Best IT Action Figures of 2025

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IT Action Figures are a must-have for any fan of the iconic horror story. These highly detailed figures are inspired by the main characters of the franchise, including Pennywise the Clown, Beverly Marsh, and Richie Tozier. Each figure is crafted with meticulous attention to detail, from their clothing to their facial expressions. Whether you're a collector or simply a fan of the series, these IT Action Figures are sure to impress. Display them on your shelf or use them for imaginative play, the possibilities are endless. Don't miss out on the chance to own these amazing figures!
At a Glance: Our Top Picks
Top 10 IT Action Figures
The Noble Collection Bendable Pennywise
The Noble Collection Pennywise figure is an officially licensed collectible from Warner Bros. Standing at approximately 7 inches tall, this figure is not only highly detailed but also bendable and posable, allowing you to display it in various fun ways. You can customize its pose to fit your style, making it a fantastic addition to any collection. Plus, it comes with a red balloon accessory that adds to its charm. This figure is perfect for kids, fans, and collectors aged 17 and up who want to bring a piece of the IT franchise into their lives.
NECA It Chapter 2 Pennywise Action Figure
The NECA It Chapter 2 Pennywise Action Figure is an officially licensed, heavily articulated figure that comes with three extra heads, five hands, and a red balloon. It is suitable for ages 17 and up, making it a great addition to any horror fan's collection.
NECA It 1990: Pennywise Action Figure
NECA Pennywise Figure is a 7" action figure inspired by the 1990 Horror mini-series. It accurately captures Tim Curry's iconic look on screen. With three interchangeable heads and hands, this figure offers versatility for creating different poses. Standing 7" tall, it is a detailed collector's item that comes in a deluxe window box for display. This figure allows you to recreate scenes from the series and is a must-have for any horror fan.
Funko Action Figures: IT - 3PK - Set 2
This set of Funko action figures includes three stylized collectibles, each standing 3 3/4 inches tall, making them the perfect addition to any IT fan's collection. The package dimensions are 3.0" L x 2.0" W x 9.0" H and all figures are made in Vietnam. Collect and display all Funko action figures to complete your IT collection.
McFarlane - Pennywise 6" Figure
McFarlane Pennywise Figure is a 6” scale action figure inspired by IT CHAPTER 2. This detailed figure comes with a scenic backdrop and base for display. It includes an art card with a certificate of authenticity and a card holder. Additionally, a secret bonus item is also included. By owning this figure, you can recreate scenes from the movie, display it proudly, and enjoy exclusive collectibles.
NECAA IT Action Figure
Introducing the NECAA IT Action Figure, a must-have for all horror fans. This 8” clothed action figure features Pennywise from the 1990 horror mini-series of Stephen King's IT, portrayed by Tim Curry. The figure comes with a fully sewn screen-accurate costume, including two interchangeable heads and hands. With its window box packaging, this NECAA IT Figure is perfect for display or play. Bring the wisecracking clown to life and relive your favorite moments from the iconic horror series. Whether you're a collector or a fan, this figure is sure to impress with its attention to detail and high-quality craftsmanship.
NECA 2017 IT: Pennywise Action Figure
This 8" Pennywise action figure is part of the Retro Clothed Series and features a highly-detailed, ornate costume made with high-end fabrics. The figure comes with two interchangeable head sculpts, three interchangeable hands, and a red balloon. Perfect for fans of the 2017 IT movie.
NECA Toony Terrors IT Action Figure
The NECA Toony Terrors IT Action Figure is an adorable yet creepy figurine that stands about 6" tall with 5 articulation points. Perfect for horror collectors, this stylized Pennywise figure features intricate details on his costume and comes with his iconic red balloon. It's a great gift idea for horror fans.
Mego Monsters IT Pennywise 2017 8" Action Figure
Mego Pennywise Action Figure is an 8" action figure with 14 points articulation. This highly detailed action figure allows you to pose Pennywise in various creepy and menacing positions. The 14 points articulation ensures that you can move the figure's limbs and head in different directions, allowing for dynamic and realistic poses. Whether you want to recreate scenes from the movie or create your own horror scenarios, this action figure provides endless possibilities for display and play. Not suitable for children under the age of 3, this Mego Pennywise Action Figure is a must-have for horror movie fans and collectors alike.
Super7 It The Movie: Monster Pennywise Reaction Figure
This action figure stands 3 3/4" tall and features five points of articulation. Packaged on a colorful retro style backing card, it is based on the revered Stephen King novel and 2017 film. It is perfect for collectors and fans alike.
Frequently Asked Questions (FAQs)
1. What action figure is most valuable?
The most valuable action figure of all time is this 1963 prototype G.I. Joe. Handmade by series creator Don Levine, he sold for auction in 2009 for $200,000.
2. How much should an action figure cost?
Most 6-inch tall action figures with accessories cost between $8 and $12 each for an order of 5,000 toys, while 4-inch tall action figures can range from $5 to $8 each for an order of 5,000 toys.
During our it action figure research, we found 24 it action figure products and shortlisted 10 quality products. We collected and analyzed 10,447 customer reviews through our big data system to write the it action figures list. We found that most customers choose it action figures with an average price of $28.81.
The it action figures are available for purchase. We have researched hundreds of brands and picked the top brands of it action figures, including The Noble Collection, NECA, Funko, McFarlane Toys, Mego. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Jimmy Roof is a toy designer who lives in Chicago with his family. He works in a big toy firm, so he is surrounded by toys every day. Throughout his career, he has developed expertise in children's toys, baby products and preschool education. Jimmy Roof often publishes articles related to toys on key websites.