Best Purple Toothpaste of 2025

Elisa Drew Avatar
Elisa Drew
Last Updated: Jan 12, 2025

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

If you're someone who loves to explore unique oral care products or wants to enhance the brightness of your smile, purple toothpaste might be just what you need. While traditional toothpaste focuses on general oral health, purple toothpaste takes a step further by specifically targeting the color temperature of our teeth. The purple tint is designed to counteract warm tones such as yellow, brown, or orange, which can make our teeth appear less white. We have meticulously researched and tested various purple toothpaste brands to bring you a selection of products that not only deliver on their promises but also provide an enjoyable oral care experience.

It's important to note that purple toothpaste is not a substitute for professional teeth whitening treatments. However, it can be an exciting addition to your daily oral care routine, offering a fun twist and enhancing the results of whitening treatments. Our expert team has evaluated numerous purple toothpaste options based on criteria such as effectiveness, flavor, ingredients, and sensitivity. Whether you're looking for a purple toothpaste to complement your existing teeth whitening routine or simply want to try something new, we've curated a list of the best options to suit your needs.

At a Glance: Our Top Picks

Colgate Optic White Purple Toothpaste Cover #TOP 1
Colgate Optic White Purple Toothpaste
ftb score rating icon 9.9
Crest 3D White Brilliance Toothpaste Cover #TOP 2
Crest 3D White Brilliance Toothpaste
ftb score rating icon 9.8
GlorySmile Purple Whitening Toothpaste Foam Cover #TOP 3
GlorySmile Purple Whitening Toothpaste Foam
ftb score rating icon 9.6

Top 10 Purple Toothpaste

#TOP 1

Colgate Optic White Purple Toothpaste

61037776
Colgate Optic White Purple Toothpaste Cover
Colgate Optic White Purple Toothpaste for Teeth Whitening, Teeth Whitening Toothpaste with Fluoride, Helps Remove Surface Stains and Polishes Teeth, Enamel-Safe for Daily Use, Mint Paste, 4.2 oz

Colgate Optic White Toothpaste is designed to enhance your smile by effectively removing surface stains. With its unique purple formula, this toothpaste can eliminate up to 95% of daily stains within just two weeks of regular use. You'll enjoy a refreshing mint flavor that not only cleans your teeth but also freshens your breath. Additionally, this toothpaste features micro-polishing action that tackles five times more surface stains compared to regular non-whitening options. Plus, it’s vegan, gluten-free, and enamel-safe, making it suitable for your daily oral care routine.

What We Like
Effective teeth whitening
Good for sensitive teeth
Pleasant taste
Appealing packaging
Colorful and fun
What We Don't Like
Possible mild mouth irritation
Weak mint flavor
#TOP 2

Crest 3D White Brilliance Toothpaste

30772116296
Crest 3D White Brilliance Toothpaste Cover
Crest 3D White Brilliance Luminous Purple Teeth Whitening Toothpaste, 4.6 oz Pack of 3, Anticavity Fluoride Toothpaste, Fights 100% More Surface Stains, 24 Hour Active Stain Prevention

Crest Whitening Toothpaste is designed to give you a brighter smile. With this advanced formula, you can remove 100% more surface stains in just three days compared to regular toothpaste. It also offers 24-hour protection against new stains, ensuring your teeth stay white and fresh throughout the day. The fluoride content helps prevent cavities, making it a great choice for maintaining oral health. Plus, buying in bulk means you can keep your supply stocked, so you'll always have a tube ready for your twice-daily brushing routine.

What We Like
Effective whitening
Good for sensitive teeth
Great taste
Convenient 3-pack
Visible results with consistent use
What We Don't Like
Thin consistency
Whitening results may take time
#TOP 3

GlorySmile Purple Whitening Toothpaste Foam

FOAM249
Purple
GlorySmile Purple Whitening Toothpaste Foam Cover
Purple Toothpaste for Teeth Whitening, Purple Foam Toothpaste, Purple Whitening Toothpaste for Adults, Purple Whitening Toothpaste, Purple Toothpaste for Sensitive Teeth Whitening

The GlorySmile Purple Foam Toothpaste utilizes innovative color-correcting technology to help brighten your smile by neutralizing yellow tones on your teeth. You can easily achieve a brighter look by swishing just two pumps for 15 seconds or brushing for a full two minutes. This product is particularly handy after whitening treatments, giving you a quick touch-up. However, it’s important to remember that while it can reduce the appearance of stains, it does not provide long-term whitening solutions. For that, you may want to consider additional whitening products.

