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Piu Belle is a renowned brand in the home textiles industry, with a rich history that traces back to its founders, Fernando and Judite Cordeiro. The founders, recognized as visionaries in the home textile industry, have significantly influenced the consumption of Night Lingerie and Household Textiles in Brazil and Portugal.
The brand's journey began with the founders moving to Brazil after their graduation from Oporto university. It was here that they revolutionized the Brazilian market with their innovative product offerings.
In 1977, Piu Belle introduced the pleated sheet, a product that has since become a benchmark in the home textiles industry. Initially produced in Brazil, these pleated sheets quickly gained popularity and were sold in thousands in Portugal. This product's success was so immense that upon the founders' return to Portugal, they were certain it would be a winning product in their portfolio.
Today, the pleated sheet remains a sought-after product among loyal Piu Belle consumers in the Iberian market, demonstrating the brand's ability to create timeless, quality products. The brand's legacy, marked by innovation and quality, continues to make it a leader in the home textiles industry.
Overall, Piu Belle is a brand that has not only stood the test of time but continues to thrive due to its commitment to quality, innovation, and understanding of consumer needs. Its visionary founders have created a brand that has left an indelible mark on the home textiles industry in Portugal and worldwide.
