Best Softening Hair Treatment Masks of 2026

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 11, 2026

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

Softening hair treatment masks are a great way to nourish and revitalize hair that has become brittle and dry. These masks are designed to penetrate deep into the hair shaft, providing essential moisture and nutrients to the hair follicles. They contain a variety of natural ingredients that are known for their hair-softening properties, such as avocado oil, coconut oil, and shea butter. Softening hair treatment masks can be used on all hair types, from curly to straight, and can help to improve the overall health and appearance of the hair. Whether you are looking to repair damaged hair or simply want to maintain healthy locks, a softening hair treatment mask is a great option to consider.

At a Glance: Our Top Picks

Eva NYC Therapy Session Deep Conditioning Hair Mask Cover #TOP 1
Eva NYC Therapy Session Deep Conditioning Hair Mask
ftb score rating icon 9.9
Hairitage Argan Oil Hair Mask Cover #TOP 2
Hairitage Argan Oil Hair Mask
ftb score rating icon 9.8
Kristin Ess Hair Strand Strengthening Reconstructive Moisture Mask Cover #TOP 3
Kristin Ess Hair Strand Strengthening Reconstructive Moisture Mask
ftb score rating icon 9.6

Top 10 Softening Hair Treatment Masks

Eva NYC Therapy Session Deep Conditioning Hair Mask

0331488
Repair
Eva NYC Therapy Session Deep Conditioning Hair Mask Cover
Eva NYC Therapy Session Deep Conditioning Hair Mask with Vegan Protein, Jojoba Oil + Argan Oil - Hydrate, Soften + Repair Hair Strength - Sulfate Free - Warm Vanilla Scent - 13.5 fl oz

The Eva NYC Hair Repair Mask is designed to bring dry, damaged hair back to life by strengthening and repairing it with a blend of moisturizing oils and proteins. If your hair feels rough or brittle, this mask helps restore smoothness and makes styling much easier. It's suitable for all hair types, whether your hair is thick, fine, curly, or straight, and works well even if your hair is color-treated or has keratin treatments. Plus, it’s simple to use—just apply on wet hair, leave it for a few minutes, and rinse for a quick, effective deep conditioning treatment.

What We Like
Deep hydration and moisture
Softness and smoothness
Improves manageability
Pleasant scent
Lightweight, non-greasy texture

Hairitage Argan Oil Hair Mask

White
8 Fl Oz (Pack of 1)
Hairitage Argan Oil Hair Mask Cover
Hairitage Hydrating Argan Oil Deep Conditioning Hair Mask For Dry Damaged + Curly, Color Treated, Frizzy Hair - Moisturizing Hair Repair Treatment with Shea Butter, Aloe & Soy Protein - Soften & Shine

The Hairitage Argan Oil Mask is designed to enhance your hair's shine and texture while providing essential moisture and nutrients. This mask effectively reduces frizz, giving you smoother, more manageable hair. If you're dealing with dry or split ends, this product helps to conceal them, making your hair look healthier overall. Additionally, it rejuvenates and restores damaged hair, making it suitable for a wide range of hair types, from straight to curly. Treat yourself to a luxurious experience and let your hair shine with vitality.

What We Like
Improves shine and texture
Locks in moisture
Reduces frizz
Hides split ends

Kristin Ess Hair Strand Strengthening Reconstructive Moisture Mask

I0094117
Pink
Kristin Ess Hair Strand Strengthening Reconstructive Moisture Mask Cover
Kristin Ess Hydrating Deep Conditioner Protein Hair Mask - Shea Butter + Coconut Oil Hair Treatment for Dry Damaged Hair - Deep Conditioning, Strengthening, Softening, Anti-Frizz - Pear + Amber Scent

Kristin Ess Moisture Mask is a sulfate and paraben-free hair treatment mask suitable for all hair types. This mask has a softening and detangling effect without weighing your hair down. It is a universal treatment that is perfect for anyone looking to reverse dryness. The mask deeply nourishes and revives moisture in your hair, leaving it soft and shiny from root to tip. After shampooing and rinsing, apply a small amount from the middle to ends and leave it on for at least 5 minutes. This cruelty-free mask is color and keratin safe, so it won't strip away your hair color or damage treated hair.