What We Like
Immediate whitening effect
Pleasant sweet flavor
Non-sensitive formula
Effective for yellow stains
Easy to use daily
What We Don't Like
Temporary cosmetic effect
Doesn't address underlying stains
#TOP 4

Venus Visage Purple Toothpaste

1 Fl Oz (Pack of 1)
Venus Visage Purple Toothpaste Cover
Venus Visage Purple Colour Corrector - Purple Toothpaste Whitening Treatment - Peppermint Flavour for Teeth Whitening and Stain Removal - Purple Whitening Toothpaste for a Brighter Smile (30 ml)

Venus Visage Whitening Toothpaste is designed to help you achieve a brighter smile by neutralizing yellow tones in your teeth. Its innovative color-correcting technology effectively covers stains without causing any chemical changes to your teeth, making it a safe option for sensitive mouths. The refreshing peppermint flavor not only freshens your breath but also leaves your mouth feeling clean and invigorated. With its easy-to-use pump bottle, you can conveniently brighten your smile anytime, anywhere. Just brush with this purple toothpaste for about two minutes, and enjoy the confidence of a radiant smile.

What We Like
Innovative design
Convenient application
Effective whitening
Natural ingredients
Pleasant flavor
What We Don't Like
Temporary results
Stains toothbrush
#TOP 5

IRIYAND Purple Toothpaste for Teeth Whitening

IRIYAND-e44-f4
IRIYAND Purple Toothpaste for Teeth Whitening Cover
Purple Toothpaste for teeth whitening, Best Purple Toothpaste for Sensitive Teeth, Purple Teeth Whitening, Tooth Stain Removal, Teeth Whitening Booster, Teeth Whitener

Get ready for a prime smile with IRIYAND Purple Toothpaste! This 1 fl oz/30ml post-whitening treatment is designed to restore brightness and neutralize stains, making it the perfect choice for those looking to further brighten their teeth post-whitening or for those who already have a very white tooth shade. The innovative color-correcting technology combines two water-soluble dyes that allow for any shade of yellow to be cancelled, revealing a notably brighter, whiter color without any pain, sensitivity or irritation. The formula is gentle on teeth enamel and gums. Simply apply the purple whitening toothpaste serum and toothbrush for 2 minutes and you'll see how fast your teeth look brighter! Take it anytime, anywhere.

What We Like
Effective teeth whitening
User-friendly packaging
Gentle on gums and enamel
Unique and fun color
Boosts confidence
What We Don't Like
Not the best option available
Gradual results over time
#TOP 6

DERTEKA Purple Toothpaste Whitening Booster

DERTEKA
Purple Toothpaste
Purple
1 Fl Oz (Pack of 1)
DERTEKA Purple Toothpaste Whitening Booster Cover
DERTEKA Purple Toothpaste for Teeth Whitening, Teeth Whitening Toothpaste, Purple Toothpaste Whitening, Tooth Stain Removal Colour Corrector, Purple Toothpaste, Teeth Whitening Booster

DERTEKA Purple Whitening Toothpaste is a gentle, peroxide-free option for enhancing your smile. Its unique formula uses water-soluble dyes to neutralize yellow tones, giving you a brighter appearance without the usual discomfort associated with whitening products. This toothpaste is non-abrasive, making it safe for your enamel and gums, so you can enjoy a pain-free experience. It's ideal for those who have already whitened their teeth and want to maintain their brightness or for those with naturally white teeth looking for a boost. For best results, use it as the final step in your oral care routine.

What We Like
Adorable and amazing design
Great sticky for hair and lint
Compact and travel-friendly
Washable and reusable
Convenient and effective
What We Don't Like
Sticky material may flake off
Rolls around when not in use
#TOP 7

GlorySmile Purple Toothpaste Whitening

teeth_whitningXL
Purple
1 Ounce (Pack of 1)
GlorySmile Purple Toothpaste Whitening Cover
GlorySmile Purple Toothpaste Whitening, Color Correcting Purple Toothpaste for Teeth Whitening, Removal Stain for Adult Yellow Teeth

GlorySmile Purple Toothpaste is a unique solution for brightening your smile. This non-invasive product allows you to easily apply it like regular toothpaste, making it convenient for your daily routine. With its color-correcting technology, the purple dye neutralizes yellow undertones, helping you achieve a fresher look. It's especially useful if you have already whitened your teeth and want to maintain that brightness. Additionally, this toothpaste is safe for coffee and tea drinkers, providing a whitening effect without harsh treatments. Plus, the friendly customer service is ready to assist you within 24 hours if you have any questions.

