Best Market Research Business Books of 2025

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior..  . The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

This book, "Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value," offers a structured and sustainable approach to continuous discovery, helping product teams infuse their daily product decisions with customer input. Author Teresa Torres teaches readers how to balance action with doubt so they can get started without being blindsided by what they don't get right. This book is a must-read for anyone looking to discover products that customers love, while also delivering business results.

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales. In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.   Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.

The User Experience Team of One: A Research and Design Survival Guide is a must-read for anyone in the UX field, especially those working in understaffed organizations. Leah Buley provides practical approaches and tools that allow for big impact while using fewer resources than traditional UX methods. This book is not only useful for seasoned practitioners but also for those looking to break into the field. The author's collaborative approach to UX design is both effective and engaging, making it easier to educate colleagues who may not be familiar with UX. Overall, this book is a godsend for lone UX wolves in startups everywhere.

Empowered: Ordinary People, Extraordinary Products by Marty Cagan and Chris Jones is a must-read for leaders in product management, design, or engineering. The book provides insights into how top tech companies like Amazon, Apple, Google, Netflix, and Tesla consistently innovate. Unlike most companies that focus on hiring top talents, these companies create an environment where everyone's greatness can emerge. The authors reveal the best practices of these companies and provide practical steps to create an empowered product team. This book is an inspiring read for anyone looking to unleash their team's potential and transform their organization.

The book "Value Proposition Design: How to Create Products and Services Customers Want" provides practical solutions to create products and services that customers can't resist. It uses a visual format to explain the "Value Proposition Canvas" and teaches readers how to design, test, create, and manage products and services that customers actually want. With exclusive access to an online companion on Strategyzer.com, readers can assess their work, learn from peers, and download checklists and more. The book is an essential companion to the "Business Model Canvas" and provides a proven methodology for success. Overall, this book is a valuable resource for anyone looking to create compelling products and services that sell.

The Lean Product Playbook is a practical guide for building successful products through clear, step-by-step guidance and advice. Dan Olsen, an entrepreneur and Lean product expert, provides a repeatable, easy-to-follow methodology for iterating your way to product-market fit. This book is an indispensable, hands-on resource for entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products. The unique aspect of this book is its focus on providing specific guidance on what exactly teams should be doing to adopt Lean principles.

A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Appears to be unread. Tight binding.

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.