Best Whitening Dog Shampoos of 2025

Janie Foster Avatar
Janie Foster
Last Updated: Jan 8, 2025

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

Whitening dog shampoos are a popular choice for pet owners who want their furry friends to have a brighter, cleaner coat. These shampoos are specifically designed to remove stains and discoloration from a dog's fur, leaving it looking brighter and whiter than before. They typically contain ingredients like baking soda, hydrogen peroxide, and natural brightening agents like chamomile and lavender. Many whitening dog shampoos are also gentle and safe for sensitive skin, making them a great option for dogs with allergies or other skin issues. Whether you're preparing for a show or just want your dog to look their best, a whitening dog shampoo is a great choice.

At a Glance: Our Top Picks

Wahl Whitening Shampoo for Pets Cover #TOP 1
Wahl Whitening Shampoo for Pets
ftb score rating icon 9.9
BioSilk for Dogs Silk Therapy Whitening Shampoo Cover #TOP 2
BioSilk for Dogs Silk Therapy Whitening Shampoo
ftb score rating icon 9.8
Chris Christensen White on White Dog Shampoo Cover #TOP 3
Chris Christensen White on White Dog Shampoo
ftb score rating icon 9.6

Top 10 Whitening Dog Shampoos

#TOP 1

Wahl Whitening Shampoo for Pets

820001
Color Bright
24 Ounce
Wahl Whitening Shampoo for Pets Cover
Wahl USA Whitening Shampoo White Pear scent for Pets – Whitening & Animal Odor Control with Silky Smooth Results for Grooming Dirty Dogs – 24 oz - Model 820001A

Wahl Whitening Shampoo White Pear scent for Pets is a pH balanced, alcohol free, paraben free, and PEG-80 free pet shampoo that is designed to brighten and whiten dirty and dull fur from short to long coats. It is highly recommended for brightening animal coats while remaining pet and human friendly. Customers have praised the product for its effectiveness in whitening and brightening their pet's fur, as well as its pleasant scent and long-lasting effects.

What We Like
Highly recommended for brightening animal coats
Pleasant scent and long-lasting effects
High concentration of coconut derived sodding agent
Rich lather that's easy to rinse off
Enhances coat color
#TOP 2

BioSilk for Dogs Silk Therapy Whitening Shampoo

FF7112
Whitening Shampoo
BioSilk for Dogs Silk Therapy Whitening Shampoo Cover
BioSilk Silk Therapy Whitening Dog Shampoo for Dogs - Pet Safe Grooming and Brightening Shampoo for a Bright White Coat - Dog Wash Enhances Shine and Softness, 12 Fl Oz

BioSilk for Dogs Silk Therapy Whitening Shampoo is a luxurious formula that deep cleans while brightening white or lighter colored coats. It features silk and enriching vitamins that work together to restore the moisture balance to your puppy's coat. The natural silk botanicals leave the coat soft and shiny while helping maintain coat color and brightness. This dog shampoo is pH balanced for dogs, making it the perfect bath time solution for your fur baby. It is suitable for all dogs and puppies 8 weeks of age and older. Made in the USA with the same classic ingredients as the original BioSilk line for humans, this shampoo is a great addition to your dog grooming supplies kit.

What We Like
Deep cleans while brightening white or lighter colored coats
Features silk and enriching vitamins to restore moisture balance
Natural silk botanicals leave the coat soft and shiny while helping maintain coat color and brightness
pH balanced for dogs, safe for use with topical treatments
Made in the USA with classic ingredients as the original BioSilk line for humans
#TOP 3

Chris Christensen White on White Dog Shampoo

03167
White
16oz
Chris Christensen White on White Dog Shampoo Cover
Chris Christensen White on White Whitening Treatment Dog Shampoo, Groom Like a Professional, Brightens White, Safely Removes Yellow & Other Stains, All Coat Types, Made in USA, 16 oz.