What We Like
Sulfate-free
Detangles hair
Revives moisture

OUAI Treatment Masque: Repair and Restore Hair

OUA-409-CAN
Ivory
8 Ounce (Pack of 1)
OUAI Treatment Masque: Repair and Restore Hair Cover
OUAI Fine to Medium Hair Treatment Masque - Hydrating Hair Mask to Help Repair Strands & Increase Shine - With Shea Butter, Keratin and Panthenol - Paraben, Phthalate & Sulfate Free (8 Fl Oz)

The OUAI Treatment Masque is a hair mask that repairs hair and restores its health, leaving it smoother, softer, and stronger after just one use. It is suitable for all hair types and helps heal split ends while making hair more resistant to future damage. The product is made with good-for-you ingredients and is free from parabens and phthalates. OUAI offers luxury products at affordable prices, making it ideal for real people who want effortless routines.

What We Like
Repairs and restores hair
Suitable for all hair types
Good-for-you ingredients; free from parabens and phthalates

MONDAY HAIRCARE Anti-Frizz Hair Mask 250 mL Dual Pack

MONDAY HAIRCARE Anti-Frizz Hair Mask 250 mL Dual Pack Cover
MONDAY HAIRCARE ANTI-FRIZZ Hair Mask with Shea Butter, Jojoba, Coconut, & Almond Oil for Frizz-Prone Hair 250 mL (Dual Pack)

The MONDAY Anti-Frizz Mask is designed to soften and smooth your hair with a weekly treatment, making it easier to manage frizz-prone strands. It’s enriched with Jojoba Oil, which nourishes your hair deeply, helping to restore moisture and shine. You can feel confident using this mask since it’s free from sulfates and parabens, ensuring a gentle care routine without harsh chemicals. Plus, it’s dermatologically tested, so you know it’s safe and suitable for your scalp. This hair mask offers a simple way to keep your hair healthy, smooth, and frizz-free.

What We Like
Softening and smoothing treatment
Nourishing Jojoba Oil
No sulfates or parabens
Dermatologically tested

Dove Hair Hyaluronic Moisture 10-in-1 Mask

Silver
Dove Hair Hyaluronic Moisture 10-in-1 Mask Cover
Dove Hair Hyaluronic Moisture for Dry Hair 10-in-1 Hydrating Hair Mask with Bio-Protein Care Technology and Hyaluronic Serum 9.2 Fl Oz

The Dove Hyaluronic Hair Mask is designed to deeply nourish dry hair, restoring moisture with every wash. It offers 10 benefits in just one minute, making your hair feel smoother and softer quickly. The mask uses a special liquid bio-protein formula that strengthens your hair by rebuilding its protein structure, helping to prevent breakage. To use, simply apply it to damp hair after shampooing and conditioning, leave it on for a minute, then rinse. This easy treatment fits well into your weekly routine, leaving your hair hydrated and healthy-looking.

What We Like
10-in-1 hydration benefits
Deep conditioning for dry hair
Strengthens hair protein
Quick 1-minute treatment
Easy weekly use

OUAI Fine to Medium Hair Treatment Masque

5942
OUAI Fine to Medium Hair Treatment Masque Cover
OUAI Fine to Medium Hair Treatment Masque - Mask for Hair Repair, Hydration and Shine - With Shea Butter, Keratin and Panthenol - Paraben, Phthalate and Sulfate Free (3.4 Oz)

The OUAI Hair Repair Masque is a deep conditioning treatment designed to make your hair softer, smoother, and stronger from the very first use. It works to repair split ends and help your hair resist future damage, giving you healthier strands overall. Enriched with shea butter, this mask hydrates and softens dry, processed hair, making it easier to manage. Hydrolyzed keratin helps reduce breakage and tame frizz, so your hair looks sleek and polished. Plus, panthenol adds shine and strengthens your hair, improving its overall condition. This mask is a simple yet effective way to bring life back to your hair.

