Best Whitening Toothpaste of 2025

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Whitening toothpaste is a popular oral care product that promises to brighten teeth and remove surface stains. These toothpastes typically contain abrasive particles or chemical agents that work to gently polish and whiten teeth over time. Some whitening toothpastes also include ingredients like hydrogen peroxide or baking soda, which can help to lighten teeth more effectively. While whitening toothpaste can be a convenient and affordable way to improve the appearance of teeth, it's important to note that these products may not be suitable for everyone. Those with sensitive teeth or existing dental problems should consult with their dentist before using any whitening products.
At a Glance: Our Top Picks
Top 10 Whitening Toothpaste
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste
Crest 3D White Luminous Mint Teeth Whitening Toothpaste is a great way to whiten teeth and enhance your daily brushing routine. It is formulated with fluoride to fight against cavities and removes up to 90% of surface stains. Customers have found the flavor and texture better than the peppermint variety, and found it to be a great value for the money.
Colgate Optic White Advanced Whitening Toothpaste
Get a confident smile with Colgate Optic White Advanced Whitening Toothpaste. It contains Colgate's patented 2% hydrogen peroxide formula that deeply whitens teeth up to four shades. The enamel-safe toothpaste fights stains, including those inside the teeth, and freshens breath with a cool, herbal minty wintergreen flavor. It is also an anticavity fluoride toothpaste that helps to protect against cavities. Colgate Optic White Advanced is vegan, gluten-free, and sugar-free, making it a great choice for those who want a healthy and bright smile.
Crest 3D White Brilliance Toothpaste
Crest Whitening Toothpaste is designed to give you a brighter smile. With this advanced formula, you can remove 100% more surface stains in just three days compared to regular toothpaste. It also offers 24-hour protection against new stains, ensuring your teeth stay white and fresh throughout the day. The fluoride content helps prevent cavities, making it a great choice for maintaining oral health. Plus, buying in bulk means you can keep your supply stocked, so you'll always have a tube ready for your twice-daily brushing routine.
Crest 3D White Brilliance Pro Toothpaste
Crest Whitening Toothpaste offers a powerful solution for achieving a brighter smile. With its highest level of hydrogen peroxide, this toothpaste effectively whitens your teeth, helping you achieve a dazzling look. The unique 3X whitening ingredient system enhances the whitening process, ensuring you see results. Additionally, the formula provides active whitening protection, so you can maintain your bright smile over time. Plus, it contains fluoride to protect against cavities, giving you peace of mind as you care for your teeth. Enjoy the convenience of a toothpaste that addresses both whitening and protection in one tube.
Marvis Whitening Mint Toothpaste
Marvis Whitening Mint Toothpaste is a 3.8-ounce toothpaste designed to provide a classic taste and whiten teeth. Its whitening properties offer intense freshness.
GlorySmile Purple Whitening Toothpaste Foam
The GlorySmile Purple Foam Toothpaste utilizes innovative color-correcting technology to help brighten your smile by neutralizing yellow tones on your teeth. You can easily achieve a brighter look by swishing just two pumps for 15 seconds or brushing for a full two minutes. This product is particularly handy after whitening treatments, giving you a quick touch-up. However, it’s important to remember that while it can reduce the appearance of stains, it does not provide long-term whitening solutions. For that, you may want to consider additional whitening products.
Colgate Optic White Pro Series Whitening Toothpaste
Get a vibrant glow with the expert level Colgate Optic White Pro Series Whitening Toothpaste. This stain removal toothpaste is formulated with Colgate's patented 5% hydrogen peroxide and helps to remove 15 years of stains when brushing twice daily for 2 weeks. The enamel-safe whitening toothpaste deeply whitens teeth inside and out while fighting against stains. The mint flavor keeps your breath fresh, and the anticavity fluoride toothpaste helps protect against cavities. It's a vegan and gluten-free toothpaste that's perfect for daily use.
Crest 3D White Brilliance Toothpaste
Crest 3D White Toothpaste in Vibrant Peppermint flavor is designed to elevate your oral care routine. With its advanced formula, it effectively removes more surface stains than regular toothpaste in just three days, giving you a brighter smile quickly. You can enjoy 24-hour active stain prevention by brushing twice daily, helping to keep your teeth looking their best. Plus, it offers enamel-safe whitening, so you can achieve a dazzling smile without compromising your dental health. The fluoride content also helps in cavity prevention, ensuring your teeth stay strong and healthy.
Colgate Optic White Stain Fighter Whitening Toothpaste
Colgate Optic White Stain Fighter Whitening Toothpaste is a mint-flavored toothpaste that removes 5x more surface stains with micro-polishing action, helping to prevent new stains from forming. Enamel-safe for daily use, it contains clinically proven technology to safely remove surface stains and freshens breath. It's also an anticavity fluoride toothpaste that helps to protect against cavities.
Crest 3D White Brilliance 2 Step Kit
Crest 3D White Brilliance 2 Step Kit is a convenient, at-home daily cleansing and teeth whitening system that comes with a deep cleansing toothpaste and a whitening finisher. It keeps your smile up to 99% as white as a professional polish with daily use, and can help you achieve a radiant smile. It is sulfate-free and can be used to quickly whiten and touch up your teeth to maintain the whiteness and cleanliness.
Frequently Asked Questions (FAQs)
1. Can whitening toothpaste remove yellow teeth?
While whitening toothpaste can lighten teeth to some extent, it may not be effective in removing deeper stains. For more significant results, other treatment options may be necessary.
2. What toothpaste whitens in 3 days?
Visible White O2 toothpaste is known to whiten teeth in as early as 3 days. It is designed to provide noticeable whitening results within a short period of time.
3. Is it good to leave whitening toothpaste on teeth?
Leaving whitening toothpaste on your teeth for an extended period of time will not make them whiter. Some whitening toothpaste can be abrasive and may even damage tooth enamel. It is best to follow the recommended usage instructions and rinse your mouth thoroughly after brushing.
4. Can yellow teeth turn white again?
Yellow teeth can be whitened through various methods. Over-the-counter toothpastes, home whitening products, or professional treatments such as mechanical plaque removal by a dentist or hygienist can help in whitening yellowed teeth.
5. How do I get rid of yellow teeth ASAP?
A paste made of baking soda and hydrogen peroxide can help remove yellow tooth stains. Mix one tablespoon of baking soda with one tablespoon of hydrogen peroxide to create the paste. After using the paste, remember to thoroughly rinse your mouth.
6. Why are my teeth still yellow after using whitening toothpaste?
Whitening toothpaste, strips, and mouthwashes primarily target surface-level stains and may not provide even results. Deeper or stubborn stains may require alternative dental treatments to achieve desired whitening effects.
7. Should you rinse after brushing teeth with whitening toothpaste?
It is generally recommended not to rinse your mouth immediately after brushing with toothpaste, including whitening toothpaste. Most toothpastes contain fluoride, which helps prevent tooth decay. Rinsing immediately after brushing washes away the fluoride, reducing its effectiveness in protecting your teeth.
During our whitening toothpaste research, we found 24 whitening toothpaste products and shortlisted 10 quality products. We collected and analyzed 434,709 customer reviews through our big data system to write the whitening toothpaste list. We found that most customers choose whitening toothpaste with an average price of $15.73.
The whitening toothpaste are available for purchase. We have researched hundreds of brands and picked the top brands of whitening toothpaste, including Crest, Colgate, Marvis, GlorySmile. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Elisa Drew is a really professional copywriter specializing in baby products with five years of experience working as a pediatrician once. She has published a series of baby books purchased by over thirty thousand people in the United States.