Chris Christensen White on White Dog Shampoo is an optic intensifying treatment shampoo that safely removes yellow stains, whitening whites, and brightening all other coat colors. It is formulated without bleaching agents or harsh chemicals, and is suitable for all coat types and colors. Customers have reported that the shampoo works wonders for their pets, leaving them clean, white, and smelling nice. However, some customers have noted that the shampoo can cause excessive shedding.

What We Like
Safely removes yellow stains and whitens whites
Formulated without bleaching agents or harsh chemicals
Suitable for all coat types and colors
#TOP 4

TropiClean Awapuhi & Coconut Whitening Shampoo

TRAWSH20Z
Whitening
20 oz
TropiClean Awapuhi & Coconut Whitening Shampoo Cover
TropiClean Awapuhi Coconut Whitening Dog Shampoo for White Coats & All Coat Types | Natural Pet Shampoo Derived from Natural Ingredients | Cat Friendly | Made in the USA | 20 oz.

TropiClean Awapuhi & Coconut Whitening Shampoo is a perfect choice for pet owners looking to whiten and brighten their pet's coat. This shampoo is pH balanced, soap free, and paraben free, and is made with naturally derived ingredients. It is safe to use on dogs and cats 12 weeks or older, and leaves a long lasting sweet aroma of awapuhi and coconut. Customers have reported that their pet's coat is left soft and shiny, and that it helps with itching and skin conditions.

What We Like
Made with naturally derived ingredients
Safe to use on dogs and cats 12 weeks or older
Leaves a long lasting sweet aroma of awapuhi and coconut
Helps with itching and skin conditions
Leaves pet's coat soft and shiny
#TOP 5

Lillian Ruff Ultra-Brightening Professional Whitening Shampoo

unknown
16oz
Lillian Ruff Ultra-Brightening Professional Whitening Shampoo Cover
Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz)

Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs is a pet shampoo designed to brighten and whiten coats and hydrate pet skin. It contains Aloe and Coconut Oil for dry skin and itch relief, and is pH-balanced to remove stains, yellowing, and odor. Customers have praised the product for its brightening power, softness, and pleasant coconut scent.

What We Like
Brightens and whitens coats
Moisturizing for pet skin
Pleasant coconut scent
Made in the USA
Money back guarantee
#TOP 6

Bio-Groom Super Whitening Dog Shampoo

BG211 91
1-Gallon
Bio-Groom Super Whitening Dog Shampoo Cover
Bio-Groom Super Whitening Dog Shampoo – Whitening Pet Shampoo, Dog Bathing Supplies, Puppy Wash, Dog Grooming Supplies, Cruelty-Free – 1 Gallon

Enhance your pet's coat with Bio-Groom Whitening Shampoo. This cruelty-free pet wash intensifies light-colored coats, leaving them with a rich sheen. The quick-rinse formula moisturizes, builds body, and highlights all colors, making your pet sparkle. Derived from sustainable coconut oil, this soap-free and paraben-free shampoo is perfect for pet lovers who value transparency and quality ingredients. Bio-Groom, a family-owned brand since 1971, offers a range of grooming products for dogs, cats, and horses.

What We Like
Intensifies light-colored coats
Quick-rinse formula
Cruelty-free and transparent ingredients
#TOP 7

Bark 2 Basics Brighten White Dog Shampoo

BBBWG
Bark 2 Basics Brighten White Dog Shampoo Cover
Bark 2 Basics Brighten White Dog Shampoo, 1 Gallon, Natural, Chamomile, Revives Vibrant Natural Color of Coat, Lustrous Shine, Whitens, Removes Stains, Professional

Bark 2 Basics Brighten White Dog Shampoo is a natural, chamomile-infused shampoo that revives the vibrant natural color of your pet's coat and gives it a lustrous shine. It whitens and removes stains, and is used by professional pet stylists and groomers worldwide. It is paraben-free and 100% biodegradable, and customers report that it leaves their pet's coat soft and clean with a pleasant scent.

