Best Paraben-Free Toothpaste of 2025

Elisa Drew Avatar
Elisa Drew
Last Updated: Jan 10, 2025

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

Paraben-free toothpaste is becoming increasingly popular among consumers who are seeking a more natural and safe alternative to traditional toothpaste. Parabens are synthetic preservatives that are commonly used in personal care products, but they have been linked to health concerns such as hormone disruption and cancer. Paraben-free toothpaste is made without these harmful chemicals and instead uses natural ingredients like essential oils and plant extracts to clean and freshen breath. These toothpastes are not only better for your health, but they are also better for the environment as they are often packaged in eco-friendly materials.

At a Glance: Our Top Picks

Red Seal Baking Soda Toothpaste Cover #TOP 1
Red Seal Baking Soda Toothpaste
ftb score rating icon 9.9
Hello Naturally Whitening Fluoride Toothpaste, Peppermint & Tea Tree Oil, 3 Pack Cover #TOP 2
Hello Naturally Whitening Fluoride Toothpaste, Peppermint & Tea Tree Oil, 3 Pack
ftb score rating icon 9.8
Hello Activated Charcoal Whitening Toothpaste Cover #TOP 3
Hello Activated Charcoal Whitening Toothpaste
ftb score rating icon 9.6

Top 10 Paraben-Free Toothpaste

Red Seal Baking Soda Toothpaste

RED SEAL
28510168
Red Seal Baking Soda Toothpaste Cover
Red Seal Fluoride Free Toothpaste - Baking Soda - Herbal & Mineral Formula, Vegan-Friendly, Cruelty-Free, SLS and Paraben-Free, No Artificial Flavors, NATRUE Certified Natural, Dry Mouth Relief

Red Seal Toothpaste offers a refreshing experience with its unique blend of herbal and mineral extracts, providing a burst of minty freshness that revitalizes your mouth. Its fluoride-free formula works effectively to prevent plaque buildup, promoting a healthier smile without the use of harsh chemicals. You can feel good about using this toothpaste, as it is vegan, cruelty-free, and free from artificial flavors and synthetic colors. With the NATRUE certification, you can trust that you are using a product made with genuine natural ingredients, ensuring a pure and wholesome dental care routine.

What We Like
Minty freshness
Plaque prevention
Cruelty-free ingredients
NATRUE certified

Hello Naturally Whitening Fluoride Toothpaste, Peppermint & Tea Tree Oil, 3 Pack

61038904
White
Hello Naturally Whitening Fluoride Toothpaste, Peppermint & Tea Tree Oil, 3 Pack Cover
Hello Naturally Whitening Fluoride Toothpaste, Natural Peppermint Flavor and Tea Tree Oil, Peroxide Free, Gluten Free, SLS Free, 3 Pack, 4.7 OZ Tubes

Hello Naturally Whitening Fluoride Toothpaste is a game-changer for your oral care. The toothpaste contains a calcium mineral blend that gently whitens your teeth, prevents cavities, strengthens enamel, and provides mind-blowing freshness. With farm-grown peppermint and tea tree oil, it tames bad breath, and coconut oil moisturizes for extra friendliness. The toothpaste is peroxide, dye, SLS, paraben, triclosan, preservative, and gluten-free, containing no artificial sweeteners or flavors. Plus, it is vegan and never tested on animals, making it the perfect choice for ethical consumers.

What We Like
Naturally and gently whitens teeth
Prevents cavities and strengthens enamel
Free from harmful chemicals and artificial ingredients
Contains vegan and cruelty-free ingredients
Farm-grown peppermint and tea tree oil provide mind-blowing freshness

Hello Activated Charcoal Whitening Toothpaste

US07308A
Black
4 Ounce (Pack of 1)
Hello Activated Charcoal Whitening Toothpaste Cover
hello Activated Charcoal Epic Whitening Fluoride Free Toothpaste, Fresh Mint + Coconut Oil, Vegan & SLS Free

Hello Activated Charcoal Whitening Toothpaste is a vegan-friendly, fluoride-free, and SLS-free toothpaste that effectively polishes, cleans, and whitens teeth. The activated charcoal made from sustainable bamboo helps remove surface stains and freshen breath. The toothpaste is made with fresh mint, coconut oil, and Xylitol that whiten teeth naturally and gently without peroxide. Say goodbye to harsh chemicals and hello to naturally friendly activated charcoal fluoride free whitening toothpaste!

