Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
- Cagan, Marty
- Wiley
- Dec 4, 2017
Inspired: How to Create Tech Products Customers Love by Marty Cagan is a must-read for anyone working in product management. The book provides insights into how successful tech companies such as Amazon, Google, and Netflix design, develop, and deploy products that customers love. Cagan offers a master class on how to structure and staff a successful product organization, discover the right product, embrace an effective process, and create a strong product culture. The book is filled with personal stories and profiles of successful product managers and technology-powered product companies. Overall, this book is a valuable resource for those looking to improve their product efforts and create technology products that their customers will love.