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Last Updated: Jan 13, 2025

Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 5" SENKO WATERMELON SLICE (10 PACK)

Gary Yamamoto 5" SENKO WATERMELON SLICE (10 PACK) Cover
  • GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
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Fishing Soft Plastic Lures Fishing Lures

Yamamoto 5" SENKO GREEN PUMPKIN W/ LARGE BLACK FLAKE (10 PACK)

Yamamoto 5" SENKO GREEN PUMPKIN W/ LARGE BLACK FLAKE (10 PACK) Cover
  • GREAT FISHING BAIT - The 5 Senko is a staple in the fishing world; The original soft-plastic stickbait is the no1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
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Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto Zako 4' Multi-Use Soft Plastic Fishing Angling Swimbait Lure Designed to Mimic Bluegill or Shad - 6 Pack, Green Pumpkin/036 Laminate

Gary Yamamoto Zako 4' Multi-Use Soft Plastic Fishing Angling Swimbait Lure Designed to Mimic Bluegill or Shad - 6 Pack, Green Pumpkin/036 Laminate Cover
  • OUTSTANDING FISHING BAIT - The Zako fishing swimbait, designed exclusively for Yamamoto by B.A.S.S. Elite Series Pro Brett Hite, as his go-to chatterbait and jig trailer; the tight action of the tail perfectly mimics a bluegill
  • ENHANCED DESIGN - Measuring in at 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig, and its split-belly makes it a great choice for weedless Texas-rigging
  • HIGH PERFORMANCE - Its shad-like deep belly design provides the look of a lunker bass' preferred forage, with flanged fins and an accordion-style cut tail that combine to provide tight, realistic motion with every twitch and glide
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Gary Yamamoto 2.5" YAMATANUKI Heavy/Watermelon/Black & RED (10 Pack)

Gary Yamamoto 2.5" YAMATANUKI Heavy/Watermelon/Black & RED (10 Pack) Cover
  • Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it's first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years.
  • The Yamatanuki is credited as the bait that started a trend of “heavy” soft plastic lures that have become popular in the US in recent years with offerings from Japanese manufacturers.
  • It is made from a custom “heavy” soft plastic formula that allows it to be fished weightless yet cast great and fall fast. This makes the Yamatanuki an incredible option for flipping, casting and dragging, as well as casting to fish on forward-facing sonar.
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Gary Yamamoto 5' SENKO GREEN PUMPKIN W/ WATERMELON LAMINATE (10 PACK)

Gary Yamamoto 5' SENKO GREEN PUMPKIN W/ WATERMELON LAMINATE (10 PACK) Cover
  • GREAT FISHING BAIT - The 5 Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
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Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 5" SENKO WATERMELON W/ COPPER FLAKE/ORANGE W/ RED FLAKE (10 PACK)

Gary Yamamoto 5" SENKO WATERMELON W/ COPPER FLAKE/ORANGE W/ RED FLAKE (10 PACK) Cover
  • GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
Buy on Amazon Find on eBay
Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 5'' SENKO BLACK W/ LARGE BLUE FLAKE (10 PACK)

Gary Yamamoto 5'' SENKO BLACK W/ LARGE BLUE FLAKE (10 PACK) Cover
  • GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
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Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 5" SENKO GREEN PUMPKIN MAGIC (10 PACK)

Gary Yamamoto 5" SENKO GREEN PUMPKIN MAGIC (10 PACK) Cover
  • GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
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Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 5" SENKO JUNE BUG PURPLE W/ EMERALD FLAKE (10 PACK)

Gary Yamamoto 5" SENKO JUNE BUG PURPLE W/ EMERALD FLAKE (10 PACK) Cover
  • GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
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Fishing Soft Plastic Lures Fishing Lures

GARY YAMAMOTO 5' Double Tail Hula Grub - Realistic Easy-to-Use Soft Plastic Fishing Lure Bait with Free-Flowing Skirt - 10 Pack, Green Pumpkin with Large Red Flake

GARY YAMAMOTO 5' Double Tail Hula Grub - Realistic Easy-to-Use Soft Plastic Fishing Lure Bait with Free-Flowing Skirt - 10 Pack, Green Pumpkin with Large Red Flake Cover
  • GREAT FISHING BAIT - The Yamamoto 5" Double Tail Hula Grub is a golden standard for offshore fishing with soft plastic bait; Thanks to its unique shape, this plastic stays on the bottom while providing a ton of action; It's our most popular size and comes in 3 times as many colors as its 4" little brother
  • HIGH PERFORMANCE - The Yamamoto Double Tail Hula Grubs catch fish 12 months out of the year; It can be fished in water as shallow as six inches and deep as a hundred feet, in water ranging from crystal clear to super dirty; It's an extremely versatile bait that is poison on bass relating to rocky structure
  • FUNCTIONAL DESIGN - This easy-to-use soft bait comes loaded with salt and features a double tail grub configuration at one end combined with a Senko-style body in the middle, and free-flowing rubber tentacles at the opposite end; Comes in a pack of 10 baits
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Fishing Soft Plastic Lures Fishing Lures

Yamamoto 5' SENKO GREEN PUMPKIN PEPPER W/ CHARTREUSE TAIL (10 PACK)

Yamamoto 5' SENKO GREEN PUMPKIN PEPPER W/ CHARTREUSE TAIL (10 PACK) Cover
  • GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
Buy on Amazon Find on eBay
Fishing Soft Plastic Lures Fishing Lures

Yamamoto Gary 3.75' Flappin' Hog - Realistic Soft Plastic Fishing Lure Bait with Three Freely Moving Appendages - 7 Pack, Green Pumpkin Magic

