Best Foundations of 2025

Lisa Bechard Avatar
Lisa Bechard
Last Updated: Jan 15, 2025

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Foundations are a staple in any makeup routine, providing a smooth and even base for the rest of your makeup. They come in a variety of formulas, including liquid, powder, and cream, and offer different levels of coverage, from sheer to full. Foundations also come in a range of shades to match different skin tones. They can help to even out skin tone, cover blemishes, and provide a natural-looking finish. With so many options available, it's easy to find a foundation that works for your skin type and desired coverage.

At a Glance: Our Top Picks

LAURA GELLER NEW YORK Baked Balance-n-Brighten Powder Foundation Cover #TOP 1
LAURA GELLER NEW YORK Baked Balance-n-Brighten Powder Foundation
ftb score rating icon 9.8
e.l.f. Flawless Finish Foundation Cover #TOP 2
e.l.f. Flawless Finish Foundation
ftb score rating icon 9.7
e.l.f. Soft Glam Foundation Cover #TOP 3
e.l.f. Soft Glam Foundation
ftb score rating icon 9.5

Top 10 Foundations

LAURA GELLER NEW YORK Baked Balance-n-Brighten Powder Foundation

00-BNB002-R1-P
02 Fair
LAURA GELLER NEW YORK Baked Balance-n-Brighten Powder Foundation Cover
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Fair - Buildable Light to Medium Coverage - Demi-Matte Natural Finish

Get the LAURA GELLER Balance-n-Brighten Foundation for a perfect canvas and a natural, demi-matte finish. This award-winning foundation is made up of pressed powders that provide buildable light to medium coverage without caking. It self-adjusts to match your skin tone and contains Centella Asiatica and White Tea Extracts, giving your skin soothing hydration all day long. This foundation is perfect for all skin types, including mature skin, uneven complexions, and fine lines and wrinkles. To apply, use the Retractable Kabuki Brush, which is included in the package, for light or full coverage.

What We Like
Light, sheer coverage
Good color match
Feels fresh on skin
Easy application
Long-lasting wear
What We Don't Like
Not full coverage
Messy application

e.l.f. Flawless Finish Foundation

81372
Beige
e.l.f. Flawless Finish Foundation Cover
e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz

e.l.f. Flawless Finish Foundation is a liquid foundation that improves uneven skin tone and texture, provides medium-to-full coverage, and has weightless all-day wear. It has a semi-matte finish that lasts all day long and is perfect for all skin types. The foundation is oil-free and supercharged with glycerin to hydrate and soften your skin. It is vegan, cruelty-free and made from skin-loving ingredients.

What We Like
Medium coverage
Natural finish
Affordable price
Long-lasting wear
Lightweight formula
What We Don't Like
Noticeable fragrance
Potential packaging issues

e.l.f. Soft Glam Foundation

84938
13 Fair Neutral
1 Fl Oz (Pack of 1)
e.l.f. Soft Glam Foundation Cover
e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair Neutral

The e.l.f. Soft Glam offers a perfect balance between full coverage and a natural look. With its medium buildable coverage, you can easily adjust how much you apply to achieve your desired finish. The breathable formula, enriched with Hydrating Hibiscus Complex and fruit extracts, ensures that your skin feels comfortable without the heaviness of traditional foundations. This product is suitable for various skin types, including dry, oily, and combination skin, making it a versatile choice for everyone. Enjoy a smooth, satin finish that enhances your natural beauty without clogging your pores.

What We Like
Lightweight and breathable
Good skin tone match
Affordable price
Buildable coverage
Satin finish
What We Don't Like
May require reapplication
Not full coverage

Maybelline Fit Me Matte Foundation Makeup

Maybelline New York
118 LIGHT BEIGE
1 Fl Oz (Pack of 1)
Maybelline Fit Me Matte Foundation Makeup Cover
Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Light Beige, 1 Count (Packaging May Vary)

The Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup provides medium coverage that is natural looking. The foundation is available in 40 shades, suitable for all skin tones, and is best for normal to oily skin. The foundation is perfect for refining pores and achieving a natural-looking matte finish. Additionally, the Maybelline Fit Me line offers other cosmetic products to create a perfect canvas, such as concealers, eyeliners for any eye look, and lip products. Garnier Micellar Water can be used to remove the makeup gently.

