Best Purple Toothpaste of 2026

Elisa Drew Avatar
Elisa Drew
Last Updated: Jan 11, 2026

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If you're someone who loves to explore unique oral care products or wants to enhance the brightness of your smile, purple toothpaste might be just what you need. While traditional toothpaste focuses on general oral health, purple toothpaste takes a step further by specifically targeting the color temperature of our teeth. The purple tint is designed to counteract warm tones such as yellow, brown, or orange, which can make our teeth appear less white. We have meticulously researched and tested various purple toothpaste brands to bring you a selection of products that not only deliver on their promises but also provide an enjoyable oral care experience.

It's important to note that purple toothpaste is not a substitute for professional teeth whitening treatments. However, it can be an exciting addition to your daily oral care routine, offering a fun twist and enhancing the results of whitening treatments. Our expert team has evaluated numerous purple toothpaste options based on criteria such as effectiveness, flavor, ingredients, and sensitivity. Whether you're looking for a purple toothpaste to complement your existing teeth whitening routine or simply want to try something new, we've curated a list of the best options to suit your needs.

At a Glance: Our Top Picks

Aarav Purple Whitening for Teeth Toothpaste Cover #TOP 1
Aarav Purple Whitening for Teeth Toothpaste
ftb score rating icon 9.9
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste Cover #TOP 2
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste
ftb score rating icon 9.8
Boka Ela Mint Toothpaste with Nano-Hydroxyapatite and Aloe Vera Cover #TOP 3
Boka Ela Mint Toothpaste with Nano-Hydroxyapatite and Aloe Vera
ftb score rating icon 9.6

Top 10 Purple Toothpaste

#TOP 1

Aarav Purple Whitening for Teeth Toothpaste

Aarav
Aarav-002
Aarav Purple Whitening for Teeth Toothpaste Cover
Aarav Purple Whitening for Teeth Toothpaste: Fluoride Free, Color Neutralizing Formula with Lysozyme & Prebiotics to Whiten Teeth, Strengthen Enamel & Deep Clean, 1 Pack, 3.52 oz

Features
Formulated Without Fluoride, It Uses A Blend Of Active Ingredients For A Thorough Yet Safe Clean—perfect For A Conscious Daily Oral Care Routine
Our Violet-Hued Toothpaste Uses Color Theory To Instantly Neutralize Yellow Undertones As You Brush, Revealing A Brighter And Visibly Whiter Smile
Provides A Superior, Deep-Cleaning Experience To Tackle Stains And Plaque At Their Source—delivering A Powerful, Fluoride-Free Clean For A Confident, Vibrant Smile
Powered By Lysozyme And Prebiotics, Our Toothpaste Combats Bad Bacteria While Balancing Your Oral Microbiome. This Helps Fortify Your Teeth's Natural Defenses And Promotes Stronger Enamel
A Complete Toothpaste That Combines Stain Removal, Protective Care, And Lasting Freshness In One Tube—designed For Those Who Want A Brighter Smile, Stronger Teeth, And A Balanced Mouthfeel

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste

FETEGT89
Mint Green
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste Cover
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

Crest 3D White Luminous Mint Teeth Whitening Toothpaste is a great way to whiten teeth and enhance your daily brushing routine. It is formulated with fluoride to fight against cavities and removes up to 90% of surface stains. Customers have found the flavor and texture better than the peppermint variety, and found it to be a great value for the money.

What We Like
Mild pleasant mint flavor
Noticeable teeth whitening
Effective cleaning power
Freshens breath for hours
Good value for money
What We Don't Like
Breath freshness fades after eating
Whitening may take time

Boka Ela Mint Toothpaste with Nano-Hydroxyapatite and Aloe Vera

BOK-FGS-P007-01-AB1US
No Color
4 Ounce (Pack of 1)
Boka Ela Mint Toothpaste with Nano-Hydroxyapatite and Aloe Vera Cover
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth - for Adult, Kids Oral Care - Ela Mint Flavor, 4 Fl Oz 1Pk US Manufactured

The Boka Ela Mint Toothpaste is a natural toothpaste made in the USA that uses Nano Hydroxyapatite (n-HA) to remineralize teeth and reduce sensitivity. This toothpaste is free from fluoride, sulfates, parabens, and artificial flavors and colors, making it non-toxic and 100% biocompatible. It also uses aloe vera, xylitol, green tea, and mint to provide a refreshing and invigorating flavor profile. Boka believes that oral care is the foundation of health, and this toothpaste is designed to heal your mouth and nourish your body.

