Best Hair Toners of 2025

"I've been using platinum pearl for a while now, and I absolutely love it! After bleaching my roots, I typically end up with a level 9 yellow, but this product helps me achieve that icy/gray blonde look. I leave it on for over an hour, and while it does give a hint of lavender, I enjoy that effect. My hair feels incredibly soft after rinsing, even after all the bleaching and toners."

"I decided to try the toner after noticing my purple dye wasn't lasting as long on my newly bleached roots. The application was easy, and I used about 3/4 of the tube on my average thickness, naturally curly hair. I was pleasantly surprised to see that it lifted 95% of the brassiness, and it didn't leave any blue or purple tint on my roots."

"I was very highly suspicious of this product because it is decidedly NOT purple. However, it turned my blonde hair a more natural light ash blonde. I was pleasantly surprised with the outcome!"

"I'm giving this 5 stars because it worked well and took me to a more natural shade of blonde without needing to go to the salon. I appreciate that it's all in one box, especially since I have many daughters to manage!"

"I took a risk using this toner despite negative reviews. It effectively removed the brassy tones from my hair, giving it a nice ash blonde. I made sure to follow the instructions carefully!"

"I used T12 & T16 together. My hair was getting very yellow and orange, which I didn't mind for summer but needed to change for winter. This combo toned down the yellow and brassy parts, making it a more natural brown. It was gentle with Vol. 10 developer, with no breakage and less dry ends. Great for extending time between salon visits!"

"As a 54-year-old with long, fine, naturally curly hair, I tried T16 after bleaching. I left it on for 40 minutes, and it was much gentler than liquid toners. The result was a beautiful, even polar ice color that matched my natural roots perfectly. Everyone asked about my hair! I'm thrilled with how it turned out!"

"I love an icy blonde, almost white, and this product delivers. I did notice I needed to buy a developer separately, and it works best on lighter hair colors. It helped tone my yellow tones, but it didn't turn my hair completely icy blonde after bleaching."

"I've used this toner several times, and for me, it works perfectly. After bleaching my hair, I always end up with yellow-orange tones. This toner gives me an ashy blonde color that I love and eliminates the brassiness. It's important to read the instructions carefully, as it may not deliver the light blonde look some expect. For me, it’s a dependable go-to toner!"

"After getting highlights, I noticed they turned a light copper/orange. I hoped this product would cool down the red tones, but instead, it darkened my highlights and added more red. I regret not taking before-and-after pictures, and although the price was low, I wish it had worked better."

"This toner really saved my hair from unwanted brassiness. I've used it multiple times and have always been pleased with the ashy results. However, the color seems to wash out after a few uses. If it lasted longer, I would definitely give it five stars!"

"I absolutely love this toner! It's the only permanent toner that has worked for me. After bleaching my hair, it took away the yellow and left me with the ashy platinum blonde I desired. I would highly recommend it, but you might need two bottles if your hair is really long."

"I've been using this product for years, and it truly is fantastic. It leaves my hair looking incredible and adds a beautiful shine. I'm giving it a perfect score of 100!"

"As a 60-year-old lady who's tired of my mousy brown hair, I decided to take matters into my own hands. After mixing the toner with the developer, I was thrilled to see my hair transform into platinum blonde. I'm excited to add some purple and pink for fun, and I finally feel joyful about my look!"

"I never write reviews, but I felt compelled to share my experience. My hair had been looking dull and dry, but after using this product, my copper color really popped and my hair felt silky smooth. It's been a game changer for my naturally curly hair, especially during winter!"

"I was so disappointed after using this a few times. Despite leaving it in for 30 to 45 minutes, I saw absolutely no difference in my hair color. Not worth the price, unfortunately."

"My wife loves this product! It helps maintain her highlighted hair and extends the time between highlights, preventing damage. She believes it's worth the cost because of the great results it provides. Her hair looks shiny and soft, and it helps remove unwanted brassy tones."

"I have naturally dirty blonde hair, about a level six or seven. When I bleach and tone, I always use a 20 volume developer with this toner, and I absolutely love how my hair looks afterwards. To enhance the violet, I use Not Your Mother's Blonde Moment Treatment Mask. My hair is thick and porous, so I need a deep conditioner for a few hours after washing. I get compliments all the time, and honestly, I haven't tried other toners because Wella is both great and affordable for someone like me who isn't licensed."

"I prefer this toner over T18 because it gets the color right every time. It's perfect for eliminating yellow tones when I'm touching up highlights or bleaching my hair. If you struggle with brassy shades, Wella T14 is the way to go. It also helps maintain my color between treatments, and it arrived in perfect condition."

"I love the Wella toners, especially T14. I have naturally dark brown hair, and after bleaching and dyeing it light brown, I notice a lot of red tones. This toner does an amazing job of neutralizing that brassiness. However, I've found it's not as effective on my new growth since it's not bleached. I bought a color depositing shampoo for that. And just a tip: mixing it with 10 developer doesn't help; you need at least a 20 developer."

"I had an orangish yellowish hair base after bleaching, and this toner worked wonders! I’m really impressed; it transformed my hair into a gorgeous silvery violet with a bit of sandy beige. I mixed amethyst and silver 50/50 with a 5 volume developer, and it didn’t damage my hair at all!"

"After decades of being a bleach blonde, this silver toner is my new favorite! It gives that violet/silver/ash look in moments. I put it at my roots for ten minutes, then combed it through, and the result was fantastic. Just remember to use a low volume developer for the best results."

"I gave this product two stars because it was delivered on time and made my hair shiny. Unfortunately, it turned my very light blonde hair a dark, ashy tone instead of silver. I used the 5-volume developer and followed the instructions, but I ended up with hair several levels darker. If you want a cool and dark ashy tone, this might work for you, but it’s not what I was looking for."

“I will only use this product from now on. I've tried everything, and my hair is difficult to lift even though it’s pre-lightened. This product does the trick perfectly. Thank you! You won’t be disappointed.”

“I used a 20 developer with this toner and had great results. I had to use a different brand developer due to availability issues, but after using the toner twice, I can definitely recommend this product.”

“I've been using T18 for years and recently tried the pale rose. While I like it, it does darken my hair slightly compared to T18. I notice a subtle pink hue, which washes out after a few uses, but it’s still a flattering color for my cool tones.”

"I've been using this for a couple of months and I'm fairly happy with it. It helps tone down the brassiness in my hair, and I appreciate that I can mix it with my conditioner. However, the scent can get a bit strong if I use too much."

"I absolutely love these toning drops! They work perfectly with any product I use. My hair is quite stubborn, so typical purple shampoos don’t do much, but this has been a game changer for me."

"If I could give it 10 stars, I would! I was hesitant at first, but after adding it directly to my dry hair, the results were fantastic. My hair was previously brassy due to hard water, but now it looks great."