Best Toothpastes for Kids of 2025

"Our choosy two-year-old uses this toothpaste exclusively. Its white color, similar to our toothpaste, makes him feel like he's using the same as ours. The flavor is quite good and it has a pleasant smell too. We chose this because it's fluoride-free and our little one hasn't quite grasped the concept of 'not swallowing the toothpaste' yet."

"My children dislike anything with a mint flavor, so this toothpaste has been a fantastic alternative to the options I had as a child. It has a great smell and my kids are fine with the taste! I also like how easy it is to clean up toothpaste spills without leaving a sticky mess or residue. I'm so grateful to have discovered this toothpaste. It has significantly improved our toothbrushing routine as they no longer avoid the taste!"

"I had been using Jack N' Jill toothpaste for my little one for a while. Although it's still my top choice, it's quite costly for a small tube, so I've been looking for an alternative. I tried Tom's, but it left my kids' breath unpleasant. This toothpaste has a 2 rating on EWG (with 1 being the best), which is pretty good. I decided to give Hello toothpaste a try and so far, I'm quite satisfied. We're now on our second tube, their teeth look good and my extremely picky child got used to the flavor change after 2-3 brushings."

"We were previously using Tom's strawberry children's toothpaste. However, it was always challenging to achieve fresh breath and eliminate the white coating on children's tongues. I used baking soda to tackle the white coating (which, by the way, is a natural remedy that prevents thrush). But then, I discovered this treasure! Other parents mentioned it tasted good, so I decided to try a little before letting my daughter use it. It tastes really good! It freshens breath, removes the white coating on the tongue, and is great for her teeth! Plus, it's very affordable!"

"Once young children start using fluoride in their dental care, this toothpaste becomes a game-changer. It's not 'spicy,' the taste is kid-friendly, and it complements the fluoride rinse. So, when it's time for your little one to transition from non-fluoride to fluoride toothpaste, this is an excellent product. We're very satisfied with it, and our pediatric dentist highly approves. Yes, it has a super bubble gum explosion flavor."

"It was always a struggle to get my 2-year-old to brush her teeth. It was always a battle, with lots of screaming and crying. But since we got this toothpaste, she looks forward to brushing her teeth, tries to do it by herself, and genuinely enjoys it. It's been a game-changer! I highly recommend it!"

"This is the only toothpaste our son with Autism will use. In that sense, it's been a lifesaver for us. Before we discovered it, it was a nightly struggle to get him to brush his teeth, even with other kid-friendly flavored toothpastes. If you have a child with special needs and struggle to get them to brush, I'd highly recommend trying this one."

"I trust Colgate to clean my daughter's teeth and provide fluoride, and it's proven effective as my daughter, who loves sugar, hasn't had any cavities after using two bottles of this. She loves the flavor (sweet but not overly so) and the color (green!). I appreciate that it's an easy-to-use gel and that she likes it."

"The flavor is very much like watermelon. It's surprising how accurately it tastes like watermelon. The green gel isn't too sweet and doesn't contain sugar.

The bottle is user-friendly and dispenses a good amount. I would prefer a tube because it allows you to squeeze out more, but this design works well, especially when the kids are preparing their own toothbrushes. It's a mess-free design.

The fluoride is reduced for children's use. The bottle is easy for kids to handle and helps to minimize messes. Overall, I think this is a great option if your kids enjoy fruity flavors: recommended."

"We consistently use this for our child who has a highly sensitive mouth and used to frequently get canker sores. We thought changing his toothpaste might help. He enjoys the flavor of this toothpaste, it appears to clean his teeth effectively (his dentist complimented the condition of his teeth at the last visit), and he hasn't had canker sores for months! The only improvement I'd suggest is the packaging. On every tube we've had, the flip-top lid has detached, causing toothpaste to leak out. It's a minor mess but still inconvenient. Apart from that, it's a great toothpaste!"

"My daughter has been using this toothpaste for about two years now and loves it (we go through approximately one tube every six months). We started when she was around three, and now at five, she still doesn't want any other toothpaste. Her dentist says her teeth are in great condition, so I assume this toothpaste is beneficial for her teeth as well."

"I've always struggled to get my daughter to brush her teeth daily without causing a fuss. We've tried numerous toothpastes, including all the fun ones for kids available at the store. She didn't like any of them! No bubble gum or fruit flavors appealed to her. However, the last time she visited the dentist, she chose a 'cake batter' flavored toothpaste. Ever since then, she's been asking to go back to get that toothpaste again. It's funny that a child would ask to go to the dentist! She absolutely loves it! She says it tastes just like the cake batter one at the dentist and now willingly brushes her teeth both in the morning and at night without being prompted! It's incredible! I haven't tasted it, but it does have a pleasant smell! I will continue to buy this for her and would recommend it to everyone!"

"My four-year-old has been using fluoride-free toothpaste for the past two years. The kid-friendly toothpaste she's been using is so tasty that she ends up eating it. Considering her age, I decided it was time to switch to a fluoride toothpaste. I appreciate that this toothpaste isn't overly minty, which discourages her from eating it due to the slight spiciness. Plus, it's quite affordable - three large tubes for under $10!"

"The toothpaste has a nice flavor that initially excited my child. However, like most things with toddlers, her interest waned over time. But it seems to clean well, and its tastiness and vibrant color initially sparked her interest."

"My daughter isn't a fan of mint toothpaste, so this Crest Kid's Cavity Protection Fluoride Toothpaste in Strawberry Rush flavor is a good step up from the kiddie toothpastes with cartoon characters that she feels she's outgrown. She enjoys the flavor, and I'm pleased that it contains fluoride to help maintain her oral health."