Best Product Management Books of 2025

Building a StoryBrand by Donald Miller is a must-read for marketers and business owners who struggle to communicate their message effectively. Miller shares the proven StoryBrand framework, which has helped over half a million business leaders to connect with their customers and increase revenue. The book teaches the seven universal elements of powerful stories, the real reason customers make purchases, and how to simplify a brand message for better understanding. Whether you are a small business owner or a marketing director, this book will transform the way you talk about your brand and its unique value.

This book, "Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value," offers a structured and sustainable approach to continuous discovery, helping product teams infuse their daily product decisions with customer input. Author Teresa Torres teaches readers how to balance action with doubt so they can get started without being blindsided by what they don't get right. This book is a must-read for anyone looking to discover products that customers love, while also delivering business results.

Cracking the PM Interview by CareerCup is a comprehensive guide for anyone who wants to land a product management role in a startup or tech company. The book covers everything from understanding the role of product managers to acing the interview process. Readers will learn how to make their existing experience translate into a PM role, create an impressive resume and cover letter, and master estimation, behavioral, case, product, and technical questions. The book also features Q&A with industry leaders from Google, Microsoft, Airbnb, and more. Overall, this book is an excellent resource for anyone looking to break into the product management field.

Empowered: Ordinary People, Extraordinary Products by Marty Cagan and Chris Jones is a must-read for leaders in product management, design, or engineering. The book provides insights into how top tech companies like Amazon, Apple, Google, Netflix, and Tesla consistently innovate. Unlike most companies that focus on hiring top talents, these companies create an environment where everyone's greatness can emerge. The authors reveal the best practices of these companies and provide practical steps to create an empowered product team. This book is an inspiring read for anyone looking to unleash their team's potential and transform their organization.

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, written by Jean-Noël Kapferer and Vincent Bastien, is a must-read for anyone involved in luxury brand management. This book provides a comprehensive blueprint for the effective management of luxury brands and companies at the highest level. It defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. The book explores the diversity of meanings of 'luxury' across different markets and rationalizes business models that have achieved profitability. This revised edition includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments. Overall, this book is an original and competent point of view on luxury marketing that can generate passionate discussions.

The book "Value Proposition Design: How to Create Products and Services Customers Want" provides practical solutions to create products and services that customers can't resist. It uses a visual format to explain the "Value Proposition Canvas" and teaches readers how to design, test, create, and manage products and services that customers actually want. With exclusive access to an online companion on Strategyzer.com, readers can assess their work, learn from peers, and download checklists and more. The book is an essential companion to the "Business Model Canvas" and provides a proven methodology for success. Overall, this book is a valuable resource for anyone looking to create compelling products and services that sell.

Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life is a no-BS guide to achieving success in all aspects of life. Brandon Bornancin shares his journey of going from a broke college graduate to closing over $100 million in sales for Google and IBM and founding two multimillion-dollar companies. In this book, you'll learn empowering beliefs and transformative habits, how to break bad habits, master tiny behaviors, fail forward, leverage Constructive Paranoia, and bullet-proof your sales. This book is not for the faint-hearted and demands hard work, but it provides a transparent and tough-love approach to help readers achieve their dreams.

The Lean Product Playbook is a practical guide for building successful products through clear, step-by-step guidance and advice. Dan Olsen, an entrepreneur and Lean product expert, provides a repeatable, easy-to-follow methodology for iterating your way to product-market fit. This book is an indispensable, hands-on resource for entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products. The unique aspect of this book is its focus on providing specific guidance on what exactly teams should be doing to adopt Lean principles.

"Purple Cow: Transform Your Business by Being Remarkable" by Seth Godin is a must-read for anyone in the product management field. The book challenges the traditional marketing techniques and encourages businesses to stand out by being remarkable, just like a purple cow in a field of brown cows. Godin highlights the importance of creating products and services that are worth marketing in the first place. The book is an easy read, with practical examples of successful businesses like Apple and Starbucks. Overall, "Purple Cow" is a thought-provoking and inspiring read that will encourage readers to think outside the box and create something truly remarkable.

Hooked: How to Build Habit-Forming Products by Nir Eyal is a must-read for product managers, designers, marketers, start-up founders, and anyone who wants to understand how products influence our behavior. Eyal explains the Hook Model, a four-step process used by many successful companies to encourage customer behavior. Through fascinating examples from the iPhone to Twitter, the author provides practical insights and actionable steps for building products people love. This book is a thoughtful discussion of how to create something that users never knew they couldn't live without. Highly recommended.