Best Facial Cleansers of 2025

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 14, 2025

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Facial cleansers are an essential part of any skincare routine. These products are designed to remove dirt, oil, and impurities from the skin, leaving it feeling clean and refreshed. Facial cleansers come in various forms, including foaming cleansers, gel cleansers, and cream cleansers, catering to different skin types and preferences. They often contain ingredients like salicylic acid, glycolic acid, or charcoal, which help to unclog pores, exfoliate dead skin cells, and promote a clearer complexion. Regular use of a facial cleanser can help maintain a healthy and glowing skin appearance.

At a Glance: Our Top Picks

CeraVe Hydrating Facial Cleanser Cover #TOP 1
CeraVe Hydrating Facial Cleanser
ftb score rating icon 9.9
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser Cover #TOP 2
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser
ftb score rating icon 9.8
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser Cover #TOP 3
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser
ftb score rating icon 9.6

Top 10 Facial Cleansers

CeraVe Hydrating Facial Cleanser

SDT74W
Translucent
CeraVe Hydrating Facial Cleanser Cover
CeraVe Hydrating Facial Cleanser | Moisturizing Face Wash For Dry Skin | Hyaluronic Acid + Ceramides + Glycerin | Hydrating Cleanser For Normal To Dry Skin | National Eczema Association Certified

CeraVe Hydrating Facial Cleanser is a gentle, non-foaming daily face wash that uses hyaluronic acid, ceramides, and glycerin to hydrate skin without stripping moisture. It removes face makeup, dirt, and excess oil, while providing 24-hour hydration and leaving a moisturized, non-greasy feel. This fragrance-free, paraben-free, and non-comedogenic cleanser can be used on face, body, and even as a hand wash. It is suitable for normal to dry skin and is certified by the National Eczema Association. All CeraVe products, formulated with three essential ceramides (1, 3, 6-II), help maintain the skin's natural barrier. Developed with dermatologists, it is the #1 dermatologist recommended skincare brand.

What We Like
Gentle on sensitive skin
Hydrating and moisturizing
Effective for daily use
Fragrance-free formula
Convenient pump design
What We Don't Like
Limited impact on acne

La Roche-Posay Toleriane Hydrating Gentle Face Cleanser

3337875545778
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser Cover
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser, Daily Facial Cleanser with Niacinamide and Ceramides for Sensitive Skin, Moisturizing Face Wash for Normal to Dry Skin, Fragrance Free

La Roche-Posay Toleriane Hydrating Gentle Face Cleanser is a daily facial cleanser designed for normal to dry, sensitive skin. It cleanses the skin of dirt, makeup, and impurities while keeping skin's natural moisture barrier and pH. The gentle cream formula restores skin comfort and maintains essential moisture, leaving the skin feeling comfortable and hydrated. It is soap-free, oil-free, fragrance-free, non-comedogenic, allergy-tested, and paraben-free. It is formulated with niacinamide and ceramide-3 to soothe and visibly fade skin discolorations and restore moisture and a healthy skin barrier.

What We Like
Gentle on sensitive skin
Hydrating and soothing
Effectively removes makeup
Fragrance-free formula
Good value for money
What We Don't Like
Slightly higher price

La Roche-Posay Toleriane Purifying Foaming Facial Cleanser

La Roche-Posay Toleriane Purifying Foaming Facial Cleanser Cover
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser, Oil Free Face Wash for Oily Skin with Niacinamide, Pore Cleanser Won’t Dry Out Skin, Unscented

La Roche-Posay Toleriane Purifying Foaming Facial Cleanser is a gentle and effective daily face wash that is perfect for normal to oily, sensitive skin. Formulated with prebiotic thermal spring water, niacinamide, and ceramide-3, this fragrance-free cleanser gently removes dirt, makeup, and impurities without drying out the skin. It maintains the natural moisture barrier and pH of the skin, leaving it feeling fresh, clean, and comfortable with no pore-clogging residue. This soap-free, oil-free, and paraben-free cleanser is also allergy tested and non-comedogenic.

