Best Hair Toners of 2026

"After chemo and months without coloring, I needed something gentle that wouldn’t worsen my hair loss. I tried this on my thin, brittle hair and was thrilled to see a natural-looking medium brown with softer, conditioned strands. Even my grays were toned down pleasantly. It did not increase hair fall, and my hair felt healthier overall. Exactly what I was hoping for!"

"I use the platinum pearl shade whenever my icy-blonde starts turning yellow after toning fades. Leaving it on longer gives my hair a soft, slightly lavender tint and makes it feel incredibly soft, even after all my bleaching and toning. I’ve learned it’s important to choose the right color for your hair level and apply it evenly for best results. This product really helps maintain my color between salon visits."

"I was hoping to brighten up my 50% gray, 50% dark blonde curls while conditioning my thinning hair. Although I didn’t notice much color difference, my hair was soft, shiny, and bouncy with less frizz. I’ll keep using it as a weekly treatment for the conditioning benefits."

"I had a tough time with unexpected color results, but L'Oreal's customer service really impressed me. After receiving a tampered box and ending up with metallic gray hair, I reached out and they promptly sent me a replacement. With the correct product, my hair returned to a beautiful blonde. I appreciate how they handled the issue, especially during a holiday weekend."

"After bleaching my hair, I used this toner and it completely neutralized the brassiness, leaving me with a bright, cool blonde. It’s not a bleach—just a great toner. I highly recommend it if you struggle with orange or red tones after lightening."

"I've tried both Iced Blonde and Pearl Blonde. Iced Blonde toned down my yellow but left my hair a bit gray. Pearl Blonde, on the other hand, gave me a soft, shiny blonde without the gray. If you didn’t love Iced Blonde, definitely give Pearl Blonde a shot."

"After three rounds of chemo, my hair became thin and brittle, and I was desperate for a gentle color refresh that wouldn't worsen my hair loss. This product gave me a natural-looking medium brown with soft, conditioned hair, and it even helped tone my grays a bit. I didn't experience any extra shedding, and I'm relieved to have my confidence back."

"Whenever my icy blonde starts looking yellow after toning, I reach for this. I leave it on longer than directed for a hint of lavender and a cooler tone—exactly what I want. My hair always comes out incredibly soft, and I love how it refreshes my color between salon visits. Just a heads up: it works best on lighter hair and must be applied evenly for best results."

"I love how shiny and manageable my hair feels after using this. It’s perfect for touching up color between dye jobs and leaves my hair feeling soft and healthy. The application is straightforward, and I always get a nice boost in vibrancy."

"After months without coloring due to chemo, my hair was left faded, brittle, and thin. I needed something gentle to restore my color without causing further damage. I applied this product as directed, and the results were exactly what I had hoped for: my color is now a beautiful, natural-looking medium brown, my grays are nicely toned, and my hair feels incredibly soft. Most importantly, I didn’t notice any extra hair loss. I feel and look so much better."

"I have thick, mid-length blonde hair that tends to get yellow after bleaching and toning. I use the platinum pearl shade, leaving it on a bit longer for a hint of lavender. This product keeps my hair soft, helps neutralize yellow tones, and gives me the cool shade I want between salon visits. The key is to pick the right color for your hair and apply it thoroughly for even results. It works best on pre-lightened hair and adds noticeable softness and shine."

"My hair is about half gray and half dark blonde. I tried the silver color to enhance my natural look and also because my hair is thinning. I found it as easy to use as a leave-in conditioner, and it left my curly hair looking shiny, bouncy, and fuller without any frizz. While I didn’t see a dramatic color change, it works well as a conditioning treatment and will definitely be a part of my weekly routine."

"I needed an affordable alternative to salon hair color for my dark brunette hair, so I tried this after seeing TikTok reviews. Mixing was simple, it didn't have a strong odor, and it covered my grays and lightened areas well. I was impressed that the color washed off my skin easily, although it did stain where it touched my shower. My hair felt soft after, and one bottle was more than enough for my thick, mid-back length hair. I'd definitely use this product again."

"After a disaster with another brand that left my hair fried, gray, orange, and with purple roots, this product repaired my hair and restored an amazing color with great coverage. My hair felt fantastic afterwards. I'm so happy to have found something that actually works!"

"Switching from Overtone and Keracolor, I was nervous about trying Kristen Ess Copper Penny, but I'm so glad I did. The shade is perfect for my ginger hair, and I get tons of compliments. The product didn't transfer to my bedding, lasted through washes, and left my hair soft and shiny. If you want a healthy, vibrant copper color, Kristen Ess is a winner."

