Best Global Marketing Books of 2025

The Blue Ocean Strategy, Expanded Edition is a global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. The authors, W. Chan Kim and Renee Mauborgne, challenge traditional thinking about strategy and argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. This expanded edition includes updated content, new chapters, and tools any organization can use to create and capture their own blue oceans. Overall, this book is a must-read for anyone seeking to create uncontested market space and make the competition irrelevant.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a must-read for anyone looking to succeed in the international marketplace. The authors present twenty-two innovative rules for understanding and succeeding in marketing, from the Law of Leadership to the Law of the Mind. This book is an excellent resource for those who want to launch and maintain successful brands. Ries and Trout's insights stand the test of time and offer a clear path to success. Overall, this book is a valuable addition to any business leader's library.

Sold Out: How Broken Supply Chains, Surging Inflation, and Political Instability Will Sink the Global Economy by Jim Rickards is a thought-provoking book that offers a dire prediction of the future of the global economy. The author outlines how supply chain disruptions, energy shortages in China, and rising inflation will lead to economic collapse in the coming years. Rickards argues that the current economic conditions will closely resemble the Great Depression of the 1930s. Despite the alarming predictions, Rickards offers practical solutions for both consumers and business owners to prepare for the coming collapse. This book is a must-read for anyone interested in economic conditions and their impact on the global economy.

This book is a comprehensive guide for new entrepreneurs or current business owners who need more guidance on what to do next. “How to Write a Business Plan With No Experience” provides technical terminology explained in simple terms, sample business plans, and step-by-step guidance for creating a successful business plan. This book is a must-read for anyone looking to start a business or take their business to the next level.

This book, titled "Hispanic Market Power," offers a fresh perspective on marketing to the booming Hispanic consumer segment in the US. Author Isaac Mizrahi, a leading voice in multicultural marketing, argues that companies need to move away from preconceived notions and effectively market to Hispanic customers. The book provides practical suggestions, case studies, and recommendations for marketers and business leaders looking to succeed in the US. The author's unique experience as a corporate executive, agency CEO, and industry leader makes this book stand out from others on the topic. Overall, "Hispanic Market Power" is a valuable resource for anyone seeking to tap into the potential of the Hispanic market.

The 22 Immutable Laws of Branding is a must-read for anyone looking to build a recognized brand. The book combines the original 22 laws of branding with the 11 laws of internet branding, providing step-by-step instructions on how to build a world-class brand. The Rieses share controversial strategies and secrets that small and large companies have used to establish internet brands. The book is smart, accessible, and essential for anyone seeking to build a category-dominating brand. This marketing classic is expanded with new commentary, illustrations, and examples. Overall, it provides a worthwhile addition to the branding library.

Epic Content Marketing is a comprehensive guide to the newest content marketing methods and tools, including Web3, that will help marketers break through the clutter and build a community. This updated edition covers all the important social media platforms that have arisen over the past eight years and introduces the “creator economy.” It also shows how to update existing content and make new content that performs in strategic ways. The book teaches readers how to position their business as a trusted expert in its industry and provides everything needed to succeed in the new world of content marketing.

Optimize YOUR Bnb: The Definitive Guide to Ranking #1 in Airbnb Search by a Prior Employee is the highest-rated book for Airbnb hosts for four years in a row. Written by Daniel Rusteen, a former Airbnb employee, this book is a comprehensive guide for Airbnb hosts to achieve success in mastering pricing, increasing views, occupancy rates, and obtaining better reviews. Rusteen shares his expertise on how to optimize Airbnb listings to appear as high as possible in Airbnb search and automate 80%+ of Airbnb while achieving a review rate of 90%+. The book also covers interior design, identifying problem guests, and navigating the Airbnb slow season. Overall, this book is a must-have for any Airbnb host looking to improve their business.

The 16th edition of "Marketing Management, Global Edition" is a comprehensive and essential resource for undergraduate and graduate students studying marketing management. The book offers a managerial orientation, analytical approach, multidisciplinary perspective, universal applications, and balanced coverage that sets it apart from other marketing management texts. The latest edition features updated material and examples that reflect the ever-changing market environment, providing students with the knowledge and tools needed for success. Overall, "Marketing Management, Global Edition" is a must-read for anyone interested in the world of marketing.

Ashley McDonough has successfully broken down the principles of Operations and Supply Chain Management in a practical and comprehensive way in the book "Operations and Supply Chain Management Essentials You Always Wanted to Know". The book uses a hypothetical company and a consumer product to explain the key functions and responsibilities of managers in each functional area. It also highlights the impact of disruptions in the supply chain on the business world and our lives. The simple format and non-technical language of the book make it accessible to anyone interested in understanding the basics of supply chain management. Overall, this book is an excellent resource for students, new managers, career switchers, and entrepreneurs looking to learn essential management lessons in operations and supply chain management.