Yamamoto Gary 3.75' Flappin' Hog - Realistic Soft Plastic Fishing Lure Bait with Three Freely Moving Appendages - 7 Pack, Green Pumpkin Magic Cover
  • GREAT FISHING BAIT - Yamamoto Flappin' Hog is soft plastic flipping baits on the market; This is extremely compact bait with several freely moving appendages; bait resembles craw, but incorporates features that separate it from others in its category
  • FUNCTIONAL DESIGN - Flappin' Hog has three distinct types of appendages; Appendages closest to tail section are longest and have most weight of appendages; Riveted body of these appendages will create vibration and action during fall and when shaking bait
  • BEST FISH-CATCHING TOOL - The appendages on the Flappin' Hog are close to the body so it can get in and out of tight cover with ease; Yamamoto has also incorporated a hollow section close to the tail to allow easy hook penetration through the bait
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Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 2.5" YAMATANUKI Heavy/Black W/Large Blue Flake (10 Pack)

Gary Yamamoto 2.5" YAMATANUKI Heavy/Black W/Large Blue Flake (10 Pack) Cover
  • Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it's first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years.
  • The Yamatanuki is credited as the bait that started a trend of “heavy” soft plastic lures that have become popular in the US in recent years with offerings from Japanese manufacturers.
  • It is made from a custom “heavy” soft plastic formula that allows it to be fished weightless yet cast great and fall fast. This makes the Yamatanuki an incredible option for flipping, casting and dragging, as well as casting to fish on forward-facing sonar.
Buy on Amazon Find on eBay
Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 5" SENKO CHARTREUSE PUMPKIN (10 PACK)

Gary Yamamoto 5" SENKO CHARTREUSE PUMPKIN (10 PACK) Cover
  • GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
Buy on Amazon Find on eBay
Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 5'' SENKO BLACK W/ LARGE BLUE FLAKE/CLEAR BLUE TAIL (10 PACK)

Gary Yamamoto 5'' SENKO BLACK W/ LARGE BLUE FLAKE/CLEAR BLUE TAIL (10 PACK) Cover
  • GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
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Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 3" Scope SHAD/Sexy SHAD (10 Pack)

Gary Yamamoto 3" Scope SHAD/Sexy SHAD (10 Pack) Cover
  • Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool even the most pressured bass.
  • ou can confidently rig it for a vertical presentation on technique-specific jig heads such as the all-new Buckeye Scope-Head. It is also an incredible offering on a drop shot as it is constructed from our Mega Floater Formula.
  • Furthermore, the Scope Shad can be paired with an underspin to cover water and draw strikes where profile, size, and color are the deciding factors. Available in 13 clearwater-specific colors, the 3” Scope Shad will be the subject of many of your future stories.
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Gary Yamamoto 5" SENKO RED W/ LARGE BLACK & RED FLAKE (10 PACK)

Gary Yamamoto 5" SENKO RED W/ LARGE BLACK & RED FLAKE (10 PACK) Cover
  • GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait
  • UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko
  • PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it
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Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 4" Fishing Single Tail Grub - Swimming Soft Plastic Bass Lure Baits - 20 Pack, Luminous White

Gary Yamamoto 4" Fishing Single Tail Grub - Swimming Soft Plastic Bass Lure Baits - 20 Pack, Luminous White Cover
  • GREAT FISHING BAIT - The Single Tail Grubs is a Yamamoto staple for years; One of the most versatile baits ever created, they can be rigged a variety of ways and catch fish year around;
  • HIGH PERFORMANCE - The Yamamoto Single Tail Grub is incredible at catching large numbers of bass, pike, walleye, and a wide range of small inshore saltwater species; These 4" fishing soft lures have a proven action that fish can't resist
  • FUNCTIONAL DESIGN - It is the finely cut tail that makes our grubs special; Sporting a unique swimming action, it emits a strong vibration and plenty of strike-provoking, tail-curling action; Available in several proven colors
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Fishing Soft Plastic Lures Fishing Lures

Gary Yamamoto 4" Fat Ika - Realistic Soft Plastic Fishing Lure Baits with Grub-Style Body and Tube-Style Skirt - 10 Pack, Watermelon (194J) with Black and Small Gold

Gary Yamamoto 4" Fat Ika - Realistic Soft Plastic Fishing Lure Baits with Grub-Style Body and Tube-Style Skirt - 10 Pack, Watermelon (194J) with Black and Small Gold Cover
  • GREAT FISHING BAIT - Looking for a bait that provides the look of a tube bait, but has the fall rate of a bulkier heavy bait - choose the Yamamoto Fat Ika; It's a tremendous flipping/pitching bait & can be rigged in a variety of ways that all get bit
  • BEST FISH-CATCHING TOOL - With the 4" Fat Ika you can jig & swim more accurately than with most tube baits; As it falls, it has built-in side-to-side sashay, which is all the bass needs; Variety of colors allows to match any forage fish you may encounter
  • FUNCTIONAL DESIGN - The Yamamoto Ika is not your run-of-the-mill tube bait; Featuring a grub-style body & a tube-style skirt, it can offer tons of rigging possibilities to fit any scenario; Pitch or flip a Fat Ika and experience its bite-getting power
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Gary Yamamoto 3" NED SENKO Floater Green Pumpkin W/Large Black Flake (10 Pack)

Gary Yamamoto 3" NED SENKO Floater Green Pumpkin W/Large Black Flake (10 Pack) Cover
  • The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head.
  • . The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the Original Senko formula is hands down the best for a lot of applications, it isn't for Ned rigging.
  • We designed this bait to have the same feel and texture of the time-tested Senko, but it floats making it stand up and be more visible when dancing around the bottom of your favorite fishing hole.
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