What We Like
Gentle and effective cleansing
Suitable for sensitive skin
Removes excess oil
Convenient pump dispenser
Long-lasting product
What We Don't Like
Struggles with waterproof makeup
Possible chemical smell

CeraVe Foaming Facial Cleanser

301871368160
CeraVe Foaming Facial Cleanser Cover
CeraVe Foaming Facial Cleanser | Daily Face Wash for Oily Skin with Hyaluronic Acid, Ceramides, and Niacinamide| Fragrance Free | 16 Fluid Ounce

CeraVe Face Wash is a gentle cleanser that transforms from a gel to a foam as you lather, effectively removing excess oil, dirt, and makeup without drying out your skin. It is fragrance-free, non-comedogenic, and non-irritating, suitable for daily cleansing. With essential ceramides, it helps maintain your skin's natural barrier. Developed with dermatologists, CeraVe Face Wash is recommended for normal to oily skin, leaving your skin refreshed and clean.

What We Like
Gentle and effective
Suitable for oily and sensitive skin
Fragrance-free formula
Hydrating ingredients
Affordable and long-lasting
What We Don't Like
Large size may be cumbersome
Some prefer denser foam
#TOP 5

ANUA Heartleaf Quercetinol Cleansing Foam

AN000089
ANUA Heartleaf Quercetinol Cleansing Foam Cover
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, Facial Cleanser, for Double Cleansing, BHA, Hyaluronic Acid, Glycerin, Face Wash, Blackhead Remover, Korean Skincare (150ml/5.07 fl.oz.)

ANUA Cleansing Foam is a versatile product suitable for all skin types. It delicately cleanses, exfoliates, soothes, and calms your skin. The Heartleaf Extract helps deep cleanse oily and combination skin, while the Heartleaf powder gently exfoliates and clears impurities from within the pores. The Quercetinol extract effectively reduces inflammation, leaving your skin calm and soothed. With 0.5% Salicylic Acid, it exfoliates and controls sebum production, promoting smoother skin texture and radiance. The addition of triple Hyaluronic Acid ensures a refreshing and hydrated finish after cleansing.

What We Like
Effective makeup removal
Gentle on sensitive skin
Hydrating, non-drying formula
Foams well, luxurious texture
Long-lasting product
What We Don't Like
Mild irritation on acne-prone areas
#TOP 6

Vanicream Gentle Facial Cleanser

345334322085
White
8 Fl Oz (Pack of 1)
Vanicream Gentle Facial Cleanser Cover
Vanicream Gentle Facial Cleanser with Pump Dispenser - 8 fl oz - Formulated Without Common Irritants for Those with Sensitive Skin

Vanicream Cleanser is a facial cleansing wash that is specially formulated for people with sensitive skin. It gently removes dirt, oil, and makeup without drying out your skin. The cleanser is free from harsh chemicals, betaine, gluten, soap, and botanical extracts, making it ideal for daily use. It also has a soothing formula that is free from sulfates, dyes, fragrance, masking fragrance, lanolin, parabens, and formaldehyde releasers. The cleanser has been dermatologist tested and awarded the Seal of Acceptance from the National Eczema Association. Its non-comedogenic formula ensures that it won't clog your pores, leaving your skin feeling refreshed and clean.

What We Like
Gentle on sensitive skin
Free of common irritants
Effective makeup removal
Non-comedogenic formula
Affordable price point
What We Don't Like
Slight dryness with consistent use

CeraVe SA Cleanser with Salicylic Acid, Niacinamide & Ceramides

B61500
White
8 Fl Oz (Pack of 1)
CeraVe SA Cleanser with Salicylic Acid, Niacinamide & Ceramides Cover
CeraVe Renewing Salicylic Acid Cleanser, Formulated With Hyaluronic Acid, Niacinamide, & Ceramides, Gentle BHA Exfoliating Face Wash Smooths & Softens Skin, Non Comedogenic & Fragrance Free, 8 Ounce

The CeraVe SA Cleanser is an exfoliating face wash that promotes radiance by removing dead skin cells with salicylic acid. This foaming cleanser contains hyaluronic acid, niacinamide, and vitamin D to cleanse, exfoliate and hydrate skin without leaving a stripped feeling. It's suitable for acne-prone, oily skin and those with psoriasis. Additionally, this facial cleanser is formulated with three essential ceramides to maintain the skin's natural barrier. The CeraVe SA Cleanser is developed with dermatologists and is #1 dermatologist recommended skincare brand.