What We Like
Natural look
Good coverage
Affordable price
Long-lasting
Buildable texture
What We Don't Like
May feel watery
Can melt in humidity

Estee Lauder Double Wear Stay-in-Place Makeup

YA6F-72
1N1 Ivory Nude
1 Fl Oz (Pack of 1)
Estee Lauder Double Wear Stay-in-Place Makeup Cover
Estée Lauder Double Wear Stay-in-Place 24-Hour Long-Wear Matte Foundation Makeup, 1 Fl Oz, 1N1 Ivory Nude

Estee Lauder Double Wear Stay-in-Place Makeup is a long-wearing foundation that lasts up to 15 hours without touchups, making it perfect for non-stop activities. It provides a flawless and natural look and remains unchanged even in heat and humidity. The foundation is semi-matte, oil-free, and fragrance-free, providing a lightweight and comfortable feel for the user.

What We Like
Long-lasting coverage
Natural finish
Easy application
Wide shade range
Value for money
What We Don't Like
Not suitable for acne coverage
Shade may differ from images

No.7 Lift & Luminate Foundation SPF 15 Cool Ivory - 1oz

No7
88-26-604
05 - Cool Ivory
1 Fl Oz (Pack of 1)
No.7 Lift & Luminate Foundation SPF 15 Cool Ivory - 1oz Cover
No7 Lift & Luminate Triple Action Serum Foundation - Liquid Foundation Makeup with SPF 15 for a Dewy, Glowy Base - Radiant Serum Foundation for Mature Skin - Cool Ivory (1 Fl Oz)

No.7 Lift & Luminate Foundation is a brand new foundation that comes in box with all relevant accessories. This foundation belongs to the Foundations category and has SPF 15 protection. The Cool Ivory shade is perfect for those who have cool undertones. The Lift & Luminate technology in this foundation helps to reduce the appearance of fine lines and wrinkles, while also giving you a more lifted and radiant look. The lightweight formula blends seamlessly into your skin and provides a natural finish. With the added convenience of SPF protection, you can trust that your skin is being protected from harmful UV rays.

What We Like
Natural feel and look
Good coverage without caking
Hydrating and smooth texture
Blendable with a dewy finish
What We Don't Like
Wipes off easily around the mouth
Pump top may be inconvenient

L'Oreal True Match Nude Hyaluronic Tinted Serum

K3341702
Light 2-3
1 Fl Oz (Pack of 1)
L'Oreal True Match Nude Hyaluronic Tinted Serum Cover
L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid, Light 2-3, 1 fl. oz.

L'Oreal Tinted Serum is a tinted hydrating serum vegan foundation that instantly brightens and evens out the skin while providing lightweight coverage. It is formulated with 1% hyaluronic acid to leave the skin smoother and more hydrated. The luminous mineral pigments not only brighten the complexion but also provide a natural-looking finish. The hyaluronic acid helps enhance the skin's ability to retain moisture, making it suitable for all skin types, even sensitive skin. It is dermatologically tested, paraben- and fragrance-free, and noncomedogenic. With L'Oreal Tinted Serum, you can easily illuminate your face, hide imperfections, or define your features with contouring makeup.

What We Like
Light, natural coverage
Moisturizing with hyaluronic acid
Easy and quick application
Long-lasting wear
Good for mature skin
What We Don't Like
Thin coverage for blemishes
Potentially messy dropper

wet n wild Photo Focus Dewy Liquid Foundation Makeup

1111522
Soft Beige
wet n wild Photo Focus Dewy Liquid Foundation Makeup Cover
wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

wet n wild Dewy Foundation is a high-performing, skin-perfecting foundation that is designed to give you a radiant-looking complexion. Its light-diffusing complex helps prevent a white cast in photos, making it selfie-approved. This foundation is color-matched for all undertones with a matte finish that feels like a second skin. It delivers buildable coverage for a flawless-looking complexion in any kind of light. In addition, wet n wild Dewy Foundation is cruelty-free and vegan, which means you can enjoy the product while being kind to animals. It is the perfect foundation for those who want to put their best face forward.