What We Like
Enamel strengthening
Reduces tooth sensitivity
Natural, fluoride-free formula
Gentle, non-gritty texture
Pleasant, mild flavors
What We Don't Like
Higher price point
Less foamy than regular toothpaste
#TOP 4

Colgate Optic White Advanced Whitening Toothpaste

US06455A
Toothpaste
Colgate Optic White Advanced Whitening Toothpaste Cover
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

Get a confident smile with Colgate Optic White Advanced Whitening Toothpaste. It contains Colgate's patented 2% hydrogen peroxide formula that deeply whitens teeth up to four shades. The enamel-safe toothpaste fights stains, including those inside the teeth, and freshens breath with a cool, herbal minty wintergreen flavor. It is also an anticavity fluoride toothpaste that helps to protect against cavities. Colgate Optic White Advanced is vegan, gluten-free, and sugar-free, making it a great choice for those who want a healthy and bright smile.

What We Like
Noticeable teeth whitening
Gentle on enamel
Fresh minty taste
Reduces coffee and tea stains
No sensitivity or irritation
What We Don't Like
Results may be gradual
Price slightly higher

Crest 3DWhite Brilliance Toothpaste

P_15235
White
Crest 3DWhite Brilliance Toothpaste Cover
Crest 3DWhite Brilliance Deep Stain Remover Brilliant White Toothpaste - 3.1oz/2pk

The Crest 3DWhite Toothpaste offers quick and effective teeth whitening, showing visible results in just one day. Its advanced formula targets and breaks down deep stains, helping you restore a brighter smile faster than regular toothpaste. Designed for daily use, it gently whitens without harming your enamel, so you can maintain your oral health safely. Plus, it uses special whitening technology that works swiftly, making it a convenient choice if you want fast, noticeable improvements in your teeth’s appearance. This toothpaste combines power and care to give you a confident, whiter smile quickly and safely.

What We Like
Fast whitening results
Deep stain removal
Enamel-safe formula
Patented whitening technology
#TOP 6

Colgate Total Whitening Toothpaste

61047962
Colgate Total Whitening Toothpaste Cover
Colgate Total Whitening Toothpaste Paste, 5.1 oz, 4 Pack, Fluoride, Antibacterial, for Plaque, Gingivitis, Sensitivity, Stain Removal, Clinically Proven, Mint, Teeth Whitening, Stannous Fluoride

Colgate Whitening Toothpaste is a pack of four 5.1 oz tubes that offer 10 benefits without any trade-offs. This toothpaste can help you remove surface stains for a brighter smile while providing 42% more sensitivity relief compared to regular fluoride toothpaste after eight weeks of use. The mint flavor of this toothpaste leaves your mouth feeling clean and freshens your breath. With Colgate Whitening Toothpaste, you can enjoy the convenience of having multiple tubes and the benefits of having sensitivity relief, teeth whitening, and fresh breath in one product.

What We Like
10 benefits in one
42% more sensitivity relief
Removes surface stains
#TOP 7

Sensodyne Clinical White Toothpaste

60000000203663
Sensodyne Clinical White Toothpaste Cover
Sensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 3.4 oz

Sensodyne Clinical White is designed to give you a brighter smile while protecting sensitive teeth. It can help make your teeth up to two shades whiter, so you can feel more confident about your smile. At the same time, this toothpaste provides all-day sensitivity relief, allowing you to enjoy your favorite foods and drinks without discomfort. It’s also gentle on your enamel, so you can use it every day without worrying about damage. Plus, it avoids harsh ingredients like hydrogen peroxide, which can sometimes cause sensitivity, making it a safe and effective choice for those with sensitive teeth.

What We Like
Whitening effect
24/7 sensitivity relief
Enamel safe
Hydrogen peroxide-free

GuruNanda Hydroxyapatite Toothpaste

13-27-4OZ-08494-48
Green
GuruNanda Hydroxyapatite Toothpaste Cover
GuruNanda Hydroxyapatite Toothpaste, SLS & Fluoride Free, Whitening Toothpaste with Tongue Scraper & Squeezer - Freshens Breath, Fights Plaque - Natural CocoMint Jasmine Neem, 4.2oz

GuruNanda Toothpaste is designed to enhance your oral health with its Hydroxyapatite formula. This ingredient not only cleans your teeth effectively but also helps remineralize enamel, contributing to a brighter smile. If you have sensitive teeth, this toothpaste is a great choice as it removes plaque while promoting healthy gums. You'll appreciate the blend of natural ingredients like neem, jasmine, and various oils that freshen your breath and invigorate your mouth. For optimal results, use it alongside oil-pulling products from GuruNanda. It's a dentist-recommended option that prioritizes your well-being.

What We Like
Enhances enamel health
Promotes gum health
Natural ingredients
Freshens breath
Recommended for sensitive teeth
#TOP 9

Crest 3D White Brilliance Toothpaste

30772147092
Crest 3D White Brilliance Toothpaste Cover
Crest 3D White Brilliance Bright Mint Teeth Whitening Toothpaste, 4.3 oz Pack of 3, 100% More Surface Stain Removal, 24 Hour Active Stain Prevention, Whiter Teeth in 3 Days

Crest 3D White Toothpaste offers a powerful solution for achieving a brighter smile. With its deep-penetrating foam, this toothpaste effectively tackles tough surface stains, helping you see whiter teeth in just three days. It also removes 100% more surface stains compared to regular toothpaste, giving you better results. Additionally, you can enjoy 24-hour protection against new stains with twice-daily use, ensuring your teeth stay bright throughout the day. Plus, its fluoride formula not only prevents cavities but also strengthens enamel, promoting overall oral health.