What We Like
Revives natural light coat color
Gentle clean and extremely moisturizing
Makes 16 gallons of shampoo
#TOP 8

Healthy Breeds Maltese Bright Whitening Shampoo

1063-malt-001
Maltese
One Size/12 oz
Healthy Breeds Maltese Bright Whitening Shampoo Cover
Healthy Breeds Maltese Bright Whitening Shampoo 12 oz, Pina Colada

Healthy Breeds Maltese Bright Whitening Shampoo is a high-quality shampoo that cleans and nourishes your dog's skin and coat. It is specially formulated to enhance white and light-colored coats, leaving them smooth, manageable and shiny with a delicious Pina Colada scent. It helps control matting and tangling, and is made in the USA with a 100% satisfaction guarantee.

What We Like
Moisturizes and nourishes skin
Enhances white and light-colored coats
Controls matting and tangling
Made in the USA
100% satisfaction guarantee
#TOP 9

We Love Doodles Whitening Dog Shampoo

We Love Doodles
Whitening Dog Shampoo
White
16 OZ
We Love Doodles Whitening Dog Shampoo Cover
Whitening Dog Shampoo | Organic Ingredients | Made in USA | Brightening Dogs Fur | White & Bright Hair | Removes Stains & Discoloration [We Love Doodles]

Keep your dog's coat pristine with We Love Doodles Shampoo. This organic whitening shampoo removes tough stains, making your dog's fur bright and clean. Its gentle formula contains no harsh chemicals, ensuring safety for your pet. Suitable for all coat types, this shampoo provides long-lasting results for up to 4 weeks. Enjoy an easy application process by massaging the product into the coat and rinsing thoroughly with warm water. With We Love Doodles Shampoo, say goodbye to stains and discoloration, and hello to a radiant coat.

What We Like
Organic Ingredients
Safe for Pets
Long-lasting Results
#TOP 10

Petology Vibrant Whitening Dog Shampoo

PYVWSG
Petology Vibrant Whitening Dog Shampoo Cover
Petology Vibrant Whitening Dog Shampoo, Gallon - Natural, Whitens and Brightens The Coat, Eliminates Smelly Pet Odors, Moisturizes Dry Itchy Skin, Bulk Refill Size 128 oz

Petology Vibrant Whitening Dog Shampoo is a breakthrough, advanced, sulfate-free deep cleanser that brightens and whitens your dog's coat. It contains an advanced blend of botanicals infused with a long-lasting, refreshing Fresh Floral scent that eliminates smelly pet odors and lasts for days. This shampoo is pH balanced and expertly crafted for your pet's skin to gently clean without causing skin and coat irritation. It can be diluted 16 parts water to 1 part shampoo or used at full strength if desired, and makes 16 gallons of dog shampoo. Petology Vibrant Whitening Dog Shampoo is used by professional pet stylists and groomers worldwide and is safe for use on cats. It is proudly made in the USA with the highest quality naturally derived ingredients, and is cruelty-free, soap-free, paraben-free, and biodegradable.

What We Like
Brightens and whitens the coat
Long-lasting, refreshing Fresh Floral scent
Can be diluted 16 parts water to 1 part shampoo
Used by professional pet stylists and groomers worldwide
Safe for use on cats
Buying Guide Image

Guidelines for Choosing the Right Whitening Dog Shampoos

Introduction

When it comes to keeping your pup's fur clean and silky, it is important to choose the right shampoo. While there are many shampoos available for whitening your pup's fur, not all are created equal. Before selecting a whitening shampoo for your pup, there are a few factors to consider.

Find the Right Formula

The most important factor in choosing a whitening shampoo is to find one that is formulated for your pup's specific fur type. Dogs come in all sizes and shapes, and their fur can vary from short and coarse to long and silky. Not all shampoos are created equal, so it's important to choose one that fits your pup's coat. Additionally, some shampoos are specifically designed for puppies and are gentler on their delicate skin.