What We Like
Deep conditioning
Hydration and softness
Frizz reduction
Strengthens hair

OUAI Thick Hair Mask

4629
Multicoloured
8 Ounce (Pack of 1)
OUAI Thick Hair Mask Cover
OUAI Thick Hair Mask - Deep Conditioning Hair Mask with Almond Oil, Olive Oil, & Hydrolyzed Keratin to Restore Damaged Strands - Phthalate & Paraben Free (8 fl oz)

The OUAI Hair Treatment Mask is your go-to solution for revitalizing damaged hair. This rich, nourishing mask works wonders after just one use, leaving your hair feeling smoother and stronger. It doesn’t matter if your hair is straight, wavy, curly, or coiled; this mask effectively hydrates and repairs. With the help of shea and Ilipe butters, it conditions dry strands while almond and olive oils bring shine and softness. Plus, hydrolyzed keratin helps prevent breakage and control frizz, ensuring your hair looks its best effortlessly.

What We Like
Repairs damaged hair
Hydrates and nourishes
Controls frizz effectively
Enhances shine and softness

HASK Moisture Recovery Mask with Shea Butter & Banana Extract

White
8 Fl Oz (Pack of 1)
HASK Moisture Recovery Mask with Shea Butter & Banana Extract Cover
HASK Beyond Moisture Recovery Mask with Shea Butter & Banana Extract for Wavy, Curly, Coily & Kinky Hair, Softens, Moisturizes, Prevents Damage, Vegan, Sulfate-Free, Cruelty-Free – 8 fl oz

The HASK Moisture Recovery Mask is designed to deeply hydrate and soften wavy, curly, coily, and kinky hair. With shea butter and banana extract, it nourishes your hair by smoothing rough cuticles, making your curls easier to manage and reducing tangles and frizz. This mask also helps restore your hair’s natural strength and elasticity, so your curls look healthier and shinier. Plus, it leaves your hair with a refreshing scent of melon, vanilla, and whipped musk, giving you a luxurious fragrance that lasts. Using this mask after shampooing can make your hair feel softer and more resilient.

What We Like
Deep hydration and softness
Improves curl strength and shine
Reduces frizz and tangles
Refreshing, pleasant scent
#TOP 10

Kristin Ess Deep Conditioning Hair Mask

White
Kristin Ess Deep Conditioning Hair Mask Cover
Kristin Ess Deep Conditioning Hair Mask for Dry Damaged Hair - Hydrating + Moisturizing - Works with Curly Hair and All Hair Types - Detangles + Lightweight Formula + Adds Hair Shine - 6.7oz

The Kristin Ess Hair Mask is designed to deeply nourish and restore moisture to dry, damaged hair, leaving it feeling soft and smooth. If your hair is overprocessed or brittle, this mask helps repair and strengthen it, reducing breakage and split ends. It also boosts your hair’s natural shine without making it heavy or greasy. Plus, it untangles knots easily, so you can brush and style your hair with less damage and hassle. This lightweight formula works well for all hair types, making it a convenient and effective option for anyone looking to improve their hair’s health and manageability.

What We Like
Deep hydration
Repairs damaged hair
Enhances shine
Detangles easily
Lightweight formula
Buying Guide Image
Editor's Notes

During our softening hair treatment mask research, we found 47 softening hair treatment mask products and shortlisted 10 quality products. We collected and analyzed 63,679 customer reviews through our big data system to write the softening hair treatment masks list. We found that most customers choose softening hair treatment masks with an average price of $13.87.

The softening hair treatment masks are available for purchase. We have researched hundreds of brands and picked the top brands of softening hair treatment masks, including Hairitage, Kristin Ess, OUAI, MONDAY HAIRCARE, Dove. The seller of top 1 product has received honest feedback from 384 consumers with an average rating of 4.7.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.