What We Like
Vegan-friendly and never tested on animals
Sustainable bamboo activated charcoal to remove surface stains and freshen breath
Fluoride-free and SLS-free for a more gentle and natural approach to oral care

Burt’s Bees Purely White Zen Peppermint Toothpaste, 3 Pack, Fluoride-Free

192539000818
Burt’s Bees Purely White Zen Peppermint Toothpaste, 3 Pack, Fluoride-Free Cover
Burt's Bees Toothpaste, Natural Flavor, Fluoride-Free, Purely White, Zen Peppermint, 4.7 oz, Pack of 3

Experience the refreshing and natural flavor of Burt's Bees Purely White Zen Peppermint Toothpaste, now available in a pack of three. This essential oil flavored toothpaste is crafted without harsh ingredients such as Sodium Lauryl Sulfate, Triclosan, and Parabens, making it a safe and effective option for adults. The formula is specially crafted to help remove surface stains, leaving your teeth clean and bright. Plus, it contains no preservatives and is fluoride-free, making it a great choice for those with sensitive teeth.

What We Like
Fluoride-free formula is safe and effective for adults
No harsh ingredients such as Sodium Lauryl Sulfate, Triclosan, and Parabens
Essential oil flavored for a refreshing and natural taste
Helps remove surface stains to achieve a brighter smile
Preservative-free for those with sensitive teeth
#TOP 5

Moringa Organic Toothpaste by Essential Palace

B082NK6M16
Moringa Organic Toothpaste by Essential Palace Cover
Moringa Organic Toothpaste 100% Fluoride Free & Vegetable Base Color & Paraben 6.5ozFree

Essential Palace Moringa Toothpaste offers a natural cleaning experience with its organic moringa tree extract and vegetable base. This fluoride-free formula is perfect for those with sensitive teeth and gums, allowing you to maintain oral health without harsh chemicals. You’ll enjoy a refreshing sensation thanks to the menthol, making your brushing routine more enjoyable. Additionally, this toothpaste is free from parabens and phthalates, providing peace of mind for those who prefer products with natural ingredients. Experience the benefits of a cleaner mouth and a healthier smile with this adult-friendly toothpaste.

What We Like
Organic ingredients for natural clean
Fluoride-free for sensitive teeth
Refreshing menthol sensation
Free from harsh chemicals

ARM & HAMMER Essentials Whiten + Activated Charcoal Toothpaste - 4 Pack

10033200002182
ARM & HAMMER Essentials Whiten + Activated Charcoal Toothpaste - 4 Pack Cover
ARM & HAMMER Essentials Fluoride-Free Toothpaste Whiten + Activated Charcoal-4 Pack of 4.3oz Tubes, Clean Mint- 100% Natural Baking Soda

ARM & HAMMER Essentials Whiten + Activated Charcoal Toothpaste is a fluoride-free toothpaste made with 100% natural baking soda to deep clean between teeth and gums, neutralize plaque acids, and provide whiter teeth in just 3 days! This toothpaste is free from fluoride, artificial sweeteners and dyes, SLS, preservatives, parabens, and peroxide. Clinically proven to whiten and restore shine back to your smile with naturally sourced calcium. With peppermint flavor, it freshens your breath naturally sourced essential oils. The package contains 4 tubes of toothpaste.

What We Like
Fluoride-free toothpaste with natural ingredients
Whitens teeth and restores shine in just 3 days
Clean mint flavor freshens breath with natural essential oils

Jason Simply Coconut Toothpaste, Coconut Mint

0433
Natural
Jason Simply Coconut Toothpaste, Coconut Mint Cover
Jason Simply Coconut Strengthening Fluoride-Free Toothpaste, Coconut Mint, 4.2 Oz

The Jason Simply Coconut Strengthening Coconut Mint Toothpaste is a great choice for those looking for a natural toothpaste option. This toothpaste is made with 99% earth-sourced ingredients that help fight plaque, strengthen teeth, and leave your mouth feeling clean. The formula is free from harsh chemicals and includes a blend of virgin coconut oil, calcium, magnesium, and peppermint oil, which freshens breath. This toothpaste is also free from fluoride, gluten, saccharin, artificial sweeteners, parabens, propylene glycol, and SLS. Finally, it is cruelty-free and never tested on animals.

What We Like
Contains 99% earth-sourced ingredients
Free from harsh chemicals and safe for everyday use
Includes a blend of coconut oil, calcium, magnesium, and peppermint oil, which helps to freshen breath
Free from fluoride, gluten, saccharin, artificial sweeteners, parabens, propylene glycol, and SLS
Cruelty-free and never tested on animals
#TOP 8

Red Seal Complete Care Toothpaste

RED SEAL
494810
Red Seal Complete Care Toothpaste Cover
Red Seal Complete Care Mild Mint Toothpaste, NATRUE Certified Natural Toothpaste for The Whole Family, Paraben & SLS Free, Fluoride Free, Vegan Friendly & Cruelty Free, No Artificial Flavors, 3.53 oz

Red Seal Toothpaste offers a natural solution for your family’s oral care needs. With its fluoride-free formula, you can maintain dental health without the worries associated with fluoride. This toothpaste is perfect for all ages, ensuring that everyone in your household enjoys fresh breath. You can feel good about your choice, as it is both vegan and cruelty-free, aligning with your ethical values. Plus, it actively helps prevent plaque buildup, giving you peace of mind about your family’s oral hygiene.