What We Like
Lightweight and non-greasy
Natural, radiant finish
Buildable coverage
Affordable price
Long-lasting wear
What We Don't Like
Applicator could be improved
Shade matching may be tricky

Milani Conceal + Perfect Foundation

717489700030
03-Light Beige
1 Fl Oz (Pack of 1)
Milani Conceal + Perfect Foundation Cover
Milani Conceal + Perfect Liquid Foundation - Light Beige, 1 Fl. Oz. Cruelty-Free, Water-Resistant, Oil-Free, Medium-To-Full Coverage, Satin Matte Finish

The Milani Foundation is your go-to solution for achieving a flawless look. This versatile product combines the benefits of a foundation and concealer, effectively minimizing under-eye circles and redness. With an impressive selection of 45 shades, you can easily find the perfect match for your skin tone, ensuring a natural appearance. Its creamy, oil-free formula provides medium-to-full coverage while remaining water-resistant, making it ideal for long wear. For best results, just one or two pumps applied to clean skin will create a smooth canvas, whether you prefer using your fingers, a beauty blender, or a foundation brush.

What We Like
Great color selection
Long-lasting coverage
Natural look
Easy application
Good for oily skin
What We Don't Like
Color matching can be tricky
Some odor observed
#TOP 10

Clinique Even Better Makeup

6MNY051000
AV Neutral CN 52
1 Fl Oz (Pack of 1)
Clinique Even Better Makeup Cover
Clinique Even Better Makeup Medium Coverage Foundation Broad Spectrum SPF 15 | Evens Skin Tone + Reduces Dark Spots, Neutral, 1 Fl Oz

Clinique Even Better Foundation is a dermatologist-developed liquid foundation that provides medium to full coverage for dry to combination oily skin. It immediately brightens and evens out the skin tone, making your skin look flawless. With its SPF 15 protection and antioxidants, it helps prevent new discolorations. This foundation is perfect for those who want to achieve a natural-looking, even complexion. It is easy to apply and provides a smooth, long-lasting finish.

What We Like
Buildable, medium to full coverage
Non-comedogenic formula
Extensive shade range
Lightweight and comfortable
Easy to apply and remove
What We Don't Like
Can feel a bit dry
Color match issues reported
Buying Guide Image

Best Foundations to Fullfill Your Needs

Introduction

Foundation makeup is a cornerstone of any beauty routine, providing the perfect canvas for the rest of your makeup and helping to even out your skin tone. With so many different options on the market, it can be overwhelming trying to choose the right one. Here are a few key things to consider when selecting foundation makeup.

Skin Type and Undertone

One of the most important factors to consider when choosing foundation makeup is your skin type and undertone. Foundation that is too heavy or oily can clog pores and cause breakouts, while a formula that is too drying can make your skin look flaky and patchy. To determine your skin type, wash your face and wait an hour without applying any products. If your skin feels tight and looks shiny, you have oily skin; if it feels normal and looks healthy, you have normal skin; and if it feels dry and looks dull, you have dry skin.

To determine your undertone, look at the veins on the inside of your wrist. If they appear blue or purple, you have a cool undertone; if they appear green, you have a warm undertone; and if they appear blue-green, you have a neutral undertone. Choosing a foundation that matches your skin type and undertone will ensure that your makeup looks natural and stays put throughout the day.

Coverage and Finish

Another important factor to consider when choosing foundation makeup is the level of coverage and the finish you want. Some foundations offer sheer, light coverage that is ideal for everyday wear and for people with clear, even skin. Other foundations offer medium or full coverage, which can help to conceal blemishes, dark spots, and other imperfections. The finish of a foundation refers to the way it looks on the skin, with options ranging from matte to dewy. A matte finish is ideal for oily skin, as it absorbs excess oil and leaves a smooth, velvety finish. A dewy finish is ideal for dry skin, as it adds moisture and radiance.

Ingredients

In addition to considering your skin type, undertone, and desired coverage and finish, it is also important to pay attention to the ingredients in your foundation makeup. Some common ingredients to avoid include fragrances, parabens, and sulfates, as these can irritate sensitive skin and cause allergic reactions. Instead, look for foundations that are formulated with natural, nourishing ingredients like vitamin E, aloe vera, and jojoba oil. These ingredients will not only help to improve the health and appearance of your skin, but they will also ensure that your foundation feels comfortable and lightweight.

