried about my hair looking dull. A couple of weeks ago, I visited the salon for a quick cut, and my stylist even complimented how good my hair still looked. I haven't told her yet! It's a fraction of the cost and time of professional highlighting, and I believe the results are comparable. I'm ecstatic about the money I'm saving!"

"I've been using this product for about a week now. I have light brown hair with blonde highlights, and I can see it lightening and adding highlights, which was my goal. I partially blow dry my hair, apply this product, then finish drying it. I haven't experienced any damage or dryness, and it's super easy to apply. I'm considering adding a purple shampoo to my routine to tone it once I get blonder."

"I love this product, but my latest bottle was not a gel! It seemed more like water, and it doesn't work as well. I hope the seller will replace it! The ease of application with a gel is why I chose this product. Despite this hiccup, I had previously tried their darker version, which didn't lift my blonde well, but this version worked fantastically for self-highlighting during COVID! I'm really pleased with it and plan to keep ordering."

"I’m on my third tube of platinum pearl and I absolutely love it. After bleaching my roots, I often end up with level 9 yellow hair, and this product helps neutralize that. I leave it on for at least an hour under a shower cap, which gives my hair a hint of lavender that I actually enjoy. The scent is pleasant, and my hair feels incredibly soft after rinsing. I've noticed that some reviewers used the wrong color or had hair that was too dark, which is why they didn’t see results. It’s important to choose the right shade for your hair color. This product is a color-depositing conditioner and won’t lift color, so if your hair is darker than the tube color, don’t expect significant results."

"After two years of bleaching and coloring my hair purple, I decided to try a toner for the first time. The toner came in a squeezable tube with a flip-top cap, which made it easy for me and my husband to use together. It was a rich blue that lightened to a periwinkle as it sat. I used about 3/4 of the tube on my medium-thick, curly hair, and the application was straightforward. Luckily, I didn’t end up with any unwanted stains on my skin. After rinsing, I was pleasantly surprised that it removed about 95% of the brassiness. My roots didn’t turn blue or purple, and my hair felt softer and smoother. I’m thrilled with how well it matched the rest of my hair after just one wash!"

"I was amazed by the even lift I got! My hair went from medium to dark brown, and I didn’t even need a toner afterward. Just used a purple conditioner, and I love the results!"

"Using this bleach is a game-changer! It gives me a higher lift with less damage compared to other brands. I go from a level 5 to a level 7-8, and the color turns out stunning!"

"This product is great for my occasional touch-ups. I appreciate how easy it is to mix, but I did notice my roots turned platinum quickly while the rest took longer. Pay attention to how it develops!"