What We Like
Natural ingredients
Fluoride-free formula
Vegan and cruelty-free
Effective plaque protection

Hello Watermelon Kids Toothpaste, Fluoride Free, Safe to Swallow

1-162
White
Hello Watermelon Kids Toothpaste, Fluoride Free, Safe to Swallow Cover
Hello Natural Watermelon Flavor Baby & Kids Fluoride Free Toothpaste, Vegan, SLS Free, Gluten Free, Safe to Swallow for Baby and Toddlers, 4.2 Ounce (Pack of 3)

Teach your little ones good oral care habits with Hello Watermelon Kids Toothpaste. This pack of three tubes of watermelon flavored toothpaste is specially formulated with high-quality ingredients like xylitol, erythritol, aloe vera, and a silica blend that gently polishes and brightens teeth while removing plaque. It's safe to swallow, making it perfect for toddlers and babies learning to brush. This kid's toothpaste is free of artificial sweeteners, flavors, dyes, microbeads, parabens, SLS, and gluten. It's vegan, made in the USA, and not tested on animals.

What We Like
Formulated with high-quality ingredients like xylitol, erythritol, aloe vera, and a silica blend that gently polishes and brightens teeth while removing plaque.
Safe to swallow, making it perfect for toddlers and babies learning to brush.
Free of artificial sweeteners, flavors, dyes, microbeads, parabens, SLS, and gluten.
#TOP 10

ARM & HAMMER Essentials Fluoride Toothpaste

10033200002175
ARM & HAMMER Essentials Fluoride Toothpaste Cover
ARM & HAMMER Essentials Whiten & Strengthen Fluoride Toothpaste-4 Pack of 4.3oz Tubes, Fresh Mint- 100% Natural Baking Soda- Fluoride Toothpaste

ARM & HAMMER Essentials Fluoride Toothpaste Whiten & Strengthen is a natural toothpaste that deep cleans between teeth & gums and neutralizes plaque acids. It is made from 100% natural baking soda, essential oils sourced from natural North American peppermint, and naturally-sourced calcium. The fluoride toothpaste protects and repairs enamel, naturally whitens teeth, and helps prevent cavities. It is free from artificial sweeteners and dyes, SLS, preservatives, parabens and peroxide. The pack contains four tubes of toothpaste.

What We Like
100% natural baking soda to deep clean and neutralize plaque acids
Naturally-sourced calcium to protect and repair enamel
Essential oils sourced from natural North American peppermint to freshen breath
Fluoride toothpaste to prevent cavities
Free from harmful ingredients
Buying Guide Image

Frequently Asked Questions (FAQs)

1. Is Colgate toothpaste paraben free?

However, some consumers have questions about their safety. To maintain consumer confidence, we have reformulated our products using alternative, safe preservative systems and are no longer using parabens as of July 2016.

2. Does toothpaste have parabens?

Parabens. Parabens are a fairly common additive in cosmetics, including toothpastes. Used as a preservative, parabens are chemicals that can mimic the hormone estrogen and can potentially cause cancer, developmental, and reproductive issues.

3. Is Sensodyne paraben free?

Rating Summary. SkinSAFE has reviewed the ingredients of Sensodyne Toothpaste Extra Whitening and found it to be 91% Top Allergen Free and free of Gluten, Nickel, Top Common Allergy Causing Preservatives, Lanolin, Paraben, Topical Antibiotic, MCI/MI, Soy, Propylene Glycol, Oil, Irritant/Acid, and Dye.

Editor's Notes

During our paraben-free toothpaste research, we found 24 paraben-free toothpaste products and shortlisted 10 quality products. We collected and analyzed 369,192 customer reviews through our big data system to write the paraben-free toothpaste list. We found that most customers choose paraben-free toothpaste with an average price of $14.23.

The paraben-free toothpaste are available for purchase. We have researched hundreds of brands and picked the top brands of paraben-free toothpaste, including RED SEAL, hello, Burt's Bees, Essential Palace, Arm & Hammer. The seller of top 1 product has received honest feedback from 141 consumers with an average rating of 4.9.

Written by
Elisa Drew Avatar

Elisa Drew is a really professional copywriter specializing in baby products with five years of experience working as a pediatrician once. She has published a series of baby books purchased by over thirty thousand people in the United States.