Testing and Sampling

Finally, it is important to test and sample different foundation makeup before making a purchase. Most makeup stores and beauty counters offer samples of their foundations, so you can try them out before committing to a full-size bottle. When testing, be sure to apply the foundation to your jawline and blend it well to ensure that it matches your skin tone. You can also ask for help from a sales associate or a beauty expert, who can provide personalized recommendations based on your skin type, undertone, and desired coverage and finish.

In conclusion, choosing the right foundation makeup is an important step in achieving a flawless, natural-looking makeup look. By considering your skin type, undertone, desired coverage and finish, and the ingredients in the foundation, you can find a formula that will work for you and help you to feel confident and beautiful.

Frequently Asked Questions (FAQs)

1. Can I watch Foundation on Amazon Prime?

It is not streaming anywhere else, so the only way to watch “Foundation” is by subscribing to Apple TV+.

2. Can I watch Foundation without Apple TV?

All episodes of Foundation will be exclusively available on the Apple TV+ streaming service. (Apple TV Plus shouldn't be confused with the Apple TV streaming device.)

Editor's Notes

During our foundation research, we found 48 foundation products and shortlisted 10 quality products. We collected and analyzed 1,322,784 customer reviews through our big data system to write the foundations list. We found that most customers choose foundations with an average price of $11.98.

The foundations are available for purchase. We have researched hundreds of brands and picked the top brands of foundations, including LAURA GELLER NEW YORK, e.l.f., MAYBELLINE, No7, L'Oreal Paris. The seller of top 1 product has received honest feedback from 10,114 consumers with an average rating of 4.6.

Written by
Lisa Bechard Avatar

Lisa Bechard is a skin therapist with 12 years of working experience in the beauty industry and also an experienced beauty writer who has expertise in skincare, medical aesthetics and cosmetic surgery, and wellness. Her writing skills are excellent and all her content is very persuasive and insightful.

Foundations Comparison Table

#TOP1
#TOP2
#TOP3
#TOP4
#TOP5
#TOP6
#TOP7
#TOP8
#TOP9
#TOP10
Brand LAURA GELLER NEW YORK e.l.f. e.l.f. MAYBELLINE Estée Lauder No7 L'Oreal Paris wet n wild Milani Clinique
Item Form Powder Liquid Cream Liquid Liquid Liquid Serum Cream Liquid Liquid
Color 02 Fair Beige 13 Fair Neutral 118 LIGHT BEIGE 1N1 Ivory Nude 05 - Cool Ivory Light 2-3 Soft Beige 03-Light Beige AV Neutral CN 52
Skin Type All, Oily, Mature Skin, Combination, Sensitive, Normal All All Normal; Oily Oily, Combination, Dry mature, Normal Oily, Combination, Sensitive, Dry, Normal All Normal Oily, Combination
Finish Type Demi-Matte Natural Finish Semi-Matte Satin Matte Matte Radiant Luminous Dewy Matte,Satin Natural
Recommended Uses For Product DERMATOLOGIST APPROVED: "Those with sensitive skin types should look for cosmetics that are hypoallergenic to avoid a reaction in the skin. Laura Geller Balance-n-Brighten is a good option for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin." ~Dr. Howard Sobel, Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital foundation Face Makeup Foundation Ideal for normal to oily skin, our exclusive matte foundation formula features micro-powders to control shine and blur pores. Pore minimizing foundation. Dermatologist tested. Allergy tested. Non-comedogenic. Medium-to-full, buildable coverage Provides Vitamins Face Makeup Face Makeup Foundation,Concealing,Blemishes,Redness,Flawless Waterproof, SPF Protection
FTB Score
ftb score rating icon 9.8
ftb score rating icon 9.7
ftb score rating icon 9.5
ftb score rating icon 9.3
ftb score rating icon 9.3
ftb score rating icon 9.2
ftb score rating icon 9.2
ftb score rating icon 9.1
ftb score rating icon 9.1
ftb score rating icon 9.0
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