What We Like
Gentle yet effective cleansing
Hydrates and soothes skin
Non-comedogenic formula
Fragrance-free
Value size lasts a long time
What We Don't Like
May cause slight dryness
Not overly foamy

Clean & Clear 2-Pack Day and Night Face Cleansers

381371161362
Blue and Orange
8 Fl Oz (Pack of 1)
Clean & Clear 2-Pack Day and Night Face Cleansers Cover
Clean & Clear 2-Pack Oil-Free Facial Cleansers with Citrus Scent, Morning Burst and Night Relaxing, 16 oz

The Clean & Clear 2-Pack Day and Night Face Cleansers gently cleanse your skin without over-drying it in the morning and at night. The Morning Burst Facial Cleanser removes impurities and features an energizing citrus fragrance to wake you up. The Night Relaxing Deep Cleaning Face Wash contains deep sea minerals and sea kelp extract to cleanse pores with calming aromas to help you unwind after a long day. Both cleansers are oil-free and non-comedogenic.

What We Like
Refreshing citrus scent
Leaves skin soft and clean
Good for combination skin
Effective for oil control
Long-lasting product size
What We Don't Like
Not suitable for sensitive skin
Lacks pump dispenser

Cetaphil Fragrance Free Daily Facial Cleanser

0299.392740
no color
Cetaphil Fragrance Free Daily Facial Cleanser Cover
Cetaphil Face Wash, Daily Facial Cleanser for Sensitive, Combination to Oily Skin, 16 Oz, Fragrance Free, Gentle Foaming, Soap Free, Hypoallergenic

Cetaphil Fragrance Free Daily Facial Cleanser is a gentle foaming, soap-free, and hypoallergenic facial wash, designed to cleanse and balance sensitive, combination to oily skin. The dermatologist recommended formula is clinically proven to deep clean and remove dirt, excess oils, impurities, and pollution microparticles. This face wash defends against five signs of skin sensitivity, such as dryness, irritation, roughness, tightness, and weakened skin barrier, while reinforcing the skin barrier, balancing skin, and minimizing the appearance of pores.

What We Like
Gentle on sensitive skin
Fragrance-free formula
Effective cleansing without dryness
Non-comedogenic
Affordable and long-lasting
What We Don't Like
May feel too mild
#TOP 10

Cetaphil Daily Facial Cleanser

0299.392738
No color
4 Fl Oz (Pack of 3)
Cetaphil Daily Facial Cleanser Cover
Cetaphil Face Wash, Daily Facial Cleanser for Sensitive, Combination to Oily Skin, 4 Oz 3 Pack, Gentle Foaming, Soap Free, Hypoallergenic

Cetaphil Face Wash is specially designed for sensitive and combination to oily skin. It effectively cleanses your face by removing dirt, excess oil, and impurities. This helps to balance your skin and can reduce the appearance of pores. The formula is hypoallergenic and free from harsh chemicals like parabens and sulfates, making it suitable even for the most sensitive skin types. Additionally, it protects against common signs of skin sensitivity, such as dryness and irritation, ensuring your skin feels comfortable and refreshed after each wash.

What We Like
Gentle, non-irritating formula
Effective cleansing without dryness
Non-comedogenic, won’t clog pores
Fragrance-free, suitable for sensitive skin
Large bottle offers great value
What We Don't Like
Lacks exfoliating properties
Basic packaging design
Buying Guide Image

Tips for Choosing the Facial Cleansers

Introduction

Choosing the right facial cleansing wash can be a daunting task. With so many options available on the market, it can be difficult to know which one is the best fit for your skin type and concerns. In this article, we will go over some important factors to consider when selecting a facial cleansing wash, as well as provide some product recommendations to help get you started.

Consider Your Skin Type

One of the most important things to consider when choosing a facial cleansing wash is your skin type. Different cleansers are formulated to target specific skin concerns, and using the wrong type of cleanser can actually do more harm than good.

If you have oily skin, you will want to look for a cleanser that is designed to remove excess oil and control shine. These types of cleansers often contain ingredients like salicylic acid, which helps to unclog pores and prevent breakouts.

On the other hand, if you have dry skin, you will want to look for a cleanser that is gentle and moisturizing. Avoid cleansers that contain alcohol, as they can strip the skin of its natural oils and leave it feeling tight and uncomfortable. Instead, opt for a cleanser that contains hydrating ingredients like glycerin or aloe vera.

If you have sensitive skin, it is especially important to be cautious when choosing a facial cleansing wash. Avoid cleansers that contain fragrances, dyes, or harsh chemicals, as these can irritate the skin and cause redness and discomfort. Instead, look for a cleanser that is specifically designed for sensitive skin and contains soothing ingredients like chamomile or green tea.