What We Like
Non-invasive brightening treatment
Color-correcting technology
Convenient daily use
Safe for coffee and tea drinkers
#TOP 8

HIMALAYA PINKSALT Purple Toothpaste

803954309614
Purple
HIMALAYA PINKSALT Purple Toothpaste Cover
HIMALAYA PINKSALT Purple Color Corrector Whitening Toothpaste, 3.5oz (3 Packs) - Tone Up Toothpaste with Fluoride, Plaque Remover for Teeth, Purple Toothpaste for Teeth Whitening, Vanilla Mint

HIMALAYA PINKSALT Whitening Toothpaste offers a refreshing way to enhance your dental care routine. This innovative purple toothpaste is designed to brighten your smile instantly by neutralizing stains and reducing yellow tones. With regular use, you can achieve visibly whiter teeth in just a week, thanks to its powerful formula that outperforms standard toothpaste. Plus, the delightful vanilla mint flavor ensures your breath stays fresh all day. Made with over 96% sodium chloride and essential minerals, it gently cleans while being kind to your gums and mouth.

What We Like
Effective teeth whitening
Fresh feeling after use
Reduced tooth sensitivity
Appealing packaging
Natural ingredients
What We Don't Like
Possible mild grit
Subjective color correction
#TOP 9

PurelyWHITE DELUXE Simply Purple Brightening Powder

Purple
1 Ounce (Pack of 1)
PurelyWHITE DELUXE Simply Purple Brightening Powder Cover
PurelyWHITE DELUXE, Simply Purple Brightening Powder - Conceals Stains, No Sensitivity - Enamel-Safe Toothpaste Whitening Powder for Coffee, Tea, Food, Wine, and Tobacco Stains.

The PurelyWHITE Simply Purple Powder is your go-to solution for a whiter smile without the discomfort. This gentle brightening powder works effectively to remove stubborn stains from coffee, tea, wine, and tobacco, ensuring that you can enjoy your favorite beverages without worry. It features an innovative formula with PAP, a safer alternative to peroxide, which protects your enamel and gums while whitening your teeth. You can easily enhance your regular toothpaste by mixing it with this powder for an extra boost in brightness. Experience a pain-free whitening process that’s become popular among celebrities and users alike.

What We Like
Noticeable whitening results
Long-lasting effects
Safe for sensitive teeth
Refreshing taste
Easy to use
What We Don't Like
Not as effective as advertised
Instructions lacking
#TOP 10

Purple Toothpaste by ZXSUCH

ZXSUCH
Purple Toothpaste for Teeth Whitening
Purple
1 Fl Oz (Pack of 1)
Purple Toothpaste by ZXSUCH Cover
Purple Toothpaste for Teeth Whitening, Purple Toothpaste Whitening, Purple Toothpaste, Purple Teeth Whitening, Tooth Stain Removal,Tooth Colour Corrector, Teeth Whitening Kit

ZXSUCH Purple Toothpaste is a peroxide-free solution designed to brighten your smile without the discomfort commonly associated with whitening products. Its unique formula uses two water-soluble dyes to neutralize yellow tones in your teeth, giving you a radiant appearance. You can enjoy a gentle whitening experience that is safe for your enamel and gums. Simply use it after brushing your teeth for two minutes to achieve noticeable results without pain or irritation. This toothpaste is perfect for maintaining your bright smile after a whitening treatment or for those with naturally white teeth looking for a boost.

What We Like
Effective whitening for yellow teeth
Easy application like regular toothpaste
Minty fresh taste
Convenient cap design
Value for money
What We Don't Like
Design flaw with pump dispenser
Results may vary initially
Buying Guide Image

Factors to Consider when Choosing Purple Toothpaste

Ingredients

When selecting purple toothpaste, it is crucial to check the ingredients list. Look for toothpaste that contains safe and effective ingredients for oral health, such as fluoride, which helps prevent cavities. Avoid toothpaste that includes harsh abrasives or excessive artificial additives.

