Best Ivory Foundations of 2025

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Foundations are an essential part of any makeup routine, and Ivory is a popular shade choice for those with fair skin. Ivory foundations provide a natural, even base for the rest of your makeup, helping to cover blemishes and even out skin tone. They come in a variety of formulas, from lightweight to full coverage, and can be applied with a brush, sponge, or fingers. Whether you prefer a dewy or matte finish, there is an Ivory foundation out there for you. With so many options available, it's easy to find the perfect foundation to suit your needs and skin type.
At a Glance: Our Top Picks
Top 10 Ivory Foundations
COVERGIRL Advanced Radiance Age Defying Liquid Foundation in Classic Ivory
COVERGIRL Radiance Foundation is a liquid foundation that comes in a 1 oz. bottle. It is safe for sensitive skin and can reduce the appearance of fine lines and wrinkles, leaving a radiant finish. With a wide range of light to deep shades available, this foundation is perfect for achieving a classic or advanced look. COVERGIRL makeup products are professional quality, enhancing your natural radiance. Whatever your style, COVERGIRL makeup has got you covered. Fill your makeup bag with COVERGIRL products for eyes, lips, and face, and achieve the perfect brows, lashes, lips, and contouring to show off your individual style.
wet n wild Photo Focus Dewy Foundation
The wet n wild Dewy Foundation is designed to enhance your natural beauty with its lightweight, skin-perfecting formula. It features a special light-diffusing complex that minimizes the appearance of imperfections, ensuring you look radiant in photos. This foundation provides a second-skin feel, allowing you to build coverage as needed for a flawless complexion in various lighting situations. Plus, with a range of shades to match all skin tones, you can easily find your perfect match. Enjoy a cruelty-free product that aligns with your values while delivering stunning results.
Rimmel Stay Matte Foundation
Rimmel Matte Foundation blends flawlessly to even out skin tone and stop shine for hours. Its lightweight, oil-free formula minimizes the appearance of pores and conceals imperfections for hours, leaving a natural-looking yet photo-ready finish. With Rimmel Matte Foundation, your face will look practically poreless and baby soft all day long. Available in three shades to complement any skin tone, this foundation is perfect for those who want a matte perfection look without feeling heavy or greasy.
CoverGirl Simply Ageless Foundation
CoverGirl Ageless Foundation is designed to give you a smoother, more youthful look by minimizing the appearance of wrinkles. This foundation features a hydrating blend of hyaluronic acid and vitamin C, which helps to firm and improve the overall health of your skin. With multiple shades available, you can easily find the perfect match for your complexion. Plus, you can feel good about your choice since this product is cruelty-free, certified by Leaping Bunny International, ensuring no animal testing was involved in its creation.
Maybelline Fit Me Matte Foundation
Maybelline Matte Foundation is a medium-coverage liquid foundation that comes in 40 shades to match every skin tone. It is best for normal to oily skin and provides a natural-looking matte finish that refines pores. With its buildable coverage, you can achieve a flawless, natural-looking finish. Maybelline Matte Foundation is part of the Fit Me collection, which includes other makeup products such as concealer, finishing powder, bronzer, and blush. With Maybelline, you can create any look you want, from natural to show-stopping. Use Garnier Micellar Water to gently remove Maybelline makeup at night and prep your skin for the next day.
Covergirl Outlast All-Day Foundation
The Covergirl Outlast All-Day Ultimate Finish Foundation is a versatile three-in-one product that serves as a liquid, powder, and concealer foundation. With just one application, the foundation provides long-lasting coverage that can last for hours. The included sponge applicator makes the foundation easy to apply, and there are many shades to choose from to create your ultimate natural look. Additionally, Covergirl products are cruelty-free, certified by Cruelty-Free International's Leaping Bunny program.
Clinique Even Better Makeup SPF15
Clinique Even Better Makeup SPF15, also known as Clinique Even Better, is a foundation designed for dry combination to combination oily skin. It contains SPF15 to protect your skin from harmful UV rays. This 1-ounce foundation is perfect for casual wear. With the Even Better formula, it helps to improve your skin's texture and tone, giving you a natural-looking finish. Its smooth and lightweight texture is easy to apply and blend, giving you a flawless complexion. Clinique Even Better Makeup SPF15 is a must-have foundation for anyone looking for a natural and radiant look.
Maybelline Fit Me Dewy + Smooth SPF 18 Liquid Foundation Makeup
Maybelline Dewy Foundation is an ideal liquid foundation for normal to dry skin. It hydrates and smooths the skin texture, giving you a natural-looking and luminous finish. With SPF 18, it also provides protection from the sun. This foundation offers a wide range of shades to fit various skin tones, allowing you to achieve a flawless and natural-looking finish. Maybelline Dewy Foundation is perfect for creating any look, whether you prefer sheer, medium, or full coverage. With its buildable coverage, you can achieve the desired level of coverage for a "I woke up like this" look. Maybelline also offers a variety of other makeup products to help you create a perfect canvas, from concealers to setting powders.
COVERGIRL Clean Makeup Foundation Ivory 105
COVERGIRL Clean Foundation is designed to help your skin look fresh and natural. Its breathable formula ensures your skin can feel comfortable while providing a lightweight layer of coverage. You’ll appreciate how it offers a flawless finish, making it ideal for everyday wear. Plus, with a range of shades available, you can easily find the perfect match for your skin tone, whether light or deep. This foundation is a great way to enhance your beauty routine without feeling heavy on your skin.
Neutrogena Healthy Skin Liquid Foundation
The Neutrogena Liquid Foundation offers a lightweight and non-greasy formula that glides on easily, ensuring a smooth and flawless application. With Broad Spectrum SPF 20, it helps shield your skin from harmful UVA and UVB rays, preventing sunburn and premature aging. This foundation is enriched with antioxidants like vitamin E and feverfew, which are known for their calming effects and skin-enhancing properties. It not only provides beautiful coverage but also works to improve your skin’s luminosity and texture, making it look youthful and healthy, even after removal.
Frequently Asked Questions (FAQs)
1. What skin tone is ivory foundation for?
Most foundation makeup is categorized by the intensity of your skin pigmentation from fair to dark. The most common foundation base shades are; Ivory (fair) Beige (tan)
2. Is ivory foundation warm or cool?
The ivory foundation is a color that is light enough to be considered an alternative to white but still light enough to be considered a warm foundation.
3. Is ivory foundation for fair skin?
Which colour foundation do I need for fair skin? For fair skin tones, choose ivory, beige, and peach colour foundations.
During our ivory foundation research, we found 48 ivory foundation products and shortlisted 10 quality products. We collected and analyzed 1,268,138 customer reviews through our big data system to write the ivory foundations list. We found that most customers choose ivory foundations with an average price of $6.97.
The ivory foundations are available for purchase. We have researched hundreds of brands and picked the top brands of ivory foundations, including COVERGIRL, wet n wild, Rimmel, MAYBELLINE, Clinique. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.