Read the Label

Once you have determined your skin type, it is important to read the label of any facial cleansing wash you are considering. This will give you an idea of the ingredients it contains and how it is intended to be used.

In general, you should avoid cleansers that contain sulfates, as these can be drying and irritating to the skin. Instead, look for cleansers that are sulfate-free and gentle on the skin.

You should also pay attention to the pH of the cleanser. The pH of healthy skin is around 5.5, and using a cleanser with a pH that is too high or too low can disrupt the skin's natural balance and lead to irritation and dryness. Look for a cleanser with a pH that is close to 5.5 to ensure that it is gentle on the skin.

Product Recommendations

Now that we have covered some important factors to consider when choosing a facial cleansing wash, here are a few product recommendations to get you started:

  • For oily skin: Neutrogena Oil-Free Acne Wash
  • For dry skin: Cetaphil Gentle Skin Cleanser
  • For sensitive skin: Vanicream Gentle Facial Cleanser

Remember, it is important to choose a facial cleansing wash that is tailored to your specific skin type and concerns. With the right cleanser, you can keep your skin looking and feeling its best.

Frequently Asked Questions (FAQs)

1. What is the difference between facial cleanser and face wash?

Facial cleansers and face washes serve different purposes. A facial cleanser is designed to purify, hydrate, and soothe the skin. It has a creamy, milky, gel-like, or watery texture. On the other hand, a face wash is formulated to deeply clean the pores. It usually has a foamy texture or lathers into a foam when applied to damp skin.

2. Why do estheticians double cleanse?

Estheticians double cleanse to ensure thorough removal of oil-based dirt, residue, makeup, and sebum. The two-step process effectively cleanses the skin and prepares it for better absorption of moisturizing serums and creams. Double cleansing helps maintain a clean and healthy complexion.

3. Do you wash your face first or cleanser?

To thoroughly cleanse the skin without affecting its pH balance, it is recommended to use a face cleanser and then follow with a face wash. This two-step process ensures complete cleansing of the skin and provides an extra boost of hydration.

4. Do you use cleanser before or after washing face?

If you have been wearing a lot of makeup or have been exposed to dust and pollution, it is advisable to use a cleanser first before using a face wash. The cleanser will help remove deeper-seated debris and cleanse the pores, while the face wash will provide a foaming action for a thorough cleanse.

Editor's Notes

During our facial cleanser research, we found 48 facial cleanser products and shortlisted 10 quality products. We collected and analyzed 1,837,298 customer reviews through our big data system to write the facial cleansers list. We found that most customers choose facial cleansers with an average price of $16.80.

The facial cleansers are available for purchase. We have researched hundreds of brands and picked the top brands of facial cleansers, including CeraVe, La Roche-Posay, ANUA, Vanicream, Clean & Clear. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.

Facial Cleansers Comparison Table

#TOP1
#TOP2
#TOP3
#TOP4
#TOP5
#TOP6
#TOP7
#TOP8
#TOP9
#TOP10
Brand CeraVe La Roche-Posay La Roche-Posay CeraVe ANUA Vanicream CeraVe Clean & Clear Cetaphil Cetaphil
Item Weight 0.71 Pounds 0.96 Pounds 0.96 Pounds 1.21 Pounds 150 Grams 8 Ounces 0.65 Pounds 1.31 Pounds 16 Ounces 0.38 Pounds
Scent Fragrance Free Unscented Unscented Fragrance Free Unscented Unscented Fragrance Free Citrus Unscented Unscented
Age Range (Description) Youth Adult Adult Youth Adult Adult Youth Adult Adult Adult
Item dimensions L x W x H 1.95 x 3.38 x 1.63 inches 2.4 x 2.4 x 8.25 inches 2.4 x 2.4 x 8.25 inches 3.5 x 3.5 x 7.5 inches 1.57 x 1.97 x 3.54 inches 3.25 x 6.75 x 1.75 inches 2.8 x 1.46 x 6.75 inches 1.5 x 5.13 x 7.63 inches 1.97 x 1.97 x 1.97 inches -
Department - girls girls - - Unisex-Adult - - Beauty & Personal Care Beauty & Personal Care
FTB Score
ftb score rating icon 9.9
ftb score rating icon 9.8
ftb score rating icon 9.6
ftb score rating icon 9.5
ftb score rating icon 9.3
ftb score rating icon 9.3
ftb score rating icon 9.2
ftb score rating icon 9.0
ftb score rating icon 8.8
ftb score rating icon 8.7
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