Choose a Hypoallergenic Shampoo

When selecting a whitening shampoo for your pup, it is important to choose one that is hypoallergenic. This means that the product is free from ingredients that could cause an allergic reaction or irritation. Be sure to read the label carefully and avoid any products that contain perfumes, dyes, alcohols, or synthetic fragrances.

Consider the pH Level

The pH level of a shampoo is also an important factor to consider. A shampoo that is too acidic or too alkaline can irritate your pup's skin and cause dryness, itching, and flaking. Look for a whitening shampoo that is formulated with a neutral pH level to help keep your pup's skin and coat healthy.

Look for Natural Ingredients

When selecting a whitening shampoo, look for one that contains natural and organic ingredients. This will ensure that your pup's skin and coat stay healthy and hydrated. Natural ingredients such as aloe vera, oatmeal, and honey are great for moisturizing and conditioning your pup's fur. Additionally, some natural ingredients can help remove dirt, oils, and odors.

Check the Reviews

When choosing a whitening shampoo for your pup, it is important to check the reviews. This will help you get an idea of the product's performance, as well as the ingredients used. It is always helpful to read the reviews of other pet owners to get an idea of the product's performance and how it works for their pet.

Conclusion

Choosing the right whitening shampoo for your pup is an important step in keeping their fur clean and silky. Be sure to find the right formula for your pup's specific fur type, look for a hypoallergenic shampoo, consider the pH level, and look for natural ingredients. Additionally, it is always helpful to check the reviews of other pet owners to get an idea of the product's performance. With the right shampoo, you can keep your pup's fur clean and healthy.

Frequently Asked Questions (FAQs)

1. Do dog whitening shampoos work?

Dog whitening shampoos can provide a whitening effect by dissolving certain substances and colorants in the hair. However, they may require multiple applications to achieve the best results and may not be effective on all substances or pigments.

2. Is purple shampoo good for white dogs?

Using purple shampoo on white dogs can be dangerous, as it may have serious health consequences. It is important to use shampoos specifically designed for dogs to ensure their safety.

3. How do I get my dirty white dog white again?

To whiten a dirty white dog, you can use baking soda as a natural bleaching agent. Make a paste of baking soda and water, apply it to the stain, let it dry, and then wipe it off with a damp cloth. For stubborn stains, repeat the process.

4. How can I whiten my dog's white fur?

You can whiten your dog's white fur by creating a paste of baking soda and water, and rubbing it into their fur. Rinse thoroughly with warm water. Another option is to mix hydrogen peroxide with water and apply it to the fur. Rinse well afterwards.

5. How do groomers get white dogs so white?

Professional groomers use premium whitening shampoos to achieve a pristine white coat for dogs. These shampoos are specifically formulated for whitening purposes.

6. How can I make my white dog whiter?

Lemon juice can be used as a natural bleaching agent to lighten your white dog's fur. Mix lemon juice with water, apply it to the fur, let it sit for five minutes, and then rinse thoroughly with warm water.

Editor's Notes

During our whitening dog shampoo research, we found 24 whitening dog shampoo products and shortlisted 10 quality products. We collected and analyzed 232,844 customer reviews through our big data system to write the whitening dog shampoos list. We found that most customers choose whitening dog shampoos with an average price of $27.12.

The whitening dog shampoos are available for purchase. We have researched hundreds of brands and picked the top brands of whitening dog shampoos, including Wahl, BioSilk, Chris Christensen, TropiClean, Lillian Ruff. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Written by
Janie Foster Avatar

Janie Foster is a writer & pet blogger from Los Angeles, she enjoys living with her two cats and three dogs. She owned her first dog 10 years ago and then started her personal blog to record her dog's daily life. Throughout her personal life, she has developed specialized knowledge in pet care, pet nutrition, feeding habits, and more.