Best Customer Relations Books of 2025

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect is a national bestseller that offers essential lessons in hospitality for every business. Written by Will Guidara, former co-owner of legendary restaurant Eleven Madison Park, the book explores how to transform ordinary transactions into extraordinary experiences through over-the-top, bespoke hospitality. Guidara’s insights on leadership and entrepreneurship are applicable to all industries, making this book a must-read for anyone seeking to improve their business. Overall, Unreasonable Hospitality is a refreshing and inspiring read that highlights the power of going above and beyond for your customers and team.

Building a StoryBrand by Donald Miller is a must-read for marketers and business owners who struggle to communicate their message effectively. Miller shares the proven StoryBrand framework, which has helped over half a million business leaders to connect with their customers and increase revenue. The book teaches the seven universal elements of powerful stories, the real reason customers make purchases, and how to simplify a brand message for better understanding. Whether you are a small business owner or a marketing director, this book will transform the way you talk about your brand and its unique value.

Inspired: How to Create Tech Products Customers Love by Marty Cagan is a must-read for anyone working in product management. The book provides insights into how successful tech companies such as Amazon, Google, and Netflix design, develop, and deploy products that customers love. Cagan offers a master class on how to structure and staff a successful product organization, discover the right product, embrace an effective process, and create a strong product culture. The book is filled with personal stories and profiles of successful product managers and technology-powered product companies. Overall, this book is a valuable resource for those looking to improve their product efforts and create technology products that their customers will love.

Setting the Table is a bestselling book by Danny Meyer, an award-winning restauranteur, that explores the philosophy of Enlightened Hospitality. Meyer shares the lessons he learned while developing his dynamic philosophy and how it emphasizes strong in-house relationships as well as customer satisfaction, which are applicable to anyone who works in any business. The book is a treasure trove of valuable, innovative insights that are applicable to any business or organization. Overall, Setting the Table is a motivational work from one of our era's most gifted and insightful business leaders.

Raving Fans by William Morrow & Company is a must-read for anyone who wants to create a revolution in customer service. The book uses a parable-style story to teach readers how to define a vision, learn what a customer really wants, and make Raving Fan Service a constant feature. The author argues that just having satisfied customers is not enough anymore, and businesses need to create raving fans to achieve bottom-line results. The book includes innovative techniques that can help anyone create a revolution in any workplace. Overall, Raving Fans offers a great commonsense approach to customer service that every organization should hear.

The updated edition of "Expert Secrets" by Russell Brunson, CEO and co-founder of ClickFunnels, provides step-by-step strategies to convert online visitors into lifelong customers. Brunson emphasizes the importance of positioning oneself as an expert and using storytelling to guide customers through a value ladder, offer solutions, and deliver results. The book teaches how to craft a sales message that attracts the dream customers and helps to grow the business. The book is a must-read for anyone looking to master the art of direct marketing and increase their sales.

How to Read People Like a Book is a revised and updated guide that teaches readers how to read body language, decode intentions, and connect with others effortlessly. James W. Williams, an expert in communication and body language, shares his extensive research on how to quickly and accurately read other people's emotions and motivations without even hearing them speak. The book helps readers foster deeper and more authentic relationships by debunking myths and reinforcing facts that make reading body language a powerful skill. This book is a must-read for anyone who wants to improve their communication skills and connect with others on a deeper level.

This book, "Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value," offers a structured and sustainable approach to continuous discovery, helping product teams infuse their daily product decisions with customer input. Author Teresa Torres teaches readers how to balance action with doubt so they can get started without being blindsided by what they don't get right. This book is a must-read for anyone looking to discover products that customers love, while also delivering business results.

The JOLT Effect by Matthew Dixon and Ted McKenna is a groundbreaking book that offers a fresh approach to overcoming customer indecision and closing more sales. The authors challenge the conventional wisdom that doubling down on sales efforts is the best way to persuade customers who say they need to think about it. Instead, they argue that high-performing sales reps address the customer's fear of failure to get them to commit to a purchase. Backed by robust data and practical guidance, this book is a must-read for any salesperson or sales leader looking to boost their performance.

Dotcom Secrets is a must-read for any entrepreneur looking to grow their company online. Russell Brunson, co-founder of ClickFunnels, shares his secrets to creating successful funnels to turn potential customers into actual customers. Brunson's approach is refreshing as he addresses deeper issues than just traffic and conversion rates. He identifies the real problem as a "funnel" problem and provides frameworks, processes, and scripts to fix it. The updated edition is even more valuable as Brunson reveals his greatest secrets after running tens of thousands of split tests. Overall, Dotcom Secrets is an excellent resource for anyone looking to improve their online presence and generate more leads.