"I've been using this Wella toner for years and love how it eliminates unwanted yellow tones from my hair. Whether my highlights are subtle or bold, it always transforms my blonde into a gorgeous ashy shade. I usually pair it with a volume 20 developer for about 20–30 minutes and get that ideal platinum look every time."

"This toner was a game changer for my hair! With my already light blonde, I mixed T18 with a 10 volume developer, focused on my roots, and left it on just long enough. The brassiness disappeared, and my hair turned out a beautiful ash blonde. I even tried a higher developer for a lighter result and it lasted longer. Experimenting with developer strength made a big difference."

"I missed that you need a developer with this, and once I got it, I noticed it lightened my natural roots quite a bit, making them a bit brassy at first. The chemical smell was pretty strong and I noticed some extra hair fall, but I'm hoping the color tones down after a few washes. Still, I can definitely see a difference in my hair."

"I’ve been coloring my own hair for over 15 years and after trying the T12 Silver Mist, I’m officially switching to this product. It toned even the stubborn darker blonde pieces and left my hair exactly how I wanted after clarifying shampoos. Just make sure to mix it right and use a plastic bowl. For thick hair like mine, two tubes gave me great coverage. Highly recommend if you follow the instructions!"

"After bleaching my hair at home, it came out a golden yellow, but this toner turned it into a beautiful ashy blonde while leaving some warmth. My roots blended perfectly and my hair stayed healthy with little to no damage. I only used half the bottle so I can repeat in a few weeks. Definitely want to keep this on hand!"

"I was impressed by how well this crème toner knocked out brassiness in my blonde highlights—my hair looks soft, shiny, and cool-toned, just what I wanted. The formula is easy to use, doesn’t drip, and doesn’t dry out my hair. Affordable and delivers professional results, I’ll be buying again."

"I've been using Punky Color for years, and it's by far my favorite brand for fantasy hair! The color payoff is amazing, especially for the price, and I love how vibrant and long-lasting the shades are, even when mixed with conditioner for pastel looks. My hair always feels soft after use, and I’ve had success applying it to both bleached and natural blonde hair. The only thing to watch out for is that some shades, like the reds, can stain a bit, but with a little Vaseline and quick cleanup, it’s totally manageable. I’m constantly getting compliments and recommending this to everyone!"

"What I like about this hair color is how affordable and gentle it is on my hair, plus the application is easy with a brush. The variety of shades lets me experiment, and the pot lasts a long time. I do notice that it starts fading after the first wash, but I still enjoy using it for fun, streaky styles that look intentional as they fade."

"As a fan of fantasy hair dyes, I was impressed by how vibrant and bright the color came out—just a small amount gave me intense pigment! It really holds to the hair and stays shiny. I did find that some excess pigment got on my pillow and clothes at first, but using a color sealant helped reduce that a lot."

"I've bought this toner over a dozen times because it's the only one that gives me the perfect icy white silver every application. When used with a 10 volume developer, the result is always spot on, with amazing shine. It's gentle and doesn't damage my hair, plus it's a great value and hard to find in stores, so I really appreciate that it's always available online."

"This is the best neutral white toner I've ever tried. It didn't leave any blue or purple hues, and it worked beautifully on my previously butter-yellow hair. The scent is pleasant, and it didn't turn my hair green at all. I used half a bottle with a 10 volume developer and couldn't be happier with the outcome."

"Mixing and using the product was super simple with no harsh smell. However, it did come out warmer than I expected, especially on the sections of my hair that were already gray or bleached. Instead of silver, I ended up with some blonde bits, which wasn’t quite the effect I wanted but that’s the risk with DIY hair coloring."

"I've tried so many blue shampoos and conditioners with no luck, but this one actually works. My highlights are no longer brassy, and my hair feels incredibly soft—just like a salon treatment. This will definitely be my staple between salon visits since it even blends the regrowth line."

"I was skeptical at first but decided to give it a shot after seeing recommendations online, and I'm glad I did. It brought back the shine and silkiness to my dull, processed hair—something even other high-end products couldn't do. I'm genuinely impressed with the results."

"This is my go-to for keeping my dyed hair looking fresh. It tones down orange and red hues perfectly and leaves my hair feeling healthy and soft. Plus, the bottle lasts multiple uses, making it a great value."