Whitening Properties

Purple toothpaste is often associated with whitening benefits. Consider toothpaste that specifically mentions whitening properties or contains ingredients like hydrogen peroxide or baking soda, which can help remove surface stains and brighten your teeth.

Tartar Control

Another important factor to consider is tartar control. Look for purple toothpaste that contains ingredients like pyrophosphates or zinc citrate, which can help prevent the buildup of tartar on your teeth.

Fresh Breath

Many purple toothpaste options also offer breath freshening benefits. Look for toothpaste that contains ingredients like mint or spearmint, which can leave your mouth feeling refreshed and your breath smelling pleasant.

Sensitivity

If you have sensitive teeth, opt for purple toothpaste that is specifically formulated for sensitive teeth. These toothpaste options typically contain ingredients like potassium nitrate or strontium chloride, which can help alleviate tooth sensitivity.

Frequently Asked Questions (FAQs)

1. Does the purple toothpaste really work?

Purple toothpaste does not actually remove stains from teeth. Instead, it uses color-correcting pigments to create an optical illusion of a whiter smile. Dentists consider purple toothpaste to be a gimmick and state that it does not provide any significant dental health benefits.

2. What is purple toothpaste good for?

Purple toothpaste is designed to counteract yellow or off-white discoloration on teeth. It contains color-correcting pigments that neutralize yellow stains, enhancing the natural whiteness of the teeth. However, it is important to note that the effect is temporary and does not actually remove stains from the teeth.

3. Does purple toning toothpaste work?

Purple toothpaste does not work by removing stains from teeth. It works by using color to alter the appearance of stains. The purple coloration is a topical application that temporarily makes teeth appear whiter. It does not actually change the teeth or remove stains.

4. Can you use purple toothpaste every day?

Purple toothpaste can be used daily or before an event. It is best used as a post-whitening treatment, but can also be used on its own. For best results, it is recommended to use it after brushing your teeth in the morning.

5. Does purple toothpaste make teeth whiter?

Purple toothpaste can make your teeth appear whiter due to an optical illusion created by the purple color. However, it does not actually whiten your teeth. The effect is temporary and does not provide long-term whitening benefits.

6. Does purple toothpaste clean your teeth?

Purple toothpaste does not clean or whiten teeth in the traditional sense. Its whitening effect is mainly superficial, targeting the appearance of teeth rather than deeply cleaning or bleaching them. It uses color theory to give the illusion of white teeth.

Editor's Notes

During our purple toothpaste research, we found 24 purple toothpaste products and shortlisted 10 quality products. We collected and analyzed 40,426 customer reviews through our big data system to write the purple toothpaste list. We found that most customers choose purple toothpaste with an average price of $8.61.

The purple toothpaste are available for purchase. We have researched hundreds of brands and picked the top brands of purple toothpaste, including Colgate, Crest, GlorySmile, VENUS VISAGE, IRIYAND. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Written by
Elisa Drew Avatar

Elisa Drew is a really professional copywriter specializing in baby products with five years of experience working as a pediatrician once. She has published a series of baby books purchased by over thirty thousand people in the United States.

Purple Toothpaste Comparison Table

#TOP1
#TOP2
#TOP3
#TOP4
#TOP5
#TOP6
#TOP7
#TOP8
#TOP9
#TOP10
Brand Colgate Crest GlorySmile VENUS VISAGE IRIYAND DERTEKA GlorySmile HIMALAYA PINKSALT PurelyWHITE DELUXE ZXSUCH
Item Form Paste Paste Gel Paste Paste Gel Paste Paste Powder Gel
Age Range (Description) Adult Adult - Adult - Adult Adult Adult Adult -
Flavor Mint Luminous Purple - Peppermint - Unflavored Mint Purple - -
Material Type Free Sugar Free Formaldehyde Free, Triclosan Free Peroxide Free - - Alcohol Free - Parabens, Gluten, phthalates, triclosan - Peroxide Free
FTB Score
ftb score rating icon 9.9
ftb score rating icon 9.8
ftb score rating icon 9.6
ftb score rating icon 9.4
ftb score rating icon 9.3
ftb score rating icon 9.2
ftb score rating icon 9.1
ftb score rating icon 9.0
ftb score rating icon 9.0
ftb score rating icon 8.8
Where to Buy