What We Like
Fast stain removal
Long-lasting stain prevention
Strengthens enamel
Bright mint flavor
#TOP 10

Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste, 3.4oz (Pack of 4)

60000000131920
Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste, 3.4oz (Pack of 4) Cover
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection, Whitening Toothpaste to Strengthen Enamel, Arctic Breeze - 3.4 Ounces x 4

Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste is a powerful toothpaste that can actively repair acid weakened enamel and rebuild enamel strength. It provides lasting sensitivity relief, protects against acid erosion from daily acidic foods and drinks, and improves breath freshness. This toothpaste is recommended by dentists for its ability to strengthen and protect tooth enamel, and it delivers minerals deep into the enamel structure to help repair microdamage.

What We Like
Repairs acid weakened enamel and rebuilds enamel strength
Provides lasting sensitivity relief
Protects against acid erosion from daily acidic foods and drinks
Improves breath freshness
Recommended by dentists for strengthening and protecting tooth enamel
Buying Guide Image

Factors to Consider when Choosing Purple Toothpaste

Ingredients

When selecting purple toothpaste, it is crucial to check the ingredients list. Look for toothpaste that contains safe and effective ingredients for oral health, such as fluoride, which helps prevent cavities. Avoid toothpaste that includes harsh abrasives or excessive artificial additives.

Whitening Properties

Purple toothpaste is often associated with whitening benefits. Consider toothpaste that specifically mentions whitening properties or contains ingredients like hydrogen peroxide or baking soda, which can help remove surface stains and brighten your teeth.

Tartar Control

Another important factor to consider is tartar control. Look for purple toothpaste that contains ingredients like pyrophosphates or zinc citrate, which can help prevent the buildup of tartar on your teeth.

Fresh Breath

Many purple toothpaste options also offer breath freshening benefits. Look for toothpaste that contains ingredients like mint or spearmint, which can leave your mouth feeling refreshed and your breath smelling pleasant.

Sensitivity

If you have sensitive teeth, opt for purple toothpaste that is specifically formulated for sensitive teeth. These toothpaste options typically contain ingredients like potassium nitrate or strontium chloride, which can help alleviate tooth sensitivity.

Frequently Asked Questions (FAQs)

1. Does the purple toothpaste really work?

Purple toothpaste does not actually remove stains from teeth. Instead, it uses color-correcting pigments to create an optical illusion of a whiter smile. Dentists consider purple toothpaste to be a gimmick and state that it does not provide any significant dental health benefits.

2. What is purple toothpaste good for?

Purple toothpaste is designed to counteract yellow or off-white discoloration on teeth. It contains color-correcting pigments that neutralize yellow stains, enhancing the natural whiteness of the teeth. However, it is important to note that the effect is temporary and does not actually remove stains from the teeth.

3. Does purple toning toothpaste work?

Purple toothpaste does not work by removing stains from teeth. It works by using color to alter the appearance of stains. The purple coloration is a topical application that temporarily makes teeth appear whiter. It does not actually change the teeth or remove stains.

4. Can you use purple toothpaste every day?

Purple toothpaste can be used daily or before an event. It is best used as a post-whitening treatment, but can also be used on its own. For best results, it is recommended to use it after brushing your teeth in the morning.

5. Does purple toothpaste make teeth whiter?

Purple toothpaste can make your teeth appear whiter due to an optical illusion created by the purple color. However, it does not actually whiten your teeth. The effect is temporary and does not provide long-term whitening benefits.

6. Does purple toothpaste clean your teeth?

Purple toothpaste does not clean or whiten teeth in the traditional sense. Its whitening effect is mainly superficial, targeting the appearance of teeth rather than deeply cleaning or bleaching them. It uses color theory to give the illusion of white teeth.

Editor's Notes

During our purple toothpaste research, we found 24 purple toothpaste products and shortlisted 10 quality products. We collected and analyzed 646,669 customer reviews through our big data system to write the purple toothpaste list. We found that most customers choose purple toothpaste with an average price of $15.32.

The purple toothpaste are available for purchase. We have researched hundreds of brands and picked the top brands of purple toothpaste, including Aarav, Crest, Boka, Colgate, Sensodyne. The seller of top 1 product has received honest feedback from 1 consumers with an average rating of 3.0.

Written by
Elisa Drew Avatar

Elisa Drew is a really professional copywriter specializing in baby products with five years of experience working as a pediatrician once. She has published a series of baby books purchased by over thirty thousand people in the United States.