Best Hair Color Developers of 2026

"I’ve found that this developer is incredibly gentle on my hair, leaving it soft and healthy after coloring. It mixes smoothly, applies evenly, and gives me reliable, true-to-tone results every time. I always reach for this when I want to refresh my color or tone without risking unnecessary damage. Definitely a must-have for at-home touch-ups!"

"Using this developer with my color and toner has made a noticeable difference—my grey roots are covered well, and the creamy consistency makes application a breeze. I’m able to go weeks before needing a touch-up, and my hair always feels conditioned rather than dry. Totally worth every penny!"

"What stands out to me is the professional quality and great value—I was pleasantly surprised at the size of the bottle for the price. It’s easy to mix, doesn’t drip, and works well with different colors. I recommend it, especially if you color your hair regularly."

"I love how gentle this developer is on my hair. After using it, my hair feels soft, healthy, and not dry at all. The creamy texture mixes easily with my color, making the application really smooth. I always get true-to-tone results with great shine, and it works perfectly with my Wella Color Charm dyes and toners. This has become a must-have for my at-home color routine."

"For me, the best part is how easy it is to mix and apply. The consistency is just right—smooth and not runny—and I get consistent, even color from roots to ends. I also appreciate that it doesn’t feel harsh during processing. For anyone coloring at home, this developer is reliable and delivers steady results."

"I was pleasantly surprised by the large bottle I received for the price—it’s a fantastic deal! The cream developer works well and doesn’t damage my hair. Even my gray roots get covered nicely, and I can go weeks before needing to color again. I highly recommend it for anyone looking for quality and value."

"I love how gentle this developer is on my hair—it never leaves my hair feeling dry or damaged. The creamy consistency makes mixing and application super easy, and it always gives me true-to-tone results with great shine. For at-home color touch-ups, this is a definite must-have."

"For me, this developer mixes smoothly and applies evenly, so my color comes out consistent from roots to ends. It’s not harsh and is really easy to use at home. If you want reliable, steady color results, you can’t go wrong with this one."

"I’m completely satisfied with this developer cream. It didn’t damage my hair and covered my gray roots extremely well. Plus, the price for the large bottle is unbeatable. I’ll definitely keep using it!"

"I've used this brand and color for years, and Clairol never disappoints with consistent results and quality. The price beats local stores, and having it on a subscription means I never run out when I need it."

"As someone with an extremely sensitive scalp, I was amazed that this is the only developer that doesn't burn or irritate my skin during bleaching. Plus, it works great and is affordable—definitely worth trying!"

"I appreciate the thicker, creamy formula because it makes coloring much less messy and helps avoid drips. The gray coverage is flawless, and my hair feels soft and shiny after every use."

"I was really impressed by how easy this developer was to mix and apply. It left my hair feeling soft with no irritation, and the color turned out vibrant and even. I also appreciated that it didn't have a strong smell. Definitely a product I’ll keep using!"

"After using the AGE Beautiful Gentle Creme Hair Developer with my favorite color, I was so pleased with the smooth consistency and even application. My hair felt nourished and never dry, and the gray coverage was excellent. I love that it's gentle but still gives salon-quality results at home."

"I found this developer to be perfect for at-home coloring. It mixed well, didn't burn my scalp, and covered greys effectively. Plus, the large bottle lasts a long time and the price was great. Highly recommend it for anyone wanting professional results without the salon visit."

"I've found the creamy texture of this developer makes mixing and applying hair color a breeze, and it always delivers even, vibrant results without irritation or dripping. It's my go-to for at-home coloring or quick touch-ups because the coverage is always uniform and reliable."

"After using this with the ColorChoma line for over five years, I can say it's dependable and easy to use. I get consistent results every time, which keeps me coming back."

"This developer is ideal for covering grays—the large bottle lasts a long time and comes at a great price. I love that a little goes a long way and it delivers effective results."

"I found the AGE Beautiful Gentle Creme Hair Developer to be incredibly gentle on my scalp, yet it delivered rich, vibrant color that fully covered my grays. The creamy texture made mixing and application easy, and my hair felt noticeably softer and healthier afterward. I’m really impressed by how salon-quality the results are, especially since I have sensitive skin."

"This developer was exactly what I needed for mixing with my permanent hair dye. It didn't have a strong odor and provided even, consistent coverage without irritating my scalp. I was really happy with the vibrant color and smooth application, plus it covered my gray hair perfectly."

"I love how easy this developer is to use—it mixes smoothly, applies without dripping, and doesn’t burn or irritate my scalp. I especially appreciate that a little goes a long way, and even after coloring, my hair isn’t dried out. Definitely a great value for at-home coloring."

"I’m really impressed by how gentle this developer is on my hair and scalp—no irritation or dryness at all. The creamy texture made mixing and application simple, and the color came out vibrant and even. The scent wasn’t overwhelming, and my hair felt soft and healthy afterward. I’d definitely recommend it for anyone looking for salon-quality results at home."

"I used the AGE Beautiful Gentle Creme Hair Developer with American Crew Grey Cover Color and was thrilled with the results. The consistency was smooth and easy to blend, and it didn’t drip at all, which made application a breeze. My gray hairs were perfectly covered, and my hair felt nourished and manageable after coloring. I love that I can use this regularly without worrying about damage. Highly recommended for anyone with sensitive skin or looking to maintain healthy hair."

"After my order arrived damaged, the Hair Hub team quickly replaced my bottle with no hassle. The developer mixed easily with my color and did a fantastic job covering my greys. It was also gentle on my scalp, which I really appreciate. Great experience with both the product and the customer service!"

"I've turned to this developer multiple times and it consistently gives me smooth application without drips, and the creamy texture blends easily with color. It’s ideal for both covering grays and lightening hair, and what stands out is that it lacks the harsh, lingering smell common in other brands. My hair always ends up shiny and healthy-looking, never dried out. For the price, the quality and reliability are unbeatable."

"I’m a fan of this product because it delivers even, professional results without being as harsh as other peroxides I’ve tried. Depending on how you use it and the volume you select, it tends to leave my hair manageable with a sleek finish. I also trust the Clairol brand thanks to its longstanding reputation in beauty."

"This developer is my go-to for coloring at home. It mixes easily, applies evenly, and doesn’t overwhelm with a strong scent. I appreciate that it gives a good lift but isn’t too rough on my hair, making it a dependable choice whether I’m covering grays or lightening."

"I've been using this developer for years and it has always provided consistent, salon-quality results when I can't access professional supplies."

"This 20 volume peroxide helped me achieve the perfect root shade and even color throughout, exactly as I hoped."

"I used it to whiten yellowed spa jets in my bathtub, left them in the sun for a day, and they turned brilliantly white—far better than replacing them."