Best Vegan Foundation Primers of 2025

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Vegan foundation primers are an excellent option for anyone looking for a cruelty-free and eco-friendly alternative to traditional primers. These primers are made without any animal products or byproducts, making them a perfect choice for vegans and animal lovers. They provide a smooth and even base for your foundation, helping to keep your makeup in place all day long. Vegan foundation primers are typically made with natural ingredients, like aloe vera and jojoba oil, that nourish and hydrate your skin. They come in a variety of formulas, from mattifying to illuminating, so you can find the perfect one for your skin type and desired finish.
At a Glance: Our Top Picks
Top 10 Vegan Foundation Primers
Honest Beauty Everything Glow Primer
The Honest Beauty Glow Primer is a versatile primer that preps, brightens, and hydrates your skin, giving you a fresh and healthy-looking complexion. With its new look, this primer is designed to provide a smooth base for your foundation, ensuring long-lasting makeup. The formula is packed with 2 types of hyaluronic acid, watermelon, and apple extracts, which help to moisturize and nourish your skin. Additionally, it is EWG certified, dermatologist tested, and non-comedogenic, making it suitable for all skin types. This vegan and cruelty-free primer is made without parabens, PEGs, fragrance, petrolatum, and mineral oil, making it a safe and eco-friendly choice. With the Honest Beauty Glow Primer, you can achieve a flawless makeup look while taking care of your skin.
Pacifica Vegan Collagen Primer
The Pacifica Primer is a versatile 3-in-1 product that seamlessly blends your skincare and makeup routines. It provides a radiant finish with light-reflecting pigments, ensuring your skin looks smooth and glowing. Infused with hydrating ingredients like hyaluronic acid, amino acids, and caffeine, this primer helps enhance your skin's texture, keeping it moisturized and fresh. You can feel good about using it, as it is free from harsh chemicals and comes in an eco-friendly glass bottle, promoting less plastic waste. This product is perfect for those who want both skincare benefits and makeup prep in one step.
NYX PROFESSIONAL MAKEUP Studio Perfect Primer
NYX PROFESSIONAL MAKEUP Studio Perfect Primer is a vegan face primer that creates a smooth matte surface for foundation and prolongs the wear of your makeup. It is available in three shades: clear, lavender, and green. The clear primer covers fine lines and large pores, the lavender primer brightens and illuminates yellow undertones, and the green primer eliminates redness. The formula is easily absorbed, ensuring the longevity of your makeup. It is cruelty-free and certified by PETA.
Mom's Secret Natural Flawless Face Makeup Primer, Organic, Vegan, Gluten Free, Non GMO, 1oz
Mom's Secret Natural Flawless Face Makeup Primer is the perfect makeup base for all skin types. The lightweight, non-greasy lotion hydrates, smoothens, and reduces fine lines and pores, creating a perfect canvas for flawless foundation application. The primer is made with 80% organic, all-natural ingredients, vegan, gluten-free, and cruelty-free, making it perfect for conscious beauty enthusiasts. Your makeup will stay fresh all day and remain color-true, giving you radiant, nourished skin.
e.l.f. Poreless Face Primer
The e.l.f. Poreless Face Primer is a tea tree and vitamins A- & E-infused primer that perfects your skin and locks in moisture. The silky base minimizes pores and imperfections, giving your makeup all-day lasting ability. Apply a small amount prior to foundation and/or concealer for a smooth canvas. The product is 100% vegan and cruelty-free. e.l.f. Cosmetics provides professional-quality products at affordable prices, believing that beauty should be accessible to all.
e.l.f. Mineral Infused Face Primer, Matte Finish
The e.l.f. Mineral Infused Face Primer is a velvety base that preps your skin by locking in moisture and letting your makeup glide on smoothly, all while giving it all-day lasting ability. Apply a small amount evenly over your face prior to foundation and/or concealer application. The product is 100% vegan and cruelty-free, and free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone. e.l.f. Cosmetics believes beauty should be accessible to every eye, lip, and face by providing professional-quality products at affordable prices.
e.l.f. Tone Adjusting Face Primer
The e.l.f. Face Primer is designed to help you achieve a flawless complexion by minimizing redness with its unique green tint. This silky formula smooths your skin, making it easier for makeup to blend seamlessly and last throughout the day. Suitable for all skin types, it caters to your specific needs, whether you have oily, dry, or combination skin. With skin-loving ingredients, this primer ensures you get the benefits without harmful toxins, allowing you to feel good about what you apply to your skin.
Juice Beauty Illuminating Primer with Hyaluronic Acid
Get a flawless complexion and naturally beautiful radiance with Juice Beauty Illuminating Primer. This lightweight primer is infused with an age-defying serum and rich coconut alkanes to blur imperfections and smooth the appearance of lines. It contains no silicones or dimethicones, making it suitable for all skin types and for all ages. The primer controls oil with witch hazel extract and provides antioxidant protection with Vitamin C and E. It also reduces the appearance of fine lines and wrinkles with age-defying serum technology and hyaluronic acid.
e.l.f. Hydrating Face Primer
The e.l.f. Hydrating Face Primer is a foundation primer that transforms your face into a smooth and flawless canvas, perfect for all skin types. It is infused with grape, Vitamins A, C and E, which help to boost complexion and hydrate your skin. The cruelty-free and vegan formula is 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, and triclocarban. Simply blend evenly on your face, let it dry, and then apply your makeup for a long-lasting finish.
PUR 4-in-1 Correcting Primer
The PUR Correcting Primer is your essential beauty aid for any skin type. This 4-in-1 formula prepares your skin for makeup, ensuring a smooth and radiant finish. Infused with probiotics, aloe, caffeine, and coconut water, it hydrates and calms your skin while minimizing redness. Applying it is easy; just use your fingers to blend it onto clean skin in circular motions. Whether you wear it alone or under makeup, this primer enhances your natural beauty while nourishing your skin.
Frequently Asked Questions (FAQs)
1. Is foundation Primer necessary?
If your foundation is sitting well on top of your skin, you don't need a primer. However, if you have oily skin or big pores, you can use a mattifying primer to help smooth out the skin. If you have dry skin, you can use a hydrating primer. For dull skin, a luminizing primer is a great option.
2. Is Smashbox vegan and cruelty-free?
Is Smashbox vegan? Smashbox is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
During our vegan foundation primer research, we found 48 vegan foundation primer products and shortlisted 10 quality products. We collected and analyzed 367,036 customer reviews through our big data system to write the vegan foundation primers list. We found that most customers choose vegan foundation primers with an average price of $11.62.
The vegan foundation primers are available for purchase. We have researched hundreds of brands and picked the top brands of vegan foundation primers, including Honest Beauty, Pacifica, NYX PROFESSIONAL MAKEUP, Mom's Secret, e.l.f.. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.